Japan Sports Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Japan Sports Drinks market is segmented by Packaging into PET Bottles, Cans, and others; and by Distribution Channel as Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Channels.

Japan Sports Drink Market Size

Japan Sports Drink Market  Summary
Study Period: 2018 - 2028
CAGR: 4.66 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Japan Sports Drink Market Analysis

Japan sports drink market is forecasted to witness a CAGR of 4.66% in the forecast period (2020-2025).

  • Advertising linked to high-profile sports events are the main drivers of the Japanese sports drink market. The strategy resonates with young consumers who are the main target group for the sports drink industry. The number of consumers participating in sporting activities for fitness reasons also drives the demand for sports drinks.
  • Moreover, consumers are nowadays getting increasingly aware of the composition of products, which has triggered the popularity of clean labeled sports drinks in the country. With the rising health concern in the country, there has been an increased demand for nutrition filled, low-calorie sports drink made from natural ingredients such as stevia as a healthier sugar alternative.

Japan Sports Drink Industry Segmentation

Japan Sports Drinks Market is segmented by packaging and distribution channel. On the basis of packaging, the market is segmented into PET Bottles, Cans, and others. On the basis of distribution channel, the market is segmented by Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Channels.

By Packaging Type
Bottle (Pet/Glass)
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels

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Japan Sports Drink Market Trends

This section covers the major market trends shaping the Japan Sports Drink Market according to our research experts:

Growing Popularity of Fitness Management Programs

Rising adoption of sports drinks, by lifestyle users and casual users, owing to the rise in the importance of pre-workout and post-workout supplements, is expected to drive the growth of the market in the years to come. Japanese consumers are getting influenced toward supplementation and are investing heavily on fitness. Convenience in the consumption of sports drinks, such as ready-to-drink products with recognizable ingredients and advanced formulation, are the key to success for the developed landscape in the region.


Improving Food Consumption Pattern

The food consumption pattern in the country has become diverse; for example-  consumers are preferring value-added food products, which render health benefits on the consumption of any food, thus, making sports drink a viable option. Sports drink are considered a healthier choice than traditional soda beverages as they contain less sugar than traditional soda beverages. Some major companies like Coca-cola company and Pepsico Inc are providing various sports drinks products; major pharmaceutical companies, like Otsuka Pharmaceutical Co. Ltd, are also entering into this market.


Japan Sports Drink Industry Overview

The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives, so as to make their product unique among the existing products. Some some of the major players in the china sports drink market includes  AJE Group, PepSico Inc, The Coca-Cola Company, Lucozade, DANONE, Otsuka Pharmaceutical Co. Ltd, among others.

Japan Sports Drink Market Leaders

  1. AJE Group

  2. PepSico Inc

  3. The Coca-Cola Company


  5. Lucozade

*Disclaimer: Major Players sorted in no particular order

Japan Sports Drink Market.png

Japan Sports Drink Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Packaging Type

      1. 5.1.1 Bottle (Pet/Glass)

      2. 5.1.2 Can

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 AJE Group

      2. 6.4.2 PepSico Inc

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Lucozade

      5. 6.4.5 DANONE

      6. 6.4.6 Otsuka Pharmaceutical Co. Ltd

    5. *List Not Exhaustive

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Japan Sports Drink Market Research FAQs

The Japan Sports Drink Market is studied from 2018 - 2028.

The Japan Sports Drink Market is growing at a CAGR of 4.66% over the next 5 years.

AJE Group, PepSico Inc, The Coca-Cola Company, DANONE, Lucozade are the major companies operating in Japan Sports Drink Market.

Japan Sports Drink Industry Report

Statistics for the 2023 Japan Sports Drink market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Sports Drink analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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