Japan Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Japan Energy Drink Market is segmented by Packaging (Bottle, Can, and Other Packaging Forms) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Food Services /Sports Nutrition Chains, Online Retail Stores, and Other Distribution Channels).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 14.5 %

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Market Overview

The Japanese energy drink market is estimated to register a CAGR of 14.5% during the forecast period (2020 - 2025).

  • Japan, being one of the strongest economies of the world, accounts for a large workforce, which considers energy drinks as a crucial aspect of everyday life, in order to encounter the long working schedules and hectic lifestyles.
  • Moreover, the energy drink market caters to the demand and changing consumer preferences of a large mass of millennials in the country, owing to the perceived fact that energy drinks are superior over other carbonated drinks, in terms of health benefits.
  • By packaging, the energy drinks are estimated to be the most preferred and highly consumed segment attributed to its easy availability and convenient packaging.

Scope of the Report

The Japanese energy drink market has been segmented by packaging and distribution channels.  By distribution channel, the market has been segmented into supermarkets/hypermarkets, convenience stores, food services/sports nutrition chains, online retail stores, and other distribution channels. By packaging, the market is segmented into bottle, can, and others.

By Product Type
Distribution Channel
Convenience Stores
Specialist Store
Other Distribution Channels

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Key Market Trends

Hectic Lifestyle Leading to a Rise in Demand for Functional Beverages

Japan has the longest working hours across the world. According to a government survey conducted in 2016, approximately one-fourth of the Japanese companies required their employees to work for more than 80 hours of overtime and 12% of the companies had employees breaking the mark of 100 hours a month. Japanese employees use just 50% of their entitled annual leave, amounting to 8.8 days a year, and according to the Japanese health ministry, this is lower than that of Hong Kong (100%) and Singapore (78%). Additionally, there has been a 51% increase in the number of working women population from 2008 to 2018. Hence, key players in the energy drink market have been launching products targeting women. For instance, in April 2017, Eisai Co. launched an orange-flavored Chocola BB energy drink, specifically for women, in order to strengthen its lineup.


Drinks Segment is Leading the Energy Drink Market

Drinks, as a product category, leads in the energy drink market, due to its broader shelf space, range of packaging sizes, and convenient-to-use trait. In Japan, energy drinks are famous as pharmaceutical drug, quasi-drug, and carbonated beverages. Quasi-drug energy is most preferred by the middle-aged workers to get instant energy and also to cure physical fatigue and loss of appetite. For instance, Taiho Pharma is a pharmaceutical company that offers designated quasi-drug, under its Tivota brand, which offers nutritive energy drinks. These drinks are supposed to be consumed by people above 15 years old. The Japanese tend to spend a significant amount in the foodservice sector, and the country is witnessing a decent consumption rate of energy drinks.


Competitive Landscape

The Japanese energy drink market is highly competitive, and majority of the market share is held by key players, including Red Bull GmbH and Otsuka Pharmaceutical Co. Ltd. Manufacturers are focusing on creating wider distribution channels, in order to cope with the rising competition and increasing consumer demand for energy drinks in the country. In addition, key players are relying on online distribution channels for the marketing and branding of their products.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Store

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull GmbH

      2. 6.4.2 Monster Beverage Corporation

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Rockstar Inc.

      5. 6.4.5 PepsiCo Inc.

      6. 6.4.6 Otsuka Pharmaceutical Co. Ltd

      7. 6.4.7 Taisho Pharmaceutical Co. Ltd

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Japan Energy Drink Market market is studied from 2016 - 2026.

The Japan Energy Drink Market is growing at a CAGR of 14.5% over the next 5 years.

Red Bull GmbH, Monster Energy Company, The Coca-Cola Company, Rockstar Inc., Otsuka Pharmaceutical Co. Ltd are the major companies operating in Japan Energy Drink Market.

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