Japan Probiotics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Japan probiotics market is segmented By Type into Functional Food and Beverage, Dietary Supplement and Animal Feed & By Distribution Channel into Supermarkets/ Hypermarket, Pharmacies/Health Stores, Convenience Stores, and Others

Market Snapshot

japan-probiotics-market-industry_Market Summary
Study Period: 2016 - 2026
Base Year: 2020
Largest Product Market: Fuctional Food and Beverage

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Japan probiotics market is forecasted to reach USD 11.23 billion by 2024 growing at a CAGR of 8.6%  during the forecast period (2019 - 2024).

  • Japanese Consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region benefitted by a relatively high density of long-time consumers of probiotic products. As per Japanese regulations, these probiotic products are in a distinct category of foods and Foods for Specific Health Uses (FOSHU).
  • For probiotic food products, efficacy claims are prohibited on the labeling, and if to make claims about efficacy, one must obtain special permission from the Ministry of Health and Welfare (MHLW) for the product to be considered FOSHU, for which substantiation of efficacy and safety is a mandatory requirement, which is one of the restraining factors in the market. 

Scope of the Report

The probiotic market in Japan offers different types of products such as functional food and beverage, dietary supplement and animal feed. The probiotic products are made available to the consumers through various distribution channels such as supermarkets/ hypermarkets, specialty stores, convenience stores, online retail stores, vending machines, variety stores and other distribution channels. 

By Product Type
Functional Food and Beverage
Dietary Supplement
Animal Feed
By Distribution Channel
Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores

Report scope can be customized per your requirements. Click here.

Key Market Trends

High Consumption Rate of Probiotics in the Country

According to the Japanese tradition, development of probiotic ingredients and finished products are based on scientific proofs and supported by demonstrated Japanese health requirements. Japanese consumers have had been very conscious for replenishing the bacterial flora in their gut on a regular basis and perceive probiotic bacteria to be the best solution, which is further driving the probiotics market in the country.Probiotic yogurts and beverages are widely available and are ideal healthy snacks for busy Japanese workers. Japan is one of the leaders in the probiotics market in terms of revenue across the globe, especially in the Asia Pacific region.

Japan probiotic market 4

The Prevalence of Geriatric Population in Japan

The prevalence of geriatric population in the country is strongly driving the sales of dietary supplements followed by functional foods and beverages. Japan holds the largest elderly population in the world followed by Italy, Portugal, and Germany. Prevention and cure of lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements. Thus dietary probiotics supplements are one of the fastest growing segments in the country.

Japan probiotic market 5

Competitive Landscape

The probiotic industry in Japan is a fragmented market due to the presence of both local as well as major players. The country has one of the largest dairies, such as Yakult Honsha, Meiji, and  Morinaga, which have been continuously seeking to expand their presence in countries like India and the United States; particularly owing to saturation in the overall Japanese functional beverage market. Danone holds a 20% interest in Yakult’s equity, the number one brand for probiotics in Japan and Asia as a whole, and this partnership has resulted in increasing both the companies’ market share. Yakult holds a strong market position in Japan and is currently expanding its presence in countries, like China, the United States, and India.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Functional Food and Beverage

      2. 5.1.2 Dietary Supplement

      3. 5.1.3 Animal Feed

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Pharmacies/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Yakult Honsha Co. Ltd

      2. 6.4.2 Moringa Milk

      3. 6.4.3 Groupe Danone

      4. 6.4.4 CHR Hansen

      5. 6.4.5 CALPIS

      6. 6.4.6 Meiji Co.

      7. 6.4.7 BioGaia

      8. 6.4.8 Nestle SA

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Japan Probiotics Market market is studied from 2016 - 2026.

The Japan Probiotics Market is valued at 8.6% in 2016.

The Japan Probiotics Market is valued at Fuctional Food and Beverage in 2026.

Yakult Honsha Co. Ltd, Moringa Milk, Groupe Danone, CHR Hansen, CALPIS are the major companies operating in Japan Probiotics Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!