Japan Probiotics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Japan's probiotics market is segmented By Type (Functional Food and Beverage, Dietary Supplements, and Animal Feed), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Others). The report offers market size and forecast in value terms (in USD million) for all the above segments.

Japan Probiotics Industry Overview

japan-probiotics-market-industry_Market Summary
Study Period: 2018 - 2028
CAGR: 8.6 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Japan Probiotics Market Analysis

The Japanese probiotics market is forecasted to grow at a CAGR of 8.6% during the forecast period (2022 - 2027).

The probiotics market is experiencing a positive impact mainly due to the key role of probiotics in the immune health system. Probiotic products have been selling well in Japan under the COVID-19 outbreak. According to Yakult Honsha, year-on-year sales of Yakult branded probiotic products increased by 11.5% in March and 10.3% in April 2020. Also, Probi and Danone SA shoot for growth in probiotic markets amid COVID-19 disruptions.

Japanese Consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region, benefitted by a relatively high density of long-time consumers of probiotic products. As per Japanese regulations, these probiotic products are in a distinct category, Foods for Specific Health Uses (FOSHU).

The enhanced regulatory claims for labeling in Japan are streamlining the market growth. For Instance, efficacy claims of probiotic products are prohibited on the labeling, and if to make claims about efficacy, one must obtain special permission from the Ministry of Health and Welfare (MHLW) for the product to be considered FOSHU, for which substantiation of efficacy and safety is a mandatory requirement.

Japan Probiotics Industry Segments

Probiotics are live microorganisms intended to have health benefits when consumed or applied to the body. The probiotic market in Japan offers different types of products, such as functional food and beverages, dietary supplements, and animal feed. The probiotic products are made available to the consumers through various distribution channels such as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Product Type
Functional Food and Beverage
Dietary Supplement
Animal Feed
By Distribution Channel
Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores

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Japan Probiotics Market Trends

This section covers the major market trends shaping the Japan Probiotics Market according to our research experts:

High Consumption Rate of Probiotics in the Country

According to the Japanese tradition, the development of probiotic ingredients and finished products is based on scientific proof and supported by demonstrated Japanese health requirements. Japanese consumers have been very conscious of replenishing the bacterial flora in their gut regularly and perceive probiotic bacteria as the best solution, further driving the probiotics market in the country. Probiotic yogurts and beverages are widely available and are ideal healthy snacks for busy Japanese workers. Japan is one of the leaders in the probiotics market in terms of revenue across the globe, especially in the Asia Pacific region.

Japan Probiotic

Dietary Supplements driving the market

The market has witnessed significant growth, owing to the rise in the prevalence of the geriatric population, driving the sales of dietary supplements, followed by functional foods and beverages in the country. Furthermore, prevention and cure of lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements expected to further drive the market growth in the future. ​Due to the growing demand, manufacturers focus on developing products to capture the demand and achieve a competitive advantage in the market. For instance,​ In 2019, Kirin Beverage Co. launched iMUSE Water (Mizu), containing its proprietary probiotic Lactococcus lactis strain Plasma. The Plasma Lactobacillus was found to play a role in immunity and has a huge opportunity for its potential use in fighting dengue virus infection and its anti-aging effects. ​

Probiotics Market

Japan Probiotics Market Competitor Analysis

The probiotic industry in Japan is competitive due to the presence of both local and major players such as Yakult Honsha, Meiji, and Morinaga, which have been continuously seeking to expand their presence. Danone holds a 20% interest in Yakult’s equity, one of the leading brands for probiotics in Japan and Asia. This partnership has increased both companies’ market share.

Japan Probiotics Market Top Players

  1. Yakult Honsha Co. Ltd

  2. Moringa Milk

  3. Groupe Danone

  4. Asahi Group Holdings, Ltd.

  5. Nissin Foods Holdings Co.,Ltd

*Disclaimer: Major Players sorted in no particular order


Japan Probiotics Market Recent Developments

  • In June 2020, Yakult Japan launched its first shelf-stable probiotic supplement sachets to improve consumer convenience. The powder form of the sachets contains Lactic Acid Bacteria and Bifidobacteria probiotic strains.
  • In 2021, TCI Japan'sScience of Probiotics announced the development of a new patented process where high-efficiency fermentation technology is used to infuse into each tiny glass bottle of drink 100 billion live probiotics, roughly equal to the total probiotic count in ten bottles of common lactic acid bacteria drinks. In addition, high counts of live bacteria can be maintained in the drinks using cutting-edge technology.

Japan Probiotics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Functional Food and Beverage

      2. 5.1.2 Dietary Supplement

      3. 5.1.3 Animal Feed

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Pharmacies/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Yakult Honsha Co. Ltd

      2. 6.4.2 Moringa Milk

      3. 6.4.3 Groupe Danone

      4. 6.4.4 Nissin Food Products Co., Ltd.

      5. 6.4.5 Meiji Co.

      6. 6.4.6 BioGaia

      7. 6.4.7 Nestle SA

      8. 6.4.8 General Mills

      9. 6.4.9 Glac Biotech

      10. 6.4.10 Asahi Holdings

    5. *List Not Exhaustive


**Subject to Availability
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Japan Probiotics Market Research FAQs

The Japan Probiotics Market is studied from 2018 - 2028.

The Japan Probiotics Market is growing at a CAGR of 8.6% over the next 5 years.

Yakult Honsha Co. Ltd, Moringa Milk, Groupe Danone, Asahi Group Holdings, Ltd. , Nissin Foods Holdings Co.,Ltd are the major companies operating in Japan Probiotics Market.

Japan Probiotics Industry Reports

In-depth industry statistics and market share insights of the Japan Probiotics sector for 2020, 2021, and 2022. The Japan Probiotics research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Japan Probiotics report PDF.

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