Italy Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Italy Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

Italy Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Italy Foodservice Market Size

Italy Foodservice Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 109.4 Billion
Market Size (2030) USD 175.1 Billion
CAGR (2025 - 2030) 9.86 %
Market Concentration Low

Major Players

Italy Foodservice Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Italy Foodservice Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Italy Foodservice Market Analysis

The Italy Foodservice Market size is estimated at 109.4 billion USD in 2025, and is expected to reach 175.1 billion USD by 2030, growing at a CAGR of 9.86% during the forecast period (2025-2030).

The Italian foodservice landscape is deeply rooted in the country's rich culinary heritage while embracing modern dining trends and innovations. The sector demonstrates strong fundamentals, with Italy maintaining its position as one of the world's leading food producers, evidenced by its production of 50.3 million hectoliters of wine in 2022. The integration of traditional cooking methods with contemporary dining preferences has led to a dynamic market environment where authenticity meets innovation. The market's resilience is further strengthened by Italy's robust agricultural sector, which provides fresh, high-quality ingredients to foodservice establishments. This farm-to-table approach continues to be a significant differentiator in the Italian foodservice sector.


The coffee culture remains a cornerstone of Italy's foodservice industry, with an impressive 90% of Italians being daily coffee drinkers in 2022. This cultural phenomenon has attracted international chains to innovate within the market, as demonstrated by Starbucks' introduction of olive oil-infused beverages in February 2023. The evolution of traditional establishments into modern dining spaces has created a unique blend of authentic Italian coffee culture with contemporary service models. The beverage segment has seen particular innovation in artisanal coffee preparation methods and specialty drink offerings, catering to both traditional preferences and modern taste profiles.


The infrastructure supporting the foodservice industry has shown significant development, particularly in retail locations. With over 1,200 shopping centers in Italy comprising more than 17.5 million square meters of gross leasable area in 2022, the sector has expanded its presence in high-traffic commercial zones. These developments have created new opportunities for foodservice operators to establish a presence in strategic locations. The modernization of food courts and standalone restaurant spaces within these commercial centers has redefined the dining experience for consumers seeking convenience alongside quality.


The market's strength is particularly evident in its traditional segments, with Italian cuisine maintaining its dominance while incorporating health-conscious trends. The country's cheese industry plays a crucial role in the foodservice sector, with per capita consumption reaching 21.5 kg in 2022. This statistic underscores the importance of traditional ingredients in Italian cuisine while highlighting the market's ability to maintain cultural food preferences. The sector has successfully balanced the preservation of culinary heritage with adaptation to modern dietary preferences, including the introduction of plant-based alternatives and health-focused menu options across various establishment types.

Segment Analysis: Foodservice Type

Full Service Restaurants Segment in Italian Foodservice Market

Full Service Restaurants (FSR) maintain their dominant position in the Italian foodservice market, commanding approximately 50% market share in 2024. This substantial market presence is primarily driven by the strong Italian dining culture and the country's reputation for authentic cuisine experiences. The segment's strength is reinforced by the diverse range of cuisines offered, with European restaurants, particularly Italian establishments, leading the category. The popularity of FSRs is further enhanced by the increasing tourism rates and growing consumer preference for authentic dining experiences. These restaurants have successfully adapted to modern consumer preferences by offering innovative menus, international cuisine variations, and proprietary recipes that cater to both tourists and health-conscious individuals while maintaining traditional Italian culinary values.

Market Analysis of Italy Foodservice Market: Chart for Foodservice Type

Quick Service Restaurants Segment in Italian Foodservice Market

The Quick Service Restaurants (QSR) segment is experiencing remarkable growth in the Italian foodservice market, projected to expand at approximately 9% CAGR from 2024 to 2029. This accelerated growth is driven by several factors, including the increasing adoption of digital ordering platforms, expansion of delivery services, and growing consumer demand for convenient dining options. QSR operators are actively innovating their menus to include healthier options and local flavors, appealing to health-conscious consumers while maintaining quick service efficiency. The segment's growth is further supported by the expansion of both international chains and local QSR brands across Italy, particularly in urban areas and travel locations. QSR establishments are also investing in technology-driven solutions such as self-service kiosks and mobile ordering systems to enhance customer experience and operational efficiency.

Remaining Segments in Foodservice Type

The remaining segments in the Italian foodservice market include Cafes & Bars and Cloud Kitchens, each playing distinct roles in shaping the industry landscape. Cafes & Bars represent a significant portion of the market, deeply embedded in Italian culture with their traditional espresso bars and modern coffee shops catering to both locals and tourists. The segment is characterized by its strong focus on beverage service, light meals, and social gathering spaces. Cloud Kitchens, while currently representing a smaller market share, are emerging as an innovative force in the industry, leveraging digital platforms and delivery services to reach customers without traditional dining spaces. These segments complement the larger FSR and QSR categories by offering specialized services and unique dining experiences that cater to diverse consumer preferences and occasions.

Segment Analysis: Outlet

Independent Outlets Segment in Italian Foodservice Market

Independent outlets dominate the Italian foodservice market, commanding approximately 76% market share in 2024. This significant market presence can be attributed to the strong cultural connection these establishments maintain with local communities and their ability to offer unique, personalized dining experiences that larger chains cannot replicate. Independent operators are particularly successful in full-service restaurants and cafes & bars segments, where they focus on traditional Italian cuisine and authentic local flavors. These outlets prioritize menu customization, ambiance enhancement, and hosting cultural events to attract both domestic and international customers. The success of independent outlets is further supported by their flexibility in adapting to changing consumer preferences and their strong emphasis on maintaining the authenticity of Italian culinary traditions.

Chained Outlets Segment in Italian Foodservice Market

The chained outlets segment is experiencing robust growth in the Italian foodservice market, projected to grow at approximately 7% during 2024-2029. This growth is primarily driven by the increasing implementation of self-service kiosks to enhance cost-effectiveness and service speed. Major international chains are actively expanding their presence through franchising rather than company-operated locations, as this method requires lower capital investment and involves fewer risks. The segment's growth is further supported by standardized menus with regional customizations, consistent quality assurance, and competitive pricing strategies. Chained outlets are particularly successful in quick-service restaurants and specialty coffee shops, where they leverage their strong brand recognition and operational efficiencies to capture market share.

Segment Analysis: Location

Standalone Segment in Italian Foodservice Market

The standalone segment dominates the Italian foodservice market, commanding approximately 71% market share in 2024. This significant market position is driven by the proliferation of franchise networks for foreign coffee shop brands and the expansion of independent restaurants across the country. The segment's growth is particularly notable in urban areas, where standalone QSRs and cafes operate through multiple service models including dine-in, takeaway, and drive-thru formats. However, real estate prices significantly influence the development of standalone restaurants, with average monthly rents in prime locations like Milan reaching around USD 2,700 for restaurant spaces, varying between USD 1,100 to USD 4,300 based on size and location. The segment's strength is further reinforced by the increasing number of pop-up stores in various neighborhoods, though established companies face substantial rental costs.

Lodging Segment in Italian Foodservice Market

The lodging segment in the Italian foodservice market is projected to exhibit the strongest growth trajectory, with an expected growth rate of approximately 8% during 2024-2029. This robust growth is primarily attributed to Italy's flourishing domestic and international tourism sector, particularly in the post-pandemic recovery phase. The segment's expansion is further supported by significant government initiatives, including the establishment of the Unique National Tourism Fund (FUNT), which has allocated substantial funding for industry development. The growth in this segment is particularly driven by the rising demand for coffee-based drinks and Italian liqueurs among tourists, as Italy is renowned for its authentic coffee and homegrown liqueur varieties. The segment's evolution is also shaped by increasing investment in the growth of the industry, leading to the construction of more hotels and resorts as part of broader development initiatives.

Remaining Segments in Location Segmentation

The Italian foodservice market's location segmentation also encompasses leisure, retail, and travel segments, each contributing uniquely to the market dynamics. The leisure segment caters to cultural, entertainment, and recreational activities, including food festivals, sports events, and cinema halls. The retail segment operates within shopping centers, malls, and housing complexes, benefiting from the evolving commercial real estate development model in Italy. The travel segment serves transportation hubs such as airports and train stations, capitalizing on the country's extensive transportation network and growing passenger traffic. These segments collectively enhance the diversity and accessibility of foodservice options across various consumer touchpoints in Italy.

Italy Foodservice Industry Overview

Top Companies in Italy Foodservice Market

The Italian food companies in the Italian foodservice market are characterized by actively pursuing strategic initiatives to strengthen their market positions. Companies are focusing on expanding their geographical footprint through new outlet openings and franchise partnerships, particularly in high-traffic locations like airports, railway stations, and shopping centers. Product innovation remains a key focus area, with companies introducing plant-based options, regional customizations, and health-conscious menu items to cater to evolving consumer preferences. Operational agility is demonstrated through the implementation of digital transformation initiatives, including online ordering systems, delivery partnerships, and self-service kiosks to enhance customer experience. Strategic moves in the market include master franchise agreements, cross-border expansions, and format diversification to capture different consumer segments. Companies are also investing in sustainable practices and supply chain optimization to improve operational efficiency and meet environmental commitments.

Fragmented Market Led By Regional Players

The Italian foodservice market exhibits a highly fragmented competitive structure dominated by regional and domestic players. The market is characterized by a mix of large conglomerates operating multiple Italian food brands across different formats and specialized operators focusing on specific cuisine types or service formats. Traditional family-owned establishments and independent operators maintain a strong presence, particularly in the full-service restaurants and cafes segments, leveraging their deep understanding of local tastes and preferences. The market sees significant participation from both international chains expanding through franchise models and domestic players with established local networks.


Merger and acquisition activity in the market is primarily driven by larger players seeking to diversify their portfolio and expand their geographical presence. International companies are entering the market through strategic partnerships with local operators to benefit from their market knowledge and established networks. The competitive landscape is evolving with the entry of new players in specialized segments like cloud kitchens and health-focused concepts, while traditional players are adapting their business models to maintain market relevance.

Innovation and Adaptation Drive Market Success

Success in the Italian foodservice market requires a balanced approach combining traditional values with modern operational practices. Incumbent players need to focus on menu innovation while maintaining authenticity, invest in digital capabilities for improved customer engagement, and optimize their outlet network to ensure presence in high-potential locations. Building strong supplier relationships, implementing efficient cost management systems, and developing distinctive brand positioning are crucial for maintaining competitive advantage. Companies must also invest in staff training and development to ensure consistent service quality across their network.


For new entrants and challenger brands, the path to success lies in identifying and serving underserved market segments or locations. This includes developing innovative concept formats, establishing strong local partnerships for supply chain and real estate access, and building digital capabilities from the ground up. Understanding and adapting to local taste preferences while maintaining operational efficiency is crucial. Companies must also consider potential regulatory changes affecting food safety, labor laws, and sustainability practices, while building resilience against substitution risks from home cooking and alternative dining options. The food industry in Italy is evolving rapidly, and companies must adapt to these changes to thrive.

Italy Foodservice Market Leaders

  1. Autogrill SpA

  2. Compagna Generale Ristorazione SpA

  3. Cremonini SpA

  4. La Piadineria Group

  5. McDonald's Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Italy Foodservice Market Concentration
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Italy Foodservice Market News

  • December 2022: KFC announced that the KFC Drive at the La Corte del Sole shopping center is the company’s newest outlet in Sestu.
  • November 2022: Lagardère Travel Retail signed an agreement to acquire 100% of the shares in Marché International AG, the holding company of the Marché Group.
  • November 2022: KFC announced that it had invested USD 21.81 million to open more restaurants in Italy. The fried chicken brand had planned to launch 25 new outlets in 2022.

Italy Foodservice Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Number Of Outlets
  • 4.2 Average Order Value
  • 4.3 Regulatory Framework
    • 4.3.1 Italy
  • 4.4 Menu Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Foodservice Type
    • 5.1.1 Cafes & Bars
    • 5.1.1.1 By Cuisine
    • 5.1.1.1.1 Bars & Pubs
    • 5.1.1.1.2 Cafes
    • 5.1.1.1.3 Juice/Smoothie/Desserts Bars
    • 5.1.1.1.4 Specialist Coffee & Tea Shops
    • 5.1.2 Cloud Kitchen
    • 5.1.3 Full Service Restaurants
    • 5.1.3.1 By Cuisine
    • 5.1.3.1.1 Asian
    • 5.1.3.1.2 European
    • 5.1.3.1.3 Latin American
    • 5.1.3.1.4 Middle Eastern
    • 5.1.3.1.5 North American
    • 5.1.3.1.6 Other FSR Cuisines
    • 5.1.4 Quick Service Restaurants
    • 5.1.4.1 By Cuisine
    • 5.1.4.1.1 Bakeries
    • 5.1.4.1.2 Burger
    • 5.1.4.1.3 Ice Cream
    • 5.1.4.1.4 Meat-based Cuisines
    • 5.1.4.1.5 Pizza
    • 5.1.4.1.6 Other QSR Cuisines
  • 5.2 Outlet
    • 5.2.1 Chained Outlets
    • 5.2.2 Independent Outlets
  • 5.3 Location
    • 5.3.1 Leisure
    • 5.3.2 Lodging
    • 5.3.3 Retail
    • 5.3.4 Standalone
    • 5.3.5 Travel

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 Alice Pizza SpA
    • 6.4.2 Autogrill SpA
    • 6.4.3 Camst Group
    • 6.4.4 Compagna Generale Ristorazione SpA
    • 6.4.5 Cremonini SpA
    • 6.4.6 Gruppo Sebeto
    • 6.4.7 La Piadineria Group
    • 6.4.8 Lagardère Group
    • 6.4.9 McDonald's Corporation
    • 6.4.10 QSR Platform Holding SCA
    • 6.4.11 Starhotels SpA
    • 6.4.12 Yum! Brands Inc.

7. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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Italy Foodservice Industry Segmentation

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
Foodservice Type Cafes & Bars By Cuisine Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants By Cuisine Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet Chained Outlets
Independent Outlets
Location Leisure
Lodging
Retail
Standalone
Travel
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Italy Foodservice Market Research FAQs

How big is the Italy Foodservice Market?

The Italy Foodservice Market size is expected to reach USD 109.43 billion in 2025 and grow at a CAGR of 9.86% to reach USD 175.12 billion by 2030.

What is the current Italy Foodservice Market size?

In 2025, the Italy Foodservice Market size is expected to reach USD 109.43 billion.

Who are the key players in Italy Foodservice Market?

Autogrill SpA, Compagna Generale Ristorazione SpA, Cremonini SpA, La Piadineria Group and McDonald's Corporation are the major companies operating in the Italy Foodservice Market.

Which segment has the biggest share in the Italy Foodservice Market?

In the Italy Foodservice Market, the Full Service Restaurants segment accounts for the largest share by foodservice type.

Which is the fastest growing segment in the Italy Foodservice Market?

In 2025, the Cloud Kitchen segment accounts for the fastest growing by foodservice type in the Italy Foodservice Market.

What years does this Italy Foodservice Market cover, and what was the market size in 2025?

In 2025, the Italy Foodservice Market size was estimated at 109.43 billion. The report covers the Italy Foodservice Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Foodservice Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Italy Foodservice Market Research

Mordor Intelligence delivers a comprehensive analysis of the Italian foodservice market. We leverage our extensive experience in tracking developments within the food industry in Italy. Our research covers the entire spectrum of food service market segments. This includes everything from fast food chains in Italy to fine dining Italian restaurants. The report provides detailed insights into Italian food companies, market dynamics, and the evolving landscape of food trends in Italy. Particular attention is given to the growing influence of Italian food brands in both domestic and international markets.

Our detailed analysis benefits stakeholders across the commercial foodservice market. We provide actionable insights available in an easy-to-read report PDF format for download. The report examines the food service market size across various distribution channels. This includes both traditional Italian food service establishments and emerging concepts. With in-depth coverage of retail consumer trend analysis and new Italian food trends, stakeholders gain a valuable understanding of consumer preferences, operational challenges, and growth opportunities within the Italian food industry. The report also includes a comparative analysis of Italy size compared to US market dynamics, offering global context for strategic decision-making.