Italy Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Italy foodservice market is segmented by Type (full-service restaurant, self-service restaurant, fast food, street stall and kiosk, cafe and bar, and 100% home delivery restaurant) and by Structure (independent consumer foodservice and chained consumer foodservice). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Snap
Study Period: 2016 -2027
Base Year: 2021
CAGR: 1.24 %

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Market Overview

The Italian foodservice market is estimated to witness a CAGR of 1.24% during the forecast period (2022-2027).

According to USDA, Italy’s consumer food service was severely impacted by COVID-19 lockdown and restrictions in 2020, causing a 33 percent decline in sales value compared to 2019. However, to earn revenue during the crisis and to maintain market share, many food service players offered delivery services (mainly pizza, gelato, and Asian restaurants), leading to a food delivery boom and a rise in partnerships with third-party delivery companies.

Continuous growth in brand franchising, increased demand for healthier and quality food, and booming digital commercialization are a few factors augmenting the foodservice market in Italy. Further, supplemented by active tourism, Italy remains the third largest foodservice market in Europe. Lombardy, Lazio, and Campania account for the country’s highest number of food service establishments.

Scope of the Report

Foodservice refers to selling food and beverages prepared for immediate consumption, takeaways, and home deliveries. Foodservice outlets are classified into two sectors: commercial establishments, which include fast-food restaurants, catering, nightclubs, and recreational outlets. Non-commercial outlets include food operations that run inside the premises of other organizations such as hospitals, schools, military bases, etc. Italy's foodservice market offers the services provided by the full-service restaurant, self-service restaurants, fast food street stalls and kiosks, cafes and bars, and 100% home delivery restaurants structured as independent consumer foodservice and chained consumer foodservice. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Type
Full-service Restaurant
Self-service Restaurant
Fast Food
Street Stall and Kiosk
Cafe and Bar
100% Home Delivery Restaurant
By Structure
Independent Consumer Foodservice
Chained Consumer Foodservice

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Key Market Trends

Increased Demand for Cafes and Bars

Cafes and Bars are one of the largest growing segments in the market, with the ever-increasing preferences for coffee, soft drinks, and alcoholic beverages. Furthermore, the cafes offering affordable food products ranging from cold to hot meals increase consumers' willingness to spend. Many companies are investing in launching their outlets in the country. For instance, in 2022, the giant player, Starbucks Coffee Company, opened its first drive-thru in Italy at Erbusco in the northern Lombardia region. With the growing urbanization and improved lifestyle, Italians increasingly prefer wine over other alcoholic drinks, uplifting the business of wine bars in the country.

T1

Increasing Frequency of Eating Out

The increasing frequency of Italians eating out is majorly benefitting the country's foodservice sector. According to FIPE, around 36 million Italians ate out in 2020, accounting for 35.3% of the country's total revenue generated by food consumption. The majority comprised 32 million consumers eating lunch out on weekdays, while the number of people dining out for dinner remained around 2 million. Italy holds more catering enterprises per square km when compared to any other country in the world, portraying a flourishing foodservice market in the country.

italy foodservice

Competitive Landscape

Italy's foodservice market is highly fragmented due to the country's prevalence of several small-scale players. American-style fast food chains and salad bars are gaining popularity in the Italian market. This move towards more convenient dining has led Italian importers to seek U.S. food products adapted to self-service eateries. Impacted by western cuisine, the Italian market is holding a prominent share in the chain outlets, such as McDonald's, Burger King, and Yum! Brands RSC. Moreover, the country has significant local and regional brands, such as Gruppo Sebeto, Lagardère Food Services SRL, and CAMST.

Major Players

  1. McDonald's

  2. Domino's Pizza Inc.

  3. Yum! Brands RSC

  4. Burger King

  5. Gruppo Sebeto

MC

Recent Development

  • In 2022, McDonald’s introduced its famous Triple Cheeseburger in Italy, and to celebrate, it has commissioned three young artists to create McDonald’s NFTs. Customers who level up to the massive sandwich have 300 chances to win one of them.
  • In 2021, Burger King Italia announced the latest addition to its “Italian Kings” series dedicated to Italy’s most celebrated delicacies. The “Parmigiano Reggiano Burger” sees a gourmet all-beef patty, accented by Parmigiano Reggiano-flavored mayonnaise, arugula, sauteed onions and slices of 15-month aged Parmigiano Reggiano cheese, all held between a brioche bun.
  • In December 2020, Domino’s Pizza, the American multinational pizza chain, launched in Rome as part of an expansion plan in the north and center of Italy. Its two new Roman outlets are in the Portonaccio and Marconi districts, on Via Cardano 82 and Via di Portonaccio 224, respectively.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Full-service Restaurant

      2. 5.1.2 Self-service Restaurant

      3. 5.1.3 Fast Food

      4. 5.1.4 Street Stall and Kiosk

      5. 5.1.5 Cafe and Bar

      6. 5.1.6 100% Home Delivery Restaurant

    2. 5.2 By Structure

      1. 5.2.1 Independent Consumer Foodservice

      2. 5.2.2 Chained Consumer Foodservice

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 McDonald's

      2. 6.4.2 Domino's Pizza Inc.

      3. 6.4.3 Yum! Brands RSC

      4. 6.4.4 Burger King

      5. 6.4.5 Gruppo Sebeto

      6. 6.4.6 Lagardere Food Services Srl

      7. 6.4.7 CAMST

      8. 6.4.8 Accor Hotels Group

      9. 6.4.9 Autogrill SpA

      10. 6.4.10 Starhotels SpA

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability
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Frequently Asked Questions

The Italy Foodservice Market market is studied from 2016 - 2027.

The Italy Foodservice Market is growing at a CAGR of 1.24% over the next 5 years.

McDonald's, Domino's Pizza Inc., Yum! Brands RSC, Burger King, Gruppo Sebeto are the major companies operating in Italy Foodservice Market.

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