What should Israel buyers look for in shampoo for hard water?

Choose clarifying or chelating products and pair them with a conditioner that targets dryness and frizz. Look for routines that mention buildup removal and scalp comfort, not only shine.

How can a retailer reduce counterfeit hair products in Israel online channels?

Prioritize authorized importers, visible batch codes, and consistent Hebrew labeling. Build a simple returns and reporting loop so suspect lots get removed quickly.

When does it make sense to choose salon grade hair care over mass retail items?

Salon grade makes sense when color retention, breakage reduction, or scalp sensitivity drives repeat spending. For basic cleansing, mainstream lines often deliver enough performance at lower cost.

What matters most when selecting a hair colorant brand for at home use?

Gray coverage time, shade consistency, and scalp comfort are the three practical decision points. Buyers also value clear after color care steps that prevent dryness and fading.

How does the January 1, 2025 import reform change hair care selection in Israel?

It can increase assortment variety and speed of bringing EU aligned products into Israel. It also increases the importance of importer quality systems, since responsibility shifts more toward importers.

Which product claims are most likely to drive growth in Israel from 2025 to 2030?

Scalp health, hair loss appearance reduction, bond repair, and clean label positioning should remain strong. Claims that connect to visible results in two to four weeks tend to outperform.

Top Israel Hair Care Companies - Key Players & More

L'Oral S.A

Premium hair care momentum remains a clear strength, helped by a major player's steady salon channel focus and rapid launch cadence. Recent professional division results show ongoing growth and frequent product refreshes, with new franchise activity and acquisitions that add styling depth. Israel's importer responsibility shift from January 1, 2025 can favor groups that already run tight documentation, testing discipline, and fast relabeling cycles. If parallel import accelerates for specific SKUs, the upside is faster reach in pharmacies and online. The operational risk is uneven supply to Israel during global launch spikes, which can drive substitution.

Leaders

Unilever PLC

Volume led hair growth matters when shoppers trade down but still want visible scalp and shine benefits. The company has leaned into scalp-led ranges and refreshed formats since 2023, which translates well to Israel's mainstream shelves and online carts. The January 1, 2025 change that aligns many imported goods routes more closely with Europe can reduce friction for established import networks, but it also raises the cost of compliance mistakes. If social-led buying keeps rising, the brand stack can win faster through creator-driven routines. A key risk is price pack gaps that invite cheaper lookalikes and gray channel diversion.

Leaders

Henkel AG & Co. KGaA

Hair color and styling resilience stands out when salon influence shapes home routines. The company is a top manufacturer showing renewed hair growth, backed by brand relaunch activity and steadier performance in its consumer portfolio. Israel's 2025 importer regime favors companies that can prove formula consistency and keep packaging changes controlled across many SKUs. If premium coloration keeps shifting to at-home kits, Henkel can defend through fast shade updates and better gray coverage performance. The main risk is shelf fragmentation, where too many similar sub lines dilute retailer focus.

Leaders

The Procter & Gamble Company

Category breadth is helpful, yet Israel execution can look uneven when hair care competes internally with larger daily needs. This major supplier still benefits from high household penetration and strong retail placement, but beauty results have been choppy and can constrain local reinvestment. The January 1, 2025 importer track change can speed assortment refresh if local partners are disciplined on filings and traceability. If P&G prioritized hard water and scalp clarity claims for Israel, it could regain momentum quickly. The risk is slow localization, leaving space for salon-first brands in premium aisles.

Established

Moroccanoil, Inc.

Salon heritage still drives brand pull in Israel, especially for repair and oil-based routines that fit dry hair concerns. The brand has continued expanding distribution and training reach, which can strengthen professional advocacy even when consumers shift online. Israel's 2025 import reform can help widen availability through new importer pathways, but it also increases scrutiny on importer quality systems and post-shelf checks. If Moroccanoil extends coloration and scalp lines more aggressively in Israel, it could lift basket size per buyer. A key risk is overdependence on a narrow hero product mix.

Established

Sano-Bruno's Enterprises (Dr. Fischer)

Local manufacturing identity can matter in Israel when consumers want familiar brands and fast replenishment. Sano Bruno's, a leading vendor in Israel toiletries and cosmetics, has shown recent scale through reported 2024 revenue growth, supporting resilience in local distribution. Israel's 2025 importer model is less of a structural barrier for locally anchored portfolios, yet it increases substitution risk as more EU products enter through new routes. If Dr. Fischer strengthens scalp health lines for kids and families, it can defend volume. The key risk is higher competition in mainstream shelves.

Established

Kao Corporation

Japan led portfolio building can still matter in Israel when premium buyers look for science-backed repair and salon-grade finishes. Kao reported higher hair care sales in 2024 and highlighted new premium hair brands, plus salon channel performance via Oribe and Goldwell. The 2025 importer framework can reward firms with strong documentation discipline, especially when multiple origin countries feed Israel stock. If Kao pushes clearer Israel-specific education around frizz control and scalp balance, it could grow in selective doors. The risk is limited local awareness versus louder global peers.

Performers

Davines Group S.p.A.

Professional loyalty can outperform pure advertising, especially in salons that shape buyer routines. Davines has signaled deeper sustainability execution through its 2024 sustainability reporting and continued product and packaging work, supporting a differentiated story for premium buyers. Israel's 2025 importer model can reward brands that maintain consistent ingredient documentation across variants, which fits Davines' process-driven approach. If Davines expands direct education for Israeli stylists, it can compound word of mouth even with limited mass retail. The operational risk is higher landed cost versus fast-growing local challengers.

Performers

Pierre Fabre Group (Klorane)

Pharmacy credibility matters in Israel, where buyers often link scalp comfort with trusted channels. Pierre Fabre continues to emphasize dermo-cosmetic positioning through its 2025 annual report framing, which supports Klorane's plant-led hair story. Klorane items are also visibly available to Israel buyers through cross-border specialty retail pages, supporting access even when local listings fluctuate. From January 1, 2025, the importer system can broaden routes, but it also raises the penalty for weak documentation. If sensitive scalp demand keeps rising, Klorane can gain.

Performers

Olaplex Holdings, Inc.

Channel concentration risk is real, even when the brand remains culturally strong. Olaplex reported 2024 net sales of USD 422.7 million and operates a multi-channel model, yet it also highlighted customer concentration and a shifting channel mix. Israel's 2025 import framework can increase parallel inflow of repair products, which may pressure pricing consistency across salons and online sellers. If Olaplex adds clearer anti-counterfeit controls and Israel-aligned education, it can stabilize trust. The risk is demand volatility when a single hero claim loses social momentum.

Performers

Kenvue Inc.

Consumer health lens can reshape hair care when scalp is treated like skin. Kenvue positioned OGX with a new global campaign and a bond repair line in April 2025, which can travel well into Israel via mass retail and online listings. Strategic review signals, including potential divestments, can still create focus risk for smaller hair lines. Israel's January 1, 2025 import pathway changes can help broaden sourcing, yet they raise the cost of weak quality systems. If Kenvue keeps investing in scalp science, it can grow.

Performers

Redefine

Value pricing can win in Israel when shoppers want salon-style routines without prestige price tags. Redefine has been positioned as a fast-moving Israel brand with dozens of items at accessible prices, reinforcing a digital-first conversion model. From January 1, 2025, the cosmetics import changes can increase the number of lookalike products arriving through parallel routes, raising the need for stronger differentiation. If Redefine adds stronger proof points for hair loss and scalp claims, it can defend against global entrants. The key risk is copycat branding and promo fatigue.

Performers

Molton Brown Limited

Niche positioning can work in Israel when giftable scents and elevated routines win in specialty e-commerce. Molton Brown hair items appear in Israel through cross-border retailers rather than deep physical coverage, which limits repeat purchases for daily wash basics. The January 1, 2025 cosmetics import change can broaden parallel routes, yet small-volume brands may struggle with importer compliance overhead. If Molton Brown builds a tighter hair range for sensitive scalps, it could raise conversion among premium shoppers. The operational risk is supply gaps and shipping delays that push customers to substitutes.

Aspirants

Revlon, Inc.

Turnaround story helps only if Israel distribution is stable and focused on consumables, not tools. Revlon's broader reset highlights renewed emphasis on faster innovation and omnichannel modernization, which can support hair categories where trend cycles are short. Israel's 2025 importer environment makes documentation and batch traceability more important for colorants and treatments. If Revlon tightens salon partnerships and improves shade education content in Hebrew, it can rebuild trust. The risk is brand fragmentation that confuses shoppers across price tiers.

Aspirants

Shiseido Company, Limited

Profit pressure can limit optionality, and that can show up in smaller geographies first. Shiseido has faced a sharp profit decline tied to weaker China demand, which can tighten spending on hair-adjacent categories outside its core priorities. Israel's 2025 import rule set may lower some friction for established EU-aligned products, but it still demands importer readiness and disciplined notifications. If Shiseido reenters hair with clear scalp science claims, it could attract premium buyers quickly. The operational risk is inconsistent availability that undermines repurchase.

Aspirants

Coty Inc.

Portfolio reshaping often creates Israel-level disruption, especially when hair exposure is indirect. Coty's sale of its remaining Wella stake in December 2025 reinforces its focus shift and balance sheet priorities, which can reduce hair category attention. The 2025 import environment can help new importers bring in adjacent brands faster, raising substitution pressure on Coty-owned lines. If Coty chooses to license or reenter hair through select partners, it may rebuild presence with low fixed costs. The key risk is reduced shelf commitment from retailers during strategic uncertainty.

Aspirants

The Este Lauder Companies

Restructuring can help long-term agility, but it may also distract local execution in the near term. Este Lauder's public plan to cut up to 7,000 roles by fiscal 2026 signals a major cost reset that can tighten focus on fewer growth bets. Israel-specific branded storefront activity supports consumer access, yet hair adjacency depends heavily on brand prioritization and education. The 2025 importer system can speed inflow for EU-aligned items, but premium price points remain sensitive. If Aveda-type salon ecosystems expand, upside improves, while the risk is undersupply during promotions.

Aspirants

Mary Kay Inc.

Direct selling works best when local field energy stays high and digital tools remove friction. Mary Kay appointed a Chief Opportunity and Sales Officer in March 2025, signaling renewed focus on salesforce experience and digital selling capability. Israel's 2025 import compliance model can add administrative burden if product flows rely on many small import pathways. If Mary Kay builds a clearer hair assortment and simplified replenishment, consultants can cross-sell into repeat wash routines. The risk is limited visibility versus omnichannel brands that dominate search results.

Aspirants

Beiersdorf AG

Trust and formulation discipline can be an advantage when buyers worry about harsh ingredients. Beiersdorf has started implementing EcoBeautyScore for select categories, including hair wash and hair treat scoring capability, which can support more transparent messaging over time. Israel's 2025 rules can accelerate inflow for EU-aligned products, but they also increase the need for careful labeling and importer systems. If Beiersdorf expands hair wash lines tied to sensitive scalp needs, it can win in pharmacies. The risk is that hair stays secondary inside a skin-first portfolio.

Aspirants

Combe Incorporated

Men's gray coverage is a durable need, but Israel growth depends on retail visibility and trusted sourcing. Combe's role in a 2025 NAD challenge shows it actively defends advertising claims in men's coloring, which signals attention to category credibility. Israel's 2025 importer enforcement approach can raise the stakes for correct labeling and safety files in colorants. If Combe expands distribution beyond niche online sellers, it can lift repeat purchase. The risk is limited assortment depth versus larger mass brands.

Aspirants

Israel Hair Care Companies: Leaders, Top & Emerging Players and Strategic Moves

Top 5 Israel Hair Care Companies

Israel Hair Care Companies Matrix by Mordor Intelligence

MI Competitive Matrix for Israel Hair Care

Analysis of Israel Hair Care Companies and Quadrants in the MI Competitive Matrix

L'Oral S.A

Unilever PLC

Henkel AG & Co. KGaA

The Procter & Gamble Company

Moroccanoil, Inc.

Sano-Bruno's Enterprises (Dr. Fischer)

Kao Corporation

Davines Group S.p.A.

Pierre Fabre Group (Klorane)

Olaplex Holdings, Inc.

Kenvue Inc.

Redefine

Molton Brown Limited

Revlon, Inc.

Shiseido Company, Limited

Coty Inc.

The Este Lauder Companies

Mary Kay Inc.

Beiersdorf AG

Combe Incorporated

Frequently Asked Questions

Methodology

Analysis of Leading Israel Hair Care Companies