Intelligent Apps Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The intelligent apps market is expected to register a growth at a CAGR of 32% over the forecast period (2021 - 2026). Advanced technology such as Machine Learning (ML) and Artificial Intelligence (AI) is continuously transforming businesses in every industry. From movie recommendations on Netflix, or suggested products on Amazon, to personalized ads from Google, intelligent apps have become part of everyone's daily life.

• The increasing smartphone penetration across the world has been one of the major factors driving the market growth for intelligent apps globally. According to the 2020 published report by GSMA, there are over 3.5 billion smartphone users worldwide by the end of January 2020. The figure has shown an increase of over 30 million from that in the previous year.
• In the manufacturing sector, the importance of intelligent apps is rapidly increasing which are based on a SaaS analytical cloud application that acquires, stores, and makes the decision for operational data from shop floor systems including, equipment, machines, sensors, test stations, simulation machines combined with data from ERP and HCMs. AI and ML are the key technologies that are highly being used for understanding patterns and correlations to maximize productivity by mitigating quick decisions in case of downtime.
• Amid the ongoing outbreak of COVID-19, most of the countries worldwide have mandated the work from home. Being the software industry, it is hit at a lower level. Companies have been able to deliver the required intelligent applications. Moreover, this pandemic has also created opportunities for the market. The Indian government has introduced the Arogya Setu app to track and spread awareness about the COVID-19 in the country. To date, the app has generated over 9.8 crores downloads within the country.

Scope of the Report

The study of the intelligent apps market has considered varied offerings by vendors in the global market. These companies are offering apps to be deployed on the cloud as well as on-premise. Cloud deployment are popular for commercial and industrial usage, whereas, to consumer purpose, on-premise deployment is mostly used. Companies are also offering customized apps for a wide range of end-user verticals, globally, covered in the report. Qualitative trend analysis for the intelligent apps provider such as Infrastructure, Data Collection & Preparation are captured under type and deployment mode analysis.

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Key Market Trends

Media and Entertainment Industry to Grow Significantly

• The broadcast and media companies are actively seeking to extend their content reach to the right where it is needed. Also, with the increasing number of people subscribing to OTT platforms, manual tagging of content is close to impossible with the time, as they need to process the massive volume of data. Hence, companies are making efforts to deploy or develop intelligent applications for users with value-added experiences. 
• Netflix has the largest internet traffic source with almost 15% of downstream traffic. In 2019, Netflix was edged out by HTTP Media Stream, which is an HTTP-based adaptive bitrate streaming communications protocol developed by Apple Inc. The streaming channel has the most subscribers among the top five OTT providers with 138 million till 2019. 
• According to the Global Internet Phenomena Report published by Sandvine, HTTP Media Stream, Netflix, and YouTube are in the top 5 for downstream bandwidth in each region (Americas, EMEA, APAC) and they drive overall video consumption.

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