Application Release Automation Market - Size, Share & Industry Forecast, 2030

Name: Application Release Automation Market - Size, Share & Industry Forecast, 2030
Creator: Mordor Intelligence
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Application Release Automation Market Size and Share

Market Overview

Study Period	2019 - 2030
Market Size (2025)	USD 5.42 Billion
Market Size (2030)	USD 12.84 Billion
Growth Rate (2025 - 2030)	18.80% CAGR
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Medium
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Application Release Automation Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Application Release Automation Market Analysis by Mordor Intelligence

The Application Release Automation Market size is estimated at USD 5.42 billion in 2025, and is expected to reach USD 12.84 billion by 2030, at a CAGR of 18.80% during the forecast period (2025-2030). The surge is propelled by CIO-level mandates to institutionalize pipeline-as-code practices, GenAI-enabled orchestration that cuts deployment windows, and mounting software bill of materials (SBOM) compliance requirements. Enterprise buyers shift from manual runbooks to AI-driven, policy-as-code platforms able to support tens of thousands of releases per year, while multi-cloud microservice adoption drives demand for coordinated releases that span public, private, and on-premises estates. Simultaneously, a platform-as-a-product culture recasts central IT from ticket-based support into internal product teams that deliver reusable self-service components, unlocking developer productivity and compressing mean-time-to-resolution across the application release automation market. ^{[1]Harness, “United Airlines Accelerates Deployments by 75% With Harness,” harness.io}

Key Report Takeaways

By component, tools commanded 69.3% of the application release automation market share in 2024, while services are projected to expand at a 21.5% CAGR through 2030.
By deployment mode, cloud deployments held 59.2% share of the application release automation market size in 2024; hybrid configurations are projected to grow at 20.8% CAGR.
By organization size, large enterprises represented 70.1% revenue share in 2024, whereas SMEs post the fastest 21.8% CAGR to 2030.
By end-user industry, IT and telecommunications contributed 28.4% of 2024 revenue; BFSI is set to outpace all verticals at 20.5% CAGR through 2030.
By geography, North America accounted for 38.6% of 2024 revenue, although Asia-Pacific leads growth at 21.2% CAGR.

Global Application Release Automation Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
CIO shift to pipeline-as-code and platform engineering	+4.2%	Global; early adoption in North America and Europe	Medium term (2-4 years)
Surge in multi-cloud microservices driving release frequency	+5.1%	Global; spill-over to APAC core markets	Short term (≤ 2 years)
GenAI-powered release orchestration slashing failure rates	+3.8%	North America and EU; expanding to APAC	Medium term (2-4 years)
Software bill of materials compliance mandates	+2.7%	North America, EU regulatory zones	Short term (≤ 2 years)
Rise of “platform-as-a-product” culture	+3.4%	Global enterprise markets	Long term (≥ 4 years)

Source: Mordor Intelligence

CIO Shift to Pipeline-as-Code and Platform Engineering

Three in four global corporations have instituted platform teams that standardize golden-path deployment templates and self-service infrastructure portals. BSH Home Appliances rebuilt its delivery stack around an internal developer platform and recorded substantial incident reduction because teams no longer hand-crafted infrastructure. The strategic shift removes toil, embeds governance in reusable modules, and boosts developer onboarding speed, reinforcing sustained growth in the application release automation market.

Surge in Multi-Cloud Microservices Driving Release Frequency

A microservices architecture often multiplies release events by 10–20× compared with monoliths, creating an operational imperative for automated gating, service mesh routing, and unified observability across disparate clouds. Airbnb’s Kubernetes fleet processes more than 125,000 releases annually through multicluster pipelines, underscoring why enterprises invest in sophisticated release orchestration.

GenAI-Powered Release Orchestration Slashing Failure Rates

Platforms now embed conversational agents that auto-generate pipelines, predict roll-back triggers, and summarize alerts. Harness’ AI engine automatically maps dependencies and proposes remediation, enabling United Airlines to accelerate deployments by 75%. Similar advances from Cutover’s AI runbooks allow real-time risk scoring, cutting post-release incident investigation hours.

Software Bill of Materials Compliance Mandates

SBOM regulations accelerate automation budgets because continuous disclosure requirements cannot be met manually at scale. The US Army requires vendors to provide machine-readable SBOMs as of February 2025, pushing suppliers to integrate automated inventory generation directly into CI/CD workflows. Sonatype reports that 92% of large enterprises have already adopted or plan to adopt SBOM processes.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Legacy monolith dependencies in regulated sectors	-2.8%	Global; concentrated in BFSI and healthcare	Long term (≥ 4 years)
Tool-chain sprawl inflating DevSecOps complexity	-3.2%	North America and EU enterprises	Medium term (2-4 years)
Shortage of platform-engineering talent	-2.1%	Global; acute in APAC	Medium term (2-4 years)
Security gaps in secrets management	-1.9%	Global; critical in regulated industries	Short term (≤ 2 years)

Source: Mordor Intelligence

Legacy Monolith Dependencies in Regulated Sectors

Mainframes and tightly coupled transactional systems hinder automated pipelines because change windows remain restricted and interface adapters are scarce. GitLab and IBM now let CI/CD stages run natively on z/OS to alleviate this constraint, yet full modernization remains a decade-long journey for many banks.

Tool-Chain Sprawl Inflating DevSecOps Complexity

North American CISOs report juggling upward of 50 security and release tools, driving license costs, and integration overhead. Infoblox cut its tooling footprint by two-thirds after adopting a unified DevOps platform from Opsera, achieving a 40% quality uptick and freeing eight developers for higher-value work.

Segment Analysis

By Component: Services Acceleration Drives Platform Transformation

Tools accounted for 69.3% of 2024 revenue, illustrating that enterprises still rely on proven commercial platforms to automate deployment workflows. However, the services segment is forecast to grow at 21.5% CAGR, the highest across all components, as organizations realize that operating models, governance, and cultural change determine project success. The application release automation market size for services is projected to surge, especially within regulated industries that require specialized compliance expertise.

Adoption trends show platform-as-a-service offerings that bundle managed services with orchestration software. Platform.sh’s USD 140 million Series D provides capital to scale fully managed environments that abstract infrastructure complexities. ^{[2]Platform.sh, “Platform.sh Secures Series D Funding,” platform.sh} As enterprises pursue end-to-end transformation, consulting, integration, and managed runbook services increasingly dominate new spending, reinforcing services’ expanding share of the application release automation market.

Application Release Automation Market:Market Share By Component — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By Deployment Mode: Hybrid Configurations Surge Amid Multi-Cloud Complexity

Cloud deployments dominated with a 59.2% application release automation market share in 2024, but hybrid models are accelerating at 20.8% CAGR because enterprises need to safeguard sensitive workloads while exploiting public-cloud elasticity. The application release automation market size attached to hybrid deployments is predicted to double by 2030 as orchestration tools mature to provide consistent policy enforcement across environments.

VMware Tanzu and similar platforms supply consistent Kubernetes runtimes across on-premises and public clouds, while Rundeck automates operational hand-offs for more than 400 critical applications at Standard Chartered Bank, cutting mean-time-to-repair by 25 minutes per incident. Demand for hybrid orchestration demonstrates that large enterprises prioritize risk mitigation and locality constraints but refuse to compromise on release velocity.

By Organization Size: SME Momentum Challenges Enterprise Dominance

While large enterprises control 70.1% of revenue, SMEs post a 21.8% CAGR due to SaaS delivery models. The application release automation market size for SMEs remains small today, yet GenAI-assisted pipelines and no-code interfaces broaden access, allowing firms with limited DevOps staffing to achieve near-enterprise deployment frequency.

GoSpotCheck used Harness SaaS to stand up microservices pipelines that pushed code multiple times a day without hiring in-house release specialists. As pricing tiers decline and onboarding becomes wizard-driven, growth momentum in the SME segment will continue eroding the traditional dominance of Fortune 500 buyers within the application release automation market.

Application Release Automation Market:Market Share By Organization Size — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By End-user Industry: BFSI Growth Outpaces IT Sector Leadership

IT and telecommunications held 28.4% of the application release automation market share in 2024, reflecting technology-native capabilities. Yet BFSI grows faster at 20.5% CAGR because compliance obligations and digital banking initiatives force automation. IDFC FIRST Bank saved USD 5 million annually by migrating 800 applications via a DevSecOps framework, validating ROI at scale.

Banks modernize monoliths by overlaying microservice gateways and automated quality gates, while insurers deploy feature-flag platforms to run controlled experiments in production. These trends attract specialized vendors offering policy engines and audit trails, contributing to enduring BFSI momentum inside the application release automation market.

Geography Analysis

North America led with 38.6% revenue in 2024, owing to mature cloud adoption and an ecosystem of venture-backed DevOps platforms. Citi slashed release cycles from several days to seven minutes using AI-driven continuous deployment, illustrating best-in-class implementation maturity.

Asia-Pacific posts the fastest 21.2% CAGR because governments invest aggressively in AI and data-center expansion. MetLife Asia integrated Azure DevOps to cut build times from eight hours to under one hour while raising code quality. DBS Bank used Puppet to shrink provisioning from days to minutes, proving that regional skill sets now match Western counterparts. ^{[3]Puppet, “DBS Bank Uses Puppet to Create Self-Service IT Management,” puppet.com}

Europe advances steadily as GDPR and SBOM mandates force modernization. Siemens achieved 90% touchless document processing with AI-powered automation, confirming industrial players’ appetite for software-defined operations. Cross-border financial entities spearhead microservice adoption to remain regulatory-compliant yet agile, sustaining demand across the application release automation market.

Application Release Automation Market CAGR (%), Growth Rate by Region — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

Market dynamics reveal moderate consolidation as vendors race to embed AI and security into unified platforms. IBM’s USD 6.4 billion HashiCorp acquisition grants Terraform and Vault to its hybrid-cloud suite, while Perforce’s Puppet deal strengthens infrastructure-as-code depth. Harness broadened its stack with Armory and Split Software buys and now exceeds USD 100 million in annual recurring revenue. ^{[4]Harness, “Harness Announces $115 M in New Financing With a $1.7 B Valuation,” harness.io}

Competitive differentiation tilts toward AI co-pilots, SBOM automation, and secrets lifecycle management instead of traditional CI/CD checklists. GitLab integrated mainframe pipelines for IBM Z, extending DevOps reach to regulated back-ends. Opsera and OpsMx emphasize tool-chain consolidation, helping customers trim duplicate spend while boosting compliance.

White-space remains in industry-specific compliance tooling—health-care GxP pipelines or automotive functional-safety workflows—and in GenAI-enabled remediation that autonomously fixes failed releases. Start-ups addressing secrets sprawl, such as Infisical, gain traction as enterprises recognize that leaked credentials remain the top cloud breach vector, ensuring an active innovation funnel within the application release automation market.

Application Release Automation Industry Leaders

Broadcom Inc. (CA Automic)
IBM Corporation
Microsoft Corporation
BMC Software Inc.
Micro Focus International Plc
*Disclaimer: Major Players sorted in no particular order

Application Release Automation Market Concentration — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

February 2025: DoiT acquired PerfectScale to automate Kubernetes cost and performance optimization.
August 2024: Perforce announced plans to buy Puppet, expanding its DevOps suite with infrastructure-as-code.
August 2024: Platform.sh raised USD 140 million Series D to fund European and Asian expansion.
June 2024: Harness absorbed Split Software to add feature-flag management complemented by its AIDA™ AI engine.
June 2024: JFrog purchased Qwak AI to embed model lifecycle capabilities inside its software supply-chain platform.

Table of Contents for Application Release Automation Industry Report

1. INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 CIO shift to pipeline-as-code and platform engineering
- 4.2.2 Surge in multi-cloud micro-services driving release frequency
- 4.2.3 GenAI-powered release orchestration slashing failure rates
- 4.2.4 Software Bill of Materials (SBOM) compliance mandates
- 4.2.5 Rise of “platform-as-a-product” culture in enterprises
4.3 Market Restraints
- 4.3.1 Legacy monolith dependencies in regulated sectors
- 4.3.2 Tool-chain sprawl inflating DevSecOps complexity
- 4.3.3 Shortage of platform-engineering talent
- 4.3.4 Security gaps in secrets management across pipelines
4.4 Industry Value Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Industry Attractiveness – Porter’s Five Forces Analysis
- 4.7.1 Threat of New Entrants
- 4.7.2 Bargaining Power of Buyers
- 4.7.3 Bargaining Power of Suppliers
- 4.7.4 Threat of Substitutes
- 4.7.5 Intensity of Competitive Rivalry
4.8 Impact of Macroeconomic Factors on the Market

5. MARKET SIZE AND GROWTH FORECASTS (VALUES)

5.1 By Component
- 5.1.1 Tools
- 5.1.2 Services
5.2 By Deployment Mode
- 5.2.1 Cloud
- 5.2.2 On-Premises
- 5.2.3 Hybrid
5.3 By Organization Size
- 5.3.1 Large Enterprises
- 5.3.2 Small and Medium Enterprises (SMEs)
5.4 By End-user Industry
- 5.4.1 BFSI
- 5.4.2 IT and Telecommunications
- 5.4.3 Retail and E-commerce
- 5.4.4 Media and Entertainment
- 5.4.5 Healthcare and Life Sciences
- 5.4.6 Manufacturing
- 5.4.7 Government and Public Sector
- 5.4.8 Other End-user Industries
5.5 By Geography
- 5.5.1 North America
- 5.5.1.1 United States
- 5.5.1.2 Canada
- 5.5.1.3 Mexico
- 5.5.2 South America
- 5.5.2.1 Brazil
- 5.5.2.2 Argentina
- 5.5.2.3 Chile
- 5.5.2.4 Rest of South America
- 5.5.3 Europe
- 5.5.3.1 Germany
- 5.5.3.2 United Kingdom
- 5.5.3.3 France
- 5.5.3.4 Italy
- 5.5.3.5 Spain
- 5.5.3.6 Russia
- 5.5.3.7 Rest of Europe
- 5.5.4 Asia-Pacific
- 5.5.4.1 China
- 5.5.4.2 India
- 5.5.4.3 Japan
- 5.5.4.4 South Korea
- 5.5.4.5 Singapore
- 5.5.4.6 Malaysia
- 5.5.4.7 Australia
- 5.5.4.8 Rest of Asia-Pacific
- 5.5.5 Middle East and Africa
- 5.5.5.1 Middle East
- 5.5.5.1.1 United Arab Emirates
- 5.5.5.1.2 Saudi Arabia
- 5.5.5.1.3 Turkey
- 5.5.5.1.4 Rest of Middle East
- 5.5.5.2 Africa
- 5.5.5.2.1 South Africa
- 5.5.5.2.2 Nigeria
- 5.5.5.2.3 Egypt
- 5.5.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
- 6.4.1 Broadcom Inc. (CA Automic)
- 6.4.2 IBM Corporation
- 6.4.3 Microsoft Corporation
- 6.4.4 BMC Software Inc.
- 6.4.5 Micro Focus International Plc
- 6.4.6 Digital.ai Software Inc.
- 6.4.7 GitLab Inc.
- 6.4.8 CloudBees Inc.
- 6.4.9 Red Hat Inc. (Ansible)
- 6.4.10 Atlassian Corporation Plc
- 6.4.11 Perforce Software Inc. (Puppet & Chef)
- 6.4.12 Octopus Deploy Pty Ltd
- 6.4.13 Harness Inc.
- 6.4.14 JFrog Ltd.
- 6.4.15 CircleCI Inc.
- 6.4.16 JetBrains s.r.o.
- 6.4.17 Amazon Web Services Inc. (CodeDeploy)
- 6.4.18 Google LLC (Cloud Deploy)
- 6.4.19 Oracle Corporation
- 6.4.20 ServiceNow Inc.
- 6.4.21 Flexagon LLC
- 6.4.22 DeployHub Inc.
- 6.4.23 Armory Inc. (Spinnaker)
- 6.4.24 AutoRabit Holdings Inc.
- 6.4.25 Copado Solutions S.L.

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

7.1 White-Space and Unmet-Need Assessment

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Global Application Release Automation Market Report Scope

Application release automation is the tool or solution used to process the packaging and deploy an application or update of an application from development across different environments and, ultimately, to production. They must combine the capabilities of deployment automation, environment management, modeling, and release coordination.

The study includes different components and deployment types for various end-user industries, such as BFSI, IT and telecommunications, retail and e-commerce, and media and entertainment, for various geographies. The competitive landscape takes into account multiple companies' market penetration as well as their organic and inorganic growth strategies. The study also considers the market impact of the COVID-19 pandemic. For all of the above segments, market sizes and forecasts are provided in terms of value (USD).

By Component	Tools
	Services
By Deployment Mode	Cloud
	On-Premises
	Hybrid
By Organization Size	Large Enterprises
	Small and Medium Enterprises (SMEs)
By End-user Industry	BFSI
	IT and Telecommunications
	Retail and E-commerce
	Media and Entertainment
	Healthcare and Life Sciences
	Manufacturing
	Government and Public Sector
	Other End-user Industries

By Geography	North America	United States
		Canada
		Mexico

	South America	Brazil
		Argentina
		Chile
		Rest of South America

	Europe	Germany
		United Kingdom
		France
		Italy
		Spain
		Russia
		Rest of Europe

	Asia-Pacific	China
		India
		Japan
		South Korea
		Singapore
		Malaysia
		Australia
		Rest of Asia-Pacific

	Middle East and Africa	Middle East	United Arab Emirates
			Saudi Arabia
			Turkey
			Rest of Middle East

		Africa	South Africa
			Nigeria
			Egypt
			Rest of Africa

By Component

Tools

Services

By Deployment Mode

Cloud

On-Premises

Hybrid

By Organization Size

Large Enterprises

Small and Medium Enterprises (SMEs)

By End-user Industry

BFSI

IT and Telecommunications

Retail and E-commerce

Media and Entertainment

Healthcare and Life Sciences

Manufacturing

Government and Public Sector

Other End-user Industries

By Geography

North America	United States
	Canada
	Mexico
South America	Brazil
	Argentina
	Chile
	Rest of South America
Europe	Germany
	United Kingdom
	France
	Italy
	Spain
	Russia
	Rest of Europe
Asia-Pacific	China
	India
	Japan
	South Korea
	Singapore
	Malaysia
	Australia
	Rest of Asia-Pacific

Middle East and Africa	Middle East	United Arab Emirates
		Saudi Arabia
		Turkey
		Rest of Middle East

	Africa	South Africa
		Nigeria
		Egypt
		Rest of Africa

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Key Questions Answered in the Report

What is driving the rapid growth of the application release automation market?

C-suite mandates for pipeline-as-code, multi-cloud microservice architectures, and GenAI-based failure prediction collectively push the market to an 18.8% CAGR through 2030.

How large will the application release automation market be by 2030?

Forecasts place the application release automation market size at around USD 12.84 billion by 2030, more than double its 2025 level.

Which deployment mode is growing fastest?

Hybrid deployments are expanding at 20.8% CAGR because enterprises want cloud scale while retaining on-premises control for sensitive workloads.

Why are services outpacing tools in growth?

Organizations recognize that cultural change, governance, and compliance expertise are prerequisites for success, boosting services demand at 21.5% CAGR.

Which region offers the most attractive growth opportunity?

Asia-Pacific leads with 21.2% CAGR due to aggressive AI spending and rapid cloud-infrastructure build-out.

What is the main competitive differentiator among leading vendors?

Integrated AI capabilities that auto-generate pipelines, predict failures, and manage software-supply-chain security now set the pace in the application release automation industry.