India Wellness Tourism Market - Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2027)

The India wellness tourism market can be segmented by Service Type (Transport, Lodging, Food & Beverage, Shopping, Activities & Excursions and Others). By Location (Domestic Wellness Tourism and International Wellness Tourism), and By Travelers Type (Primary Wellness Travel and Secondary Wellness Travel)

Market Snapshot

wellness tourism market size in india
Study Period: 2018-2027
Base Year: 2021
CAGR: 8 %
India Wellness Tourism Market Major Players

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Market Overview

Covid-19 had a severe impact on the Wellness Tourism Market in India. The tourist inflow decreased drastically due to the pandemic-related restriction. The wellness tourism expenditure decreased by more than 40% for the period. India slipped to the 12th position in the top 20 most preferred wellness destinations in the world.

India is the most popular tourist destination in South Asia, and it is rapidly expanding. In 2019, the country welcomed almost 18 million international tourists, up from 17.42 million in 2018 while it decreased to only 6.33 million in 2020. India is one of the most preferred destinations for wellness tourism with more than 48.2 million wellness trips in 2020. Before the pandemic, India was the fastest-growing market for wellness tourism. Traditional Ayurvedic resorts, destination spas, and wellness retreats are among the expanding number of hotels/resorts in India that offer a full package of treatments, experiences, and travels.

Various places like Kerala and Uttarkhand are being developed as a special place for wellness tourism. Kerala is considered an authentic and place-based wellness tourism center for Ayurveda. Similarly, Uttarkhand is renowned for its Yoga Study Center in Rishikesh which also got featured in Tripadvisors Top 10 wellness destination. However, growing wellness tourism market in India also has its own challenges such as shortage of skilled staff for spas and other wellness services and a lack of staff training to meet international standards.

Scope of the Report

Global Wellness Institute defines Wellness Tourism as “travel associated with the goal of maintaining or enhancing one’s personal well-being and includes the pursuit of physical, mental, spiritual or environmental ‘wellness’ while traveling for either leisure or business.” This report aims to provide a detailed analysis of the Wellness Tourism Market in India. It focuses on the market dynamics, emerging trends in the segments, the future of markets, and insights on various drivers and restraints. Also, it analyses the key players and the competitive landscape in the Wellness Tourism market in India. The India wellness tourism market can be segmented by Service Type (Transport, Lodging, Food & Beverage, Shopping, Activities & Excursions and Others). By Location (Domestic Wellness Tourism and International Wellness Tourism), and By Travelers Type (Primary Wellness Travel and Secondary Wellness Travel). 

By Service Type
Transport
Lodging
Food & Beverage
Shopping
Activities and Excursions
Others
By Location
Domestic Wellness Tourism
International Wellness Tourism
By Travelers Type
Primary Wellness Travel
Secondery Wellness Travel

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Key Market Trends

The Wellness Tourism Expenditure in India is Increasing

With 48.2 million trips in 2020, India was in the 12th position of 20 preferred destinations for wellness tourism. The total wellness expenditure for India was USD 11.4 billion in 2017 while it decreased to USD 7.2 billion in 2020 due to pandemic. The wellness tourism expenditure decreased by almost half for the year 2020. However, the market is expected to experience increased expenditure in the wellness tourism market with an increase in the number of tourist inflow post pandemic.

India Wellness Tourism Market Growth

Wellness Tourism is one of the Largest Segment for Wellness Sector in India

Wellness Tourism is expanding as a segment in India and this growth is reflected in India's international tourism receipt. The segment generated more than 25 million jobs in 2019. Wellness tourism has been one of the drivers of the growth of India's tourism sector as many of India’s product offers include meditation, yoga, and Ayurveda retreats. In India's wellness sector traditional medicine sectors contribute for the largest share, followed by the Personal care & beauty, nutrition, and wellness tourism sector.

India Wellness Tourism Market Forecast

Competitive Landscape

With the growing market, a large number of players are entering the market. Various large companies are entering the market as Holistic Wellness Resort to provide various services such as spiritual wellbeing and self-improvement, traditional healing methods, luxury spa packages, healthy food and beverage options ultimately providing an overall wellness experience for the mind and body. While the small and medium scale enterprises are providing specific wellness programs such as meditation, yoga, and Ayurveda retreats. The major players in the market include Carnoustie Group, Niraamaya Retreats, Aatmantan, Mekosha, Ananda in the Himalayas, Vana Retreat etc.

Recent Development

  • In August 2021, Carnoustie Group partnered with South City Ayurvedic Wellness Center to launch INR 100 Crore luxury Ayurvedic and ancient Indian wellness center on the outskirts of Kolkata. The project is just 16-km from Science City on the way to Sunderbans.
  • In April 2021, Atmantan Wellness Centre has expanded into nutraceuticals and supplements with the launch of Atmantan NATURALS, a new wellness-tech platform. A team of professional scientists and doctors curate natural herbal supplements to provide high efficacy, illness reversal remedies for this telehealth platform.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Driver

    3. 4.3 Market Restraints

    4. 4.4 Porters 5 Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Insight on Various Government Regulations in the Market

    6. 4.6 Impact of Covid 19 on market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Service Type

      1. 5.1.1 Transport

      2. 5.1.2 Lodging

      3. 5.1.3 Food & Beverage

      4. 5.1.4 Shopping

      5. 5.1.5 Activities and Excursions

      6. 5.1.6 Others

    2. 5.2 By Location

      1. 5.2.1 Domestic Wellness Tourism

      2. 5.2.2 International Wellness Tourism

    3. 5.3 By Travelers Type

      1. 5.3.1 Primary Wellness Travel

      2. 5.3.2 Secondery Wellness Travel

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Carnoustie Ayurveda and Wellness Resor

      2. 6.2.2 Niraamaya Wellness Retreat

      3. 6.2.3 Aatmantan Wellness Center

      4. 6.2.4 Mekosha Ayurvedic Retreat

      5. 6.2.5 Ananda in Himalayas

      6. 6.2.6 Vana Retreat

      7. 6.2.7 Somatheeram Ayurvedic Health Resort

      8. 6.2.8 Kairali Ayurvedic Healing Village

      9. 6.2.9 Nirvana Naturopathy and Retreat

      10. 6.2.10 Soukya Holistic Health Center*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER

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Frequently Asked Questions

The India Wellness Tourism Market market is studied from 2018 - 2027.

The India Wellness Tourism Market is growing at a CAGR of 8% over the next 5 years.

Carnoustie Ayurveda and Wellness Resort, Niraamaya Wellness Retreat, Aatmantan Wellness Center, Mekosha Ayurvedic Retreat, Ananda in Himalayas are the major companies operating in India Wellness Tourism Market.

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