Small Home Appliances Market in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The India Small Home Appliances Market is Segmented by Product (vacuum Cleaners, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers, Water Heaters, Small Kitchen Appliances, and Others) and Distribution Channel (supermarkets/ Hypermarkets, Specialty Stores, Online, and Other Distribution Channels). The Market Size and Forecasts for India's Small Home Appliances Market in Value (USD) for all the Above Segments.

India Small Home Appliances Market Size

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India Small Home Appliances Market Summary
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Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 27.27 Billion
Market Size (2029) USD 34.47 Billion
CAGR (2024 - 2029) 4.80 %
Market Concentration Low

Major Players

India Small Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

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India Small Home Appliances Market Analysis

The India Small Home Appliances Market size is estimated at USD 27.27 billion in 2024, and is expected to reach USD 34.47 billion by 2029, growing at a CAGR of 4.80% during the forecast period (2024-2029).

The india small home appliances market is poised to experience robust growth in the coming years, driven by factors such as ongoing urbanization, the burgeoning middle class, and the escalating demand for convenience in the face of a bustling urban lifestyle. This growth reflects the nation's expanding appliances and consumer electronics market, set for steady expansion.

Contributing to this growth is the rise in nuclear families and the prevalence of a sedentary lifestyle, coupled with space constraints, intensifying the need for small home appliances. These appliances play a pivotal role in accomplishing daily tasks efficiently within limited timeframes. Beyond urban areas, semi-urban and rural regions are anticipated to significantly contribute to the demand, driven by a growing awareness of small-ticket appliances in these areas.

The market's trajectory is further propelled by technological advancements and increased internet accessibility, positively influencing the redevelopment of small home appliances. Notably, small kitchen appliances, encompassing products like blenders, mixers, and coffee machines, exhibit high growth potential. The emergence of smart homes and connected appliances is anticipated to bolster future demand, introducing user-friendly appliances that enhance consumer convenience and streamline household tasks. Smart home appliances offer autonomy, control, monitoring, and various advantages, contributing to their increasing popularity in the market.

India Small Home Appliances Market Trends

Growing Hair Dryers Demand in India

Rising awareness about personal grooming is further adding its value. The changes in lifestyles due to hectic work schedules are also leading to product demand. Asia-Pacific salons and India are specifically investing in salon chains to increase their customer base as the country includes a high population. Thus the rising number of hair salons, along with urbanization and the young population in the country, is anticipated to contribute to the growth of the hairdryers market in India.

India Small Home Appliances Market: Small Appliance Market in India, by Product, in %, 2022

Developing Water Heaters System in India

Cost-efficient technology, reliability, and eco-friendly technology are driving the demand for water heaters in the country. Water heaters are gaining popularity due to low-cost running making their adoption feasible. Also, the availability of piped water facilities and rising infrastructure is making water heaters more accessible in rural areas. It is forecasted to drive demand in upcoming years and will drive the positive, organized players in the market.

The water heater comes in storage-type and tankless water heaters designs. Polymer-based storage tanks are also gaining traction as they include high corrosion resistance. With consumers moving toward adopting tankless and high-efficiency water heater technology, the manufacturers are focusing on redesigning their products to maintain their position in the water heater market.

India Small Home Appliances Market: Revenue from Water heaters Segment in India, 2017 - 2021, In Million

India Small Home Appliances Industry Overview

India's small Home appliances market is fragmented, with several local and global players. Manufacturers adopt cost-pricing and innovation strategies in the market. Manufacturers are making products integrated with IoT to make customers' lives convenient and comfortable. R&D investments to cater to the rising demand of technology-savvy consumers in the market are rising. Manufacturers are making efforts to offer the best technological solutions to them. Some major players are Bajaj Electricals, LG Electronics, Samsung, Panasonic India, and Whirlpool of India.

India Small Home Appliances Market Leaders

  1. Bajaj Electricals

  2. LG Electronics

  3. Samsung

  4. Panasonic India

  5. Whirlpool of India.

*Disclaimer: Major Players sorted in no particular order

India Small Home Appliances Market Concentration
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India Small Home Appliances Market News

  • March 2023: New home appliance goods from the HUEQ brand will be available in stores and online starting in March. Top-load fully automatic washing machines, twin-tub semi-automatic washers, inverter air conditioners, and refrigerators are available.
  • September 2022: Venus added a steam iron to its line of electric irons and introduced "jiffy," an entry-level quick water heater. Also, the firm's portfolio is filled with cutting-edge products.

India Small Home Appliances Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Insights of Technology Innovations in the Market

    6. 4.6 Insights on Government Regulations and Industry Policies

    7. 4.7 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Vacuum Cleaners

      2. 5.1.2 Hair Clippers

      3. 5.1.3 Irons

      4. 5.1.4 Toasters

      5. 5.1.5 Grills and Roasters

      6. 5.1.6 Hair Dryers

      7. 5.1.7 Water Heaters

      8. 5.1.8 Small Kitchen Appliances

      9. 5.1.9 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Bajaj Electricals

      2. 6.2.2 LG Electronics

      3. 6.2.3 Godrej Consumer Products Limited

      4. 6.2.4 Whirlpool of India

      5. 6.2.5 Samsung

      6. 6.2.6 Panasonic India

      7. 6.2.7 Haier Group

      8. 6.2.8 Benison India

      9. 6.2.9 Toshiba India Private Limited

      10. 6.2.10 BSH Household Appliances*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

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India Small Home Appliances Industry Segmentation

A small home appliance, a small electric appliance or minor appliance, or a small appliance, small domestic or small electric, is a portable or semi-portable machine, generally used on table-tops, counter-tops, or other platforms, to accomplish a household task. The report covers a complete background analysis of India's small home appliances market. It includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and the market overview. The report also offers the major players' market concentration and company profiles. 

The India small home appliance market is segmented by product and distribution channel. By product, the market is sub-segmented into vacuum cleaners, hair clippers, irons, toasters, grills and roasters, hair dryers, water heaters, small kitchen appliances, and others. By distribution channel, the market is sub-segmented into supermarkets/hypermarkets, specialty stores, online, and other distribution channels. The report offers market size and forecasts for India's small home appliances market in volume and value (USD) for all the above segments. 

By Product
Vacuum Cleaners
Hair Clippers
Irons
Toasters
Grills and Roasters
Hair Dryers
Water Heaters
Small Kitchen Appliances
Others
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores
Online
Other Distribution Channels
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India Small Home Appliances Market Research FAQs

The India Small Home Appliances Market size is expected to reach USD 27.27 billion in 2024 and grow at a CAGR of 4.80% to reach USD 34.47 billion by 2029.

In 2024, the India Small Home Appliances Market size is expected to reach USD 27.27 billion.

Bajaj Electricals, LG Electronics, Samsung, Panasonic India and Whirlpool of India. are the major companies operating in the India Small Home Appliances Market.

In 2023, the India Small Home Appliances Market size was estimated at USD 25.96 billion. The report covers the India Small Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Small Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Small Appliances Home in India Industry Report

Statistics for the 2024 Small Appliances Home in India market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Small Appliances Home in India analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Small Home Appliances Market in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)