India Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The India Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

India Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

India Pet Food Market Size

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India Pet Food Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 1.01 Billion
Market Size (2030) USD 2.2 Billion
CAGR (2025 - 2030) 16.74 %
Market Concentration Medium

Major Players

India Pet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of India Pet Food Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

India Pet Food Market Analysis

The India Pet Food Market size is estimated at 1.01 billion USD in 2025, and is expected to reach 2.2 billion USD by 2030, growing at a CAGR of 16.74% during the forecast period (2025-2030).

The Indian pet food market is experiencing a significant transformation driven by changing consumer attitudes and retail modernization. Pet ownership in India has seen remarkable growth, increasing from 21.4 million in 2019 to 30.8 million in 2022, reflecting the growing acceptance of pets as family members. This shift in perception has led to increased spending on pet care, with approximately 75-80% of pet expenditure in India being allocated to pet food and treats in 2022. The retail landscape has evolved to accommodate this growth, with major players like D-Mart operating over 220 stores across 11 states and specialized retailers like Heads Up For Tails establishing 75 dedicated pet stores nationwide.


The distribution channels for pet food products have undergone significant diversification, with a notable shift towards digital platforms. The emergence of e-commerce has revolutionized the pet food market, with 73% of pet parents opting to purchase pet food through online retailers. This digital transformation has been accompanied by the rise of specialized pet food retailers and veterinary clinics, offering expert guidance and premium products. Major companies are investing in research and development, as evidenced by Mars Inc.'s establishment of its first pet food R&D center in Asia-Pacific in April 2023, demonstrating commitment to innovation and market expansion.


The market is witnessing a notable trend towards premium and specialized pet food products. In March 2023, Virbac launched its hyper-premium physiology range in India, while Hill's Pet Nutrition introduced MSC-certified pollock and insect protein products in July 2023, catering to pets with sensitive stomachs and skin conditions. This premiumization trend reflects growing consumer awareness about pet nutrition and wellness, with pet owners increasingly seeking high-quality, specialized dietary solutions for their companions.


The pet demographic landscape in India shows interesting patterns, with dogs maintaining dominance at 87.7% of the pet population in 2022. However, there's a growing trend towards cat ownership, evidenced by an 88.6% increase in the cat population between 2017-2022, attributed to their suitability for urban living conditions and lower maintenance requirements. This diversification in pet ownership is driving pet food manufacturers in India to develop specialized products catering to different pet categories, leading to a more sophisticated and segmented market offering various nutritional solutions for different pet types and life stages.

Segment Analysis: PET FOOD PRODUCT

Food Segment in India Pet Food Market

The food segment dominates the Indian pet food market, accounting for approximately 75% of the total market share in 2024. This significant market position is primarily driven by the increasing adoption of commercial pet food products over home-cooked meals, particularly dry pet food, which makes up about 71% of the food segment. The segment's growth is further supported by the rising awareness among pet owners regarding the importance of proper pet nutrition market and the shift towards premium and specialized food options. Kibbles remain the most popular choice within dry pet food due to their affordability, convenience, and ability to meet pets' dietary requirements, while wet pet food maintains its appeal due to its high moisture content and palatability.

Market Analysis of India Pet Food Market: Chart for PET FOOD PRODUCT

Pet Treats Segment in India Pet Food Market

The pet treats segment is experiencing remarkable growth in the Indian market, projected to expand at approximately 20% CAGR during 2024-2029. This exceptional growth is driven by the increasing trend of pet humanization, where treats are increasingly used for training, bonding, and rewarding pets. The segment's expansion is further supported by the growing demand for dental treats, which help maintain pets' oral hygiene, and the rising popularity of natural and organic treat options. Manufacturers are responding to this trend by introducing innovative products such as freeze-dried treats, dental chews, and premium soft treats, catering to various pet preferences and health requirements. The segment is also benefiting from the increasing availability of treats through various distribution channels, particularly specialty stores and online platforms.

Remaining Segments in Pet Food Product

The pet food market is further diversified by pet nutraceuticals/supplements and veterinary diets segments, each serving distinct pet health needs. Pet nutraceuticals, including products like omega-3 fatty acids, probiotics, and vitamins and minerals, are gaining importance as pet owners become more health-conscious and seek preventive healthcare solutions for their pets. The veterinary diets segment, which includes specialized diets for various health conditions such as diabetes, digestive sensitivity, and urinary tract diseases, plays a crucial role in managing pet health issues. Both segments are experiencing growth due to increasing pet health awareness, veterinary recommendations, and the expanding availability of these products through various distribution channels, particularly specialty stores and veterinary clinics.

Segment Analysis: PETS

Dogs Segment in India Pet Food Market

The dogs segment dominates the India dog food market, commanding approximately 92% market share in 2024, making it both the largest and fastest-growing segment. This substantial market presence is primarily attributed to the higher population of dogs compared to other pets in India, with dogs accounting for nearly 88% of the total pet population. The segment's growth is driven by increasing urbanization, rising disposable incomes, and growing awareness about pet nutrition among dog owners. The demand for premium dog food products, including dry pet food, specialized treats, and veterinary diets, has significantly contributed to the segment's dominance. Additionally, the expanding distribution networks and the availability of diverse product options through various channels, including specialty stores and online platforms, have further strengthened the segment's position. The segment is projected to maintain its strong growth trajectory with an estimated CAGR of around 17% during 2024-2029, driven by the rising pet ownership rates and increasing preference for commercial pet food products.

Remaining Segments in Pets

The cats and other pets segments, while smaller in comparison to dogs, play important roles in shaping the overall pet food market dynamics in India. The cats segment has been gaining traction due to changing cultural perceptions and their suitability for apartment living, particularly in urban areas. The segment is witnessing increased product innovations, especially in wet food categories and specialized nutrition products. The other pets segment, which includes birds, fish, and small mammals, caters to specific niche markets with specialized dietary requirements. These segments are benefiting from the overall trend of pet humanization and the growing availability of specialized pet food products through various distribution channels, including online platforms and specialty stores.

Segment Analysis: DISTRIBUTION CHANNEL

Specialty Stores Segment in India Pet Food Market

Specialty stores have emerged as the dominant distribution channel in the Indian pet food industry market size, commanding approximately 33% market share in 2024, driven by their ability to provide an extensive selection of pet food brands that cater to diverse pet requirements. These stores have successfully positioned themselves as one-stop destinations for pet owners by offering expert guidance, personalized product recommendations, and a wide range of premium and specialized pet food options. The segment is experiencing remarkable growth and is projected to expand at around 22% annually from 2024 to 2029, supported by the increasing trend of pet ecosystem stores and the rising demand for specialized pet diets. Leading specialty store chains like Heads Up For Tails, with their 75 retail locations across India, are revolutionizing the pet retail landscape by combining product offerings with value-added services such as pet grooming and veterinary consultations. The success of specialty stores can be attributed to their customer-centric approach, knowledgeable staff members, and ability to stock both mainstream and niche pet food brands, making them the preferred choice for discerning pet owners who prioritize quality and expert guidance in their purchase decisions.

Remaining Segments in Distribution Channel

The Indian pet food market is served through various other distribution channels, each playing a unique role in meeting consumer needs. Supermarkets and hypermarkets serve as convenient one-stop shopping destinations where pet owners can purchase pet food alongside their regular groceries, with major chains like D-Mart and Lulu Hypermarket maintaining a strong presence across urban and semi-urban areas. The online channel has gained significant traction, particularly through e-commerce platforms and specialized pet supply websites, offering convenience and a wide product selection with doorstep delivery. Convenience stores, while having a smaller market share, provide easy access to pet food products in neighborhood locations. Traditional channels, including veterinary clinics, medical stores, and unregulated local stores, continue to serve a significant portion of the market, particularly in areas where modern retail formats have limited presence. Each of these channels contributes to the market's growth by catering to different consumer preferences and shopping behaviors, while also helping pet food manufacturers maintain a comprehensive distribution network across the country.

India Pet Food Industry Overview

Top Companies in India Pet Food Market

The Indian pet food market is characterized by pet food manufacturing companies in India actively pursuing product innovation to expand their portfolios and meet evolving consumer demands. Major players are focusing on launching premium products, grain-free options, and specialized veterinary diets to cater to specific pet health needs. Companies are demonstrating operational agility by establishing local manufacturing facilities and distribution centers to ensure efficient supply chain management and faster market response. Strategic moves include partnerships with veterinary clinics, pet stores, and e-commerce platforms to enhance product accessibility. Market leaders are expanding their presence through both organic growth, such as new facility investments, and inorganic growth through acquisitions of regional players and complementary businesses. The emphasis on research and development, coupled with investments in marketing and distribution networks, reflects the industry's commitment to capturing growth opportunities in this evolving market.

Global Leaders Dominate Indian Pet Market

The Indian pet food market exhibits a consolidated structure dominated by multinational corporations with established global pet care divisions. These largest pet food companies leverage their international expertise, research capabilities, and brand recognition to maintain market leadership. Local players, while present, primarily operate in specific regional markets or focus on particular product segments. The market demonstrates a mix of diversified conglomerates that offer pet food as part of their broader portfolio and specialized pet care companies focused exclusively on pet nutrition and wellness products.


The market has witnessed significant merger and acquisition activity as companies seek to strengthen their market position and expand their product offerings. Global players are acquiring local pet food brands in India to gain market access and distribution networks, while also investing in domestic manufacturing capabilities. The competitive landscape is evolving with the entry of new pet food competitors, particularly in premium and specialized product segments, leading to increased market dynamism and competition. Companies are also forming strategic alliances with veterinary networks and pet care service providers to enhance their market presence and customer reach.

Innovation and Distribution Key to Success

Success in the Indian pet food market requires a comprehensive understanding of local pet ownership patterns and consumer preferences. Companies need to focus on developing products that cater to the specific nutritional requirements of different pet breeds while maintaining competitive pricing. Building strong relationships with veterinarians and pet care professionals is crucial as they significantly influence purchase decisions. Establishing an omnichannel presence across specialty stores, supermarkets, and e-commerce platforms is essential to reach diverse customer segments. Companies must also invest in consumer education about the benefits of commercial pet food over home-cooked alternatives.


Future market success depends on companies' ability to navigate potential regulatory changes in pet food standards and safety requirements. Players must develop robust quality control systems and maintain transparency in ingredient sourcing and manufacturing processes. Investment in research and development to create innovative products addressing specific health concerns and dietary requirements will be crucial. Companies need to build strong brand loyalty through consistent product quality and effective marketing strategies. Additionally, developing sustainable packaging solutions and addressing environmental concerns will become increasingly important for maintaining market position and attracting environmentally conscious consumers. Understanding pet food company market share dynamics will also be critical for strategic planning and competitive positioning.

India Pet Food Market Leaders

  1. Charoen Pokphand Group

  2. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  3. IB Group (Drools Pet Food Pvt. Ltd.)

  4. Mars Incorporated

  5. Nestle (Purina)

  6. *Disclaimer: Major Players sorted in no particular order
India Pet Food Market Concentration
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India Pet Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

India Pet Food Market
India Pet Food Market
India Pet Food Market
India Pet Food Market

India Pet Food Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Pet Food Product
    • 5.1.1 Food
    • 5.1.1.1 By Sub Product
    • 5.1.1.1.1 Dry Pet Food
    • 5.1.1.1.1.1 By Sub Dry Pet Food
    • 5.1.1.1.1.1.1 Kibbles
    • 5.1.1.1.1.1.2 Other Dry Pet Food
    • 5.1.1.1.2 Wet Pet Food
    • 5.1.2 Pet Nutraceuticals/Supplements
    • 5.1.2.1 By Sub Product
    • 5.1.2.1.1 Milk Bioactives
    • 5.1.2.1.2 Omega-3 Fatty Acids
    • 5.1.2.1.3 Probiotics
    • 5.1.2.1.4 Proteins and Peptides
    • 5.1.2.1.5 Vitamins and Minerals
    • 5.1.2.1.6 Other Nutraceuticals
    • 5.1.3 Pet Treats
    • 5.1.3.1 By Sub Product
    • 5.1.3.1.1 Crunchy Treats
    • 5.1.3.1.2 Dental Treats
    • 5.1.3.1.3 Freeze-dried and Jerky Treats
    • 5.1.3.1.4 Soft & Chewy Treats
    • 5.1.3.1.5 Other Treats
    • 5.1.4 Pet Veterinary Diets
    • 5.1.4.1 By Sub Product
    • 5.1.4.1.1 Diabetes
    • 5.1.4.1.2 Digestive Sensitivity
    • 5.1.4.1.3 Oral Care Diets
    • 5.1.4.1.4 Renal
    • 5.1.4.1.5 Urinary tract disease
    • 5.1.4.1.6 Other Veterinary Diets
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Charoen Pokphand Group
    • 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.4 FARMINA PET FOODS
    • 6.4.5 General Mills Inc.
    • 6.4.6 IB Group (Drools Pet Food Pvt. Ltd.)
    • 6.4.7 Mars Incorporated
    • 6.4.8 Nestle (Purina)
    • 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, INDIA, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, INDIA, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, INDIA, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, INDIA, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, INDIA, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, INDIA, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET FOOD, METRIC TON, INDIA, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET FOOD, USD, INDIA, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, INDIA, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDIA, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, INDIA, 2017 - 2029
  1. Figure 19:  
  2. VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VOLUME OF KIBBLES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 22:  
  2. VALUE OF KIBBLES, USD, INDIA, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 24:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, INDIA, 2017 - 2029
  1. Figure 25:  
  2. VALUE OF OTHER DRY PET FOOD, USD, INDIA, 2017 - 2029
  1. Figure 26:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 27:  
  2. VOLUME OF WET PET FOOD, METRIC TON, INDIA, 2017 - 2029
  1. Figure 28:  
  2. VALUE OF WET PET FOOD, USD, INDIA, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 30:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDIA, 2017 - 2029
  1. Figure 32:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF MILK BIOACTIVES, USD, INDIA, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 37:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, INDIA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 40:  
  2. VOLUME OF PROBIOTICS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF PROBIOTICS, USD, INDIA, 2017 - 2029
  1. Figure 42:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 43:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 44:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, INDIA, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 46:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 47:  
  2. VALUE OF VITAMINS AND MINERALS, USD, INDIA, 2017 - 2029
  1. Figure 48:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 49:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 50:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, INDIA, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 52:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDIA, 2017 - 2029
  1. Figure 54:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 55:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 56:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 57:  
  2. VALUE OF CRUNCHY TREATS, USD, INDIA, 2017 - 2029
  1. Figure 58:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 59:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 60:  
  2. VALUE OF DENTAL TREATS, USD, INDIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 62:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, INDIA, 2017 - 2029
  1. Figure 64:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 65:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 66:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, INDIA, 2017 - 2029
  1. Figure 67:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 68:  
  2. VOLUME OF OTHER TREATS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 69:  
  2. VALUE OF OTHER TREATS, USD, INDIA, 2017 - 2029
  1. Figure 70:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 71:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, INDIA, 2017 - 2029
  1. Figure 73:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 74:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 75:  
  2. VOLUME OF DIABETES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF DIABETES, USD, INDIA, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 78:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, INDIA, 2017 - 2029
  1. Figure 79:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, INDIA, 2017 - 2029
  1. Figure 80:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 81:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 82:  
  2. VALUE OF ORAL CARE DIETS, USD, INDIA, 2017 - 2029
  1. Figure 83:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 84:  
  2. VOLUME OF RENAL, METRIC TON, INDIA, 2017 - 2029
  1. Figure 85:  
  2. VALUE OF RENAL, USD, INDIA, 2017 - 2029
  1. Figure 86:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 87:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, INDIA, 2017 - 2029
  1. Figure 88:  
  2. VALUE OF URINARY TRACT DISEASE, USD, INDIA, 2017 - 2029
  1. Figure 89:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 90:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 91:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, INDIA, 2017 - 2029
  1. Figure 92:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, INDIA, 2022 AND 2029
  1. Figure 93:  
  2. VOLUME OF PET FOOD BY PET TYPE, METRIC TON, INDIA, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET FOOD BY PET TYPE, USD, INDIA, 2017 - 2029
  1. Figure 95:  
  2. VOLUME SHARE OF PET FOOD BY PET TYPE, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 96:  
  2. VALUE SHARE OF PET FOOD BY PET TYPE, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 97:  
  2. VOLUME OF PET CAT FOOD, METRIC TON, INDIA, 2017 - 2029
  1. Figure 98:  
  2. VALUE OF PET CAT FOOD, USD, INDIA, 2017 - 2029
  1. Figure 99:  
  2. VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, INDIA, 2022 AND 2029
  1. Figure 100:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, INDIA, 2017 - 2029
  1. Figure 101:  
  2. VALUE OF PET DOG FOOD, USD, INDIA, 2017 - 2029
  1. Figure 102:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, INDIA, 2022 AND 2029
  1. Figure 103:  
  2. VOLUME OF OTHER PETS FOOD, METRIC TON, INDIA, 2017 - 2029
  1. Figure 104:  
  2. VALUE OF OTHER PETS FOOD, USD, INDIA, 2017 - 2029
  1. Figure 105:  
  2. VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, INDIA, 2022 AND 2029
  1. Figure 106:  
  2. VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 107:  
  2. VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, INDIA, 2017 - 2029
  1. Figure 108:  
  2. VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 109:  
  2. VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, INDIA, 2017 VS 2023 VS 2029
  1. Figure 110:  
  2. VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 111:  
  2. VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, INDIA, 2017 - 2029
  1. Figure 112:  
  2. VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, INDIA, 2022 AND 2029
  1. Figure 113:  
  2. VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, INDIA, 2017 - 2029
  1. Figure 114:  
  2. VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, INDIA, 2017 - 2029
  1. Figure 115:  
  2. VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, INDIA, 2022 AND 2029
  1. Figure 116:  
  2. VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, INDIA, 2017 - 2029
  1. Figure 117:  
  2. VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, INDIA, 2017 - 2029
  1. Figure 118:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, INDIA, 2022 AND 2029
  1. Figure 119:  
  2. VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 120:  
  2. VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, INDIA, 2017 - 2029
  1. Figure 121:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, INDIA, 2022 AND 2029
  1. Figure 122:  
  2. VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, INDIA, 2017 - 2029
  1. Figure 123:  
  2. VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, INDIA, 2017 - 2029
  1. Figure 124:  
  2. VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, INDIA, 2022 AND 2029
  1. Figure 125:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, INDIA, 2017 - 2023
  1. Figure 126:  
  2. MOST ADOPTED STRATEGIES, COUNT, INDIA, 2017 - 2023
  1. Figure 127:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, INDIA

India Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
Pet Food Product Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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India Pet Food Market Research FAQs

How big is the India Pet Food Market?

The India Pet Food Market size is expected to reach USD 1.01 billion in 2025 and grow at a CAGR of 16.74% to reach USD 2.20 billion by 2030.

What is the current India Pet Food Market size?

In 2025, the India Pet Food Market size is expected to reach USD 1.01 billion.

Who are the key players in India Pet Food Market?

Charoen Pokphand Group, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), IB Group (Drools Pet Food Pvt. Ltd.), Mars Incorporated and Nestle (Purina) are the major companies operating in the India Pet Food Market.

Which segment has the biggest share in the India Pet Food Market?

In the India Pet Food Market, the Dogs segment accounts for the largest share by pets.

Which is the fastest growing segment in the India Pet Food Market?

In 2025, the Dogs segment accounts for the fastest growing by pets in the India Pet Food Market.

What years does this India Pet Food Market cover, and what was the market size in 2025?

In 2025, the India Pet Food Market size was estimated at 1.01 billion. The report covers the India Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India Pet Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

India Pet Food Market Research

Mordor Intelligence offers a comprehensive analysis of the pet food industry in India. We leverage our extensive experience in the pet care industry research and consulting fields. Our detailed report examines the entire spectrum of pet food manufacturing segments. This includes categories like dog food, cat food, and emerging organic pet food options. The analysis covers crucial aspects of pet food business operations, from manufacturing processes to distribution channels. It also provides detailed insights into pet industry trends across major cities such as Mumbai and Delhi.

This strategic report benefits stakeholders across the pet food industry value chain. It is valuable for pet food manufacturers in India, as well as retailers and investors. Available as an easy-to-download report PDF, it includes detailed market analysis of various segments. These segments include premium pet food, fresh pet food, and pet nutrition products. The report provides valuable insights into pet food processing technologies and pet food import dynamics. It also highlights emerging opportunities in the pet care market in India. This is supported by comprehensive data on the pet population in India and consumer behavior patterns. Stakeholders can leverage our pet industry statistics and forecasting methodologies. This enables them to make informed business decisions and identify growth opportunities in this rapidly evolving market.

Pet Food Market in India Report Snapshots