India Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Indian Pet Food Market is segmented into Product (Dry Pet Food, Wet Pet Food, Veterinary Diet, Treat/Snack, and Other Products), Animal Type (Dog, Cat, Bird, and Other Animals), and Sales Channel (Specialized Pet Shops, Internet Sales, Hypermarket, and Other Sales Channels).

Market Snapshot

India Pet Food Market Overview
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 13.5 %

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Market Overview

The Indian pet food market is projected to register a CAGR of 13.5% during the forecast period (2021-2026). The COVID-19 pandemic has caused a major impact on the pet food market in India. Due to the rampant spread of misinformation on pets' immunity to infection, some people started to abandon their pets. This made the pet food industries launch certain awareness campaigns to dispel the rumors. There were a huge supply and demand gap due to panic buying of pet food among pet parents. The pet food industries are unable to cater to the demand due to disruptions in the supply chain and poor logistic services. The concept of owning pets and taking care of them is a very urban phenomenon in India. Therefore, the growth of the market is mainly dependent on the pace of urbanization; the infrastructure changes of the past two decades signal a very positive and rapid movement here. The initial impasse of the Indian consumers' overspending on pets is slowly giving way to the feeling of pet humanization and sensitization, trends well demonstrated by the rapid rise in adoption rates. Therefore, increasing concern for pet health and nutrition is a significant driver behind the market's growth.

Scope of the Report

Pet food is a plant or animal-derived material that is used for the consumption of pets. The Indian pet food market is segmented into product (dry pet food, wet pet food, veterinary diet, treat/snack, and other products), animal type (dog, cat, bird, and other animals), and sales channel (specialized pet shops, internet sales, supermarkets/hypermarkets, and other sales channels).

Dry Pet Food
Wet Pet Food
Veterinary Diet
Other Products
Animal Type
Other Animal Types
Sales Channel
Specialized Pet Shops
Internet Sales
Other Sales Channels

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Key Market Trends

Increase in Pet Humanization

Over the years, different types of pets have been considered as family, but the notion of treating pets like people, which is being called the "humanization" of pets, is driving the pet food industry in India. With growing income, urbanization, and increasing health awareness, pet owners are shifting to premium and natural foods that are free of genetically modified organisms, artificial colors, and flavors and aid in promoting the good health of pets. In order to utilize this situation, many companies are releasing food with high-quality proteins and vitamins, which help in maintaining healthy skin, digestive health, etc. Indians welcoming pets supported by the humanization of pets is fueling the growth of the pet food industry in India.

India pet food

Dog Food Captures the Market

Dogs adapt traditional eating habits, such as meat, non-meat scraps, leftovers of human existence, etc. However, these unhygienic foods lead to an allergic reaction in pets. Health concerns for animals and pet humanization have created an opportunity for pet food. The dog is an omnivore. The primary raw materials used in dog feed are feed-grade ingredients and additives. Commercial dog food comes in dry form or a wet canned form. The difference between the two types is the moisture content. Dry dog pet food contains 6–10% moisture by volume, as compared to 60–90% in canned food. Dry dog pet food is the most significant and fastest-growing segment, mainly due to the convenience of storage and low price.

India dog food

Competitive Landscape

The Indian pet food market is a consolidated type dominated by major players. Mars International continues to lead the cat food segment. Its flagship brand Whiskas continued to enjoy high levels of popularity among existing consumers and new consumers, who were shifting from home-cooked food to packaged cat food. Mars International was followed by Royal Canin, which competes with a premium positioning. Demand for Pedigree and Royal Canin is primarily supported by the strong consumer base and extensive distribution networks.

Recent Developments

In December 2019, Mars International, under pet care segments, had launched a premium pet nutrition brand Iams. The product helps in promoting balanced pet nutrition and pet health. It offers customized nutritional solutions based on pet size, breed, and pet's age.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

      2. 5.1.2 Wet Pet Food

      3. 5.1.3 Veterinary Diet

      4. 5.1.4 Treat/Snack

      5. 5.1.5 Other Products

    2. 5.2 Animal Type

      1. 5.2.1 Dog

      2. 5.2.2 Cat

      3. 5.2.3 Bird

      4. 5.2.4 Other Animal Types

    3. 5.3 Sales Channel

      1. 5.3.1 Specialized Pet Shops

      2. 5.3.2 Internet Sales

      3. 5.3.3 Hypermarkets/Supermarkets

      4. 5.3.4 Other Sales Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Uni-Charm Corp.

      3. 6.3.3 Nutriara Alimentos Ltda

      4. 6.3.4 Royal Canin India

      5. 6.3.5 Eukanuba

      6. 6.3.6 Jerhigh

      7. 6.3.7 Drools

      8. 6.3.8 Nestle SA (Purina)

      9. 6.3.9 Holistic Select

      10. 6.3.10 Eagle Pack

      11. 6.3.11 Blue Buffalo

      12. 6.3.12 Diamond Naturals



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Frequently Asked Questions

The India Pet Food Market market is studied from 2016 - 2026.

The India Pet Food Market is growing at a CAGR of 13.5% over the next 5 years.

Mars Inc., Nutriara Alimentos Ltda, Royal Canin India, Eukanuba, JerHigh are the major companies operating in India Pet Food Market.

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