India Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Indian Pet Food Market is Segmented into Product (Dry Pet Food, Wet Pet Food, Veterinary Diet, Treat/Snack, and Other Products), Animal Type (Dog, Cat, Bird, and Other Animals), and Sales Channel (Specialized Pet Shops, Internet Sales, Hypermarket, and Other Sales Channels).

Market Snapshot

Study Period:

2016 - 2026

Base Year:



13.5 %

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Market Overview

The Indian pet food market is projected to witness a CAGR of 13.5% during the forecast period (2020-2025).

  • The concept of owing pets and taking care of them is a very urban phenomenon in India. The growth of the market, therefore, is mainly dependent on the pace of urbanization; the infrastructure changes of the past two decades signal a very positive and rapid movement here. The initial impasse of the Indian consumers' overspending on pets is slowly giving way to the feeling of pet humanization and sensitization, trends well demonstrated by the rapid rise in adoption rates. Therefore, increasing concern for pet health and nutrition is acting as a significant driver behind the growth of the market.

Scope of the Report

The pet food market is segmented by animal type (dogs, cats, birds, and other animal types), product type (dry pet food, wet pet food, veterinary diets, treats/snacks, and other products), sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels). The nation is characterized by a monetarily stable middle class, making the economical pricing segment a vital revenue generator. Supermarkets are the leading outlets for pet food, but the trend is expected to shift to specialist stores in the future.

Dry Pet Food
Wet Pet Foods
Veterinary Diet
Other Products
Animal Type
Other Animal Types
Sales Channel
Specialized Pet Shop
Internet Sale
Other Sales Channels

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Key Market Trends

Dog Food Dominates the Market

The Indian pet food market has been segmented by animal type into dog, cat, bird, and others. Dog food is going to be the largest and the fastest-growing segment during the forecast period. The increasing trend of adopting companion animals is due to urbanization; a busy lifestyle is the other major driving factor for the dog food segment. Snack/treat is the fastest-growing segment in the dog food segment. Bird and small animal food is the opportunity segment in the market. Government programs aimed at encouraging pet adoption are resulting in the rising pet adoption rates for dogs and cats. Rising health concerns over animals and high investment in their foods and health are driving the pet food market. Dogs and Cats together contribute to over 80% of share in the consumption of pet foods. Dogs are the primary consumers and are expected to grow at a higher rate during the forecast period.

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Dog Food captures the market

Dogs adapt traditional eating habits, such as meat, non-meat scraps, leftovers of human existence, etc. However, these unhygienic foods lead to an allergic reaction in pets. Health concerns for animals and pet humanization have created an opportunity for pet food. The dog is an omnivore. The primary raw materials used in dog feed are feed grade ingredients and additives. Commercial dog food comes in the dry form or a wet canned form. The difference between the two types is the moisture content. Dry dog pet food contains 6–10% moisture by volume, as compared to 60–90% in canned food. Dry dog pet food is the most significant and fastest-growing segment, mainly due to the convenience of storage and low price.

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Competitive Landscape

Mars International continues to lead the cat food segment. Its flagship brand Whiskas continued to enjoy high levels of popularity among existing consumers and also among new consumers, who were shifting from home-cooked food to packaged cat food. Mars International was followed by Royal Canin, which competes with a premium positioning. Demand for Pedigree and Royal Canin is primarily supported by the strong consumer base and extensive distribution networks.

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Table Of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Market Opportunities

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

      2. 5.1.2 Wet Pet Foods

      3. 5.1.3 Veterinary Diet

      4. 5.1.4 Treat/Snack

      5. 5.1.5 Other Products

    2. 5.2 Animal Type

      1. 5.2.1 Dog

      2. 5.2.2 Cat

      3. 5.2.3 Bird

      4. 5.2.4 Other Animal Types

    3. 5.3 Sales Channel

      1. 5.3.1 Specialized Pet Shop

      2. 5.3.2 Internet Sale

      3. 5.3.3 Hypermarket/Supermarket

      4. 5.3.4 Other Sales Channels


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Uni-Charm Corp.

      3. 6.3.3 Nutriara Alimentos Ltda

      4. 6.3.4 Royal Canin India

      5. 6.3.5 Eukanuba

      6. 6.3.6 Jerhigh

      7. 6.3.7 Drools

      8. 6.3.8 Nestle SA (Purina)

      9. 6.3.9 Holistic Select

      10. 6.3.10 Eagle Pack

      11. 6.3.11 Blue Buffalo

      12. 6.3.12 Diamond Naturals


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