India Online Accommodation Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Online Book Market Size in India and it is segmented By Platform type (Mobile application & Website) & By Mode of Booking Type (Third Party online portals & Direct/Captive portals).

India Online Accommodation Market Size

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India Online Accommodation Market Summary
Study Period 2020- 2029
Base Year For Estimation 2023
Market Size (2024) USD 8.12 Billion
Market Size (2029) USD 13.23 Billion
CAGR (2024 - 2029) 10.25 %
Market Concentration Low

Major Players

India Online Accommodation Market Major Players

*Disclaimer: Major Players sorted in no particular order


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India Online Accommodation Market Analysis

The India Online Accommodation Market size is estimated at USD 8.12 billion in 2024, and is expected to reach USD 13.23 billion by 2029, growing at a CAGR of 10.25% during the forecast period (2024-2029).

The online accommodation market in India has seen tremendous growth in the last decade. Several factors have contributed to the growth of the market, such as smartphone penetration, internet penetration, and a rise in the middle-class population. Online Travel Agency (OTA) and accommodation aggregators have played an important role in the development of the market by allowing accommodation providers to present their services and travelers to easily book their accommodation.

India offers a wide range of travel destinations due to its diverse culture from one region to another and its abundance of historical and religious sites. This makes India a large market for both international and domestic travelers. In recent years, the country has also become a popular destination for spiritual and yoga tourists around the world. This growth in tourism has also increased the demand for accommodation services in recent years.

With the help of technology and low internet prices, people can easily book hotels or houses online from the convenience of their homes and plan their trips. This has led to the growth of online accommodation services in India. Many players have stepped into the Indian online accommodation market to capitalize on this opportunity.

India Online Accommodation Market Trends

Rising Growth of Digital Payments Is Boosting the Growth of the Market

  • India has been adopting cashless transactions over the past few years. The evolution of the Indian government's policies and the development of digital payments are largely to blame. In recent years, due to the maturity of UPI and consumers' swift uptake of mobile payments, India has experienced significant growth in its electronic payments. Year-on-year (YoY) transaction volume growth in India has increased by around 55% between the previous and last year, and it is expected that digital payments in India will grow by four times in the next three years.
  • Airlines and travel brands in the region offer payment solutions to meet changing consumer needs, as electronic payments take up market share in India. For example, consumers are offered a range of alternative payment methods, and airlines provide Indian customers with a smooth and easy booking experience.
  • For example, EaseMyTrip is one of the top online travel technology portals that use PayPal as a payment method. In order to help their customers plan and book their trips, they offer a wide range of travel products and services. By the end of the decade, Indians could be the world’s fourth-largest travel spenders, according to the report by and McKinsey.
India Online Accommodation Market: Most Common Online Payments by Type, In %, India, 2023

Rising Tourism Industry Is Promoting the Online Accommodation Market

  • In the past few years, a boom in tourism and the improvement of infrastructure have caused India's travel services market to grow significantly. Some of the most popular travel services in the country are hotels, travel, tour packages, and travel agencies. In order to promote tourism, the Indian Government has undertaken measures such as reducing visa restrictions and establishing policies in favor of tourism.
  • In recent years, there has been an increase in both domestic and foreign tourism in India. India has a wide range of hotels for all types of travelers, including backpackers, wellness tourists, and business travelers, from Himalayan guest houses to Rajasthani palace hotels and innovative niche hotels to megacities, beach resorts in Goa, and houseboats in Kerala. India's economy has been heavily influenced by the tourism sector.
  • This growth has been driven by the hotel sector, together with tour operators and restaurant segments in tourist regions. In addition, since COVID-19, India has promoted tourism in its country with a view to increasing the number of visitors from all over the world.
India Online Accommodation Market: Direct Contribution of Tourism and Hospitality to GDP, In USD Billion, India, 2012-2028 (Estimated)

India Online Accommodation Industry Overview

The Indian online accommodation market is fragmented. Online accommodation operators are constantly innovating and adapting to cater to the growing demand of customers. Key players in the online accommodation market often collaborate with new strategies, regulatory bodies, and other players in the industry to cater to the customers. Operators are expected to expand their capabilities, share their expertise, and develop new solutions through these partnerships. 

Some major players dominating the market are MakeMyTrip,, IRCTC,, and Goibibo.

India Online Accommodation Market Leaders

  1. MakeMyTrip


  3. IRCTC


  5. Goibibo

*Disclaimer: Major Players sorted in no particular order

India Online Accommodation Market Concentration
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India Online Accommodation Market News

  • February 2024: India’s biggest online travel tech platform, EaseMyTrip, opened its first offline retail outlet in the state of Madhya Pradesh, Indore. This is the 10th offline store launched under the brand's franchise model, which is a testament to its commitment to efficiently serving its customers online and offline. The new offline store is aimed at reaching out to its offline customers who are looking for a personalized meet-and-greet experience.
  • February 2024: India’s top travel tech platform, EaseMyTrip, formed a strategic alliance with Zaggle Prepaid Ocean Services Limited, a software-as-a-service (SaaS) FinTech player that offers spend management products and services to enterprises, to provide integrated travel and expense management.
  • May 2023: Microsoft partnered with MakeMyTrip to introduce voice-assisted booking for travel planning in Indian languages. The new in-platform technology stack, powered by Microsoft’s OpenAI Service & Azure’s Cognitive Services, will interact with the user and provide customized travel recommendations based on the user’s preferences, organize holiday packages according to variable inputs (e.g., event, budget, activities, preferences, travel time, etc.) and even help to book those holiday packages.

India Online Accommodation Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rise in the Number of Travel Bloggers Is Promoting Tourism Driving the Market's Growth

      2. 4.2.2 Rising Number of Hotels, Resorts, and Airbnb Options for Consumers Driving the Market's Growth

    3. 4.3 Market Restraints

      1. 4.3.1 Difficulty in Handling Customer Queries and Cancellation Policies

      2. 4.3.2 High Convenience Fees Impacting the Market's Growth

    4. 4.4 Market Opportunities

      1. 4.4.1 Online Travel Booking Platforms Are Offering Complementary Services to Promote More Online Bookings

      2. 4.4.2 Customized and Personalized Holiday Packages Will Boost the Growth of the Market

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Insights into Technological Advancements in the Industry

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Platform

      1. 5.1.1 Mobile Application

      2. 5.1.2 Website

    2. 5.2 By Mode of Booking

      1. 5.2.1 Third Party Online Portals

      2. 5.2.2 Direct/Captive Portals


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1

      2. 6.2.2

      3. 6.2.3 IRCTC

      4. 6.2.4

      5. 6.2.5 Goibibo

      6. 6.2.6 OYO Rooms

      7. 6.2.7 Trivago

      8. 6.2.8 Cleartrip

      9. 6.2.9 Agoda*

    3. *List Not Exhaustive


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India Online Accommodation Industry Segmentation

Online booking of hotel rooms is popular, and travelers are able to make reservations by using online security in order to protect their privacy and financial information while comparing prices and facilities at different hotels through the use of several Internet travel agents. 

The Indian online accommodation market is segmented by platform type and mode of booking type. By platform type, the market is segmented into mobile applications and websites. By mode of booking type, the market is segmented into third-party online portals and direct/captive portals. The report provides market size and forecasts for India's online accommodation market in value (USD) for all the above segments.

By Platform
Mobile Application
By Mode of Booking
Third Party Online Portals
Direct/Captive Portals
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India Online Accommodation Market Research FAQs

The India Online Accommodation Market size is expected to reach USD 8.12 billion in 2024 and grow at a CAGR of 10.25% to reach USD 13.23 billion by 2029.

In 2024, the India Online Accommodation Market size is expected to reach USD 8.12 billion.

MakeMyTrip,, IRCTC, and Goibibo are the major companies operating in the India Online Accommodation Market.

In 2023, the India Online Accommodation Market size was estimated at USD 7.29 billion. The report covers the India Online Accommodation Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Online Accommodation Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

India Online Accommodation Industry Report

Statistics for the 2024 India Online Accommodation market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Online Accommodation analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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India Online Accommodation Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)