India Location-based Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

India's Location-Based Services Market is Segmented by Component (Hardware, Software, Services), Location (Indoor, Outdoor), by Application (Mapping and Navigation, Business Intelligence and Analytics, Location-Based Advertising, Social Networking and Entertainment), by End-User (Transportation and Logistics, IT and Telecom, Healthcare, Government, BFSI, Hospitality, Manufacturing). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

India Location-based Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

India Location-based Services Market Size

India Location-based Services Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 1.89 Billion
Market Size (2030) USD 4.61 Billion
CAGR (2025 - 2030) 19.52 %
Market Concentration Medium

Major Players

India Location-based Services Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of India Location-based Services Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

India Location-based Services Market Analysis

The India Location-based Services Market size is estimated at USD 1.89 billion in 2025, and is expected to reach USD 4.61 billion by 2030, at a CAGR of 19.52% during the forecast period (2025-2030).

One of the prime factors driving the India Location-based Services Market growth is the rise in demand for personal and enterprise navigation services.

  • The high availability and declining costs of smartphones are significant drivers for the studied market, boosting the market's overall growth opportunities. The adoption of mobile LBS, such as maps and in-car navigation in India, has increased significantly due to the high penetration rate of smartphones and increased usage of data plans for connectivity. Moreover, the demand for personal and enterprise navigation services is expected to increase the demand for LBS, thereby driving the growth of the LBS market within the country during the forecast period.
  • Also, the growth of e-commerce platforms as well as on-demand services, such as food delivery and ride-hailing apps, connecting local drivers and passengers, relies immensely on location-based services to provide personalized and efficient experiences, creating higher demand in the market.
  •  According to India Brand Equity Foundation, due to the rising internet user base and favorable market scenarios, India has significant potential in the e-commerce industry. The overall market value of the e-commerce industry in India was around 22 billion U.S. dollars in 2018 and is predicted to reach a landmark of about 350 billion U.S. dollars by the end of the year 2030.
  • Furthermore, India has witnessed exponential usage of social networking apps and sites. People mostly use their smartphones to access social networks, find friends, check locational reviews, tag locations, check-in, etc. All these services primarily use LBS through the user's smartphone's in-built GPS. Hence, a rise in the usage of such apps will drive the market's growth drastically.
  • However, factors like a surge in privacy and security-related issues might be a significant concern that can hamper the overall market's growth during the forecast period.

India Location-based Services Industry Overview

The ongoing research and technological enhancements are anticipated to be significant trends within the market sector. The companies and businesses operating in the market are thus adopting different strategies to extend their overall customer base and enhance their presence throughout the market. The key strategies involve long-term partnerships, mergers, and acquisitions. Some of them are as follows :

In June 2023, Tatvic Analytics, a provider of advanced data analytics and marketing technology solutions, declared its partnership with Google Maps Platform, a next-generation, comprehensive suite of location-based services built to augment innovation and boost business outcomes. As a Google Partner, Tatvic Analytics is positioned to provide accurate industry solutions centered throughout Google Services and Products. Tatvic Analytics would help businesses implement GMAPs, optimize costs, identify the right APIs to address various industry-specific challenges, and unlock the complete potential of the Google Maps Platform Stack.

In July 2023, EON Reality, Inc., a global provider of Virtual and Augmented Reality industry and education solutions powered by Artificial Intelligence, partnered with Assam Electronics Development Corporation, a software services company in Northeastern India. This partnership is set to establish a Spatial AI Center in Tech City, Guwahati, Assam, which aims to harness immersive and AI-driven solutions to revolutionize local tech development, education, and several other sectors.

India Location-based Services Market Leaders

  1. Google LLC

  2. Microsoft Corporation

  3. MapmyIndia

  4. Genesys International Corporation limited

  5. Pert Telecom Solutions Pvt Ltd

  6. *Disclaimer: Major Players sorted in no particular order
India Location-based Services Market Concentration
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India Location-based Services Market News

  • May 2023: ISRO introduced India's version of GPS with the next-generation navigational satellite NVS-01, which would offer real-time timing and positioning services across India and a region around 1,500 km throughout the mainland. This series primarily incorporates L1 band signals additionally to broaden the services. This would drive the demand for the market's growth significantly.
  • September 2022: Bentley Systems, Incorporated, the infrastructure engineering software company, and Genesys International, a provider of advanced geospatial and mapping content services, declared that Genesys' 3D City Digital Twin Solution for Urban India would be powered by OpenCities 365, which is Bentley's infrastructure digital twin solution for campuses and cities. These 3D city digital twins would allow local governments to improvise public services, including disaster management, urban governance, emergency response, and tourism. Additionally, it would help and assist governments in providing more sustainable as well as resilient environments for their citizens through advanced urban development, optimized rail, road, utility, and water network upgrades, location-based services, and other smart city initiatives.

India Location-based Services Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Geo-based Marketing
    • 5.1.2 Emerging Use-cases for LBS due to High Penetration of Social Media and Location-based App Adoption
  • 5.2 Market Restraints
    • 5.2.1 Rise in the privacy and security issues

6. MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software
    • 6.1.3 Services
  • 6.2 By Location
    • 6.2.1 Indoor
    • 6.2.2 Outdoor
  • 6.3 By Application
    • 6.3.1 Mapping and Navigation
    • 6.3.2 Business Intelligence and Analytics
    • 6.3.3 Location-based Advertising
    • 6.3.4 Social Networking and Entertainment
    • 6.3.5 Other Applications
  • 6.4 By End-User
    • 6.4.1 Transportation and Logistics
    • 6.4.2 IT and Telecom
    • 6.4.3 Healthcare
    • 6.4.4 Government
    • 6.4.5 BFSI
    • 6.4.6 Hospitality
    • 6.4.7 Manufacturing
    • 6.4.8 Other End-Users

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Google LLC
    • 7.1.2 Microsoft Corporation
    • 7.1.3 MapmyIndia
    • 7.1.4 Genesys International Corporation limited
    • 7.1.5 Pert Telecom Solutions Pvt Ltd
    • 7.1.6 Aruba Networks
    • 7.1.7 LocationIQ
    • 7.1.8 Roam.ai
    • 7.1.9 Mapsense Technologies (OPC) Private Limited
    • 7.1.10 GeoIQ.io

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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India Location-based Services Industry Segmentation

Location-based services (LBSs) are mainly mobile applications that offer information based on the device's location and the user, through mobile portable devices, like smartphones or mobile networks. The precision of the location services mainly depends on the software and hardware utilized in the entire mobile communication system, along with the positioning server.

The India location-based services market is segmented by component (hardware, software, services), by location (indoor, outdoor), by application (mapping and navigation, business intelligence and analytics, location-based advertising, social networking, and entertainment), by end-user (transportation and logistics, IT and telecom, healthcare, government, BFSI, hospitality, manufacturing). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component Hardware
Software
Services
By Location Indoor
Outdoor
By Application Mapping and Navigation
Business Intelligence and Analytics
Location-based Advertising
Social Networking and Entertainment
Other Applications
By End-User Transportation and Logistics
IT and Telecom
Healthcare
Government
BFSI
Hospitality
Manufacturing
Other End-Users
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India Location-based Services Market Research Faqs

How big is the India Location-based Services Market?

The India Location-based Services Market size is expected to reach USD 1.89 billion in 2025 and grow at a CAGR of 19.52% to reach USD 4.61 billion by 2030.

What is the current India Location-based Services Market size?

In 2025, the India Location-based Services Market size is expected to reach USD 1.89 billion.

Who are the key players in India Location-based Services Market?

Google LLC, Microsoft Corporation, MapmyIndia, Genesys International Corporation limited and Pert Telecom Solutions Pvt Ltd are the major companies operating in the India Location-based Services Market.

What years does this India Location-based Services Market cover, and what was the market size in 2024?

In 2024, the India Location-based Services Market size was estimated at USD 1.52 billion. The report covers the India Location-based Services Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India Location-based Services Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

India Location-based Services Industry Report

Statistics for the 2025 India Location-based Services market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Location-based Services analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.