India Aftermarket TPMS Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

India Aftermarket TPMS Market Trends and Insights

AIS-151 Stage-II Mandate for Retrofitment Across N2, N3, M2, M3 Categories

Implementing AIS-151 Stage-II compels medium- and heavy-duty vehicles on Indian roads to install TPMS. Compliance inspection is linked to annual fitness certificates, making adoption a non-optional cost item for fleet budgets^{[1]“Automotive Industry Standards AIS-151 Phase-II,” Ministry of Road Transport and Highways, morth.nic.in} . Suppliers gain multi-year demand visibility and can plan localized manufacturing, inventory, and last-mile distribution. Enforcement certainty also improves financing prospects for domestic sensor makers, encouraging capacity expansion. Early adoption clusters in Tamil Nadu, Karnataka, and Maharashtra create reference customers that accelerate diffusion into adjacent markets. The regulation further normalizes TPMS fitment for light-commercial fleets, even though they are not legally bound.

Growth of E-commerce & DIY Tyre-Maintenance Culture

Online marketplaces like Flipkart and Amazon recorded double-digit volume growth in TPMS kits as male buyers aged 15-35 increasingly bypass brick-and-mortar stores. Transparent pricing, peer reviews, and step-by-step installation videos reduce information asymmetry and lower perceived risk for first-time buyers. Independent garages in Tier-2 and Tier-3 cities bulk-order sensors online to shorten lead times and widen SKU choices. Rising technical literacy among vehicle owners fosters a do-it-yourself ethos that substitutes labor cost with personal time, widening the addressable base. These factors shift value capture from physical dealers toward digital platforms that bundle payment, warranty, and logistics.

Heavier EV/CNG Vehicles Raising Tyre-Safety Sensitivity

By August 2024, India has registered 4.4 million EVs and continue adding range-extending battery packs that increase axle loads^{[2]“Indian Electric Vehicle Statistics 2025,” Ministry of New and Renewable Energy, mnre.gov.in} . CNG tanks similarly raise curb weight and affect tyre-pressure dynamics during thermal swings. Fleet managers report that under-inflation amplifies rolling resistance and cuts EV range by 6-10 km per charge. TPMS, therefore, becomes an operational efficiency tool, not merely a safety accessory. The technology’s capability to send real-time alerts enables proactive pit-stop scheduling, reducing roadside downtime and tire-replacement frequency. Growth potential is highest in Maharashtra and Kerala, where policy incentives speed alternative-fuel uptake.

Expansion of Organised Service Chains Bundling Smart TPMS

Networks such as GoMechanic and myTVS position TPMS as part of bundled tyre-care or annual-maintenance contracts. In-app dashboards display live pressure, temperature, and leak history, encouraging subscription renewals for data analytics. Volume purchasing allows these chains to price sensors competitively, limiting unorganised garages’ cost advantage. Standardised fitment practices and nationwide warranty coverage address customer trust gaps that emerge in a fragmented aftermarket. As chains penetrate Tier-2/3 geographies, bundled packages widen awareness among price-sensitive users who value predictable total cost of ownership over the lowest upfront price.

Price-Sensitive Consumer Mindset

A TPMS kit typically costs INR 5,000–10,000, a meaningful discretionary outlay when many owners already postpone routine maintenance. Surveys indicate 68% of drivers defer non-essential vehicle upgrades during economic uncertainty. Rural and semi-urban households, where disposable income is lower, often prioritize visible accessories such as infotainment over unseen safety electronics. Battery replacement every 5–7 years adds recurring cost, reinforcing hesitation. Southern and western states with higher per-capita incomes show better conversion rates, but sustained price promotions or financing schemes remain critical for nationwide diffusion.

Counterfeit Low-Cost Sensor Influx Hurting Trust

Fake sensors entering India through unorganised channels fail within 6–12 months, while genuine variants last nearly a decade. National police data (National Crime Records Bureau (NCRB)) link counterfeit parts to 20% of road-accident cases, damaging the category’s reputation among consumers and installers^{[3]“Impact of Counterfeit Auto Parts on Road Safety,” Society of Indian Automobile Manufacturers, siam.in} . Warranty claims are rejected once counterfeit origin is verified, fuelling negative word-of-mouth that suppresses repeat demand. Major brands now embed QR-code authentication and tamper-proof packaging, but adoption is uneven outside metropolitan centers. Until enforcement curbs the grey market, quality failures will significantly drag on sentiment, especially in Tier-2/3 regions.

Segment Analysis

By Type: Direct Accuracy Retains Value Leadership

Direct TPMS maintains a 68.17% share of the Indian aftermarket TPMS market and underpins premium fleet adoption by offering individual-wheel pressure and temperature data with ±1 psi accuracy. The India aftermarket TPMS market is supported by mandatory fitment on medium- and heavy-duty vehicles. Safety-critical commercial fleets, premium passenger cars, and performance SUVs perceive direct sensors as delivering verifiable ROI through lower blow-out incidence. Indirect TPMS achieves the fastest 21.17% CAGR by piggybacking on existing ABS features, cutting hardware costs by 30–40%. Yet its algorithm-based detection misses slow leaks, limiting uptake among high-load applications. Ultimately, both tracks will coexist: direct systems in precision-oriented niches and indirect ones in compliance-driven, cost-sensitive segments.

Price convergence and machine-learning refinements gradually narrow the performance gap, but direct TPMS still enjoys higher attach rates when warranty and insurance discounts hinge on validated tyre-pressure data. Sensor makers strengthen this moat via battery chemistry upgrades, extending service life to 10 years and automotive-grade Bluetooth that streams diagnostics to smartphones without dongles.

By Technology Integration: Connectivity Becomes Standard for Fleets

Stand-alone displays held 58.83% of the Indian aftermarket TPMS market size in 2024 because they meet regulatory basics at the lowest cost. Growth continues as hatchback and entry-sedan owners opt for “plug-and-play” kits sold through tyre shops. Smart/connected variants post 21.42% CAGR as fleets integrate TPMS data into telematics portals, tracking fuel, route, and driver behavior.

An India aftermarket TPMS market share tipping point is expected when Bluetooth Low Energy sensors reach price parity with legacy displays. Sensata’s BLE-enabled SmartTire platform offers cloud APIs, allowing fleet managers to correlate pressure deviations with payload and route conditions. GoMechanic bundles similar systems with predictive maintenance subscriptions, encouraging recurring revenue streams. As data analytics shifts from an optional add-on to a core value proposition, connectivity will dominate new installations even if stand-alone products sustain volume in replacement cycles.

By Vehicle Type: Commercial Vehicles Spur Incremental Units

Passenger cars represent 73.25% of the Indian aftermarket TPMS market because the installed base exceeds 30 million units. However, the commercial-vehicle segment delivers incremental growth at 20.94% CAGR, catalyzed by AIS-151 Stage-II mandates and e-commerce logistics expansion. The Indian aftermarket TPMS market size for commercial vehicles is projected to climb exponentially in 2030. 

TCO-focused fleet owners recognize that maintaining correct pressure improves mileage by 1.5–2.0% and extends tyre life by one-fifth, magnifying ROI in high-utilization trucks and buses. Passenger-car adoption shifts toward SUVs and premium hatchbacks, where tyre-replacement costs are higher, while sedans grow slowly amid segment contraction.

By Distribution Channel: Online Gains Share but Service Remains Offline

Offline retail—tyre shops, authorised service centers, and organised service chains—held 64.51% of the India aftermarket TPMS market in 2024. Technical fitment complexity and warranty validation keep installation largely workshop-centric. Online platforms nevertheless register 21.51% CAGR because transparent pricing undercuts dealer mark-ups by one-fifth.

Hybrid models emerge: garages source sensors on e-commerce sites and charge only for labour, enabling faster availability in smaller cities. As logistics networks shorten delivery windows, online channels will likely exceed two-fifths of the market by 2030, especially for DIY kits targeted at tech-savvy passenger-car owners.

Geography Analysis

Southern India commands majority of the Indian aftermarket TPMS market value. Tamil Nadu’s auto-component cluster near Chennai supplies sensors nationwide and hosts early adopters among taxi fleets and intercity bus operators. Karnataka leverages Bengaluru’s tech ecosystem to pilot connected TPMS with dashboard integrations, while Kerala’s share of national EV sales accelerates sensor retrofits. 

Western India, led by Maharashtra and Gujarat, follows with a strong OEM presence and higher disposable incomes. Maharashtra registers the highest number of EVs, boosting demand for pressure monitoring to mitigate battery-induced tyre wear. Pune-Mumbai corridors house organised service chains that bundle TPMS into annual maintenance plans.

Northern and eastern regions offer latent potential. Delhi’s commercial vehicle density positions it as an early node for mandated retrofits. However, states like Uttar Pradesh and Bihar lag due to lower income levels and sparse organised retail. Awareness campaigns by government transport departments and mobile workshops by service chains are expected to narrow the adoption gap beyond 2027. As infrastructure and vehicle-ownership patterns mature, these regions could add a decent value to the Indian aftermarket TPMS market by 2030.