Handbags Market Size and Share Research with Trends and Analysis (Segments, Regions)

The Handbag Market Report is Segmented by Product Type (Satchel, Bucket Bag, Clutch, and More), Category (Mass and Premium), End User (Women and Men), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

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Handbags Market Size and Share

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Handbags Market Analysis by Mordor Intelligence

The handbags market is valued at USD 74.33 billion in 2025 and is forecast to reach USD 95.98 billion by 2030, reflecting a 5.25% CAGR during 2025-2030. Urbanization is continuing to grow, women are gaining more purchasing power, and there is an increasing trend of people buying luxury items for emotional satisfaction. The Asia-Pacific region is leading the market's growth, with China playing a significant role due to its wide variety of luxury consumer preferences. Additionally, the region's strong social-commerce culture is further boosting the market. Tote bags remain the most popular product, but bucket bags are becoming more sought after as consumers prefer designs that are flexible enough to suit both work and leisure needs. The use of digital technologies is helping brands expand their distribution channels, but exclusivity strategies are still proving successful. Furthermore, new sustainability regulations, such as the European Union’s Digital Product Passport, are encouraging brands to adopt traceable materials and focus on circular design practices to comply with these standards. The market shows moderate fragmentation, with companies like LVMH benefiting from vertical integration and cooperation across its multiple brands, particularly through the success of Louis Vuitton.

Key Report Takeaways

• By product type, tote bags commanded 41.25% of the handbags market share in 2024, while bucket bags are projected to grow at a 5.46% CAGR to 2030.

• By category, the mass segment held 63.61% share of the handbags market size in 2024; the premium segment is forecast to expand at 5.94% CAGR through 2030.

• By end user, women accounted for 89.18% share of the handbags market size in 2024, whereas the men’s segment shows the highest 5.77% CAGR outlook to 2030.

• By distribution channel, offline retail retained 62.72% share of the handbags market in 2024; online channels led growth at a 6.06% CAGR through 2030.

• By geography, Asia-Pacific captured 43.09% of the handbags market share in 2024 and is advancing at a 6.23% CAGR between 2025-2030.

Segment Analysis

By Product Type: Tote Dominance Meets Bucket-Bag Momentum

Tote bags dominated the handbags market in 2024, holding a significant 41.25% share due to their practicality and versatility. These bags are especially popular among professionals and individuals managing hybrid work routines, as they can easily accommodate laptops, documents, and other daily essentials. Features like expandable interiors and compartments for tech gadgets have further boosted their appeal. Meanwhile, bucket bags, though holding a smaller market share, are growing rapidly with a projected 5.46% CAGR. This growth is driven by younger consumers who prefer casual, stylish, and adaptable designs that pair well with streetwear and leisurewear. In urban cities, bucket bags from brands such as Mansur Gavriel and Prada have gained popularity.

Other handbag styles are also evolving to meet changing consumer preferences. Clutches remain a go-to choice for evening and formal occasions, but multifunctional crossbody bags are increasingly taking over part of this demand. Satchels continue to attract professionals who value their structured and polished designs, while newer styles like belt bags and modular convertible bags are gaining attention for their versatility. Technology and sustainability are shaping the market. Handbags with RFID-blocking compartments, wireless charging pockets, and QR codes for authentication are becoming more common, as seen in Tumi and Samsonite’s 2023 collections. On the sustainability front, brands like Stella McCartney and Pangaia launched handbags made from plant-based leather in 2024, reflecting the growing demand for eco-friendly products and compliance with stricter regulations.

Handbags Market: Market Share by Product Type
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Note: Segment shares of all individual segments available upon report purchase

By Category: Mass Volume Versus Premium Velocity

The mass segment accounted for 63.61% of the handbags market size in 2024, offering trendy and affordable styles that appeal to a wide range of consumers. Brands in this segment focus on fast production cycles and staying updated with the latest trends, making them especially popular among Gen Z shoppers who frequently change their preferences. For example, in 2023, brands like Zara and H&M introduced handbag collections inspired by seasonal trends, allowing younger consumers to experiment with different styles without spending too much. On the other hand, the premium segment is growing faster, with a projected CAGR of 5.94%, as more consumers seek high-quality craftsmanship and ethically sourced materials. Premium brands like Coach and Tory Burch have successfully used limited-edition collections and serialized designs to create a sense of exclusivity, which justifies their higher price points.

Luxury brands are combining digital technology with traditional craftsmanship to maintain their reputation and appeal. For instance, in 2023, brands like Hermès and Louis Vuitton introduced handbags with QR-enabled tags that allow customers to trace the origin of materials, such as the specific workshop where the leather was crafted. This transparency not only assures buyers of the product’s authenticity but also aligns with the growing demand for ethical and sustainable practices. The use of eco-friendly materials, such as plant-based leather, is helping luxury brands comply with stricter European Union eco-design regulations. Meanwhile, mid-market brands face challenges in standing out, as they are caught between the affordability of mass-market products and the heritage appeal of premium and luxury brands. 

By End User: Women Lead, Men Accelerate

Women accounted for 89.18% of handbag sales in 2024, highlighting the strong connection between handbags and women’s personal style, self-expression, and professional needs. Handbags remain a staple for women, often seen as both functional accessories and symbols of status or sentiment. However, the demand among men is growing steadily, with a projected growth rate of 5.77% CAGR. Urban men, especially professionals, are increasingly opting for messenger bags and compact crossbody designs that can hold essentials like tablets, chargers, and other gadgets. This shift is further supported by the influence of celebrities and K-pop icons, who are helping to break traditional gender norms around handbag usage.

Handbag designs are also becoming more inclusive, with gender-neutral styles gaining popularity. These designs often feature muted colors, simple aesthetics, and adjustable straps to cater to a wider range of users. Many brands that previously offered separate collections for men and women are now creating unisex collections to appeal to diverse audiences. Despite this growing inclusivity, women continue to have a deeper emotional connection with handbags, often viewing them as heirlooms or meaningful gifts that symbolize relationships or milestones. For instance, iconic designs like the Hermès Birkin or Chanel Classic Flap are often passed down through generations or gifted to mark special occasions. By focusing on inclusive designs and storytelling that resonates with different audiences, brands are successfully expanding their customer base while maintaining their unique identity in the market.

Handbags Market: Market Share by End User
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By Distribution Channel: Omnichannel Takes Hold

Physical stores accounted for 62.72% of handbag sales in 2024, as many consumers still prefer to see and feel products in person and enjoy personalized service. However, online sales are growing faster, with a 6.06% compound annual growth rate (CAGR), driven by features like augmented reality (AR) try-ons, fast delivery options, and seamless mobile experiences. Many customers now start their shopping journey on mobile devices but complete their purchases in physical stores, showing how online and offline channels are working together. Luxury brands also maintain exclusivity for certain iconic products, like the Birkin bag, by selling them only in physical stores, which helps attract foot traffic and maintain a sense of rarity, while still offering a wide range of products online.

Social media platforms like Instagram are making it easier for consumers to shop directly from influencer content, streamlining the path from discovery to purchase. In-app shopping features and product tagging have made social commerce a key driver of online handbag sales. Platforms like TikTok and Pinterest are also gaining relevance for trend-driven product discovery. Brands with a strong, consistent presence across these digital touchpoints can better influence purchase decisions and boost engagement. Companies that integrate inventory, pricing, and customer data across both online and offline channels are better equipped to meet evolving consumer expectations in the handbags market.

Geography Analysis

Asia-Pacific accounted for 43.09% of global revenue in 2024 and is expected to grow at a 6.23% CAGR through 2030. China plays a key role in this region as it is the largest producer and exporter of handbags, but its consumers are diverse. In tier-one cities, affluent buyers focus on high-quality craftsmanship, while middle-class professionals prefer reliable premium products. Younger consumers, especially Gen Z, are drawn to sustainable and culturally relevant designs. Social-commerce platforms like Xiaohongshu are popular in the region, helping consumers discover products, get peer reviews, and make quicker purchase decisions. However, intense price competition and occasional price drops in China require brands to adapt their pricing strategies and product offerings to meet local demands.

North America remains a dominant player, particularly in high-value purchases. U.S. travelers play a pivotal role in global tax-free luxury spending. Moreover, American consumers, frequently shopping for luxury items overseas, wield considerable influence on global product planning. Meanwhile, Europe is at the forefront of regulatory developments. The European Union's Digital Product Passport initiative mandates brands to disclose comprehensive supply chain details by 2027, urging global companies towards sustainability. This regulation is poised to significantly influence the global handbags market.

The Middle East and Africa and South America are growing markets with unique characteristics. In the Gulf Cooperation Council (GCC) countries, there is a strong demand for luxury goods, while Africa’s expanding middle class shows potential for future growth despite limited infrastructure. In South America, fluctuating currencies make pricing challenging, but brands that adapt by localizing production or using flexible pricing strategies can succeed. Increasing use of social media, more women joining the workforce, and stronger travel connections are helping these regions gradually contribute more to the global handbags market.

Handbags Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The handbags market is moderately fragmented. LVMH remains a leader, benefiting from its strong control over production and the global popularity of Louis Vuitton’s leather goods. Hermès holds its position as a top luxury brand by keeping its supply limited and focusing on high-quality craftsmanship. In May 2024, Hermès expanded its leather workshops in Louviers and Riom to strengthen its artisanal production. On the other hand, Kering is facing challenges as Gucci’s discounting strategies risk weakening its exclusive image. To address this, Kering is diversifying by acquiring stakes in other brands, such as a 30% stake in Valentino in July 2024 and full ownership of fragrance brand Creed in June 2024.

Technology is becoming a major factor in the handbag market. Tools like Digital Product Passports (DPPs), NFC tags, and AI-based image verification are helping brands fight counterfeit products and build customer trust. Additionally, regulatory bodies are playing a bigger role. In April 2024, the U.S. Federal Trade Commission blocked the merger of Tapestry and Capri due to antitrust concerns, showing stricter oversight on mid-tier consolidations. Smaller brands are standing out by using direct-to-consumer models, focusing on eco-friendly storytelling, and adopting innovative materials like mushroom-based and apple-based leathers.

In the future, the handbags market will be shaped by strategic mergers, new smart features in bags, and stronger commitments to sustainability. For instance, in February 2024, Stella McCartney launched her Frayme Mylo™ bag made from mushroom leather, while Coach introduced recycled leather bags under its Coachtopia line. Brands that focus on eco-friendly materials, digital tools to build trust, and unique brand stories will have a competitive advantage. As consumer preferences change and regulations become stricter, companies that adapt quickly and lead with innovation will succeed in this evolving market.

Handbags Industry Leaders

  1. Michael Kors

  2. Prada Holding BV

  3. LVMH Moët Hennessy Louis Vuitton SE

  4. Hermès International SA

  5. Kering SA

  6. *Disclaimer: Major Players sorted in no particular order
Handbag Market Concentration
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Recent Industry Developments

  • June 2025: Nicola Morris has introduced MAIA, a special collection of rare Hermès handbags now available in Dubai. This exclusive, appointment-only service is hosted at ExecuJet, Al Maktoum International FBO, giving collectors and fashion lovers a chance to explore unique heritage pieces in a private and discreet environment.
  • March 2025: Stoney Clover Lane expanded its presence in the accessories market with the debut of its first leather collection, signaling a notable move into the luxury space. Best known for its playful and personalized nylon travel accessories, the brand is now introducing leather pieces at a higher price point in response to increasing demand for more refined, premium materials.
  • February 2025: Perfect Moment Ltd. has launched its new puffer tote bag collection, combining functional design with fashion-forward style. Inspired by a “throw in & go” mindset, these jumbo padded totes are perfect for travel, gym days, or ski trips.
  • February 2024: Jacquemus and Nike co-launched “The Swoosh Bag,” a limited-edition silhouette that merges luxury craft with athletic design, marking a high-profile cross-category product collaboration.

Table of Contents for Handbags Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increase in Outstation and Leisure Travel
    • 4.2.2 Rising Female Workforce Participation
    • 4.2.3 Changing Fashion Trends and Consumer Preferences
    • 4.2.4 Product Innovation and Sustainability Trends
    • 4.2.5 Influence of Social Media and Celebrity Endorsements
    • 4.2.6 Product Innovation in terms of Raw Material and Design
  • 4.3 Market Restraints
    • 4.3.1 Availability of Counterfeit Products
    • 4.3.2 Regulatory Hurdles and Compliance Issues
    • 4.3.3 Environmental Concerns Regarding Materials
    • 4.3.4 Fluctuating Operational Costs
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter’s Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Degree of Competition

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Satchel
    • 5.1.2 Bucket Bag
    • 5.1.3 Clutch
    • 5.1.4 Tote Bag
    • 5.1.5 Other Product Types
  • 5.2 By Category
    • 5.2.1 Mass
    • 5.2.2 Premium
  • 5.3 By End User
    • 5.3.1 Women
    • 5.3.2 Men
  • 5.4 By Distribution Channel
    • 5.4.1 Offline Retail Stores
    • 5.4.2 Online Retail Stores
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Poland
    • 5.5.2.8 Belgium
    • 5.5.2.9 Sweden
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Indonesia
    • 5.5.3.6 South Korea
    • 5.5.3.7 Thailand
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 LVMH Moët Hennessy Louis Vuitton SE
    • 6.4.2 Kering SA
    • 6.4.3 Tapestry Inc.
    • 6.4.4 Capri Holdings Ltd.
    • 6.4.5 Hermès International SA
    • 6.4.6 Chanel SA
    • 6.4.7 Prada SpA
    • 6.4.8 Burberry Group PLC
    • 6.4.9 Longchamp SAS
    • 6.4.10 Mulberry Group PLC
    • 6.4.11 Tory Burch LLC
    • 6.4.12 Braun Büffel GmbH & Co. KG
    • 6.4.13 Salvatore Ferragamo S.p.A
    • 6.4.14 PVH Corp.
    • 6.4.15 Furla SpA
    • 6.4.16 Charles & Keith Group
    • 6.4.17 Dagne Dover Inc.
    • 6.4.18 Maison Goyard
    • 6.4.19 MCM Worldwide
    • 6.4.20 VF Corporation

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Handbags Market Report Scope

A handbag is used to carry personal items or accessories and comes in various sizes and designs. 

The handbag market is segmented by product type, distribution channel, and geography. By product type, the market has been segmented into satchel, bucket bag, clutch, tote bag, and other product types. By distribution channel, the market has been segmented into online retail stores and offline retail stores. By geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type Satchel
Bucket Bag
Clutch
Tote Bag
Other Product Types
By Category Mass
Premium
By End User Women
Men
By Distribution Channel Offline Retail Stores
Online Retail Stores
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Product Type
Satchel
Bucket Bag
Clutch
Tote Bag
Other Product Types
By Category
Mass
Premium
By End User
Women
Men
By Distribution Channel
Offline Retail Stores
Online Retail Stores
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the global handbags market?

The handbags market is valued at USD 74.33 billion in 2025 and is projected to reach USD 95.98 billion by 2030.

Which region contributes most to handbags sales?

Asia-Pacific leads with 43.09% of global revenue in 2024 and displays the fastest 6.23% CAGR outlook to 2030.

Which product type dominates the handbags market?

Tote bags hold the largest 41.25% share, thanks to their versatility for work-leisure lifestyles.

How fast is the online channel growing for handbags?

E-commerce sales are set to expand at a 6.06% CAGR through 2030, outpacing traditional stores.

Page last updated on: July 14, 2025

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