Graphic Film Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Graphic Film Market Analysis and is segmented by Polymer (Polypropylene (PP), Polyethylene (PE), Polyvinyl Chloride (PVC)), End-User Industry (Automotive, Promotional & Advertisement, Institutional), and Geography.

Graphic Film Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Graphic Film Market Size

Graphic Film Market Size
Study Period 2019 - 2030
Market Size (2025) USD 33.29 Billion
Market Size (2030) USD 43.02 Billion
CAGR (2025 - 2030) 5.26 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Graphic Film Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Graphic Film Market with other markets in Packaging Industry

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Graphic Film Market Analysis

The Graphic Film Market size is estimated at USD 33.29 billion in 2025, and is expected to reach USD 43.02 billion by 2030, at a CAGR of 5.26% during the forecast period (2025-2030).

The impact of the COVID-19 pandemic on the market studied is hindering the overall anticipated growth rates. However, with contingency strategies and major end-user industries gaining gradual momentum, the long-term demand forecast demonstrates a significant surge in sales. With demand steadily growing and companies recuperating from the losses incurred due to the pandemic, the ancillary demand for graphic film wraps used in the automobile sector is anticipated to rise linearly in the short-term forecast of the market studied. Furthermore, according to Indian Rating and Research Private Limited (IND-RA), the plastic film demand rose close to 9% in 2020 and is expected to fall to 6-6.5% by 2023.

  • Several market incumbents are manufacturing perforated window films that are designed for use on flat, transparent surfaces, such as glass windows or doors. These films are usually equipped with a continuous hole pattern perforated into the film to provide graphics visible from one side.
  • Window film is essentially a thin laminate with an adhesive backing that is added to either the inside or outside of a window. It can be cut into almost any design and applied to windows or doors for various purposes - from printing corporate logos and marketing to designing fully customized walls. Window films offer privacy and protection against UV rays and even help manage thermoregulation of interiors, like corporate workspaces. Window films can be retrofitted to existing windows, which makes them an economical and speedy option.
  • Wall and window graphics transform consumer experiences with interior and exterior designs. Several offices are incorporating graphic films to maximize their branding, promote new products and sales, improve workplace productivity and morale, entertain and inform customers, and enhance the corporate environment.
  • Indoor wall wraps are gaining market traction, as most corporate buildings are redesigning their workspaces with these products. These wall wraps turn smooth indoor surfaces into artworks with a wide array of graphic films. Further, market players are capitalizing on this lucrative opportunity by offering printable films and finishes to colored films and other ancillary products, thus boosting their overall revenues.
  • Graphic films are also used as paint protection films to protect the exterior components of vehicles for lowering the maintenance cost. The rising demand for graphic films to safeguard vehicles and for advertising in developed and developing economies may augment graphic films' growth in the automotive sector. For instance, US-based Mactac launched a new adhesive vehicle wrap for vendors looking to advertise their products and brands on trucks, buses, vans, and other vehicles.
  • As per the company, the new proprietary adhesive enhances the ease of application of wraps. This easily-removable adhesive backs a gloss white soft calendered PVC film, which is highly suitable for color reproduction, and a poly-coated liner for stability during printing.

Graphic Film Industry Overview

The Graphic Film Market is fragmented and, at the same time, highly competitive. Key strategies that the major players in the market adopt are product innovation, mergers, and acquisitions to extend their reach and stay competitive in the market. Some of the key players in the market include 3M Company, E.I. Du Pont De Nemours and Company, FDC Graphic Films Inc., Avery Dennison Corporation, and Spandex AG, among others.

  • February 2021 - Schweitzer-Mauduit International, Inc. announced its plans to acquire UK-based Scapa Group Plc, best-in-class innovation, design, & manufacturing solutions provider for healthcare & industrial markets. The company will bring a robust and profitable set of industrial, graphic film tapes used in construction, transportation, consumer, and industrial end-markets, complementing existing business.
  • January 2021 - Drytac launched a new Polar Choice range of monomeric PVC films. It includes 6 products such as Gloss PB (permanent grey adhesive), Matte RB (removable grey adhesive), and Gloss P (permanent clear adhesive) under Polar Choice White. While under Polar Choice Clear, it offers Gloss P (permanent clear adhesive) and Gloss R (removable clear adhesive), and Polar Choice Air White Gloss PB (permanent grey adhesive).

Graphic Film Market Leaders

  1. E.I. Du Pont De Nemours and Company

  2. Avery Dennison Corporation

  3. 3M Company

  4. FDC Graphic Films Inc.

  5. Spandex AG

  6. *Disclaimer: Major Players sorted in no particular order
Graphic Film Market
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Graphic Film Market News

  • April 2022 - 3M Company has announced the launch of 3M Print Wrap Film IJ280 - a best-in-class vehicle wrap designed for converters and installers who expect exceptional performance, print quality, and productivity. 3M Print Wrap Film IJ280 and the matching 3M Gloss Wrap Overlaminate 8428G were designed to install fast and with less re-work.
  • February 2021 - Innovia films launched Rayoart PVC free graphic art films for extended outdoor usage offering color and print performance and improved environmental footprint. The Rayoart 60µm (230 gauge) BOPP films offers excellent color and print vitality to maximize the message and branding.

Graphic Film Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth in the Construction Industry and Improvements in the Standard of Living
    • 5.1.2 Growth in Demand for Wrap Advertisement
  • 5.2 Market Restraints
    • 5.2.1 Fluctuations in Raw Material Prices

6. TECHNOLOGY SNAPSHOT

  • 6.1 Film Type
    • 6.1.1 Opaque Film
    • 6.1.2 Transparent Film
    • 6.1.3 Translucent Film
    • 6.1.4 Reflective Film
  • 6.2 Printing Technology
    • 6.2.1 Flexography
    • 6.2.2 Offset Lithography
    • 6.2.3 Rotogravure
    • 6.2.4 Digital

7. MARKET SEGMENTATION

  • 7.1 Polymer
    • 7.1.1 Polypropylene (PP)
    • 7.1.2 Polyethylene (PE)
    • 7.1.3 Polyvinyl Chloride (PVC)
    • 7.1.4 Other Polymers
  • 7.2 End-User Industry
    • 7.2.1 Automotive
    • 7.2.2 Promotional & Advertisement
    • 7.2.3 Institutional
    • 7.2.4 Other End-User Industries (Aircraft Industry and E-commerce)
  • 7.3 Geography
    • 7.3.1 North America
    • 7.3.2 Europe
    • 7.3.3 Asia Pacific
    • 7.3.4 Rest of the World

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 3M Company
    • 8.1.2 E.I. Du Pont De Nemours and Company
    • 8.1.3 FDC Graphic Films Inc.
    • 8.1.4 Avery Dennison Corporation
    • 8.1.5 Spandex AG
    • 8.1.6 Graphic Image Films Ltd
    • 8.1.7 Hexis S.A.
    • 8.1.8 Drytac Corporation
    • 8.1.9 Orafol Europe GMBH
    • 8.1.10 Arlon Graphics LLC (FLEXcon Company Inc.)
    • 8.1.11 Lintec Corporation
    • 8.1.12 LG Hausys
    • 8.1.13 Cosmos Films Ltd
    • 8.1.14 Taghleef Industries Inc.
    • 8.1.15 Ritrama SpA
    • 8.1.16 ACCO Brands Corporation
    • 8.1.17 Innovia Films (CCL Industries Inc.)
    • 8.1.18 Contravision
    • 8.1.19 Schweitzer-Mauduit International Inc.
    • 8.1.20 Ultraflex Systems Inc.
  • *List Not Exhaustive

9. INVESTMENT ANALYSIS

10. FUTURE OF THE MARKET

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Graphic Film Industry Segmentation

A graphic film has a sheet or layer made of polymer compounds. It is applied to the surface for protection from weather conditions with promotional intentions. The report on the graphic film market studies different polymeric films used for printing images or visual representations on the film's surface to share information. Graphic films are used in various end-user industries, such as automotive, institutional, promotional, and advertising, to create unique appearances to enhance the material or object. The market is segmented by different geographies, such as North America, Europe, Asia-Pacific, and the Rest of the World. Further, the study also covers the impact of COVID-19 on the graphic film market in different regions.

Polymer Polypropylene (PP)
Polyethylene (PE)
Polyvinyl Chloride (PVC)
Other Polymers
End-User Industry Automotive
Promotional & Advertisement
Institutional
Other End-User Industries (Aircraft Industry and E-commerce)
Geography North America
Europe
Asia Pacific
Rest of the World
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Graphic Film Market Research FAQs

How big is the Graphic Film Market?

The Graphic Film Market size is expected to reach USD 33.29 billion in 2025 and grow at a CAGR of 5.26% to reach USD 43.02 billion by 2030.

What is the current Graphic Film Market size?

In 2025, the Graphic Film Market size is expected to reach USD 33.29 billion.

Who are the key players in Graphic Film Market?

E.I. Du Pont De Nemours and Company, Avery Dennison Corporation, 3M Company, FDC Graphic Films Inc. and Spandex AG are the major companies operating in the Graphic Film Market.

Which is the fastest growing region in Graphic Film Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Graphic Film Market?

In 2025, the Asia Pacific accounts for the largest market share in Graphic Film Market.

What years does this Graphic Film Market cover, and what was the market size in 2024?

In 2024, the Graphic Film Market size was estimated at USD 31.54 billion. The report covers the Graphic Film Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Graphic Film Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Graphic Films Industry Report

Statistics for the 2025 Graphic Film market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Graphic Film analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.