Graphic Film Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Graphic Film Market is segmented by Polymer (Polypropylene (PP), Polyethylene (PE), Polyvinyl Chloride (PVC)), End-User (Automotive, Promotional & Advertisement, Institutional), and Geography.

Market Snapshot

Graphic Film Market Overview
Study Period: 2018- 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 4.24 %
Graphic Film Market Major Players

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Market Overview

The Graphic Film Market was valued at USD 24.18 billion in 2020, and is expected to reach USD 32.15 billion by 2026, registering a CAGR of 4.24% during the forecast period (2021 - 2026). The growing investment in marketing and advertising, increasing adoption of graphic films in the automotive sector, growth in demand for wrap advertisements, and increasing advancement in printing technology and graphic films are some of the major factors driving the studied market growth.

  • Indoor advertising, outdoor advertising, vehicle graphics, traffic and safety markings, and architectural graphics are some of the significant applications of graphic films. However, after the recent COVID-19 outbreak, the film requirements have changed in many of these applications, which have negatively affected the demand but have also created new opportunities in the studied market. Indoor and outdoor advertising are applications that have changed the most.
  • Growth in outdoor advertising is expected to be slower in 2020, owing to the COVID-19 outbreak and increasing adoption of digital out-of-home advertising. However, due to COVID-19, the market is also witnessing high product innovation in terms of growing launches of graphic films with additional characteristics like anti-bacterial feature. This could force manufacturers to change processes and help companies, especially in Europe and Asia, to make profits due to a surge in demand for these products.
  • Cast vinyl films are also witnessing increasing adoption, especially in applications with complex surfaces, such as vehicles. Water-based graphic films are also becoming rapidly expanding segment. Polyethylene is the cheapest film, but due to inadequate gas barrier properties and low-temperature resistance, their adoption is limited in some applications.
  • Many market vendors make significant improvements in formulation and building their cast polyvinyl chloride (PVC) film to enhance product performance. The recent COVID-19 has further promoted these strategies in the market. Companies like 3M are mainly adopting these methods. In May 2020, due to the recent COVID-19 outbreak, UK-based Graphic Image Films launched a new BOPP product to give additional protection featuring the anti-bacterial property.

Scope of the Report

The graphic film is a polymeric film used to print an image or visual representation on the film surface for variable information. The graphic film has a sheet or a layer made of polymer compounds and applied to the surface for protection from weather conditions and promotional intentions. The graphic film is used in various sectors such as automotive, electronics, pharmaceutical, constructions, and others to create unique appearances to enhance the material or object.

Polypropylene (PP)
Polyethylene (PE)
Polyvinyl Chloride (PVC)
Other Polymers
End User
Promotional and Advertisement
Other End Users
North America
Asia Pacific
Rest of the World

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Key Market Trends

Automotive is Expected to Witness Significant Growth

  • Automotive is emerging as one of the significant applications in the market studied, owing to the growing adoption of medium-life polymeric calendered films, particularly for leased vehicle fleets and durable, conformable, high-quality cast films for long-life commercial fleet markings and personalized vehicle body wraps.
  • Graphic films are also used as paint protection films to protect the exterior components of the vehicle from lower maintenance costs. The rising demand for graphic films to safeguard vehicles and for advertising in developed and developing economies is projected to augment graphic films' growth in the automotive sector.
  • In the last 2-3 years, most market vendors, even across the value chain, are increasingly targeting the automotive industry. For instance, in April 2020, US-based Mactac launched a new adhesive vehicle wrap for vendors looking to advertise the products and brands on trucks, buses, vans, and other vehicles, and the company reports the new proprietary adhesive is going to enhance the ease with which the application of the wraps is made considerably.
  • Car Wraps have been around for significant years now, while the technology behind building these graphics have evolved considerably over the last decade alone. Vinyl wraps are almost everywhere in the world of huge graphics and ultimate coverage.
  • In Feb 2020, the FDC Graphic Films Inc launched a premium ultra-metallic cast vinyl film, Lumina 3710, for the usage in general signage, RV and marine applications, automotive aftermarket graphics, and striping. The 3710 Series provides dynamic graphic accents due to its large metal flakes, high surface gloss, and exceptional color depth.
Graphic Film Market Key Trends

Europe is Expected to Witness Considerable Growth

  • The graphic film market in Europe is estimated to expand at a moderate pace over the forecast period. Demand for these films in Europe is likely to rise in the next few years due to an increase in the usage of films in vehicle wrapping. Many of the significant and emerging market vendors are Europe-based, making the region an innovation hub.
  • The region is also playing a vital role in the advancement of global printing technology, which is also leveraging and utilizing in the studied market. The scope of printed packaging is also expanding in the region owing to growth in industries, such as e-commerce. E-commerce is even driving the adoption of graphic films in the region.
  • Germany is one of the significant markets in the region, owing to its dominance in the printing industry and film plastic adoption. The country’s dominance in the automotive sector at the global level is also attracting many market vendors in the region. Most of the European market vendors are betting high on the automotive industry for their graphic film products.
  • Therefore, many of the Germany companies are also acquiring regional companies in the market studied to gain dominance. For instance, Kay Premium Marking Films (KPMF) is a UK-based manufacturer of high-quality self-adhesive vinyl films and was highly targeting the automotive industry. In Sep 2019, the company was acquired by Germany-based market vendor, ORAFOL Europe GmbH.
  • The recent COVID-19 outbreak has provided a significant boost to many local market vendors, especially in the United Kingdom. Floor graphics is one such application that is witnessing a surge in demand for graphic films mainly due to COVID-19 and during the lockdown period.
Graphic Film Market Growth Rate

Competitive Landscape

The Graphic Film Market is quite fragmented and, at the same time, highly competitive. Key strategies that are adopted by the major players in the market are product innovation, mergers, and acquisitions in order to extend their reach and stay competitive in the market. Some of the key players in the market include 3M Company, E.I. Du Pont De Nemours and Company, FDC Graphic Films Inc., Avery Dennison Corporation, Spandex AG, among others.

  • June 2020 - FDC Graphic Films Inc. launched a new premium etched glass vinyl film, Lumina 3522, to simulate an etched glass or sandblasted look on a variety of surfaces. The 3522 series is used for interior and exterior applications on partitions, displays, and windows. It has seven-year outdoor durability when unprinted. The launch of this new film is part of the company's recovery support program launched in June to help customers begin the road to recovery from the COVID-19 pandemic.
  • May 2020 - Spandex, launched ImagePerfect SafeTouch, an antimicrobial film for use in environments where it's essential to minimize the spread of bacteria on surfaces. ImagePerfect SafeTouch (IP 2830-111) is an 80-micron transparent film designed for interior flat applications such as markings and decorations, counters, desks, and doors in environments requiring high levels of hygiene, for example, retail spaces, public transport, healthcare and education settings, hospitality and leisure businesses, and event locations.

Recent Developments

  • May 2020 - Due to the recent COVID-19 outbreak, UK-based Graphic Image Films launched a new BOPP product to give additional protection, featuring anti-bacterial property. It is ideal for hospitality laminated media, food and drink menus, corporate brochures, medical information from doctors, dentists, and hospitals, business cards, and more. The film was lab tested for Esherichia Coli (E Coli) and Staphylococcus aureus (MRSA). As a result, it was proven to reduce bacterial levels, and it also conforms to ISO 22196.
  • May 2020 - US-based Channeled Resources Group launched Channeled Choice, a portfolio of pressure-sensitive papers and films. The new portfolio is the result of a supply agreement between the company and a major US substrate manufacturer that gives the company access to a large volume of off-cuts of premium core and specialty products.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Market Drivers

      1. 4.3.1 Growth in the Construction Industry and Improvements in the Standard of Living

      2. 4.3.2 Growth in Demand for Wrap Advertisement

    4. 4.4 Market Restraints

      1. 4.4.1 Fluctuations in Raw Material Prices

    5. 4.5 Assessment of COVID-19 impact on the market


    1. 5.1 Film Type

      1. 5.1.1 Opaque Film

      2. 5.1.2 Transparent Film

      3. 5.1.3 Translucent Film

      4. 5.1.4 Reflective Film

    2. 5.2 Printing Technology

      1. 5.2.1 Flexography

      2. 5.2.2 Offset Lithography

      3. 5.2.3 Rotogravure

      4. 5.2.4 Digital


    1. 6.1 Polymer

      1. 6.1.1 Polypropylene (PP)

      2. 6.1.2 Polyethylene (PE)

      3. 6.1.3 Polyvinyl Chloride (PVC)

      4. 6.1.4 Other Polymers

    2. 6.2 End User

      1. 6.2.1 Automotive

      2. 6.2.2 Promotional and Advertisement

      3. 6.2.3 Institutional

      4. 6.2.4 Other End Users

    3. 6.3 Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia Pacific

      4. 6.3.4 Rest of the World


    1. 7.1 Company Profiles

      1. 7.1.1 3M Company

      2. 7.1.2 E.I. Du Pont De Nemours and Company

      3. 7.1.3 FDC Graphic Films Inc.

      4. 7.1.4 Avery Dennison Corporation

      5. 7.1.5 Spandex AG

      6. 7.1.6 Graphic Image Films Ltd

      7. 7.1.7 Hexis S.A.

      8. 7.1.8 Drytac Corporation

      9. 7.1.9 Orafol Europe GMBH

      10. 7.1.10 Arlon Graphics LLC (FLEXcon Company Inc.)

      11. 7.1.11 Lintec Corporation

      12. 7.1.12 LG Hausys

      13. 7.1.13 Cosmos Films Ltd

      14. 7.1.14 Taghleef Industries Inc.

      15. 7.1.15 Ritrama SpA

      16. 7.1.16 ACCO Brands Corporation

      17. 7.1.17 Innovia Films (CCL Industries Inc.) 

      18. 7.1.18 Contravision

      19. 7.1.19 Schweitzer-Mauduit International Inc.

      20. 7.1.20 Ultraflex Systems Inc.

    2. *List Not Exhaustive


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Frequently Asked Questions

The Graphic Film Market market is studied from 2018 - 2026.

The Graphic Film Market is growing at a CAGR of 4.24% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

E.I. Du Pont De Nemours and Company, Avery Dennison Corporation, 3M Company, FDC Graphic Films Inc., Spandex AG are the major companies operating in Graphic Film Market.

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