The global gluten-free beer market is expected to register a CAGR of 13.5%, during the forecast period. The ability to lower the cholesterol levels, ease digestive issues, and lower the fat content, gluten-free beer is seeing an increased demand amongst the health conscious consumers. Companies, like Doehler, DSM, New Planet Beer Company are the major shareholders in the market place.
Growing Consumer Awareness on Gluten-free Food & Beverages
The rise in obesity, diabetes, celiac disease, and other diagnosed food intolerances, and growing consumer awareness have increased the demand for gluten-free beer. The market is well developed in the US and Europe, due to significant awareness about the need to limit gluten intake, and control the risks with the occurrence of celiac disease. The gluten-free market has grown to about 40 million consumers: up to four million of who suffer from celiac disease, a medical condition that requires them to avoid consuming gluten.
The gluten-free beer market is luring a large pool of the weight-conscious population. Large players, such as Doehler and DSM, are developing new technologies. The brewers are now manufacturing gluten-free beers with conventional raw materials, such as barley and wheat. Doehler has patented the technology that helps the manufacture of gluten-free beer that tastes like traditional beer. New product launches and innovations by leading companies, and aggressive marketing by retailers about gluten-free products are promoting the gluten-free beer. The major restraints of the gluten-free beer market are the high price of this beer, and apprehension about its taste.
Lager Beer is the Most Preferred Type
An increase in the number of craft beers, and the rising beer demand in developing countries, is great growth opportunities for the gluten-free beer producers. Lager Beer held a market share of 32% in the gluten-free beer market, in 2016. The American consumers have high preference for lagers. These type of beer gained popularity by most brewing companies, as lagers are produced with bottom-fermenting yeast that best works at cooler temperatures, between 35° & 55° Fahrenheit. Fermentation happens more slowly in phases, and the beer is much more stable, and thus, can be stored for longer.
The main reason for the preference for lagers among consumers is that it differentiates itself from the fruity esters and spicy phenols taste of ales, and processes a cleaner & crisper quality, with emphasis on the hops and malt flavors. Finally, the yeast used in the process tends to have a less presence in the finished beer.
Asia-Pacific Region Expected to be the Fastest Growing
Traditionally, Asia-Pacific had the largest market for gluten-free foods & beverages, globally, accounting for an estimated share of over 36%, in 2015. The region has high potential for growth, as it is not saturated yet, like other developed regions. The preference for gluten-free beer is expected to grow immensely in the near future due to the changing lifestyle. The increasing number of liquor shops, retail stores, malls, restaurants, bars, and convenience stores support the market growth for Gluten-free Beer. While, the market has a high potential for growth, the impending government regulations pertaining alcohol consumption, and adverse health effect may hinder the regional market growth to an extent.
China has been a substantial beer consumer since the last decade, holding almost one-fourth of the global market demand. For the year 2013, the per capita consumption volume of the country was reported at 4631.3 thousand kl. The domestic population of the country has always had high preference for gluten-free products. China is expected to register a CAGR of more than 14%, during 2018-2023, for gluten free products.
Competitive Landscape
Major Players: Doehler, DSM, New Planet Beer Company, Anaheuser-Busch, Bard's Tale Beer, Brewery Rickoli, Burning Brothers Brewing, Coors, Epic Brewing Company and Duck Foot Brewing. Gluten free beer made from barley malt by Brewers Clarex®, the innovative solution by DSM.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends, and Porter’s five forces analysis
- Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
- Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
- Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report
- Value chain analysis
- Consumer behavior analysis in country level
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trend
4. Market Dynamics
4.1 Drivers
4.1.1 Rise in Obesity, Diabetes, Celiac Disease, Other Diagnosed Food Intolerances
4.1.2 Aggressive Marketing by Retailers About Gluten-Free Products
4.1.3 Significant Increase in the Number of Breweries
4.2 Restraints
4.2.1 Apprehension About the Taste of Gluten-Free Beer
4.2.2 High Price of Gluten-Free Beer
4.3 Opportunities
4.3.1 Emerging Beer Markets Of Developing Countries
4.3.2 Growing Number of Craft Beer Enthusiasts
4.3.3 Concentration Towards Affordable Price of the Product
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer demand analysis
4.5.2 Target market identification
4.5.2.1 Purchasing power
4.5.2.2 Demographic Strengths & Weaknesses
4.5.2.3 Spending patterns
5. Market Segmentation
5.1 By Ingredient Type
5.1.1 Corn
5.1.2 Rice
5.1.3 Millet
5.1.4 Sorghum
5.1.5 Buckwheat
5.1.6 Others
5.2 By Type
5.2.1 Craft Beer
5.2.2 Ale Beer
5.2.3 Lager Beer
5.3 By Distribution Channel
5.3.1 Bars & Resturant
5.3.2 Liquor Stores
5.3.3 Supermarkets
5.3.4 Mini Markets
5.3.5 Online Stores
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Others
5.4.2 Europe
5.4.2.1 Spain
5.4.2.2 UK
5.4.2.3 France
5.4.2.4 Germany
5.4.2.5 Russia
5.4.2.6 Italy
5.4.2.7 Others
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Others
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Others
5.4.5 Africa
5.4.5.1 South Africa
5.4.5.2 Others
6. Competitive Landscape
6.1 Strategy Adopted by Key Players
6.2 Most Active Companies in The Past Five Years
6.3 Market Share Analysis
7. List of Company Profiles
7.1 Doehler
7.2 DSM
7.3 New Planet Beer Company
7.4 Anaheuser-Busch
7.5 Bard's Tale Beer
7.6 Brewery Rickoli
7.7 Burning Brothers Brewing
7.8 Coors
7.9 Epic Brewing Company
7.10 Duck Foot Brewing
7.11 Greenview Brewing
7.12 Holidaily Brewing Co.
7.13 Ipswich Ale Brewery
7.14 Steadfast Beer Co
7.15 Glutenberg
