Gluten-Free Beer Industry Overview
| Study Period: | 2018 - 2028 |
| Fastest Growing Market: | Asia Pacific |
| Largest Market: | North America |
| CAGR: | 13.72 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Gluten-Free Beer Market Analysis
Global Gluten-free Beer Market is expected to register a CAGR of 13.72% during the forecast period (2022–2027).
The commercialization of the beer industry has been one of the sectors most exposed to the impact of COVID-19, largely characterized by an unprecedented disruption in the functioning of both the market forces of demand and supply, posing hurdles for all stakeholders, including consumers. The measures taken by the government increased the exacerbated losses in the beer industry, as a risk of disruptions on the supply side, with the shortage of the large labor force needed, and inappropriate supply of ingredients owing to the logistical restrictions on trucking and shipping, imposed by the government or non-state actors, that is eventually contributing to inconsistent availability and accessibility of beer products in the market. However, on the other end, COVID-19 provided a massive opportunity for the on-premise channel. Online providers have seen a significant increase in sales as consumers follow social-distancing guidelines and avoid visiting premises in person.
Over the medium term, with the rise in obesity, diabetes, Coeliac disease, and other diagnosed food intolerances, including gluten sensitivity/gluten intolerance across the globe and the ability to lower cholesterol levels, ease digestive issues, and reduce the fat content, gluten-free beer is seeing increased demand among health-conscious consumers
Apart from additional health benefits, the gluten-free beer also strictly adheres to clean label claims, which is yet another factor supporting its overall growth in the country. With health-conscious customers giving higher preference to clean labelled products, specialty products, such as gluten-free beers, are witnessing increased demand. The market studied is projected to witness robust growth emerging from labeling-induced purchases.The beer drinkers across the globe are actively seeking quality over quantity, evidenced by continued growth in premium, super-premium, and craft categories.
Gluten-Free Beer Industry Segments
Gluten-free beer is beer made from ingredients that do not contain gluten such as millet, rice, sorghum, buckwheat, or corn instead of wheat or barley. The global gluten-free beer market is segmented by ingredient type, type, and distribution channel. On the basis of ingredient type, the market is segmented into corn, sorghum, millet, and others. On the basis of by type, the market is segmented into ale beer, lager beer, and others. On the basis of distribution channels, the market is segmented into online stores and offline stores, the offline stores are further segmented into bars and restaurants, liquor stores, supermarkets, and others. Also, the study provides an analysis of the gluten-free beer market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecasts in value terms in USD billion for all the above segments.
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| Corn | |
| Sorghum | |
| Millet | |
| Others |
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| Ale Beer | |
| Lager Beer | |
| Others |
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Gluten-Free Beer Market Trends
This section covers the major market trends shaping the Gluten-Free Beer Market according to our research experts:
Inclination Towards Gluten-free Craft Beer
There’s has been an increase in the demand for gluten-free craft, from the last few years, attributed to factors, such as rise in awareness about celiac disease, the inclination of the consumers toward free-from products, product innovations, increased number of breweries, and improvement in marketing activities. The proliferation of craft breweries coincides with a growing diversity of beer styles and flavors. Among the new varieties are gluten-free beers that use millets, sorghum, and rice as a grain base rather than barley or wheat, rice beers are gaining popularity with those who suffer from celiac disease and gluten intolerance, and they have an opportunity for brewers to experiment with innovative recipes and flavor profiles. Further, not only are gluten-free millets and sorghum are known as “Smart Food”, but they are also highly nutritious and can be a better choice for both consumers as well as farmers, since they are drought-resistant, and demand significantly lesser water than other brewing grains like wheat, and require little-to-no fertilizers or pesticides, with increasing consumer demand for gluten-free and more innovations in terms of ingredients, the corn-based gluten-free beer holds potential market share.
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Asia-Pacific Region Expected to be the Fastest Growing
The market for gluten-free beverages in Asia-Pacific has undergone a radical change, from specialty niche products to mainstream products. A current trend toward gluten-free beer consumption and increasing cases of celiac diseases has given further impetus to the gluten-free beverages segment in the region. The popularity of gluten-free beer with the label ‘free from’ has encouraged consumers to adopt a “clean living” with healthy dietary preferences. The increasing number of liquor shops, retail stores, malls, restaurants, bars, and convenience stores support the market growth for gluten-free beer. Additionally, the high per capita weekly expenditure on beer by Asian consumers clearly depicts a strong preference for quality over quantity, evidenced by continued growth in premium, super-premium, and craft categories. In addition, consumers are embracing a lesser but better approach while making beer purchases in the region which is further fueling the growth of gluten-free beers in the countries.
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Gluten-Free Beer Market Competitor Analysis
The global gluten-free beer market is expected to witness significant growth over the forecast period, owing to the development of several marketing strategies, which greatly rely on product innovation and product differentiation policies in terms of ingredients added, packaging, and branding of the products via social media, so as to attract a higher number of consumers. Expansion, Partnerships, and joint ventures also play a prominent role as a part of marketing strategies for the development of customer base in various potential regions across the world. Some of the major players in the global gluten-free beer market include New Planet Beer Company, Anheuser-Busch, Bard's Tale Beer, Brewery Rickoli, Burning Brothers Brewing, Coors, and Epic Brewing Company, among others.
Gluten-Free Beer Market Top Players
Bard's Tale Beer
Epic Brewing Company
Holidaily Brewing Company
BURNING BROTHERS BREWING, LLC
Anheuser-Busch
*Disclaimer: Major Players sorted in no particular order
Gluten-Free Beer Market Recent Developments
- In September 2021, TWØBAYS launched a new brand- GFB. The first beer in the GFB range is a full-strength Draught. Draught beer is lightly hopped with a simple malt base and was endorsed by Coeliac Australia. GFB uses sorghum and rice malts to create that easy-drinking flavor profile. It is also available in 375ml-can six-packs and 24-can slabs.
- In November 2020, New Planet Beer Company, one of the original pioneers of gluten-free beers, had unveiled a new package design, as well as an updated website.
- In February 2019, The craft beer the Sierra Nevada expanded its business into the "functional" gluten-free beer space with the acquisition of San Francisco's Sufferfest Beer Company gluten-free beer maker company.
Gluten-Free Beer Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Analysis- Porters Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Ingredient Type
5.1.1 Corn
5.1.2 Sorghum
5.1.3 Millet
5.1.4 Others
5.2 By Type
5.2.1 Ale Beer
5.2.2 Lager Beer
5.2.3 Others
5.3 By Distribution Channel
5.3.1 On-Trade Store
5.3.2 Off-Trade Store
5.3.2.1 Bars & Resturant
5.3.2.2 Liquor Stores
5.3.2.3 Supermarkets
5.3.2.4 Others
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 France
5.4.2.4 Russia
5.4.2.5 Italy
5.4.2.6 Spain
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 New Planet Beer Company
6.4.2 Anaheuser-Busch
6.4.3 Bard's Brewing, LLC
6.4.4 BURNING BROTHERS BREWING, LLC
6.4.5 Epic Brewing Company
6.4.6 Greenview Brewing (ALT Brew)
6.4.7 Brasseurs Sans Gluten
6.4.8 IIpswich Ale Brewery
6.4.9 Holidaily Brewing Company
6.4.10 Coors Brewing Company
*List Not Exhaustive7. MARKET OPPURTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Gluten-Free Beer Market Research FAQs
What is the study period of this market?
The Gluten-Free Beer Market is studied from 2018 - 2028.
What is the growth rate of Gluten-Free Beer Market?
The Gluten-Free Beer Market is growing at a CAGR of 13.72% over the next 5 years.
Which region has highest growth rate in Gluten-Free Beer Market?
Asia Pacific is growing at the highest CAGR over 2018 - 2028.
Which region has largest share in Gluten-Free Beer Market?
North America holds highest share in 2021.
Who are the key players in Gluten-Free Beer Market?
Bard's Tale Beer, Epic Brewing Company, Holidaily Brewing Company, BURNING BROTHERS BREWING, LLC, Anheuser-Busch are the major companies operating in Gluten-Free Beer Market.
Gluten-Free Beer Industry Report
In-depth industry statistics and market share insights of the Gluten-Free Beer Market sector for 2020, 2021, and 2022. The Gluten-Free Beer Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Gluten-Free Beer Market report PDF.
