Global Vineyard Equipment Market Size and Share
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 2.89 Billion |
| Market Size (2030) | USD 3.78 Billion |
| CAGR (2025 - 2030) | 5.50% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Global Vineyard Equipment Market Analysis by Mordor Intelligence
The Global Vineyard Equipment Market size is estimated at USD 2.89 billion in 2025, and is expected to reach USD 3.78 billion by 2030, at a CAGR of 5.5% during the forecast period (2025-2030).
The global vineyard equipment market encompasses machinery used for cultivating, maintaining, and harvesting grapevines. This equipment is fundamental for grape farming operations, particularly in wine production. Increasing wine consumption across Europe, North America, and Asia drives the demand for enhanced vineyard management practices and equipment adoption. The increasing harvesting of organic and premium grapes for wine has increased the implementation of specialized equipment to enhance grape quality. For instance, in Italy, the volume of harvested wine grapes increased from 7,106,127 metric tons in 2021 to 7,444,544 metric tons in 2022.
Automation through equipment, drones, and precision farming technologies enables vineyard operators to improve operational efficiency, decrease labor expenses, and increase crop yields. Automated harvesters reduce labor requirements and grape damage during collection, resulting in higher-quality harvests. Vineyards are implementing equipment that supports sustainable practices to reduce water usage, energy consumption, and chemical applications. Modern irrigation systems, including drip irrigation and moisture sensors, optimize water consumption while maintaining vine health.
The decline in agricultural employment, from 27% in 2021 to 26% in 2022 according to World Bank data, has intensified labor shortages in many countries, prompting vineyard owners to adopt mechanized solutions. Tractors equipped with automated systems now perform tasks traditionally done by manual labor, including pruning, irrigation, and vineyard maintenance. This transition is particularly evident in California's wine-producing regions, where labor scarcity has become significant. The implementation of tractor-based automation helps vineyard operators maintain productivity while reducing operational costs and dependence on seasonal workers, especially during harvest periods.
Global Vineyard Equipment Market Trends and Insights
Tractors Hold a Significant Position By Type
Tractors maintain a prominent position in the global vineyard equipment market due to their versatile role in vineyard operations. These machines perform multiple essential tasks in vineyards, making them indispensable for vineyard owners worldwide. From soil preparation to maintenance, tractors are fundamental to efficient vineyard operations.
Modern tractors incorporate technologies such as GPS, precision farming, and automated control systems. These technologies enhance the accuracy and efficiency of vineyard tasks, enabling improved land management, precise irrigation, and optimal resource utilization. In many vineyards, GPS-enabled tractors apply fertilizers and pesticides with precision, reducing waste and ensuring targeted chemical application. This approach improves crop yield while minimizing environmental impact.
Tractors now include environmental features to reduce the carbon footprint of vineyard operations. Manufacturers have developed fuel-efficient models, while others utilize alternative energy sources such as electricity or hydrogen to support agricultural sustainability. John Deere and New Holland have introduced electric tractor models that reduce emissions while maintaining the power required for vineyard operations.
The increasing global wine consumption drives the demand for vineyard equipment, including tractors. As wine demand rises in countries like France, Italy, China, and Brazil, vineyard operators face pressure to increase production and maintain quality standards. According to FranceAgrimer/OIV (International Organization of Vine and Wine), wine consumption in France increased from 24.9 million hectolitres in 2021 to 25.3 million hectolitres in 2022. This growth necessitates the adoption of advanced vineyard equipment, including tractors, pruning tools, harvesters, and precision agriculture technologies.
North America Dominate the Market
North America, particularly the United States, dominates the global vineyard equipment market. The region's advanced agricultural practices, large-scale vineyard operations, and established wine industry contribute to its market position. The United States, primarily through California, Oregon, and Washington, ranks among the world's major wine producers. The US wine industry continues to expand through domestic consumption and international exports. According to Fredrikson & Associates statistics, California's wine production reached 606 million gallons in 2023, showing an increase from 601 million gallons in the previous year. Further, fresh grapes wine exported from the United States was USD 1,317,594 thousand in 2020 which increased by USD 1,464,647 thousand in 2022 to the ITC Trade map.
North America demonstrates leadership in implementing advanced agricultural technologies within the vineyard equipment market. Vineyard owners integrate precision farming tools, including GPS-guided tractors, drones, IoT sensors, and AI-driven analytics to optimize operations, reduce costs, and improve yields. These technologies prove essential for large-scale vineyard operations maintaining high productivity levels. In Sonoma County, California, vineyards employ GPS-enabled tractors and drones to monitor soil health and crop conditions. This technological implementation enables precise irrigation, fertilization, and pest control methods, enhancing grape quality while minimizing environmental impact.
Competitive Landscape
The global vineyard equipment market is fragmented, with the presence of many local and regional players and other international players including Yanmar Holdings Co., Ltd, Pellenc, CNH Industrial N.V., John Deere, and AGCO. Market participants implement strategic acquisitions and product innovations to expand their market presence and customer base.
Global Vineyard Equipment Industry Leaders
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AGCO
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John Deere
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CNH Industrial N.V.
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Pellenc
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Yanmar Holdings Co., Ltd
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- November 2024: DEUTZ-FAHR's Smart Vineyard Tractor implements the "Tractor as Sensor" concept, enabling unmanned driving, autonomous equipment management, and agronomic data collection for crop monitoring. The tractor uses multiple sensors and a high-capacity control unit to collect and process environmental data in real-time, facilitating the autonomous operation of both the vehicle and its equipment.
- July 2023: Vitikit introduced the new Sraml winemaking equipment, optimizing key stages of winemaking to achieve exceptional outcomes while ensuring maximum efficiency.
Global Vineyard Equipment Market Report Scope
Vineyard Equipment refers to the tools, machinery, and systems used in the cultivation, maintenance, and harvesting of grapevines. These equipment types are designed to improve the efficiency, productivity, and quality of grape production, which is essential for wine-making. Global Vineyard Equipment Market by Type of Equipment (Tractors, Sprayers), Application (Large Vineyard, Small and Medium Vineyard), Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Report Offers the Market Sizes and Forecasts in Value (USD) for all the Above Segments.
| Tractors |
| Sprayers |
| Harvesting |
| Pruning |
| Soil Management |
| Mulching |
| Large Vineyard |
| Small Vineyard |
| Medium Vineyard |
| North America | United States |
| Canada | |
| Mexico | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Asia-Pacific | China |
| Japan | |
| Australia | |
| South America | Brazil |
| Argentina | |
| Middle East & Africa | United Arab Emirates |
| Saudi Arabia | |
| South Africa |
| Type of Equipment | Tractors | |
| Sprayers | ||
| Harvesting | ||
| Pruning | ||
| Soil Management | ||
| Mulching | ||
| Application | Large Vineyard | |
| Small Vineyard | ||
| Medium Vineyard | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Asia-Pacific | China | |
| Japan | ||
| Australia | ||
| South America | Brazil | |
| Argentina | ||
| Middle East & Africa | United Arab Emirates | |
| Saudi Arabia | ||
| South Africa | ||
Key Questions Answered in the Report
How big is the Global Vineyard Equipment Market?
The Global Vineyard Equipment Market size is expected to reach USD 2.89 billion in 2025 and grow at a CAGR of 5.5% to reach USD 3.78 billion by 2030.
What is the current Global Vineyard Equipment Market size?
In 2025, the Global Vineyard Equipment Market size is expected to reach USD 2.89 billion.
Who are the key players in Global Vineyard Equipment Market?
AGCO, John Deere, CNH Industrial N.V., Pellenc and Yanmar Holdings Co., Ltd are the major companies operating in the Global Vineyard Equipment Market.
Which is the fastest growing region in Global Vineyard Equipment Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Global Vineyard Equipment Market?
In 2025, the North America accounts for the largest market share in Global Vineyard Equipment Market.
What years does this Global Vineyard Equipment Market cover, and what was the market size in 2024?
In 2024, the Global Vineyard Equipment Market size was estimated at USD 2.73 billion. The report covers the Global Vineyard Equipment Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Vineyard Equipment Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Global Vineyard Equipment Market Report
Statistics for the 2025 Global Vineyard Equipment market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Vineyard Equipment analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
