Japan Agricultural Machinery Market - Growth, Trends, and Forecasts (2020 - 2025)

The Japanese Agricultural Machinery Market is segmented by type into tractors, ploughing and cultivating machinery, planting machinery, Irrigation machinery, and harvesting machinery, and others.

Market Snapshot

Study Period:


Base Year:



2.2 %

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Market Overview

The Japanese agriculture market is expected to record a CAGR rate of 2.2% during the forecast period. The agriculture sector contributes only 1.4% to the country’s GDP and as low as 12% of the land is suited for agriculture in the country. Being a highly industrialized country, Japan’s agriculture equipment industry is also quite developed. However, to fully utilize the limited arable land, the Japanese agriculture equipment market is expected to witness a surge during the forecast period. In order to sustain its population, compiled with a low level of arable land, Japan strives toward utilizing its agricultural land to its fullest.

Scope of the report

The agricultural machinery market is estimated to grow remarkably during the forecast period. This report provides a complete analysis of the market drivers, restrainers, opportunities, and revenue status along with the competitive landscape. The market is segmented by type into tractors, ploughing and cultivating machinery, planting machinery, irrigation machinery, and harvesting machinery, and others.

Product Type
By Horse Power
Below 20HP
21 - 30 HP
31 - 50 HP
Above 50 HP
By Type
Utility Tractor
Row Crop Tractor
Compact Utility Tractor
Other types
Plowing and Cultivating Machinery
Cultivators and Tillers
Other Plowing and Cultivating Machinery
Planting Machinery
Seed Drills
Other Planting Machinery
Harvesting Machinery
Other Harvesting Machinery
Haying Machinery
Irrigation Machinery

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Key Market Trends

Need to Increase the Farm Productivity Triggers the Demand

Total agricultural land in Japan is 12 % of the total land. It is challenging to meet the food demands of the Japanese population with limited agricultural land. This causes the urgency to increase farm productivity, which can be achieved by farm mechanization. The machines with the latest technology, such as precision agriculture machinery utilize most of the land effectively and aid in increasing production. Machines, such as combine harvesters reduce the grain wastage during harvesting and support in meeting the food demand from the growing population.

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Rise in the Number of Tractors

The tractor is one of the basic farm machineries, which most of the farmers use. The tractor sales were recorded as 32,816 in 2018. The majority of tractors sold are mid-sized tractors with 21 - 30 HP capacity. The number of tractors utilized has been increasing significantly since 2014. Lack of labor, increased labor cost, favorable government policies, credit facilities, and the need to increase agricultural productivity are some of the major factors that are causing the rise in tractor sales.

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Competitive Landscape

The agriculture machinery market in Japan is fragmented with major players holding a small share. These companies follow strategies such as new product launches and extensive promotions to increase their sales. The Japanese agricultural machinery and equipment industry is dominated by domestic players like Mitsubishi Agricultural Machinery Co. Ltd, Yanmar Co. Ltd, Iseki Co. Ltd, and Kubota Corporation.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Tractors

        1. By Horse Power

          1. Below 20HP

          2. 21 - 30 HP

          3. 31 - 50 HP

          4. Above 50 HP

        2. By Type

          1. Utility Tractor

          2. Row Crop Tractor

          3. Compact Utility Tractor

          4. Other types

      2. 5.1.2 Plowing and Cultivating Machinery

        1. Ploughs

        2. Harrows

        3. Cultivators and Tillers

        4. Other Plowing and Cultivating Machinery

      3. 5.1.3 Planting Machinery

        1. Seed Drills

        2. Planters

        3. Spreaders

        4. Other Planting Machinery

      4. 5.1.4 Harvesting Machinery

        1. Mowers

        2. Balers

        3. Other Harvesting Machinery

      5. 5.1.5 Haying Machinery

      6. 5.1.6 Irrigation Machinery


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Agrale

      2. 6.3.2 Messey Ferguson (AGCO)

      3. 6.3.3 Deere and Company

      4. 6.3.4 AGCO Corp.

      5. 6.3.5 CNH Industrial NV

      6. 6.3.6 Kukje Machinery Company Limited

      7. 6.3.7 Kubota Tractor Corp

      8. 6.3.8 Mahindra & Mahindra Ltd

      9. 6.3.9 Yanmar Company Limited

      10. 6.3.10 Kubota Corporation

      11. 6.3.11 Netafim Limited


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