North America Agricultural Machinery Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.90 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Agricultural Machinery Market Analysis
The North American agricultural machinery market is projected to register a CAGR of 7.9% during the forecast period.
- Increased farm consolidation, positive economic outlook, large production base, and greater government support through subsidies are driving sales of high-capacity agricultural machinery and equipment. According to the Association of Equipment Manufacturers (AEM), the total number of tractors and combines sold in 2021 in North America was 360,000 units. That year, there was a sale increase of over 10% in nearly every segment of agricultural tractors and combines in the United States and Canada.
- The presence of extensive farmland has led to high demand for farm mechanization. Furthermore, the North American region is experiencing a rise in the use of smart combine harvesters equipped with monitoring technologies to boost farm production. Rising labor costs, the incorporation of robotic systems and GPS in tractors and harvesters, increased demand for high-capacity machinery due to large farms, and the increasing popularity of self-propelled machines are expected to drive market growth during the forecast period. The US-based agricultural machinery giant, John Deere, began enhancing the AI-based innovation process in tractors by acquiring an AI start-up, Blue River Technology. Such innovations are expected to drive the demand for technologically advanced tractors in the long term.
- Farmers in the country have been able to avail timely subsidies in the form of agriculture equipment loans at flexible interest rates and repayment schedules. This, in turn, has helped even small-scale farmers to invest on primary agricultural equipment. The US government extends loans for farm equipment through USDA Direct Operating Loans, USDA Operating Microloans, and USDA Guaranteed Operating Loans. The farmers inclinination toward technology due to easy loans and to enhance productivity has resulted in double-digit gains for various machineries, thus is fuelling the market growth in the region.
North America Agricultural Machinery Market Trends
High Adoption of and Innovations in Farm Machinery
Rapid technological developments in tractors are currently revolutionizing farming in North America. Farm costs are inevitably higher with the increasing demand for food crops, thus, making tractors an inevitable part of efficient farming. According to the Canadian Agriculture Human Resource Council, Canada's farm labor deficit is anticipated to double by 2029 and lead to a 123,000-worker shortage. During 2020-2021, the farm labor shortage cost around USD 2.9 billion for farmers in the country, and this shortage is anticipated to grow over the coming years. This will boost agricultural machinery sales (tractors, combines, etc.) as the average farm size in Canada is also growing every year.
The need for sustainability in the management of farm operations has induced the demand for highly developed and efficient machinery in recent years and is driving the growth of the market studied. For instance, according to the Association of Equipment Manufacturers, the sale of self-propelled combine harvesters in June 2020 increased from 125 units to 143 units, resulting in year-to-date sales (January 2020 - October 2020) of 264 units, which was 3.1% higher when compared to the same period in the previous year.
Thus, the wave of modern technology has already been witnessed in tractors with the application of Artificial Intelligence-based tools for data transmission and precise decision-making processes in cultivation. In 2022 Canada, The Ministry of Agriculture and Agri-Food, announced over USD 1 million in funding for SomaDetect Inc. and Vivid Machines Inc. through the AgriScience Program to help producers improve farm management and their bottom line. Such innovations are projected to induce the demand for technologically developed tractors, in the long run, thus also boosting the market over the coming years.
United States Dominates the Market
Large-scale farming operations, a decline in labor, and the need to enhance the productivity of agriculture are the factors that are mainly driving the sales of agricultural machinery in the region during the study period. Agriculture is one of the major occupations in the United States, where the mechanization of farming is considered an important reason for increased productivity, sales, and export.
The United States market is driven by the sale of low-engine-power tractors with tractors of power less than 40 HP accounting for a major share of the market. It is estimated that on a technologically advanced farm, one farmer can produce enough cereals to feed almost a thousand people. However, in the twentieth century, that was limited to 25 people, with the ratio standing at 1:130. Technological advancements are now directed toward the use of tractors in agricultural fields.
The shorter replacement cycles of 9 years in advanced economies like the United States increase the demand for new tractors, and hence, drive the market in North America. For instance, John Deere manufactures tractors in the 105-140 HP range in Saltillo and CNH Industrial's New Holland division manufactures tractors in the 90-115 HP range in Queretaro. John Deere, New Holland, Valtra, and Pauny are the top tractor manufacturers.
North America Agricultural Machinery Industry Overview
The North American agricultural machinery market is consolidated, with the major players occupying the majority share. The major players in the market are Deere and Co., AGCO Corporation, Same Deutz-Fahr Deutschland GmbH, CLAAS Group, and Kverneland Group, among others. Companies are innovating new types of machinery as per the changing consumer demand and are offering new technologies to bring more efficiency and ease agricultural operations. Many international players in the market studied have also been collaborating with domestic players to increase their reach and expand their services for high-end and value-oriented utility tractor range.
North America Agricultural Machinery Market Leaders
Deere & Company
AGCO Corporation
Same Deutz-Fahr Deutschland GmbH
CLAAS Group
Kverneland Group
*Disclaimer: Major Players sorted in no particular order
North America Agricultural Machinery Market News
- December 2022: CNH Industrial added new Automation and Autonomy Solutions to the Ag Tech portfolio in Phoenix, Arizona, and the USA. These New Driverless Tillage and Driver Assist Harvest solutions from Raven, and Baler Automation from Case IH and New Holland, can deliver automation and autonomous equipment enhancements and help solve farmers' most significant challenges to increasing productivity.
- November 2022: Kubota Canada Ltd, one of the country's leading tractor and compact equipment distributors, unveiled the M7-4 diesel tractor at the Agri-Trade Equipment Expo in Red Deer, Alberta, introducing farmers to the latest innovation to come out of Kubota's popular M7 series.
- October 2022: Kubota Canada Ltd opened its new Canadian corporate headquarters and distribution facility in the growing Pickering Innovation Corridor.
- May 2022: AGCO acquired JCA Industries to increase engineering and software development capabilities and to accelerate the development of highly automated and autonomous machines.
- April 2022: Deere & Company and GUSS Automation formed a joint venture with an LLC in Kingsburg, Calif. Global Unmanned Spray System (GUSS) is a pioneer in semi-autonomous sprayers for orchards and vineyards.
- August 2021: John Deere introduced the new 6155MH Tractor that delivers all the field-proven performance and reliability of other M Series Tractors but in a high-crop configuration in California and Arizona.
North America Agricultural Machinery Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Tractor
5.1.1.1 Less than 40 HP
5.1.1.2 40 to 100 HP
5.1.1.3 Above 100 HP
5.1.1.4 4 WD Farm Tractors
5.1.2 Equipment
5.1.2.1 Plows
5.1.2.2 Harrows
5.1.2.3 Cultivators and Tillers
5.1.2.4 Other Equipment
5.1.3 Irrigation Machinery
5.1.3.1 Sprinkler Irrigation
5.1.3.2 Drip Irrigation
5.1.3.3 Other Irrigation Machinery
5.1.4 Harvesting Machinery
5.1.4.1 Combine Harvesters
5.1.4.2 Forage Harvesters
5.1.4.3 Other Harvesting Machinery
5.1.5 Haying and Forage Machinery
5.1.5.1 Mowers
5.1.5.2 Balers
5.1.5.3 Other Haying and Forage Machinery
5.1.6 Other Types
5.2 Geography
5.2.1 United States
5.2.2 Canada
5.2.3 Mexico
5.2.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 AGCO Corporation
6.3.2 CLAAS Group
6.3.3 CNH Industrial NV
6.3.4 Deere & Company
6.3.5 Kubota Corporation
6.3.6 Kverneland Group
6.3.7 Morris Industries Ltd
6.3.8 Netafim Irrigation Inc.
6.3.9 Same Deutz-Fahr Deutschland GmbH
6.3.10 Vaderstad Industries Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Agricultural Machinery Industry Segmentation
The agricultural machinery industry is considered a part of the machinery industry that comprises the manufacturing of machinery required to support agriculture.
The North American agricultural machinery market is segmented by type (tractors, equipment, irrigation machinery, harvesting machinery, haying and forage machinery, and other types) and geography (United States, Canada, Mexico, and Rest of North America). The report offers market sizes and forecast in terms of value (USD million) for the above-mentioned segments.
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North America Agricultural Machinery Market Research FAQs
What is the current North America Agricultural Machinery Market size?
The North America Agricultural Machinery Market is projected to register a CAGR of 7.90% during the forecast period (2024-2029)
Who are the key players in North America Agricultural Machinery Market?
Deere & Company, AGCO Corporation, Same Deutz-Fahr Deutschland GmbH, CLAAS Group and Kverneland Group are the major companies operating in the North America Agricultural Machinery Market.
What years does this North America Agricultural Machinery Market cover?
The report covers the North America Agricultural Machinery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Agricultural Machinery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Farm Machinery Industry Report
Statistics for the 2024 North America Farm Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Farm Machinery analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
