North America Agricultural Machinery Market - Growth, Trends, and Forecast (2020 - 2025)

North America Agricultural Machinery Market is segmented by type into the tractor, equipment, sprayers, harvesting machinery, and haying & forage machinery, and by geography into the United States, Canada, Mexico, and Rest of North America.

Market Snapshot

Study Period:


Base Year:


Major Players:

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Market Overview

The North America Agricultural Machinery Market is projected to grow at a CAGR of 7.9% during the forecast period (2019-2024). Increased farm consolidation, positive economic outlook, large production base, and greater government support through subsidies are driving sales of high capacity agricultural machinery and equipment. Agricultural Machinery manufacturers are at the forefront of change and evolution of the agriculture sector giving rise to the modern-day integrated farm management approach. In most of the markets in North America, farmers are increasingly adopting advanced technology such as precision farming systems and GPS-controlled agricultural machinery form the backbone of such systems. Increased adoption of precision farming is one of the key factors which could influence the growth of the market over the forecast period.

Scope of the Report

The report defines the market in terms of end-users, who procure machinery for applications in agricultural production only. The end-users include farmers and institutional buyers operating in the agriculture and allied production. The future analysis and segmentation, by type of machinery, have also been discussed in each of the sub-segments.

Less than 40 HP
41 to 60 HP
61 to 100 HP
101 to 150 HP
More than 150 HP
Rotovators & Cultivators
Seed & Fertilizer Drills
Fertilizer Spreaders
Land Levelers
Other Equipment
Field-Crop Sprayers
Orchard Sprayers
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery
Tedders and Rakes
United States
Rest of North America

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Key Market Trends

Greater government support through subsidies is driving the market

Most of the countries in North America spend a large amount of their public money on agricultural subsidies. The US federal government spent close to USD 20 billion in farm subsidies in 2016, with over 39% of the farmers in the country receiving payouts in some form by the government. In Canada, the government's support to farmers amounted to more than USD 6 billion in 2014. Subsidies and indirect transfers amounted to almost 14% of the gross farm receipts. Although unlike in Asian countries, farmers do not have direct subsidies or government-sponsored discounts on the purchase of farm machinery, the payouts by governments ensure that farmers stay in the green and receive stable incomes to invest in agricultural operations such as the purchase of farm machinery. The relatively progressive nature of North American farmers and the willingness and capability to invest in new agricultural machinery is driving the market for agricultural machinery in North America.

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Tractors dominate the market

The North American market is driven by the sale of higher engine-power tractors with tractors of power more than 40 HP contributing a major share of the market. In matured markets like the North American region, farm mechanization covers 100% large sized lands, so while the demand will be intact in this region, the market growth pace is going to be low compared to other parts of the world, especially the developing regions. Agriculture is a major occupation in the United States, where the mechanization of farming is considered an important reason for increased productivity, sales, and export. Also, the shorter replacement cycles of 9 years in advanced economies like the United States increase the demand for new tractors and hence drives the market in North America. 

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Competitive Landscape

The North American agricultural machinery and equipment industry are highly consolidated with renowned players like Deere and Company, AGCO Corp., CNH Industrial N.V, Iseki & Co. Ltd., Kuhn Group, Kverneland Group and Escorts Group operating in the market place. The companies here strive to strengthen their base by offering enhanced product features, competitive pricing, enhanced quality, increased scale of operation and technological innovation. In December 2018, Deere and Company launched the four-wheel-drive 3028EN Tractor, which offers advanced technology and features suited for orchard and paddy farming.

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Tractors

        1. Less than 40 HP

        2. 41 to 60 HP

        3. 61 to 100 HP

        4. 101 to 150 HP

        5. More than 150 HP

      2. 5.1.2 Equipment

        1. Plow

        2. Harrow

        3. Rotovators & Cultivators

        4. Seed & Fertilizer Drills

        5. Fertilizer Spreaders

        6. Land Levelers

        7. Other Equipment

      3. 5.1.3 Sprayers

        1. Field-Crop Sprayers

        2. Orchard Sprayers

      4. 5.1.4 Harvesting Machinery

        1. Combine Harvesters

        2. Forage Harvesters

        3. Other Harvesting Machinery

      5. 5.1.5 Haying and Forage Machinery

        1. Mowers

        2. Balers

        3. Tedders and Rakes

        4. Others

    2. 5.2 Geography

      1. 5.2.1 United States

      2. 5.2.2 Canada

      3. 5.2.3 Mexico

      4. 5.2.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 AGCO Corporation

      2. 6.3.2 CLAAS Group

      3. 6.3.3 CNH Industrial NV

      4. 6.3.4 Deere & Company

      5. 6.3.5 Kubota Corporation

      6. 6.3.6 Kverneland Group

      7. 6.3.7 Morris Industries Ltd

      8. 6.3.8 Netafim Irrigation Inc.

      9. 6.3.9 Same Deutz-Fahr Deutschland GmbH

      10. 6.3.10 Vaderstad Industries Inc.


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