Global Programmatic Advertisement Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Programmatic Advertisement Market is Segmented by Trading Platform (Real Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-Rate), by Advertising Media (Digital Display and Mobile Display), by Enterprise Size (SMB's and Large Enterprises) and by Geography (North America, Europe, Asia Pacific, Latin America and Middle East & Africa).

Programmatic Advertisement Market Size

Global Programmatic Advertisement Market (2025 - 2030)

Programmatic Advertisement Market Analysis

The Global Programmatic Advertisement Market is expected to register a CAGR of 10.75% during the forecast period.

  • Advertisers expect better performance and capabilities from the advertising technology they use. Content publishers and brand owners may utilise programmatic advertising to locate and apply the relevant messages to improve the value and effectiveness of a viewer's digital out-of-home advertising experience.
  • Before programmatic ad buying, ad agencies negotiated and offered digital ad slots, which media buyers subsequently purchased through a time-consuming and expensive procedure. By removing pointless steps from the process and giving some human responsibilities to robots, programmatic advertising improves the efficiency and cost-effectiveness of the ad purchasing system.
  • The automated purchasing, selling, and delivery of Digital Out-of-Home (DOOH) advertising space is referred to as programmatic DOOH. As with other internet advertising, programmatic DOOH automates the sale and distribution of ad material. Buyers can use programmatic transactions to create precise conditions that, if satisfied, will result in the purchase of a DOOH advertising slot.
  • Moreover, the use of automation and machine learning technology to purchase and show digital advertisements to segmented audiences in real-time is projected to climb drastically over the next three years, according to research conducted in 2021 from ALFI, an AI enterprise SaaS advertising platform.
  • Programmatic advertising provide various benefits, including real-time insights into the effectiveness of ad campaigns, enhanced targeting capabilities, increased transparency on ad inventory, improved budget usage, and effective ad fraud management, all of which helps to drive the market. On the other hand, a lack of understanding of programmatic advertising expenditure is expected to hamper industry growth during the projection period.
  • When the first wave of COVID-19 hit in March, according to an IAB analysis, brands cut spending by up to 30% overnight, with one in four suspending activity completely. Many expected that the consequences will be far worse than the financial crisis of 2008. As approached to the end of 2020, the majority of businesses have cut, or in some cases, ceased, their advertising expenditures.

Programmatic Advertisement Industry Overview

One of the most popular ways to execute ad campaigns is through programmatic advertising. However, the programmatic advertising industry is complicated, and programmatic advertising is enclosed in uncertainty. Marketers are still skeptical about programmatic advertising and the ecosystem that surrounds it.

  • March 2022- Hivestack, prominent independent programmatic digital out of home (DOOH) ad tech company, announced a strategic global partnership with MediaMath. Through this partnership, MediaMath's Demand Side Platform (DSP) will be integrated into Hivestack's Supply Side Platform (SSP), following OpenRTB standards, which will allow for MediaMath and its advertisers to access Hivestack's premium global DOOH inventory through RTB transactions via open exchange.
  • May 2022 - PubMatic announced the launch of Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. The solution enables brands and media buyers to activate a portfolio approach to addressability to improve ad relevance while respecting consumer privacy, well ahead of the ecosystem's transition away from the third-party cookie.

Programmatic Advertisement Market Leaders

  1. War Room Holdings, Inc

  2. MediaMath

  3. Digilant

  4. Fyber N.V.

  5. SmartyAds

  6. *Disclaimer: Major Players sorted in no particular order
War Room Holdings, Inc, MediaMath, Digilant, Fyber N.V., SmartyAds
Need More Details on Market Players and Competiters?
Download PDF

Programmatic Advertisement Market News

  • March 2022: PubMatic announced that it intends to make large-scale investments in its platform and engineering team to drive ongoing market share gains, as it opens a new engineering hub in Pune.
  • February 2022: LiveRamp, the leading data connectivity platform, announced that Adobe Advertising Cloud now supports RampID across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, frequency capping, activation of first- and third-party data, delivery reporting, access to supply-side integrations and exposure logs, and measurement support through Adobe's Advertising Solutions Group (ASG).

Global Programmatic Advertisement Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness-Porter's Five Force Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Global Programmatic Advertising Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth of Digital Media Advertisement
    • 5.1.2 Increased Adoption of Artificial Intelligence and Machine Learning
  • 5.2 Market Challenges
    • 5.2.1 Lack of Skill in Programmatic Advertisement

6. Market Segmentation

  • 6.1 By Trading Platform
    • 6.1.1 Real Time Bidding (RTB)
    • 6.1.2 Private Marketplace Guaranteed
    • 6.1.3 Automated Guaranteed
    • 6.1.4 Unreserved Fixed-rate
  • 6.2 By Advertising Media
    • 6.2.1 Digital Display
    • 6.2.2 Mobile Display
  • 6.3 By Enterprise size
    • 6.3.1 SMB's
    • 6.3.2 Large Enterprises
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East & Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 War Room Holdings, Inc
    • 7.1.2 MediaMath
    • 7.1.3 Digilant
    • 7.1.4 Fyber N.V.
    • 7.1.5 SmartyAds.
    • 7.1.6 Choozle, Inc.
    • 7.1.7 Zeta Global Corp.
    • 7.1.8 Amazon
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Programmatic Advertisement Industry Segmentation

Programmatic Advertising is the utilization of software to buy digital advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.

The Global Programmatic Advertisement Market is segmented By Trading Platform (Real Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-rate), By Advertising Media (Digital Display and Mobile Display), By Enterprise size (SMB's and Large Enterprises) and By Geography. The scope of the study tracks the imact of covid-19 on the studied market.

By Trading Platform Real Time Bidding (RTB)
Private Marketplace Guaranteed
Automated Guaranteed
Unreserved Fixed-rate
By Advertising Media Digital Display
Mobile Display
By Enterprise size SMB's
Large Enterprises
By Geography North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Need A Different Region or Segment?
Customize Now

Global Programmatic Advertisement Market Research Faqs

What is the current Global Programmatic Advertisement Market size?

The Global Programmatic Advertisement Market is projected to register a CAGR of 10.75% during the forecast period (2025-2030)

Who are the key players in Global Programmatic Advertisement Market?

War Room Holdings, Inc, MediaMath, Digilant, Fyber N.V. and SmartyAds are the major companies operating in the Global Programmatic Advertisement Market.

Which is the fastest growing region in Global Programmatic Advertisement Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Global Programmatic Advertisement Market?

In 2025, the North America accounts for the largest market share in Global Programmatic Advertisement Market.

What years does this Global Programmatic Advertisement Market cover?

The report covers the Global Programmatic Advertisement Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Programmatic Advertisement Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Global Programmatic Advertisement Market Report Snapshots

Compare market size and growth of Global Programmatic Advertisement Market with other markets in Technology, Media and Telecom Industry

Global Programmatic Advertisement Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)