Mobile Analytics Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 9.05 Billion |
| Market Size (2030) | USD 26.76 Billion |
| CAGR (2025 - 2030) | 24.20% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Mobile Analytics Market Analysis
The Mobile Analytics Market size is estimated at USD 9.05 billion in 2025, and is expected to reach USD 26.76 billion by 2030, at a CAGR of 24.20% during the forecast period (2025-2030).
Mobile analytics focuses on gathering and interpreting data from mobile devices and applications. This helps businesses understand user behavior, boost app performance, and bolster security. A key driver of the mobile analytics market's growth is the embrace of cutting-edge technologies, such as artificial intelligence, big data, and machine learning, by numerous mobile analytics firms. Leveraging AI, these firms can sift through user behavior data, identifying potential security threats or anomalies, thereby propelling the market's expansion.
The global surge in smartphone, tablet, and mobile device adoption has amplified the demand for mobile analytics. As mobile apps and websites churn out vast amounts of data, analyzing this information becomes crucial to deciphering user behavior and enhancing performance. Such analytics can illuminate user interactions with an app, even pinpointing events that might lead to uninstalls. By monitoring interactions, technical metrics, and conversion funnels, businesses can gauge an app's value to its audience and its commercial viability, steering its future development.
Industry giants such as Google LLC and Microsoft Corporation command a significant share of the mobile analytics market. Google, through its Firebase platform, is reshaping mobile analytics. As mobile app usage surges, businesses increasingly rely on robust analytics tools to monitor user engagement, behavior, and conversion rates. Google Analytics stands out, efficiently tracking these vital metrics and driving demand for its services.
Yet, challenges loom for mobile analytics firms, particularly in data security. Heightened concerns over user privacy, underscored by regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), present hurdles. Mobile analytics companies grapple with these intricate regulatory mazes, striving to ensure compliance in data collection and processing. This task becomes even more daunting for firms operating across regions, each with its own legal nuances.
Mobile Analytics Market Trends
Retail Industry Holds Significant Market Share in Mobile Analytics Market
Consumers are increasingly turning to mobile devices for everything from browsing products and checking reviews to making purchases. Reports indicate that mobile commerce (m-commerce) is set to maintain its rapid growth trajectory. Retailers harness mobile analytics to gauge customer interactions on their apps, websites, and platforms, enabling them to fine-tune their offerings and marketing strategies. These trends underscore retail's dominant position in the mobile analytics market.
Mobile analytics empowers retailers to assess the success of their marketing campaigns and pivot their strategies as needed. By delving into metrics like click-through rates (CTR) for ads, engagement levels with push notifications, and interactions on social media, retailers gain real-time insights. This intelligence aids in optimizing advertising expenditures and targeting, fueling the expansion of the global mobile analytics market.
The burgeoning global retail and e-commerce sectors present a vast opportunity for mobile analytics providers. As internet infrastructure continues to evolve, these industries are poised for significant growth, offering ample prospects for local suppliers. Additionally, retail sales are forecasted to climb between 6% and 8%. Nations such as the United States, India, China, and South Korea are witnessing a surge in the adoption of mobile analytics solutions tailored for e-commerce and retail.
Due to the global proliferation of the internet, online shopping has become more accessible to a broader audience. Both developing and developed regions are experiencing heightened internet penetration, facilitating easier access to e-commerce platforms. The rise of mobile devices, especially smartphones, has empowered consumers to shop anytime and anywhere, propelling e-commerce sales. eMarketer reports that in 2023, global retail e-commerce sales hit an estimated USD 5.8 trillion. Projections suggest a 39 percent uptick in this figure, with expectations to eclipse USD 8 trillion by 2027.
Asia Pacific to Witness Significant Market Growth
As the online retail sector surges, the Asia Pacific mobile analytics market is poised for significant growth. E-commerce, especially in nations like China, India, and Southeast Asia, has seen an explosive rise in the APAC region. By leveraging mobile analytics, businesses can decode customer behaviors, preferences, and buying patterns, enhancing marketing strategies and personalizing e-commerce applications.
With the swift pace of digital transformation, businesses, regardless of size, are weaving mobile analytics into their fabric. This integration aids in deciphering mobile usage, refining customer experiences, and propelling growth via digital avenues. The Indian Brand Equity Foundation (IBEF) highlights that India has witnessed a surge in internet and smartphone adoption. In FY23, India's e-commerce sector showcased notable resilience and diversification, with order volumes soaring by 26.2%, significantly bolstering the Asia Pacific Mobile Analytics market.
Countries like Singapore, China, and Japan are channeling substantial investments into smart city projects and the Internet of Things (IoT). Mobile analytics emerges as a pivotal tool, harnessing data from diverse IoT devices to enhance urban planning and management. As digital wallets and mobile payment platforms (like Alipay, WeChat Pay, and Paytm) gain traction, mobile analytics becomes indispensable in monitoring transaction trends, thwarting fraud, and refining payment systems.
Major companies are tailoring their offerings, mirroring the 'super-apps' trend prevalent in Asia. Take GoJek and Grab in Southeast Asia, for instance. They provide a suite of services, from ride-hailing and food delivery to e-commerce and publishing. This multifaceted approach is resonating in India, with apps like Truecaller - boasting 140 million daily users - eyeing similar expansions. Truecaller, known for its call screening feature, is venturing into credit lending, while also offering call recording, messaging, and payment functionalities.
Mobile Analytics Industry Overview
The Mobile Analytics Market is moderately consolidated with the presence of companies including OpenText Corporation, Facebook Inc., Google LLC, Microsoft Corporation, and Contentsquare SaaS, that strive to occupy most of the market share. These players are vying for a stronger market presence and higher market share by implementing strategies such as innovation, research and development, expansion, and mergers and acquisitions in the global market.
The growing demand for real-time insights enables businesses to respond quickly to changing trends in customer habits and market conditions. Personalization efforts are driving the adoption of mobile analytics to enhance customer experiences and improve marketing effectiveness. These drivers collectively contribute to the robust growth of the mobile analytics market as businesses seek to leverage mobile data for strategic decision-making and competitive advantage.
Mobile Analytics Market Leaders
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OpenText Corporation
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Facebook Inc.
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Google LLC
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Microsoft Corporation
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Contentsquare SaaS
- *Disclaimer: Major Players sorted in no particular order
Mobile Analytics Market News
- March 2025: Segwise, an AI-user acquisition Platform, announced the launch of Creative Analytics and Insights as part of its fast-growing UA platform. The Creative Analytics AI Agent uses multimodal AI to help the mobile game, and app publishers understand precisely how different elements of their ad creatives-such as Backgrounds, Calls-To-Action, Characters, Emotional Hooks, and more-are driving creative performance so that they can optimize their creatives for a better return on ad spend.
- March 2025: New Huawei AI-centric 5G-Advanced (5G-A) solutions have been presented at Mobile World Congress (MWC) Barcelona 2025, where the company presented several innovations, and stated the convergence of AI and 5G technologies could reshape the telecom landscape. Huawei claims, it is the industry’s first 'AI Core Network' which will roll out in two phases: the 5G-A Intelligent Core and the Agentic Core.
Mobile Analytics Industry Segmentation
Mobile analytics refers to the sector of the technology industry focused on the collection, measurement, and analysis of data related to mobile applications and mobile websites. It involves tools and technologies used by businesses to track and understand the behavior of mobile users, as well as to optimize the performance and user experience of mobile apps. The research also examines underlying growth influencers and significant industry vendors, all of which help to support market estimates and growth rates throughout the anticipated period. The market estimates and projections are based on the base year factors and arrived at top-down and bottom-up approaches.
The Mobile Analytics market is segmented by type (Application Analytics, Campaign Analytics, Service Analytics), end-user vertical (Retail, BFSI, Government, IT and Telecom, Media and Entertainment), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market size and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | Application Analytics |
| Campaign Analytics | |
| Service Analytics | |
| Other Applications | |
| By End-User Vertical | Retail |
| BFSI | |
| Government | |
| IT and Telecom | |
| Media and Entertainment | |
| Other End-User Verticals | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
| Application Analytics |
| Campaign Analytics |
| Service Analytics |
| Other Applications |
| Retail |
| BFSI |
| Government |
| IT and Telecom |
| Media and Entertainment |
| Other End-User Verticals |
| North America |
| Europe |
| Asia |
| Australia and New Zealand |
| Latin America |
| Middle East and Africa |
Mobile Analytics Market Research Faqs
How big is the Mobile Analytics Market?
The Mobile Analytics Market size is expected to reach USD 9.05 billion in 2025 and grow at a CAGR of 24.20% to reach USD 26.76 billion by 2030.
What is the current Mobile Analytics Market size?
In 2025, the Mobile Analytics Market size is expected to reach USD 9.05 billion.
Who are the key players in Mobile Analytics Market?
OpenText Corporation, Facebook Inc., Google LLC, Microsoft Corporation and Contentsquare SaaS are the major companies operating in the Mobile Analytics Market.
Which is the fastest growing region in Mobile Analytics Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Mobile Analytics Market?
In 2025, the North America accounts for the largest market share in Mobile Analytics Market.
What years does this Mobile Analytics Market cover, and what was the market size in 2024?
In 2024, the Mobile Analytics Market size was estimated at USD 6.86 billion. The report covers the Mobile Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Mobile Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Mobile Analytics Industry Report
Statistics for the 2025 Mobile Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mobile Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
