Embedded Analytics Market - Growth, Trends, and Forecast (2020 - 2025)

The Embedded Analytics Market is segmented by Solution (Software, Service), Size of Organization (SMEs, Large Enterprises), Deployment (On-Cloud, On-Premise), End-user Vertical (BFSI, IT and Telecommunications, Healthcare, Retail, Energy and Utilities, and Manufacturing), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


14 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The embedded analytics market has been valued at USD 34.50 billion in 2019 and is expected to grow at a CAGR of 14.21% during the forecast period (2020 – 2025), to reach USD 67.04 billion by 2025.  According to MicroStrategy Inc., 44 % of respondents stated that their company was using embedded analytics tools in order to provide greater insights and contextual intelligence into operations worldwide as of 2018.

  • In this competitive world, developing a high performing workforce is a central challenge faced by many organizations and thus, the companies are adopting embedded analytics in the form of workforce analytics. This is helping the HR manager to select those actions such as competitive compensation plan, hiring decision, training results, etc. that optimize turnover, expenses, and financial results. According to a survey by Entelo, 40.5 % of enterprise intends to invest in artificial intelligence (AI) or machine learning-powered recruiting tools worldwide during 2018.
  • Moreover, with the self-service tools, enterprises have the options to choose the data they want to analyze to create their own graphs and this helps them to take the right decision. This increases the value of the product through a competitive differentiation that leads to more new customer growth. These factors are expected to have a positive impact on embedded analytics market and thus, driving the market.
  • However, due to lack of product information and high cost of deployment coupled with stringent government regulation are few factors which might hinder the market during the forecast period.

Scope of the Report

Organizations are leveraging insights from data analytics to make better and informed decisions based on facts and figures. This need for extended in-depth insights and higher access to analysis has given rise to embedded analytics. Moreover, embedded analytics offers a wide range of application such as benchmarking, self-service analytics, mobile reporting, visual workflows and data dashboard with data visualizations. All these applications provide relevant information and are very handy so that users can work quicker and more efficiently.



By Solution
By Size of Organisation
Large Enterprises
By Deployment
By End-user Vertical
IT and Telecommunication
Energy and Utilities
Other End-user Verticals
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Rest of the World
Latin America
Middle East & Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Monitoring Tools Offers Potential Growth

  • In this globally competitive environment, organizations are moving towards adopting an action research approach where the organizations will get a more precise picture of everything from workload automation processes to customer management systems. Therefore, the organization's control the firm’s strategic dynamics and performance through the systematic use of internal and external data and analytical methods.
  • Forward-thinking organizations are spending gradually in programs to use data for all aspects of workforce outlining, talent management, and operational advancement. For instance, in Italy,  According to a survey in Italy by Fluida, 71.8 % of firms declared that their employees always used the provided tools to track hours and absences. This helps the company to correlate HR data to business outcomes and performs predictive analytics.
  • For instance, Deloitte is now looking at travel data, other human performance data to help employees improve their levels of energy, wellness, and business performance.
  • All the above factors are expected to have a positive impact on performance monitoring tools which in return will help the embedded analytics market to grow.

To understand key trends, Download Sample Report

Asia- Pacific to Witness Fastest Growth

  • The Asia-Pacific region is expected to witness the fastest growth in the professionals' services automation market. Owing to the increase in IT firms, manufacturing industries, and services providers in this region, there is a need to implement professional services/software to distinguish themselves from their competitor. 
  • Further, according to the China Mergers & Acquisitions Association, 58 % of the participated Chinese enterprises stated that a challenge for their enterprise relating to overseas business management was strategic alignment while 34% said the performance of overseas assets is a problem to them. Therefore, embedded analytics is capable enough to solve most of their business-related problems and this is expected to help this market to grow.
  • Moreover, with India's ambitious plan of 'Make in India', the manufacture companies are expected to witness exponential growth. Thus, in return, embedded analytics is also expected to see significant growth in this region because they are able to guide on strategic and operational decisions based on actual facts and figures.
  • Therefore, the above factors are expected to have a positive outlook for the embedded analytics market in the Asia-Pacific region during the forecast period.

To understand geography trends, Download Sample Report.

Competitive Landscape

The embedded analytics market is a highly competitive market because of the presence of many multi-nationals companies. Companies are targeting emerging economies to gain competitive advantages because in developing nations many small and medium enterprises are turning from traditional business to digital & data-driven business model. These SMEs are investing in embedded analytics to understand the workflow performance, customers view or financial systems. Companies such as IBM Corporation, Microsoft Corporation, SAP SE and SAS Institute are few of the leading companies in this market. Some of the recent developments are:

  • February 2019 - Absolutdata, announced that they had embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The benefits could be seen in salesforce effectiveness, customer targeting, and campaign management.
  • September 2018 - IBM Corp. updated its Cognos Analytics suite with new artificial intelligence capabilities, which included natural language dialogue, automatic pattern detection, and storytelling features. Natural language processing technology allowed users to make queries in their natural voice and receive spoken answers. 

You can also purchase parts of this report. Do you want to check out a section wise price list?

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Rising Need for Predictive Analytics for Business

      2. 4.3.2 Increasing Acceptance of Self-Service Analytics

    4. 4.4 Market Restraints

      1. 4.4.1 High Initial Cost of Deployment

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technology Snapshot


    1. 5.1 By Solution

      1. 5.1.1 Software

      2. 5.1.2 Services

    2. 5.2 By Size of Organisation

      1. 5.2.1 SMEs

      2. 5.2.2 Large Enterprises

    3. 5.3 By Deployment

      1. 5.3.1 On-premise

      2. 5.3.2 On-cloud

    4. 5.4 By End-user Vertical

      1. 5.4.1 BFSI

      2. 5.4.2 IT and Telecommunication

      3. 5.4.3 Healthcare

      4. 5.4.4 Retail

      5. 5.4.5 Energy and Utilities

      6. 5.4.6 Manufacturing

      7. 5.4.7 Other End-user Verticals

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.5.4 Rest of the World

        1. Latin America

        2. Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 IBM Corporation

      2. 6.1.2 Microsoft Corporation

      3. 6.1.3 SAP SE

      4. 6.1.4 SAS Institute

      5. 6.1.5 MicroStrategy Incorporated

      6. 6.1.6 Oracle Corporation

      7. 6.1.7 Tableau Software

      8. 6.1.8 TIBCO Software (Vista Equity Partners)

      9. 6.1.9 Birst, Inc. (Infor Inc.)

      10. 6.1.10 Logi Analytics, Inc

      11. 6.1.11 Qlik Technologies, Inc.

      12. 6.1.12 Sisense Inc

      13. 6.1.13 Information Builders, Inc.

      14. 6.1.14 GoodData Corporation

      15. 6.1.15 Vertica Systems, Inc. (HPE)

      16. 6.1.16 WNS Global Services

  7. *List Not Exhaustive


** Subject to Availability

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Related Reports