Embedded Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Embedded Analytics Definition and the Market is segmented into Solution (Software and Services), Size of Organization (Small and Medium Enterprises, Large Enterprises), Deployment (Cloud, On-Premises), End-user Vertical (BFSI, IT and Telecommunications, Healthcare, Retail, Energy and Utilities, Manufacturing), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).The market sizes and forecasts are provided in terms of value (USD Billion) for all the above segments.

Embedded Analytics Market Size

Embedded Analytics Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 68.88 Billion
Market Size (2029) USD 132.03 Billion
CAGR (2024 - 2029) 13.90 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Embedded Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Embedded Analytics Market Analysis

The Embedded Analytics Market size is estimated at USD 68.88 billion in 2024, and is expected to reach USD 132.03 billion by 2029, growing at a CAGR of 13.90% during the forecast period (2024-2029).

Embedded analytics is a BI and analytics solution aimed at end users that are integrated into company software programs. Embedded analytics is a component of the intrinsic application rather than a platform-independent service. This study enables users to work with higher-quality data and generate reports quickly.

  • The primary factors driving the embedded analytics market are big data and the Internet of Things (IoT) expansion in businesses, the dependability of mobile devices and cloud technologies, and the rising demand for data analytics integration with business applications.
  • In addition, the increase in volume and variety of data and the growing demand for IT systems for financial transactions in banks and other financial institutes are also driving the need for embedded analytics.
  • An increase in big data applications would significantly contribute to the acceptance of embedded analytics. Thus, there has been consistent growth in big data and analytics solutions' revenue in recent years.
  • However, high replacement costs and legacy systems are incompatible with new APIs, which increases the risk of data insufficiency, which is expected to hamper the market revenue growth during the forecast period.
  • The market report finds that the COVID-19 pandemic created growth opportunities for the market as Online shopping, food ordering, and digitized payment methods provided a data pool to businesses. Embedded analytic tools provided companies with data trends and insights during COVID-19 through the generated digitized data, which boosted market growth.

Embedded Analytics Market Trends

Increasing Use of Mobile Devices and Cloud Computing Technologies to Witness Significant Growth

  • To effectively use advanced business applications, cloud technologies and mobile devices are crucial. Mobile devices integrated with embedded analytics software support real-time data visualization.
  • Increased use of cloud computing technology improves business operations and provides better insight into customer behavior, which is anticipated to drive market revenue growth.
  • Additionally, the growing requirement for embedded analytics software will boost productivity, save operating expenses, and save time when reviewing data. The demand for embedded analytics software is anticipated to increase due to these reasons over the forecast period.
  • Businesses can combine data and improve the comprehension of their data with the help of cloud computing. Through a cloud-based data warehouse, information may be instantly and securely accessible. Additionally, consolidation makes real-time prediction models possible through data analysis.
  • Numerous businesses employ cloud business analytics because it provides scalable, elastic, and affordable infrastructure that doesn't require ongoing maintenance of internal infrastructure. The rising popularity of cloud computing pushes enterprises to develop a solid platform that can benefit both hosted and on-premise data.
Embedded Analytics Market: Worldwide Top-10 Leading Cloud Vendors by Total Revenue 2022, in USD Billions

North America is Expected to Hold Major Share

  • The adoption of data modernization technologies across various end-user industries in the North America region is the highest, compared to other regions; it is the major factor driving the adoption of various analytical solutions, like embedded analytics in the region. The region maintains its position in the ICT industry, as it is home to many large corporations, such as Apple, Facebook, IBM, and Google.
  • Moreover, The implementation of advanced technology, Increasing demand for Adequate technology infrastructure, the subsequent growth in the demand for embedded analytics tools, and the presence of a large number of enterprises across the region drive the Embedded Analytics software market to grow.
  • Several end-user industries, like healthcare, BFSI, and manufacturing, among others, with significant adoption of analytics solutions, such as embedded analytics, hold a dominant position in the region. Hence, the adoption of embedded analytics solutions, in the region, is expected to grow significantly during the forecast period.
  • Also, the region is a dominant player in the cloud services applications. Therefore, the analytics providers in the country are innovating by entering partnerships and collaborations in the caloud space.
Embedded Analytics Market - Growth Rate by Region

Embedded Analytics Industry Overview

The embedded analytics market is highly competitive because of the the presence of global corporations like IBM Corporation, SAP SE,Microsoft Corporation, Companies pursue emerging markets to obtain competitive advantages since many small and medium-sized businesses in developing countries switch from traditional business models to digital and data-driven ones.

  • July 2022 - TIBCO software has announced significant enhancements to TIBCO cloud integration, its industry-recognized iPaaS offering by TIBCO cloud, which expands the potential for integration of applications, data, and devices across hybrid environments, assisting customers grappling in a volatile to accelerate business outcomes. TIBCO Cloud Integration delivers remarkably faster automation of business processes and integration of digital assets across the enterprise.

Embedded Analytics Market Leaders

  1. Oracle Corporation

  2. MicroStrategy Incorporated

  3. SAP SE

  4. Microsoft Corporation

  5. IBM Corporation

*Disclaimer: Major Players sorted in no particular order

Embedded Analytics Market Concentration
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Embedded Analytics Market News

  • August 2022 - SAS and SingleStore have announced a collaboration to help organizations remove barriers to data access, maximize performance and scalability, and uncover key data-driven insights. SAS Viya with SingleStore enables the use of SAS analytics and AI technology on data stored in SingleStore's cloud-native real-time database. The integration provides flexible, open access to curated data to help accelerate value for cloud, hybrid, and on-premises deployments.
  • July 2022 - TIBCO announced the launch of TIBCO ModelOps, which helps customers simplify and scale cloud-based analytic model management, deployment, monitoring, and governance; TIBCO ModelOps addresses the requirement for speed in deploying AI and draws from TIBCO's leadership in data science data visualization and business intelligence. This aids AI teams in confronting critical deployment hurdles like ease-of-applying analytics to applications, identification and mitigation of bias, and transparency and manageability of an algorithm's behavior within business-critical applications.

Embedded Analytics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Technology Snapshot

    4. 4.4 Assessment of Impact of COVID-19 on the Industry


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Demand for Advanced Analytical Techniques for Business Data

      2. 5.1.2 Increasing number of Data Driven Organizations

      3. 5.1.3 Increasing Adoption of Mobile BI and Big Data Analytics

      4. 5.1.4 Increasing Use of Mobile Devices and Cloud Computing Technologies

    2. 5.2 Market Restraints

      1. 5.2.1 Licensing Challenges and Higher Associated Costs


    1. 6.1 By Solution

      1. 6.1.1 Software

      2. 6.1.2 Service

    2. 6.2 By Size of Organisation

      1. 6.2.1 Small and Medium Enterprises

      2. 6.2.2 Large Enterprises

    3. 6.3 By Deployment

      1. 6.3.1 Cloud

      2. 6.3.2 On-premise

    4. 6.4 By End-user Vertical

      1. 6.4.1 BFSI

      2. 6.4.2 IT and Telecommunication

      3. 6.4.3 Healthcare

      4. 6.4.4 Retail

      5. 6.4.5 Energy and Utilities

      6. 6.4.6 Manufacturing

      7. 6.4.7 Other End-user Verticals

    5. 6.5 By Geography

      1. 6.5.1 North America

      2. 6.5.2 Europe

      3. 6.5.3 Asia Pacific

      4. 6.5.4 Latin America

      5. 6.5.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 IBM Corporation

      2. 7.1.2 Microsoft Corporation

      3. 7.1.3 SAP SE

      4. 7.1.4 SAS Institute Inc.

      5. 7.1.5 MicroStrategy Incorporated

      6. 7.1.6 Oracle Corporation

      7. 7.1.7 Tableau Software (Sales Force, Inc.)

      8. 7.1.8 TIBCO Software, Inc.

      9. 7.1.9 Birst, Inc. (Infor Inc.)

      10. 7.1.10 Logi Analytics, Inc

      11. 7.1.11 QlikTech International AB

      12. 7.1.12 Sisense Inc.

      13. 7.1.13 Information Builders, Inc.

      14. 7.1.14 OpenText Corp.

      15. 7.1.15 Yellowfin International Pty Ltd

      16. 7.1.16 GoodData Corporation

      17. 7.1.17 Izenda, Inc.

      18. 7.1.18 Vertica Systems, Inc. (HPE)

      19. 7.1.19 WNS Global Services SA (Pty) Ltd

      20. 7.1.20 Exago, Inc.

    2. *List Not Exhaustive


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Embedded Analytics Industry Segmentation

Embedded analytics is a business intelligence and reporting that is integrated directly into a business application or platform. Embedded analytics integrates reports, dashboards, and data visualizations straight into daily user workflows and displays the analytics users need to see inside their application.

The Embedded Analytics Market is segmented into Solution (Software and Services), Size of Organization (Small and Medium Enterprises, Large Enterprises), Deployment (Cloud, On-Premises), End-user Vertical (BFSI, IT and Telecommunications, Healthcare, Retail, Energy and Utilities, Manufacturing), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

By Solution
By Size of Organisation
Small and Medium Enterprises
Large Enterprises
By Deployment
By End-user Vertical
IT and Telecommunication
Energy and Utilities
Other End-user Verticals
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa
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Embedded Analytics Market Research FAQs

The Embedded Analytics Market size is expected to reach USD 68.88 billion in 2024 and grow at a CAGR of 13.90% to reach USD 132.03 billion by 2029.

In 2024, the Embedded Analytics Market size is expected to reach USD 68.88 billion.

Oracle Corporation, MicroStrategy Incorporated, SAP SE, Microsoft Corporation and IBM Corporation are the major companies operating in the Embedded Analytics Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Embedded Analytics Market.

In 2023, the Embedded Analytics Market size was estimated at USD 60.47 billion. The report covers the Embedded Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Embedded Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Embedded Analytics Industry Report

Statistics for the 2024 Embedded Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Embedded Analytics analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Embedded Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)