Endpoint Security Market Size, Share, Growth Trends & Consumer Analysis (2025 - 2030)

The Endpoint Security Market Report is Segmented by End User (Consumer and Business [BFSI, Government, Manufacturing, Healthcare, Energy and Power, Retail, and Other Businesses]) and by Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Endpoint Security Market Size, Share, Growth Trends & Consumer Analysis (2025 - 2030)

Endpoint Security Market Size

Endpoint Security Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 21.19 Billion
Market Size (2030) USD 31.10 Billion
CAGR (2025 - 2030) 7.98 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Endpoint Security Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Endpoint Security Market Analysis

The Endpoint Security Market size is estimated at USD 21.19 billion in 2025, and is expected to reach USD 31.10 billion by 2030, at a CAGR of 7.98% during the forecast period (2025-2030).

The endpoint security landscape is experiencing rapid transformation driven by the increasing sophistication of cyber threats and the evolution of enterprise IT infrastructure. Organizations are increasingly adopting decentralized and edge-based endpoint protection techniques to combat the growing complexity of cyber attacks. According to GSMA's March 2023 report, worldwide Internet of Things (IoT) connections in enterprises are projected to reach 44 billion by 2030, significantly expanding the potential attack surface for cybercriminals. This massive proliferation of connected devices has necessitated a fundamental shift in how organizations approach endpoint security, moving from traditional perimeter-based defenses to more comprehensive, layered security strategies.


The integration of artificial intelligence and machine learning technologies is revolutionizing endpoint security solutions, enabling more sophisticated threat detection and prevention capabilities. Market vendors are actively launching advanced cybersecurity solutions with enhanced capabilities to address evolving threats. For instance, in January 2024, ESET demonstrated its commitment to regional market development by inaugurating its new Asia-Pacific Headquarters in Singapore, while in November 2023, Sequretek secured USD 8 million in funding to expand its endpoint detection and response solutions in India. These developments highlight the industry's focus on technological advancement and geographical expansion.


Regulatory compliance and government initiatives are playing an increasingly crucial role in shaping the endpoint security market. The Biden Administration's launch of the National Cybersecurity Strategy in March 2023 and the introduction of the US Cyber Trust Mark initiative in July 2023 demonstrate growing governmental focus on cybersecurity standards. These initiatives are driving organizations to strengthen their endpoint protection measures and adopt more comprehensive security solutions to meet evolving regulatory requirements and protect against sophisticated cyber threats.


The industry is witnessing a significant shift towards unified endpoint security platforms that integrate multiple security capabilities. According to Ericsson's latest projections, global IoT connections are expected to double from 2.9 billion in 2022 to 6 billion by 2028, highlighting the critical need for comprehensive security solutions. This trend is particularly evident in the emergence of XDR (Extended Detection and Response) solutions that provide integrated visibility and control across multiple security layers, enabling organizations to better detect, investigate, and respond to sophisticated cyber threats across their entire IT infrastructure.

Segment Analysis: By End-User

Business Segment in Endpoint Security Market

The business segment dominates the global endpoint security market, holding approximately 73% market share in 2024. This significant market share is driven by the increasing adoption of endpoint security solutions across various business sectors, including BFSI, government, manufacturing, healthcare, energy and power, and retail. The segment's dominance is primarily attributed to the growing digitalization in enterprises, the rising number of cyberattacks targeting business endpoints, and the increasing implementation of BYOD policies in corporate environments. Organizations are increasingly investing in comprehensive endpoint protection solutions to protect their digital infrastructure from sophisticated cyber threats, particularly as remote work and cloud computing become more prevalent. The business segment's strong position is further reinforced by stringent regulatory compliance requirements and the critical need to protect sensitive corporate data across multiple endpoints, including workstations, servers, and mobile devices.

Market Analysis of Endpoint Security Market: Chart for By End-User

Consumer Segment in Endpoint Security Market

The consumer segment is emerging as the fastest-growing segment in the endpoint security consumer market, with a projected growth rate of approximately 9% during 2024-2029. This accelerated growth is primarily driven by the increasing adoption of smart devices, improved internet connectivity, and growing awareness about cybersecurity threats among individual users. The proliferation of smart home devices, personal laptops, smartphones, and tablets has created a substantial need for robust endpoint protection solutions in the consumer space. The segment's growth is further fueled by the rising incidents of personal data breaches, identity theft, and ransomware attacks targeting individual users. Additionally, the increasing trend of remote work and online learning has heightened the importance of securing personal devices, as they often serve dual purposes for both personal and professional use. The consumer segment's growth is also supported by the development of user-friendly, affordable endpoint security solutions specifically designed for individual users.

Endpoint Security Market Geography Segment Analysis

Endpoint Security Market in North America

The North American endpoint security market maintains its dominant position, commanding approximately 44% of the global endpoint security market share in 2024. This leadership position is primarily driven by the region's advanced digital infrastructure and widespread adoption of emerging technologies across various sectors. The region's market dynamics are shaped by the increasing sophistication of cyber threats, particularly targeting critical infrastructure and financial institutions. The presence of major technology companies and endpoint security vendors has created a robust ecosystem for innovation in endpoint security solutions. Organizations in North America, especially in the United States and Canada, are increasingly prioritizing endpoint security as part of their broader cybersecurity strategy, driven by stringent regulatory requirements and the need to protect sensitive data. The healthcare and financial services sectors have emerged as key adopters of advanced endpoint security solutions, particularly focusing on AI-powered threat detection and response capabilities. The region's market is also characterized by a strong emphasis on cloud-based endpoint security solutions, reflecting the broader digital transformation trends across industries.

Market Analysis of Endpoint Security Market: Forecasted Growth Rate by Region

Endpoint Security Market in Europe

The European endpoint security market has demonstrated robust growth, with approximately a 7% growth rate from 2019 to 2024, driven by stringent data protection regulations and increasing cyber threats. The region's market landscape is characterized by a strong focus on regulatory compliance, particularly with the implementation of data protection frameworks that mandate robust endpoint security measures. European organizations are increasingly adopting sophisticated endpoint detection and response (EDR) solutions to combat evolving cyber threats. The market is witnessing significant transformation with the integration of artificial intelligence and machine learning capabilities in endpoint security solutions. The manufacturing sector, particularly in Germany and France, has emerged as a key growth driver with the increasing adoption of Industry 4.0 technologies. The region's focus on digital sovereignty has also influenced the development and adoption of local endpoint security solutions. The market is further strengthened by the presence of established cybersecurity vendors and innovative startups, creating a competitive and dynamic ecosystem.

Endpoint Security Market in Asia-Pacific

The Asia-Pacific endpoint security market is positioned as the fastest-growing region, projected to expand at a CAGR of approximately 13% during 2024-2029. The market's growth trajectory is driven by rapid digital transformation across industries and increasing awareness of cybersecurity threats. The region's diverse market landscape encompasses mature markets like Japan and South Korea, alongside emerging economies such as India and Southeast Asian nations. Organizations across the region are increasingly recognizing the critical importance of endpoint security in their digital transformation journey. The manufacturing sector's modernization initiatives and the adoption of Industry 4.0 technologies are creating new opportunities for endpoint security solutions. The rise of remote work culture and the increasing adoption of BYOD policies have further accelerated the demand for comprehensive endpoint protection. Small and medium enterprises are emerging as significant adopters of cloud-based endpoint security solutions, driven by their cost-effectiveness and scalability.

Endpoint Security Market in Latin America

The Latin American endpoint security market is experiencing significant transformation driven by increasing digitalization across key economic sectors. The region's market dynamics are influenced by the growing adoption of cloud services and the expansion of digital banking services, particularly in Brazil and Mexico. Organizations are increasingly prioritizing endpoint security as part of their digital transformation strategies, recognizing the critical need to protect against evolving cyber threats. The telecommunications and financial services sectors are emerging as key adopters of advanced endpoint protection solutions. The market is characterized by a growing preference for integrated security solutions that offer comprehensive protection across various endpoints. Local enterprises are increasingly partnering with global cybersecurity vendors to strengthen their security infrastructure. The region's market is also witnessing increased attention from international endpoint security providers, who are expanding their presence through strategic partnerships and local offices.

Endpoint Security Market in Middle East & Africa

The Middle East and African endpoint security market is demonstrating promising growth potential, driven by increasing investments in digital infrastructure and cybersecurity initiatives. The region's market is characterized by varying levels of technological adoption, with Gulf Cooperation Council countries leading in advanced endpoint security implementation. Government initiatives promoting digital transformation across sectors are creating new opportunities for endpoint security solutions. The banking and oil & gas sectors are emerging as key adopters of sophisticated endpoint protection platforms. Organizations in the region are increasingly focusing on building comprehensive cybersecurity frameworks that include robust endpoint security measures. The market is witnessing growing interest from global cybersecurity vendors, who are establishing local presence and partnerships to serve the region's unique requirements. Educational initiatives and increasing awareness about cybersecurity threats are further driving the adoption of endpoint security solutions across various sectors.

Endpoint Security Market Overview

Top Companies in Endpoint Security Market

The endpoint security market features prominent players like Microsoft, Cisco, Broadcom, CrowdStrike, Palo Alto Networks, and Trend Micro leading the innovation curve. These endpoint security companies are heavily investing in artificial intelligence and machine learning capabilities to enhance their endpoint detection and response solutions. The market is characterized by continuous product evolution, with vendors focusing on cloud-native architectures and integrated security platforms that combine endpoint protection with extended detection and response (XDR) capabilities. Strategic partnerships with cloud service providers and technology integrators have become increasingly common as companies seek to expand their solution portfolios and market reach. Companies are also prioritizing the development of automated threat hunting and response capabilities while expanding their managed security services offerings to address the growing complexity of cyber threats and the shortage of cybersecurity talent.

Dynamic Market with Strong Consolidation Trends

The endpoint security market exhibits a mix of well-established global technology conglomerates and specialized cybersecurity providers competing for endpoint security market share. Large technology companies like Microsoft and Cisco leverage their extensive enterprise relationships and integrated product ecosystems to maintain strong market positions, while specialized providers like CrowdStrike and SentinelOne differentiate themselves through advanced threat detection capabilities and cloud-native architectures. The market has witnessed significant consolidation through strategic acquisitions, as larger players seek to enhance their technological capabilities and expand their security portfolios, exemplified by Broadcom's acquisition of Symantec's enterprise security business and subsequent VMware acquisition.


The competitive landscape is further shaped by the emergence of regional players and innovative startups that focus on specific market segments or technological niches. Market participants are increasingly adopting partnership-driven growth strategies, forming alliances with managed service providers, system integrators, and technology partners to expand their distribution channels and enhance their solution capabilities. The market also sees significant investment in research and development, with companies establishing dedicated security research centers and threat intelligence networks to maintain competitive advantages in threat detection and response capabilities.

Innovation and Adaptability Drive Market Success

Success in the endpoint security market increasingly depends on vendors' ability to deliver comprehensive endpoint security solutions that integrate seamlessly with existing enterprise infrastructure while offering advanced threat detection and response capabilities. Incumbent providers must focus on enhancing their artificial intelligence and machine learning capabilities, expanding their threat intelligence networks, and developing more automated response mechanisms to maintain their market positions. Companies are also investing in developing industry-specific solutions and compliance frameworks to address the unique security requirements of different vertical markets, while expanding their managed security services offerings to capture growing demand from organizations lacking internal security expertise.


For emerging players and market contenders, differentiation through technological innovation and specialized expertise in areas like IoT security, cloud workload protection, or industry-specific compliance requirements offers paths to market growth. The increasing adoption of cloud-based and hybrid work environments creates opportunities for vendors offering flexible deployment options and comprehensive endpoint visibility across distributed networks. Regulatory requirements around data protection and cybersecurity continue to evolve, driving demand for solutions that help organizations maintain compliance while protecting against emerging threats. Success in this market also requires vendors to build strong partner ecosystems and develop efficient go-to-market strategies that address the needs of both large enterprises and growing small-to-medium businesses.

Endpoint Security Market Leaders

  1. Open Text Corporation

  2. Bitdefender LLC

  3. Avast Software SRO

  4. Fortinet Inc.

  5. Eset Spol. S R. O.

  6. *Disclaimer: Major Players sorted in no particular order
Endpoint Security Market Concentration
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Endpoint Security Market News

  • February 2024: NinjaOne, which provides endpoint management, security, and monitoring, raised a USD 231.5 million Series C led by Iconiq Growth, which would support its business expansion in the endpoint security market and can fuel the overall growth of the market by supporting the availability of endpoint security solutions.
  • January 2024: ASUS partnered with IBM to offer IBM's AI-powered endpoint security solution, IBM Security QRadar EDR solution, to protect its commercial customers' laptops and desktops., showing the increasing use of technology solutions in the EDR market.

Endpoint Security Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 Impact on the Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth in Smart Devices
    • 5.1.2 Increasing Number of Data Breaches
  • 5.2 Market Challenges
    • 5.2.1 Lack of Awareness about Cyberattacks

6. MARKET SEGMENTATION

  • 6.1 By End User
    • 6.1.1 Consumer
    • 6.1.2 Business
    • 6.1.2.1 BFSI
    • 6.1.2.2 Government
    • 6.1.2.3 Manufacturing
    • 6.1.2.4 Healthcare
    • 6.1.2.5 Energy and Power
    • 6.1.2.6 Retail
    • 6.1.2.7 Other Businesses
  • 6.2 By Geography***
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia
    • 6.2.4 Australia and New Zealand
    • 6.2.5 Latin America
    • 6.2.6 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Open Text Corporation
    • 7.1.2 Bitdefender LLC
    • 7.1.3 Avast Software SRO
    • 7.1.4 Fortinet Inc.
    • 7.1.5 Eset Spol. S R. O.
    • 7.1.6 Watchguard Technologies Inc.
    • 7.1.7 Kaspersky Lab Inc.
    • 7.1.8 Microsoft Corporation
    • 7.1.9 Sophos Ltd
    • 7.1.10 Cisco Systems Inc.
    • 7.1.11 Sentinelone Inc.
    • 7.1.12 Musarubra Us LLC (Trellix)
    • 7.1.13 Deep Instinct Ltd
    • 7.1.14 Palo Alto Networks Inc.
    • 7.1.15 Broadcom Inc.
    • 7.1.16 Trend Micro Inc.
    • 7.1.17 Crowdstrike Holdings Inc.
    • 7.1.18 Cybereason Inc.
    • 7.1.19 Blackberry Limited

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia-Pacific.'
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Endpoint Security Market Industry Segmentation

The endpoint security market is defined based on the revenues generated from the solutions used in various end-user industries globally. The analysis is based on the market insights captured through secondary research and the primaries. The study also covers the major factors impacting the growth of the market in terms of drivers and restraints.

The endpoint security market is segmented by end-user (consumer and business [BFSI, government, manufacturing, healthcare, energy and power, retail, and other businesses]) and by geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By End User Consumer
Business BFSI
Government
Manufacturing
Healthcare
Energy and Power
Retail
Other Businesses
By Geography*** North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Endpoint Security Market Research FAQs

How big is the Endpoint Security Market?

The Endpoint Security Market size is expected to reach USD 21.19 billion in 2025 and grow at a CAGR of 7.98% to reach USD 31.10 billion by 2030.

What is the current Endpoint Security Market size?

In 2025, the Endpoint Security Market size is expected to reach USD 21.19 billion.

Who are the key players in Endpoint Security Market?

Open Text Corporation, Bitdefender LLC, Avast Software SRO, Fortinet Inc. and Eset Spol. S R. O. are the major companies operating in the Endpoint Security Market.

Which is the fastest growing region in Endpoint Security Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Endpoint Security Market?

In 2025, the North America accounts for the largest market share in Endpoint Security Market.

What years does this Endpoint Security Market cover, and what was the market size in 2024?

In 2024, the Endpoint Security Market size was estimated at USD 19.50 billion. The report covers the Endpoint Security Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Endpoint Security Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Endpoint Security Market Research

Mordor Intelligence provides comprehensive insights into the endpoint security market through detailed industry analysis, market size assessment, and growth projections. Our research encompasses various segments including endpoint detection and response, endpoint protection platform, and extended detection and response technologies. The report pdf delivers in-depth analysis of market dynamics, including the rising adoption of endpoint security solutions across enterprises, evolving cyber threats, and technological advancements in endpoint protection systems. We track leading endpoint security companies and their market strategies, providing stakeholders with crucial data on market share, competitive landscape, and emerging opportunities in both traditional and cloud-based endpoint security solutions.
Our consulting expertise extends beyond traditional market research to provide strategic insights for businesses in the endpoint security industry. We assist organizations in technology scouting for advanced endpoint detection and response capabilities, conduct competition assessment of endpoint security vendors, and analyze customer needs and behavior patterns in implementing endpoint protection measures. Our team specializes in analyzing emerging technologies like XDR and EDR systems, providing go-to-market strategies, and assessing product positioning in the rapidly evolving cybersecurity landscape. We support businesses through detailed analysis of regulatory compliance requirements, customer feedback analysis, and strategic partner identification to strengthen their market position in the endpoint security market.