Endpoint Security Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Endpoint Security Market is Segmented by Solution Type (Antivirus/Anti-malware, Firewall/UTM, and More), Deployment Mode (On-Premises, Cloud, and Hybrid), Organization Size (Large Enterprises and Small and Medium-Sized Enterprises), End-User Industry (BFSI, Government and Defense, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Endpoint Security Market Size and Share

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Endpoint Security Market Analysis by Mordor Intelligence

The Endpoint Security Market size is estimated at USD 21.02 billion in 2025, and is expected to reach USD 35.75 billion by 2030, at a CAGR of 11.20% during the forecast period (2025-2030).

Strong demand stems from the steady shift toward remote and hybrid work, the expansion of bring-your-own-device (BYOD) policies, and the growing sophistication of ransomware-as-a-service toolkits. Enterprises also face an expanding Internet-of-Things (IoT) footprint that blurs the line between information-technology and operational-technology networks, exposing critical industrial assets to the same threats historically aimed at office devices. Cloud-delivered controls, zero-trust access policies, and AI-driven behavioural analytics are therefore becoming default components of modern endpoint protection strategies. Platform providers are responding by embedding chip-level security features and bundling endpoint protection platform (EPP) and endpoint detection and response (EDR) capabilities into secure-access-service-edge (SASE) offerings to simplify policy enforcement across distributed users.

Key Report Takeaways

  • By solution type, Firewall/UTM led with 20.02% of endpoint security market share in 2024, while EDR is on course to expand at 15.8% CAGR through 2030.
  • By deployment mode, cloud-based offerings accounted for 58.04% of the endpoint security market size in 2024 and are set to grow 15.2% annually to 2030.
  • By organization size, small and medium-sized enterprises (SMEs) are projected to grow 13.8% annually, whereas large enterprises retain 63.12% revenue share in 2024.
  • By end-user industry, banking, financial services, and insurance (BFSI) held 20.8% revenue share in 2024, while healthcare and life sciences are expected to post the fastest 13.2% CAGR to 2030.
  • By geography, North America captured 33.5% of 2024 revenue; Asia-Pacific is forecast to rise at a 12.4% CAGR to 2030.

Segment Analysis

By Solution Type: EDR Acceleration Outpaces Traditional Defenses

Endpoint detection and response products are expanding at 15.8% CAGR, easily eclipsing legacy antivirus tools. Organizations favour behaviour analytics that spotlight zero-day exploits, while firewall/UTM appliances retain 20.02% revenue share thanks to deep integration with existing network gear. Managed-detection-and-response subscriptions are also gaining ground as firms lease expertise rather than build internal security operations centres.

Regulatory scrutiny is breathing life into encryption and data-loss-prevention modules as rules such as GDPR and NIS2 demand demonstrable data-protection controls. Patch-management utilities attract spend because security updates still average a 97-day rollout window, leaving attack surfaces exposed. Application-control tools that block unauthorized software help limit shadow-IT risks for personal devices on corporate networks.

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Note: Segment shares of all individual segments available upon report purchase

By Deployment Mode: Cloud Dominance Accelerates Digital Transformation

Cloud platforms already command 58.04% of the endpoint security market size in 2024 and will compound 15.2% annually to 2030. Centralized policy engines accelerate rollout across globally distributed devices and feed AI models with large data volumes in real time. Hybrid architectures remain popular for firms facing data-sovereignty rules or specialist operational-technology constraints.

On-premises deployments persist in defence and critical-infrastructure verticals where local processing is mandated. Even there, many teams adopt SASE overlays that couple software-defined networking with cloud-delivered security to simplify administration.[2]Palo Alto Networks, “What Is SASE? A Starter Guide,” paloaltonetworks.com Integrated EDR analytics in the cloud reduce dwell time and enhance mean-time-to-respond statistics.

By Organization Size: SME Growth Driven by Accessible Security-as-a-Service

SMEs represent the fastest-growing buyer block at 13.8% CAGR, lured by subscription licences that remove capital-expense hurdles. Automated remediation and guided setup allow firms with minimal security staff to deploy full-stack defences quickly. The endpoint security market continues to lean toward large enterprises, which commanded 63.12% revenue share in 2024, thanks to dedicated IT teams and bigger budgets.

Vendor roadmaps now start with simplified dashboards and “click-to-contain” workflows that cut complexity for resource-constrained buyers. Channel partners and managed-security-service providers position “SOC-in-a-box” bundles that layer managed detection on top of existing endpoint agents. Insurers’ pre-coverage assessments increasingly push SME clients toward adopting these bundles.

Endpoint Security Market
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By End-User Industry: Healthcare Transformation Leads Digital Security Evolution

Healthcare and life-sciences customers are forecast to log a 13.2% CAGR to 2030 as hospitals digitize diagnostic equipment and patient records. Internet of Medical Things devices create sprawling attack surfaces, and non-stop operations leave limited maintenance windows for patching. Regulators enforce strict data-protection mandates, placing endpoint controls high on compliance checklists.

BFSI stayed the largest revenue generator with a 20.8% share in 2024, reflecting early technology adoption and heavy compliance spend. Manufacturing, energy, and utilities see rising budgets as supervisory-control-and-data-acquisition nodes merge with IT networks. Retailers add controls to point-of-sale devices while education boards safeguard student laptops in hybrid-learning environments.

Geography Analysis

North America maintained 33.5% revenue share in 2024. Deep security budgets, an advanced threat landscape, and early AI adoption fuel ongoing upgrades. Government cloud-security programs and a dense network of vendors create a virtuous innovation cycle.

Europe’s momentum is tied to the full enforcement of the NIS2 directive in October 2024, which compels more than 160,000 organizations to deploy certified endpoint controls or face fines up to EUR 10 million. The regulation keeps demand high across critical infrastructure, manufacturing, and digital services providers.

Asia-Pacific is the fastest-growing territory at 12.4% CAGR. Nations across the region pour investment into cyber-resilience frameworks, and high-profile attacks on telecoms and financial institutions have sharpened executive focus. Chinese security teams rank API exposure as their top concern, with 27% putting it ahead of malware.[3]Akamai Technologies, “API Attack Costs: Impact on Four APAC Countries,” akamai.com Government funding and local vendor ecosystems accelerate adoption across Japan, South Korea, Australia, and the ASEAN bloc.

The Middle East and Africa notice rising cyber-insurance premiums and tougher privacy laws, nudging banks and energy operators to upgrade endpoint controls. Latin America expands cloud deployments that leapfrog legacy on-premises estates, particularly in retail and digital-banking firms.

Endpoint Security Market
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Competitive Landscape

The endpoint security market shows moderate concentration. CrowdStrike, SentinelOne, and Microsoft combine vast telemetry networks with machine-learning pipelines that spot malicious behaviour in under a second, with CrowdStrike demonstrating 100% detection in an independent 2024 enterprise EDR test.[4]CrowdStrike, “CrowdStrike Achieves 100% Detection,” crowdstrike.com IBM, Trend Micro, and Palo Alto Networks round out the top tier, fusing gateway and endpoint analytics into unified consoles.

Strategic alliances tighten hardware–software integration. Lenovo installs SentinelOne agents as a factory default within its ThinkShield business laptops to assure silicon-to-cloud protection. Start-ups pursue niche gaps such as operational-technology visibility or post-quantum encryption; Spectral Capital filed patents for quantum-resistant key exchange in January 2025. Private-equity investors, meanwhile, eye consolidation plays, with managed-security specialists and XDR vendors becoming acquisition targets to build vertically integrated platforms.

Regulatory pressure and publicized breaches intensify vendor roadmaps for automated response, cyber-insurance reporting feeds, and zero-trust network-access hooks. Channel partners now package MDR seats alongside cyber-insurance policies, creating “secure-by-default” bundles for SMEs and remote-first businesses.

Endpoint Security Industry Leaders

  1. Trend Micro Inc.

  2. CrowdStrike Holdings Inc.

  3. SentinelOne Inc.

  4. Sophos Ltd.

  5. Bitdefender LLC

  6. *Disclaimer: Major Players sorted in no particular order
Endpoint Security Market Concentration
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Recent Industry Developments

  • June 2025: NinjaOne acquired Dropsuite for USD 270 million, adding cloud-backup and data-protection functions to its unified endpoint-management stack.
  • May 2025: IGEL bought Stratodesk to expand secure thin-client OS offerings and strengthen endpoint-management capabilities.
  • March 2025: SentinelOne posted USD 821.5 million FY 2025 revenue, up 32% year-over-year, with its first full year of positive net income and free cash flow.
  • March 2025: Japan’s Ministry of Economy, Trade, and Industry released a national cybersecurity promotion strategy prioritizing endpoint protections across critical infrastructure.
  • February 2025: OpenText increased Asia-Pacific investment, launching regional cyber-summits that spotlight AI-driven endpoint protection.
  • January 2025: Secureworks led Japan’s managed XDR services with a 25.7% market share, reflecting surging demand for managed endpoint security.

Table of Contents for Endpoint Security Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in BYOD and mobile workforce
    • 4.2.2 Escalating sophistication of ransomware-as-a-service
    • 4.2.3 Proliferation of IoT endpoints across OT networks
    • 4.2.4 Wider adoption of SASE bundling EPP/EDR at edge
    • 4.2.5 Chip-level security IP integrated by OEMs
    • 4.2.6 Cyber-insurance premium discounts for certified EDR
  • 4.3 Market Restraints
    • 4.3.1 Skill shortage in SOC & incident-response teams
    • 4.3.2 Budget constraints among SMBs
    • 4.3.3 Rising privacy backlash against continuous endpoint telemetry
    • 4.3.4 Supply-chain risk of third-party security agents
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Industry Attractiveness – Porter’s Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Impact of Macroeconomic Factors on the Market

5. MARKET SIZE AND GROWTH FORECASTS (VALUES)

  • 5.1 By Solution Type
    • 5.1.1 Antivirus / Anti-malware
    • 5.1.2 Firewall / UTM
    • 5.1.3 Endpoint Detection and Response (EDR)
    • 5.1.4 Managed Detection and Response (MDR)
    • 5.1.5 Encryption and Data Loss Prevention
    • 5.1.6 Patch and Configuration Management
    • 5.1.7 Application and Device Control
    • 5.1.8 Others
  • 5.2 By Deployment Mode
    • 5.2.1 On-premises
    • 5.2.2 Cloud
    • 5.2.3 Hybrid
  • 5.3 By Organization Size
    • 5.3.1 Large Enterprises
    • 5.3.2 Small and Medium-sized Enterprises (SME)
  • 5.4 By End-user Industry
    • 5.4.1 BFSI
    • 5.4.2 Government and Defense
    • 5.4.3 Healthcare and Life Sciences
    • 5.4.4 Manufacturing
    • 5.4.5 Energy and Utilities
    • 5.4.6 Retail and e-Commerce
    • 5.4.7 IT and Telecom
    • 5.4.8 Education
    • 5.4.9 Other End-User Industries
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Chile
    • 5.5.2.4 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Singapore
    • 5.5.4.7 Malaysia
    • 5.5.4.8 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 United Arab Emirates
    • 5.5.5.1.2 Saudi Arabia
    • 5.5.5.1.3 Turkey
    • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Nigeria
    • 5.5.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Trend Micro Inc.
    • 6.4.2 CrowdStrike Holdings Inc.
    • 6.4.3 SentinelOne Inc.
    • 6.4.4 Sophos Ltd.
    • 6.4.5 Bitdefender LLC
    • 6.4.6 ESET Spol. s r.o.
    • 6.4.7 Kaspersky Lab JSC
    • 6.4.8 Trellix (Musarubra US LLC)
    • 6.4.9 OpenText (Cybersecurity & Carbonite Unit)
    • 6.4.10 WatchGuard Technologies Inc.
    • 6.4.11 Fortinet Inc.
    • 6.4.12 Cisco Systems Inc.
    • 6.4.13 Palo Alto Networks Inc.
    • 6.4.14 Broadcom Inc. (Symantec Endpoint)
    • 6.4.15 Microsoft Corporation (Defender for Endpoint)
    • 6.4.16 Deep Instinct Ltd
    • 6.4.17 Cybereason Inc.
    • 6.4.18 BlackBerry Ltd (Cylance)
    • 6.4.19 Malwarebytes Inc.
    • 6.4.20 AhnLab Inc.
    • 6.4.21 F-Secure Corp.
    • 6.4.22 Elastic NV (Security)
    • 6.4.23 ReaQta BV (IBM)
    • 6.4.24 Comodo Security Solutions Inc.
    • 6.4.25 Seqrite (Quick Heal Technologies)

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 White-Space and Unmet-Need Assessment
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Global Endpoint Security Market Report Scope

The endpoint security market is defined based on the revenues generated from the solutions used in various end-user industries globally. The analysis is based on the market insights captured through secondary research and the primaries. The study also covers the major factors impacting the growth of the market in terms of drivers and restraints.

The endpoint security market is segmented by end-user (consumer and business [BFSI, government, manufacturing, healthcare, energy and power, retail, and other businesses]) and by geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By Solution Type Antivirus / Anti-malware
Firewall / UTM
Endpoint Detection and Response (EDR)
Managed Detection and Response (MDR)
Encryption and Data Loss Prevention
Patch and Configuration Management
Application and Device Control
Others
By Deployment Mode On-premises
Cloud
Hybrid
By Organization Size Large Enterprises
Small and Medium-sized Enterprises (SME)
By End-user Industry BFSI
Government and Defense
Healthcare and Life Sciences
Manufacturing
Energy and Utilities
Retail and e-Commerce
IT and Telecom
Education
Other End-User Industries
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Chile
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Australia
Singapore
Malaysia
Rest of Asia-Pacific
Middle East and Africa Middle East United Arab Emirates
Saudi Arabia
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
By Solution Type
Antivirus / Anti-malware
Firewall / UTM
Endpoint Detection and Response (EDR)
Managed Detection and Response (MDR)
Encryption and Data Loss Prevention
Patch and Configuration Management
Application and Device Control
Others
By Deployment Mode
On-premises
Cloud
Hybrid
By Organization Size
Large Enterprises
Small and Medium-sized Enterprises (SME)
By End-user Industry
BFSI
Government and Defense
Healthcare and Life Sciences
Manufacturing
Energy and Utilities
Retail and e-Commerce
IT and Telecom
Education
Other End-User Industries
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Chile
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Australia
Singapore
Malaysia
Rest of Asia-Pacific
Middle East and Africa Middle East United Arab Emirates
Saudi Arabia
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is driving the double-digit growth of the endpoint security market?

Remote work, BYOD expansion, and ransomware-as-a-service are widening attack surfaces, prompting enterprises to adopt AI-powered EDR, zero-trust access and cloud-delivered controls that push the market to an 11.2% CAGR.

Why are cloud deployments overtaking on-premises endpoint security solutions?

Cloud platforms centralize policy enforcement, feed ML models with real-time telemetry and remove hardware refresh cycles, helping them reach 58.04% market share in 2024 and grow 15.2% annually to 2030.

How does the NIS2 directive affect European endpoint security spend?

NIS2 obliges more than 160,000 entities to install certified controls or face multimillion-euro fines, ensuring steady demand across 15 critical-infrastructure sectors.

Which industry vertical is projected to record the fastest endpoint security growth?

Healthcare and life sciences should post a 13.2% CAGR as connected medical devices, strict privacy laws and high breach costs accelerate investment.

Are SMEs adopting enterprise-grade endpoint protection?

Yes. Subscription MDR bundles and simplified dashboards let SMEs close capability gaps, driving their segment’s 13.8% CAGR through 2030.

What strategic moves are market leaders making to stay ahead?

Top vendors integrate hardware-level security, automate response workflows with AI and acquire complementary technologies—such as NinjaOne’s purchase of Dropsuite—to broaden platform reach.

Page last updated on: June 16, 2025