Animal Growth Promoter Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Animal Growth Promoter Market is segmented by Type ( Probiotics, Prebiotics, Phytogenics, Acidifiers, and Others) and by Animal Type ( Ruminant, Poultry, Swine, Aquaculture, and Others). The market also includes a segmentation analysis based on Geography covering over 16 countries across the world.

Market Snapshot

global-animal-growth-promoters-market-industry_Market Summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
CAGR: 6.3 %

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Market Overview

The Animal Growth Promoter Market is estimated to register a CAGR of 6.3% during the forecast period. 

  • Asia-Pacific is the fastest-growing region in the animal growth promoter industry. The growing demand for high-value meat and intensive livestock productions in developing countries are driving the market in the region.
  • The market for animal growth promoters is highly fragmented with many large and small players occupying the overall market. The top international players are Royal DSM N.V., Cargill Animal Health, Elanco Animal Health Incorporated, Zoetis Inc., Alltech, Bayer Animal Health, Kemin Industries, DuPont (Danisco), Novozymes A/S and others.

Scope of the Report

Growth promoters are important in animal nutrition as they improve the quality of feed, thus improving the animal’s health and overall efficiency. The shift towards intensive production systems to cater to the increased demand for livestock products is further driving the animal growth promoters market. The various growth promoter products such as prebiotics, probiotics, photogenic, acidifiers, and others and promoters based on animal type have been included under the scope of the report. The report also presents a detailed analysis of geographical segmentation covering major countries across the world. The review period considered for the report is 2016-2019 and the forecast period is 2020-2025. 

Other Types
Animal Type
Other Animal Types
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
South Africa
Rest of Africa

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Key Market Trends

Rise in Demand for Meat Boosting The Market

The availability and use of growth promoters in livestock are essential for upholding animal health and productivity, thereby contributing to consumer health and food security. The demand for high-value meat and meat products is rising rapidly, giving a boost to the overall market for animal growth promoters. The Food and Agriculture Organisation program in meat and meat products emphasizes on livestock development and poverty alleviation through the promotion of safe and efficient use of animal growth promoters. The use of antibiotics in growth promoters was banned by the European Commission in 2006, followed by the US Food and Drug Administration in 2017. This has also spurred the demand for microbial probiotics for the improvement of quality and growth in livestock. According to the Irish State Agency, Bord Bia, the total poultry meat consumption globally has increased from 99 million tons in 2010 to 117 million tons in 2017. 



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Asia-Pacific - The Fastest Growing Market

Asia-Pacific is the fastest growing market in the animal growth promoters industry, globally. Owing to the improved income levels, growing concerns for quality and environmental impact of meat in the developing countries, the increasing meat consumption in India, China, Malaysia, Indonesia, and Australia, is augmenting the size of the animal growth promoters market to significant heights. The growth promoters market in Asia is further driven by the rapid growth of intensive livestock productions due to the shortage of land and an abundance of labor. The US, Brazil, China, and the European Commission have already banned the use of antibiotics, but its continued use in India has resulted in increased antimicrobial resistance due to the presence of "superbugs". The potential ban of the antibiotic colistin, for livestock fat enhancement, is also set to drive the probiotics market in India. 


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Competitive Landscape

The market for animal growth promoters is highly fragmented with many large and small international players occupying the overall market, globally. The major players are Royal DSM N.V., Cargill Animal Health, Elanco Animal Health Incorporated, Zoetis Inc., Alltech, Bayer Animal Health, Kemin Industries, DuPont (Danisco), Novozymes A/S and others. Mergers and acquisitions, new product launches and investments for setting up plants, globally, have been the most adopted strategies for these players. For instance, two of the prominent global leaders, Adisseo and Novozymes, launched their probiotic called Alterion in 2016, to capture the untapped market of probiotics in the poultry industry. The global player Zoetis acquired Abaxis in 2018, a global provider of veterinary diagnostic instruments, in order to better address, detect and treat diseases for augmenting the sale of growth promoters in the Asia-Pacific belt. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Probiotics

      2. 5.1.2 Prebiotics

      3. 5.1.3 Phytogenics

      4. 5.1.4 Acidifiers

      5. 5.1.5 Other Types

    2. 5.2 Animal Type

      1. 5.2.1 Ruminant

      2. 5.2.2 Poultry

      3. 5.2.3 Swine

      4. 5.2.4 Aquaculture

      5. 5.2.5 Other Animal Types

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Africa

        1. South Africa

        2. Rest of Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Royal DSM N.V.

      2. 6.3.2 Cargill Animal Health

      3. 6.3.3 Elanco Animal Health Incorporated

      4. 6.3.4 Zoetis Inc.

      5. 6.3.5 Alltech

      6. 6.3.6 Bayer Animal Health

      7. 6.3.7 Kemin Industries

      8. 6.3.8 Yiduoli

      9. 6.3.9 DuPont (Danisco)

      10. 6.3.10 Novozymes A/S

      11. 6.3.11 Merck Animal Health

      12. 6.3.12 Biomin

      13. 6.3.13 Novus International, Inc.

      14. 6.3.14 BASF SE

      15. 6.3.15 Chr.Hansen A/S

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Animal Growth Promoter Market market is studied from 2016 - 2026.

The Animal Growth Promoter Market is growing at a CAGR of 6.3% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Royal DSM N.V., Cargill Animal Health, Elanco Animal Health Incorporated, Zoetis Inc., Alltech are the major companies operating in Animal Growth Promoter Market.

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