The availability and use of growth promoters in livestock are essential for upholding animal health and productivity, thereby contributing to consumer health and food security. The demand for high-value meat and meat products is rising rapidly, giving a boost to the overall market for animal growth promoters. The Food and Agriculture Organisation program in meat and meat products emphasizes on livestock development and poverty alleviation through the promotion of safe and efficient use of animal growth promoters. The use of antibiotics in growth promoters was banned by the European Commission in 2006, followed by the US Food and Drug Administration in 2017. This has also spurred the demand for microbial probiotics for the improvement of quality and growth in livestock. According to the Irish State Agency, Bord Bia, the total poultry meat consumption globally has increased from 99 million tons in 2010 to 117 million tons in 2017. 

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Asia-Pacific is the fastest growing market in the animal growth promoters industry, globally. Owing to the improved income levels, growing concerns for quality and environmental impact of meat in the developing countries, the increasing meat consumption in India, China, Malaysia, Indonesia, and Australia, is augmenting the size of the animal growth promoters market to significant heights. The growth promoters market in Asia is further driven by the rapid growth of intensive livestock productions due to the shortage of land and an abundance of labor. The US, Brazil, China, and the European Commission have already banned the use of antibiotics, but its continued use in India has resulted in increased antimicrobial resistance due to the presence of "superbugs". The potential ban of the antibiotic colistin, for livestock fat enhancement, is also set to drive the probiotics market in India.