Germany Frozen Snack Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Germany Frozen Snack Market is segmented by Product Type into Frozen Potato Fries, Frozen Pizza, and Other Frozen Snacks and End User into Retail and Foodservice.

Germany Frozen Snack Market Size

Germany Frozen Snack Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 6.06 %
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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Germany Frozen Snack Market Analysis

The German frozen snack market is projected to record a CAGR of 6.06% during the forecast period (2020-2025).

  • ·Frozen food products have been gaining more popularity over the years. The fact that these products are popular and in great demand in Germany is shown by the latest market data survey by Deutsches Tiefkühlinstitut, the Association of the Frozen Food Industry, in Germany. In 2017, the total sales of frozen products in Germany increased to 3,730 million metric ton (3,632 million metric ton in 2016).
  • ·Many consumers are increasingly looking for a convenient frozen snack, which delivers health benefits, tastes good, and offers a healthy snacking experience. Other factors, such as packaging and shelf-life enhancement, are further contributing to the growth opportunities of the frozen snack market.

Germany Frozen Snack Industry Segmentation

The German frozen snack market is segmented by product type and end user. On the basis of product type, the market is segmented into frozen potato fries, frozen pizza, and other frozen snacks. Based on end user, the market studied is segmented into retail and foodservice. Retail has been further classified into supermarket/hypermarket and other retail channels.

Product Type
Potato Fries
Other Frozen Snacks
End User
Other Retail Channels

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Germany Frozen Snack Market Trends

This section covers the major market trends shaping the Germany Frozen Snack Market according to our research experts:

Potato Production Paving way for Frozen Potato Products

According to the Federal Center for Nutrition (BZfE), in FY 2018, Germans consumed 60.4 kg of potatoes. Additionally, the federation revealed that the consumption of freshly cooked potatoes decreased, whereas the consumption of processed potato products, including frozen potato snacks, increased across the country. Frozen potatoes, mainly frozen fries, chips, and crisps, are the most substantial products, in terms of production value. Frozen potato fries offer convenience to consumers engaged in busy lifestyles and desire for instant hunger satiation. Additionally, the vast array of options in different shapes, sizes, and flavorings further entices the German consumer base. Therefore, the demand for potato-based frozen products is driving the market studied, with a continuous increase in the sales of the products through both retail and foodservice channels.

germany frozen snack market

Pizza Holds the Largest Share in the Market

Due to the high preference for consumer foods among the natives, the German government is facing a huge challenge, in terms of encouraging the food industry to sell healthier products. The government is actively trying to counteract obesity with education and prevention. However, the interest of the food industry is to be taken into consideration, which is expected to lower the impact of the initiative. Furthermore, in order to cater to the high demand for frozen pizza, global companies are focusing on expanding their distribution networks in the market, while adopting various strategies to strengthen their sales in the potential market.

germany frozen snack market

Germany Frozen Snack Industry Overview

The German frozen snack market is highly competitive, with the presence of various key players operating in the market. The key players include Dr. August Oetker KG, Südzucker AG, and Nestle SA. These key players are adopting the omnichannel distribution strategy, where they tie-up with various online retailers, i.e., third parties to reach a larger consumer base. Additionally, these companies are increasing their investments in research and development (R&D) to develop products in line with consumer needs, expand their presence, and maintain their positions in the market.

Germany Frozen Snack Market Leaders

  1. Dr. August Oetker KG

  2. Südzucker AG

  3. Nestle SA

  4. Nomad Foods

  5. Frosta Aktiengesellschaft

*Disclaimer: Major Players sorted in no particular order

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Germany Frozen Snack Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Potato Fries

      2. 5.1.2 Pizza

      3. 5.1.3 Other Frozen Snacks

    2. 5.2 End User

      1. 5.2.1 Retail

        1. Supermarket/Hypermarket

        2. Other Retail Channels

      2. 5.2.2 Foodservice


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Dr. August Oetker KG

      2. 6.3.2 Sudzucker AG

      3. 6.3.3 Nestle SA

      4. 6.3.4 Nomad Foods

      5. 6.3.5 McCain Foods Limited

      6. 6.3.6 Frosta Aktiengesellschaft

      7. 6.3.7 Fonterra Co-operative Group

      8. 6.3.8 General Mills Inc.

    4. *List Not Exhaustive

**Subject to Availability
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Germany Frozen Snack Market Research FAQs

The Germany Frozen Snack Market is projected to register a CAGR of 6.06% during the forecast period (2023-2028).

Dr. August Oetker KG, Südzucker AG, Nestle SA, Nomad Foods and Frosta Aktiengesellschaft are the major companies operating in the Germany Frozen Snack Market.

Germany Frozen Snack Industry Report

Statistics for the 2023 Germany Frozen Snack market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Frozen Snack analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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