Germany Chocolate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Germany chocolate market is segmented by product type (White Chocolate, Dark Chocolate), Distribution Channels (Supermarkets and Hypermarkets, Specialist Retailers, Convenience stores, Online Channels, and Other Distribution Channels); Geography

Market Snapshot

Germany Chocolate Market Overview
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.09 %
Fastest Growing Segment: Online Channel

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Market Overview

Germany chocolate market is forecasted to reach USD 9.6 billion by 2025, growing at a CAGR of 3.09% during the forecast period.

  • The consumer buying behaviour of chocolate in Europe is based on buying chocolates at an impulse, as a treat or for satisfying cravings for the sweet confectionery.
  • Germany remains as one of the leading chocolate markets in Europe, where Germans are most likely to purchase chocolate on impulse.
  • The trend of textured chocolate added with grains or cereals is growing among chocolate eaters in Germany. The popularity of quinoa, chia, and other grains and cereals among millennials is considerably high.


Scope of the Report

Germany chocolate market offers a range of products including white chocolates and dark chocolate. By Distribution channel, the market is segmented as supermarkets and hypermarkets, specialist retailers, convenience stores, vending machines, online channels, variety stores and other distribution channels.

By Product Type
White Chocolate
Dark Chocolate
By Distribution Channel
Convenience stores
Specialist Retailers
Online Channels

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Key Market Trends

Boxed Assortments Dominating the Europe Market

Germany remains the largest consumer market of the region which is majorly uplifted by the growing consumption of boxed assortments in Europe. Sale of box assortment is growing at a fast speed, owing to rising trend in gifting chocolates on festivities. Boxed assortments include assorted self-lines where chocolates contain within are identical. They can also be a box with different types of chocolate varieties. The varieties can be dark, milk or white chocolate, with or without fillings. In the past few years, online purchasing by consumers have increased. Thus, key players are strengthening their online presence to offer this type of chocolate.

Germany Chocolate Market Key Trends

Online Channel to Foster the Market Growth

The online sales of chocolate are reported to be rising in the country. E-commerce has helped the chocolate manufacturers to expand their customer base and enhance their profit margins. Chocolate lollipops are popular among children, which promote the sales of this particular category in the chocolate market in Germany. With online sales playing an important role in the chocolate market, physical stores are likely to evolve the offer, in order to attract consumers. If staples are available online, it frees up the shelf-space for more “exciting” products, like organic chocolates.

Germany Chocolate Market Growth Rate

Competitive Landscape

Germany chocolate market is highly fragmented owing to the presence of a large number of companies offering a wide range product portfolio. Mars Incorporated, Ferrero, Hershey’s, Modelez International, Nestle, are the most active companies in the Germany chocolate market. New Product launch, mergers and acquisitions and partnerships are a few key strategies adopted by major players like Ferrero and Nestle in the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 White Chocolate

      2. 5.1.2 Dark Chocolate

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Channels

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mondelez International.

      2. 6.4.2 Mars, Incorporated

      3. 6.4.3 Ferrero

      4. 6.4.4 The Hershey Company

      5. 6.4.5 Nestle SA

      6. 6.4.6 Lindt & Sprüngli AG

      7. 6.4.7 Yildiz Holding AS

      8. 6.4.8 August Storck Kg

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Germany Chocolate Market market is studied from 2016 - 2026.

The Germany Chocolate Market is growing at a CAGR of 3.09% over the next 5 years.

The Germany Chocolate Market is valued at Online Channel in 2026.

Mondelēz International, Mars, Incorporated, Nestle SA, Ferrero, Lindt & Sprüngli AG are the major companies operating in Germany Chocolate Market.

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