Germany Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Germany Foodservice Market is Segmented by Type (Full Service Restaurant, Self Service Restaurant, Fast Food, Street Stall and Kiosk, Cafe and Bar, and 100% Home Delivery Restaurant) and Structure (Independent Consumer Foodservice and Chained Consumer Foodservice). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Germany Food Service Market Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 2.54 %

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Market Overview

The German foodservice market is expected to witness a CAGR of 2.54% during the forecast period (2022-2027).

The COVID-19 pandemic outbreak has shown a very sharp decline in revenues to the street food vendors and also to the food service companies as a whole. The major reason for this decline is because prime importance has been given to cleanliness in fear of COVID-19. The strict lockdowns enforced by the government restricted consumers to their households. There is an opposite effect on the organized food market, which matches the taste flavor and expectations of the consumer along with maintenance of hygiene and convenience of delivery, i.e., they were given priority relatively.

The companies operating in the German foodservice market space are also attracting significant interest from domestic as well as international private equity and venture capital funds. This reflects the growth potential that the market holds food service industry is highly fragmented in the country, owing to the presence of enormous small (unlicensed establishments) and global players, with a majority of full-service and quick-service restaurants operating in the country. Moreover, there has been a growing trend and increasing competition from small foodservice brands, as they provide more value-added services to the consumers.

Scope of the Report

Foodservice Performs a wide range of duties involved with preparing and/or serving foods and beverages in one or more variety of foodservice environments. The scope of the German foodservice market includes segmentation of food service providers in the country by type (full-service restaurant, self-service restaurant, fast food, street stall and kiosk, cafe and bar, and 100% home delivery restaurant). Further segmentation is done based on the foodservice structure into independent consumer foodservice and chained consumer foodservice. The report offers market size and forecasts in value (USD million) for the above segments.

By Type
Full Service Restaurant
Self Service Restaurant
Fast Food
Street Stall and Kiosk
Cafe and Bar
100% Home Delivery Restaurant
By Structure
Independent Consumer Foodservice
Chained Consumer Foodservice

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Key Market Trends

Chained Outlets Hold a Prominent Share in the Market

Setting up a new restaurant requires a moderate level of capital investment, making it easy for new entrants to enter the market. Another factor that affects the ease of new entry for the new restaurant is economies of scale, which can be established once the production and other operations achieve efficiency. With the growing alternative of online delivery, there is a huge impact on the distribution network of the foodservice. The presence of international food chains, like KFC, Domino’s, and Pizza Hut, in major cities of Germany, with strong marketing and promotional activities, aids in promoting the growth of players in the market and the chained outlet market. In addition to this, the growing demand for freshly brewed coffee in the country is benefitting the cafes in the country as the number of customers is increasing in the country.

germany-food-service-market 1

Growing Demand for 100% Home Delivery/Takeaway Services

The takeaway restaurants are majorly dominated by the increasing number of independent restaurants, cafes, and bars in the country and are highly appreciated by the time constraint affected consumers in the country, which boosts the 100% home delivery/takeaway segment in the market studied. The ongoing digitalization trend is driving the online food channels in Germany as it offers many opportunities in terms of the services provided to consumers. Also, increasing penetration of social media platforms such as Facebook, Instagram, Twitter, and YouTube for marketing like custom-tailored campaigns can be initiated to widen the customer base, which is often achieved in combination with the use of discounts other incentives.

germany food service market 2

Competitive Landscape

The foodservice industry is highly fragmented in the country, owing to the presence of enormous small (unlicensed establishments) and global players, with a majority of full-service and quick-service restaurants operating in the country. Moreover, there has been a growing trend and increasing competition from small foodservice brands, as they provide more value-added services to the consumers. The market is highly fragmented, owing to the number of small and giant players dominating the market. Some of the key players in the market are McDonald's, Starbucks Coffee Company, Domino's, Whitbread PLC, and Yum! Brands.

Recent Development

  • In August 2021, Burger King launched its upgraded Ch'King chicken sandwich, which quickly sold twice as many as its previous version. "The great-tasting chicken sandwich continues to show healthy volumes in restaurants.
  • In November 2021, The McWin Food Ecosystem Fund, led by Henry McGovern and Steve K. Winegar, signed an agreement to acquire a majority stake in Burger King Deutschland GmbH from the BAUM Unternehmensgruppe. The new majority shareholder announced that they would strengthen the German Burger King expansion strategy, focusing on the strategic pillars of digital sales channels and their premium and plant-based product portfolio.
  • In May 2021, Burger King Germany was leaning hard into its plant-based menu and was opening the fast-food chain's first-ever all-plant-based restaurant in Cologne, Germany.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and market definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Full Service Restaurant

      2. 5.1.2 Self Service Restaurant

      3. 5.1.3 Fast Food

      4. 5.1.4 Street Stall and Kiosk

      5. 5.1.5 Cafe and Bar

      6. 5.1.6 100% Home Delivery Restaurant

    2. 5.2 By Structure

      1. 5.2.1 Independent Consumer Foodservice

      2. 5.2.2 Chained Consumer Foodservice

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 McDonald's

      2. 6.4.2 Yum! Brands Inc.

      3. 6.4.3 Burger King Worldwide Inc.

      4. 6.4.4 Starbucks Corp.

      5. 6.4.5 Dunkin' Donuts

      6. 6.4.6 LSG Lufthansa Service Holding AG

      7. 6.4.7 Domino's

      8. 6.4.8 Whitbread PLC

      9. 6.4.9 Frische Paradise

      10. 6.4.10 Arena one

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Germany Foodservice Market market is studied from 2016 - 2027.

The Germany Foodservice Market is growing at a CAGR of 2.54% over the next 5 years.

LSG Lufthansa Service Holding AG, Yum! Brands Inc., Burger King Worldwide Inc., Starbucks Corp., McDonald's are the major companies operating in Germany Foodservice Market.

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