Germany Foodservice Market Size
Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2023) | USD 124.16 Billion |
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Market Size (2029) | USD 175.27 Billion |
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Market Concentration | High |
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Largest Share by Foodservice Type | Full Service Restaurants |
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CAGR (2023 - 2029) | 5.91 % |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Germany Foodservice Market Analysis
The Germany Foodservice Market size is estimated at 124.16 billion USD in 2023, and is expected to reach 175.27 billion USD by 2029, growing at a CAGR of 5.91% during the forecast period (2023-2029).
- Full Service Restaurants is the largest foodservice type in the Germany Foodservice Market. Growing demand for international cuisines, especially Asian food, with the expanding popularity of tourists from Asian nations, benefited the expansion of FSR outlets.
- The largest outlet for the Germany Foodservice Market is Independent Outlets. Germany's diverse population has led to a demand for innovative restaurants with diverse menus, to which independent outlets can cater and adapt quickly to trends.
- Cloud Kitchen is the Fastest-growing foodservice type for the Germany Foodservice Market. Cloud kitchens are growing in Germany due to the rise of online food delivery platforms and changing consumer behavior, offering cost-effective and convenient solutions.
- Among all the Outlets, Chained Outlets is the Fastest-growing contributor to the Germany Foodservice Market. Chain restaurants are expanding quickly due to the accelerated infrastructure construction in emerging economies, making them establish a widespread presence.
Full Service Restaurants is the largest Foodservice Type
- Full-service restaurants accounted for the largest market share in the German foodservice market in 2022, with Asian and European cuisines accounting for the major shares of 41.31% and 30.98%, respectively. The demand for these cuisines is attributed to the increased preference of Germans for authentic regional cuisines and international options like doner (Turkish kebab) and Asian-Pacific cuisine like Coa (Asian wok and rice bowls) and Poke You (fresh fish, Hawaiian style). Italian cuisine is perceived as healthier and less expensive; thus, new Italian concepts, such as Mama, with healthy offerings of low-carb, gluten-free, and vegan options, are in demand.
- The sub-segment for cafes and bars is expected to register a CAGR of 5.77%, by value, during the forecast period in the country, owing to the rising consumption of tea and coffee in the country, especially specialty tea/coffee. The number of specialty coffee shops, coffee consumption in offices, and in-house brewing is increasing due to the growing preference for specialty coffee and freshly ground coffee pods. The amount of roasted coffee consumed in the home increased by 2.1%, i.e., 7,900 metric tons, in 2021. Around 500 million more cups of coffee were drunk across Germany in 2021 compared to 2020.
- The cloud kitchen sub-segment is the fastest growing among all others and is anticipated to register a CAGR of 13.08%, by value, during the forecast period. The growth is expected to be aided by the increasing online food deliveries through smartphone applications led by platform-to-consumer services, such as Uber Eats, Just Eat, and Deliveroo. Between March 2020 and September 2021, Uber Eats and Just Eat accounted for 16% of the downloads of the top 50 food delivery apps in Germany.
To understand key trends, Download Sample Report
Germany Foodservice Market Trends
Germany's QSR market is growing, with international concepts gaining popularity
- Between 2017 and 2022, the number of quick service restaurants in Germany registered a modest CAGR of 0.85%. The traditional fast-food market in Germany is highly competitive, with well-established competitors such as McDonald's, Burger King, and Subway boasting 1484, 750, and 692 outlets, respectively, in the QSR market. However, Germans show a preference for authentic food concepts and international options, such as Döner (Turkish kebab) and Asian-Pacific cuisines like Coa (Asian wok and rice bowls) and POKÉ YOU (fresh fish, Hawaiian style), thus increasing competition in the QSR segment. Mexican cuisine and southwestern flavors are also the current popular choices.
- Cloud kitchen outlets are the fastest-growing type in Germany, projected to register a CAGR of 6.37% during the forecast period. The growing demand for online food delivery services is a primary driver of the cloud kitchen market in the country. Technological advancements and the advantages offered by cloud kitchens, such as higher profit margins and greater operational flexibility from any location, contribute to the industry's growth. The integration of point-of-sale (POS), kitchen display systems (KDS), and inventory management technology to streamline kitchen operations, improve communication, and prevent order-taking delays further propels the market's expansion. Full service restaurants held a significant market share of approximately 40.11% in 2022. Germans have a preference for traditional meals, particularly national and regional dishes. However, the number of full service restaurants offering international cuisines is rising, especially in cosmopolitan cities. Major cities in Germany offer a wide range of cuisines, including American, French, Italian, Thai, Chinese, and Indian.
To understand key trends, Download Sample Report
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- FSR demand in Germany grows due to tourism and innovative menus
Germany Foodservice Industry Overview
The Germany Foodservice Market is fragmented, with the top five companies occupying 2.11%. The major players in this market are AmRest Holdings SE, Coop Gruppe Genossenchaft, Doctor's Associates Inc., LSG Group and McDonald's Corporation (sorted alphabetically).
Germany Foodservice Market Leaders
AmRest Holdings SE
Coop Gruppe Genossenchaft
Doctor's Associates Inc.
LSG Group
McDonald's Corporation
Other important companies include DO & CO Aktienhesellschaft, Domino's Pizza Enterprises Ltd., Edeka Group, Groupe Le Duff, Marché Mövenpick Deutschland GmbH, Meisterbäckerei Steinecke GmbH & Co. KG, QSR Platform Holding SCA, SSP Group PLC, Yum! Brands Inc..
*Disclaimer: Major Players sorted in no particular order
Germany Foodservice Market News
- February 2023: McDonald's announced that it is adding its McPlant burger and nuggets to menus in Germany.
- December 2022: Due to the growing demand for plant-based foods in the country, Domino's Pizza Germany has introduced the "Oh Jacky" Jackfruit Pizza for Veganuary. This will be available in all stores in Germany from January 4.
- November 2022: Edeka Group announced a retail partnership with Migros to introduce CoffeeB in all Edeka stores in Germany from April 2023.
Germany Foodservice Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Number Of Outlets
2.2. Average Order Value
2.3. Regulatory Framework
2.4. Menu Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
3.1. Foodservice Type
3.1.1. Cafes & Bars
3.1.1.1. By Cuisine
3.1.1.1.1. Bars & Pubs
3.1.1.1.2. Cafes
3.1.1.1.3. Juice/Smoothie/Desserts Bars
3.1.1.1.4. Specialist Coffee & Tea Shops
3.1.2. Cloud Kitchen
3.1.3. Full Service Restaurants
3.1.3.1. By Cuisine
3.1.3.1.1. Asian
3.1.3.1.2. European
3.1.3.1.3. Latin American
3.1.3.1.4. Middle Eastern
3.1.3.1.5. North American
3.1.3.1.6. Other FSR Cuisines
3.1.4. Quick Service Restaurants
3.1.4.1. By Cuisine
3.1.4.1.1. Bakeries
3.1.4.1.2. Burger
3.1.4.1.3. Ice Cream
3.1.4.1.4. Meat-based Cuisines
3.1.4.1.5. Pizza
3.1.4.1.6. Other QSR Cuisines
3.2. Outlet
3.2.1. Chained Outlets
3.2.2. Independent Outlets
3.3. Location
3.3.1. Leisure
3.3.2. Lodging
3.3.3. Retail
3.3.4. Standalone
3.3.5. Travel
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
4.4.1. AmRest Holdings SE
4.4.2. Coop Gruppe Genossenchaft
4.4.3. DO & CO Aktienhesellschaft
4.4.4. Doctor's Associates Inc.
4.4.5. Domino's Pizza Enterprises Ltd.
4.4.6. Edeka Group
4.4.7. Groupe Le Duff
4.4.8. LSG Group
4.4.9. Marché Mövenpick Deutschland GmbH
4.4.10. McDonald's Corporation
4.4.11. Meisterbäckerei Steinecke GmbH & Co. KG
4.4.12. QSR Platform Holding SCA
4.4.13. SSP Group PLC
4.4.14. Yum! Brands Inc.
5. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, GERMANY, 2017 - 2029
- Figure 2:
- AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, GERMANY, 2017 VS 2022 VS 2029
- Figure 3:
- GERMANY FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
- Figure 4:
- VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, GERMANY, 2017 - 2029
- Figure 5:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, GERMANY, 2017 VS 2023 VS 2029
- Figure 6:
- VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, GERMANY, 2017 - 2029
- Figure 7:
- VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, GERMANY, 2017 - 2029
- Figure 9:
- VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 10:
- VALUE OF FOODSERVICE MARKET VIA CAFES, USD, GERMANY, 2017 - 2029
- Figure 11:
- VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 12:
- VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, GERMANY, 2017 - 2029
- Figure 13:
- VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 14:
- VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, GERMANY, 2017 - 2029
- Figure 15:
- VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 16:
- VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 17:
- VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 18:
- VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, GERMANY, 2017 - 2029
- Figure 19:
- VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE OF ASIAN FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 21:
- VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 22:
- VALUE OF EUROPEAN FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 23:
- VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 24:
- VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 25:
- VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 26:
- VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 27:
- VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 28:
- VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 29:
- VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 30:
- VALUE OF OTHER FSR CUISINES MARKET, USD, GERMANY, 2017 - 2029
- Figure 31:
- VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 32:
- VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, GERMANY, 2017 - 2029
- Figure 33:
- VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE OF BAKERIES FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 35:
- VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 36:
- VALUE OF BURGER FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 37:
- VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 38:
- VALUE OF ICE CREAM FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 39:
- VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 40:
- VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 41:
- VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 42:
- VALUE OF PIZZA FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 43:
- VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 44:
- VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, GERMANY, 2017 - 2029
- Figure 45:
- VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, GERMANY, 2022 VS 2029
- Figure 46:
- VALUE OF FOODSERVICE MARKET BY OUTLET, USD, GERMANY, 2017 - 2029
- Figure 47:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, GERMANY, 2017 VS 2023 VS 2029
- Figure 48:
- VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, GERMANY, 2017 - 2029
- Figure 49:
- VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, GERMANY, 2022 VS 2029
- Figure 50:
- VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, GERMANY, 2017 - 2029
- Figure 51:
- VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, GERMANY, 2022 VS 2029
- Figure 52:
- VALUE OF FOODSERVICE MARKET BY LOCATION, USD, GERMANY, 2017 - 2029
- Figure 53:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, GERMANY, 2017 VS 2023 VS 2029
- Figure 54:
- VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, GERMANY, 2017 - 2029
- Figure 55:
- VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, GERMANY, 2022 VS 2029
- Figure 56:
- VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, GERMANY, 2017 - 2029
- Figure 57:
- VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, GERMANY, 2022 VS 2029
- Figure 58:
- VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, GERMANY, 2017 - 2029
- Figure 59:
- VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, GERMANY, 2022 VS 2029
- Figure 60:
- VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, GERMANY, 2017 - 2029
- Figure 61:
- VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, GERMANY, 2022 VS 2029
- Figure 62:
- VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, GERMANY, 2017 - 2029
- Figure 63:
- VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, GERMANY, 2022 VS 2029
- Figure 64:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GERMANY, 2019 - 2023
- Figure 65:
- MOST ADOPTED STRATEGIES, COUNT, GERMANY, 2019 - 2023
- Figure 66:
- VALUE SHARE OF MAJOR PLAYERS, %, GERMANY, 2022
Germany Foodservice Industry Segmentation
Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
- Full-service restaurants accounted for the largest market share in the German foodservice market in 2022, with Asian and European cuisines accounting for the major shares of 41.31% and 30.98%, respectively. The demand for these cuisines is attributed to the increased preference of Germans for authentic regional cuisines and international options like doner (Turkish kebab) and Asian-Pacific cuisine like Coa (Asian wok and rice bowls) and Poke You (fresh fish, Hawaiian style). Italian cuisine is perceived as healthier and less expensive; thus, new Italian concepts, such as Mama, with healthy offerings of low-carb, gluten-free, and vegan options, are in demand.
- The sub-segment for cafes and bars is expected to register a CAGR of 5.77%, by value, during the forecast period in the country, owing to the rising consumption of tea and coffee in the country, especially specialty tea/coffee. The number of specialty coffee shops, coffee consumption in offices, and in-house brewing is increasing due to the growing preference for specialty coffee and freshly ground coffee pods. The amount of roasted coffee consumed in the home increased by 2.1%, i.e., 7,900 metric tons, in 2021. Around 500 million more cups of coffee were drunk across Germany in 2021 compared to 2020.
- The cloud kitchen sub-segment is the fastest growing among all others and is anticipated to register a CAGR of 13.08%, by value, during the forecast period. The growth is expected to be aided by the increasing online food deliveries through smartphone applications led by platform-to-consumer services, such as Uber Eats, Just Eat, and Deliveroo. Between March 2020 and September 2021, Uber Eats and Just Eat accounted for 16% of the downloads of the top 50 food delivery apps in Germany.
Foodservice Type | ||||||||||
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Cloud Kitchen | ||||||||||
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Outlet | |
Chained Outlets | |
Independent Outlets |
Location | |
Leisure | |
Lodging | |
Retail | |
Standalone | |
Travel |
Market Definition
- FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
- QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
- CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
- CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms