Germany DIY Home Improvement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Germany DIY Home Improvement Market is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

Market Snapshot

Germany DIY Home Improvement Market Size
Study Period: 2018-2027
Base Year: 2021
CAGR: >4 %
Germany DIY Home Improvement Market Key Players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Despite the COVID - 19 impact , Germnay DIY Home Improvement Market has done well in terms of growth and revenue generated since majority of the DIY Home Improvement tasks are inbound . Also the restrictions due to lockdown had a minimal impact on the DIY Home Improvement Market as the majority of the tasks were handled by the customers with the help of the DIY Home Improvement equipment . Also there was an oppurtunity for majority of the people in Germany to upgrade their homes with the help of DIY Home Improvement tools during the lockdown and this acted as a significant factor the rise in the growth of DIY Home Improvement Market in Germany.

DIY Home Improvement helps the customers rennovate or upgrade their houses with minimal professional workforce . Also this helps customers to customize their houses as per the latest trends . Also this helps them save their money by eliminating the involvement of a contractor.

The major activities in DIY Home Improvement includes gardening activities , painting and coating etc . Also Interior Designing is the major component which falls under hte bracket of DIY Home Improvement. Shifting preferences of homeowners for energy-efficient and luxurious living spaces are significantly contributing to the industry expansion in most of the regions in Germany. The increasing adoption of smart add-ons in home renovation such as self-regulating dispensers, motion-sensing water faucets, and one-touch feature of chillers. Additionally, effective storage cabinetry, new styles & preferences in appliances, hardwood flooring, backsplash trends, and an efficient connection with the outdoors will further substantiate the market growth of the overall industry in Germany. 

Online sales have emerged as the fastest-growing channel for home improvement component. The facility enables online customer support in accessing product information, purchase decisions, price comparison, and real-time tracking especially in the urban areas in Germany. 

Scope of the Report

DIY Home Improvement Market helps the customers rennovate or modify their houses without involvement of any professional help or contractors. Germany DIY Home Improvement Market is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

Product
Lumber and Landscape Management
Decor and Indoor Garden
Kitchen
Painting and Wallpaper
Tools and Hardware
Building Materials
Lighting
Plumbing
Flooring
Repair and Replacement
Electric Work
Distribution channel
DIY Home Improvement Stores
Online
Specialty Stores
Furniture

Report scope can be customized per your requirements. Click here.

Key Market Trends

DIY Home Improvement Becoming a Better Option During Spare Time

It was observed that during the COVID- 19 crisis, since majority of the offline stores were closed people got access to Home Improvement tools through online delivery.Homeowners can make use of these tools to improve their houses, without any professional workforce. As they had time to spare , they have invested that time in rennovating or remodelling their houses. It was also observed that more than 80% of the people chose DIY Home Improvement as an option during their spare time because of the work from home oppurtunities during the pandemic . This was a driving factor for the rise of DIY Home Improvement Market during the pandemic. The same trend is expected in the coming 3 to 4 years, possibly due to the change in the working pattern of majority of the people in Germany. 

Germany DIY Home Improvement Market Trends

Increased Demand for Smart Homes

As per the technology trends , people want to upgrade their houses making them more energy efficient .The introduction of smart infrastructure with energy conservation solutions will significantly influence industry growth. And this is is the potential reason why people in Germany have shown interest in the smart homes . Also the smart features which include security system and Internet of Things will further substantiate the market growth. In Germany as of 2021 , around 20 % of the people live in smart houses . And more than 30 % of the people expressed interest in customizing their present homes to smart homes . This is a driving factor for the growth of DIY market in the recent times. 

Germany DIY Home Improvement Market Analysis

Competitive Landscape

OBI, Bauhaus , Hornbach were the most popular DIY Home Improvement stores in Germany . Recently Hagebau Retail has expanding its market and registered a good growth. Almost 29 percent of the population had shopped at OBI. The market is highly consolidated with the major players occupying larger market share

Recent Development

  • In February 2022 , Hornbach has invested new logistics center for lengthy and bulky goods intending to launch its operations in order to expand its supplying power across Germany.
  • In October 2021 , Obi has set up its own innovation hub within the corporate group as "a new unit of Obi next". The hub is called Squared . It was set up to increase the volume of production. 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on impact of technology and innovation in the Market

    7. 4.7 Impact of COVID - 19

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product

      1. 5.1.1 Lumber and Landscape Management

      2. 5.1.2 Decor and Indoor Garden

      3. 5.1.3 Kitchen

      4. 5.1.4 Painting and Wallpaper

      5. 5.1.5 Tools and Hardware

      6. 5.1.6 Building Materials

      7. 5.1.7 Lighting

      8. 5.1.8 Plumbing

      9. 5.1.9 Flooring

      10. 5.1.10 Repair and Replacement

      11. 5.1.11 Electric Work

    2. 5.2 Distribution channel

      1. 5.2.1 DIY Home Improvement Stores

      2. 5.2.2 Online

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Furniture

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 OBI

      2. 6.1.2 Bauhaus

      3. 6.1.3 Hornbach

      4. 6.1.4 Hagebau Retail

      5. 6.1.5 Rewe

      6. 6.1.6 Toom Baumarkt

      7. 6.1.7 Globus

      8. 6.1.8 Hellweg Baumarkt

      9. 6.1.9 Dehner Gartencenter

      10. 6.1.10 Hammer

      11. 6.1.11 Harrys Fliesenmarket*

    2. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Germany DIY Home Improvement Market market is studied from 2018 - 2027.

The Germany DIY Home Improvement Market is growing at a CAGR of >4% over the next 5 years.

OBI, Bauhaus, Hornbach, Hagebau Retail, Rewe are the major companies operating in Germany DIY Home Improvement Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!