Home Textile Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Home Textile Market Segments by Product (Bed Linen, Bathroom Linen, and More), by Distribution Channel (Super/Hypermarkets, Specialty Stores, and More), by Material (Cotton, Polyester, and More), by End User (Residential, and Commercial), by Price Tier (Mass, Premium, and More), by Geography (North America, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Home Textile Market Size and Share

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Compare market size and growth of Home Textile Market with other markets in Home and Property Improvement Industry

Home Textile Market Analysis by Mordor Intelligence

The home textiles market is valued at USD136.25 billion in 2025 and is forecast to reach USD188.61 billion by 2030, advancing at a 6.7% CAGR. Consumer demand for premium décor, combined with the continuing migration from physical to digital retail, sustains steady expansion. Higher disposable income in emerging economies supports volume growth, while renovation-related spending in post-pandemic housing upgrades raises average selling prices. Material innovation in antimicrobial and smart fabrics broadens use cases and lifts margins. Asia-Pacific’s integrated manufacturing clusters reinforce supply-side resilience, yet volatile cotton and polyester prices test profitability. Regulatory shifts toward circularity and durability, especially in the European Union, redefine product standards and speed the transition to recycled or specialty fibers.

Key Report Takeaways

• By product, bed linen led with 32.21% revenue share in 2024; bathroom linen is projected to grow at an 8.23% CAGR to 2030.  

• By distribution channel, specialty stores held 44.56% of the home textiles market share in 2024, while online sales are on track for a 9.91% CAGR through 2030.  

• By material, cotton accounted for 57.74% of the home textiles market size in 2024; recycled and specialty blends are expanding at 7.8% CAGR over 2025-2030.  

• By end user, the residential segment captured 64.56% share of the home textiles market size in 2024 and is forecast to advance at 6.3% CAGR.  

• Regionally, Asia-Pacific commanded 45.51% of the home textiles market share in 2024 and is set for the fastest growth at 9.20% CAGR through 2030.  

• Market concentration remains moderate with IKEA Systems B.V., Welspun Group, Springs Global, Trident Group, and Ralph Lauren Home holding major market share in 2024

Segment Analysis

By Product: Bed Linen Dominance Faces Bathroom Innovation

Bed linen retained a commanding 32.21% slice of the home textiles market in 2024 thanks to frequent replacement and rising demand for high-thread-count cotton. The segment’s robust contribution underpins the overall home textiles market size, which is projected to climb at 6.7% CAGR. Manufacturers intensify differentiation through cooling weaves, organic fibers, and digitally embedded washing labels that track lifecycle. Premium bedding brands exploit direct-to-consumer channels to shorten product refresh cycles, nudging consumers toward seasonal collections.

Bathroom linen, while smaller in value, registers the fastest 8.23% CAGR as consumers adopt spa-inspired routines at home. Antimicrobial and quick-dry technologies shift towels from commodity to wellness accessory. Retailers curate coordinated bath ensembles—towels, mats, and robes—to lift basket values. Smart mirrors and connected bathroom ecosystems amplify cross-selling opportunities with responsive fabrics, positioning bathroom items as gateways to smart-home platforms.

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Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Specialty Stores Battle Online Disruption

Specialty stores preserved a 44.56% share of the home textiles market in 2024 by offering tactile experiences and expert guidance. Many chains now install interactive design hubs that blend augmented reality with fabric swatching to defend foot traffic. Yet online channels expanding at 9.91% CAGR siphon share away, propelled by free returns and rich content libraries. Brands experiment with showroom-only footprints, where customers touch and feel but finalize purchases online for home delivery.

Hypermarkets struggle under price-first propositions, prompting an increased emphasis on private-label ranges to recover margin. Pop-up installations and mobile trucks surface as low-overhead avenues to extend reach in secondary cities. The bankruptcy of At Home in 2025 illustrates the peril of large-box formats unable to pivot swiftly to hybrid commerce models.

By Material: Cotton Leadership Challenged by Innovation

Cotton captured 57.74% of the home textiles market size in 2024 on the strength of its natural feel and breathability. Sustainability scrutiny, however, pushes mills to verify traceability and water stewardship. Specialty fibers such as Tencel and recycled polyester win share in performance-driven and eco-conscious segments, climbing at 7.8% CAGR. EU durability mandates scheduled for 2027 will require minimum recycled content, accelerating the shift.

Smart textiles integrate conductive yarns for temperature regulation or biometric feedback, positioning fabric as an active component of wellness ecosystems. Blended constructions marry cotton’s comfort with synthetic durability, especially in hospitality linens that endure industrial laundering. Mills invest in dye-dyed polyester to curb water usage, answering brand pledges on reduced environmental footprints.

By End User: Residential Dominance with Commercial Acceleration

Residential customers generated 64.56% of the home textiles market revenue in 2024. Remote-work trends prolonged time spent indoors, heightening consumer interest in aesthetic and ergonomic upgrades. Retailers curate room-in-a-box bundles to simplify décor decisions and elevate average transaction size. Replacement cycles shorten for fashion-forward cushions and throws that align with seasonal color palettes.

Commercial demand grows faster from a lower base as hospitality, healthcare, and student housing reopen or expand capacity. Hoteliers specify antimicrobial sheets and blackout drapery that enhance guest comfort while aligning with ESG pledges. Healthcare facilities specify flame-retardant and infection-control fabrics, commanding price premiums. Institutional buyers increasingly require third-party environmental certifications, giving compliant suppliers a competitive moat.

Home Textile Market
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Note: Segment shares of all individual segments available upon report purchase

By Price Tier: Mass Market Scale Meets Premium Growth

Mass-market goods held a 46.13% share in 2024 through cost-efficient sourcing and broad hypermarket placement. Private-label expansion intensifies competition, narrowing price gaps with entry-level branded goods. Premium categories, growing at 8.80% CAGR, profit from consumers trading up for longevity and wellness features. Luxury remains niche but highly lucrative, driving halo effects for parent brands.

Digital storefronts democratize luxury access via installment payments and global shipping. Supply-chain transparency—including blockchain-enabled provenance—boosts willingness to pay elevated prices. Inflationary pressures squeeze budget segments, placing urgency on value engineering and dynamic pricing algorithms that protect margin without eroding volume.

Geography Analysis

Asia-Pacific controlled 45.51% of the home textiles market in 2024 and is projected to post a rapid 9.20% CAGR through 2030. Domestic champions in China and India vertically integrate spinning, weaving, and finishing to cut lead times and supply fast-fashion home collections. Government housing drives sustain volume, while e-commerce platforms like Flipkart and JD.com democratize access to premium lines. Russian suppliers diversify raw cotton feedstock for Chinese mills, easing reliance on traditional sources.

North America, though mature, retains high margin potential owing to consumer readiness to pay for sustainability and advanced features. Near-shoring to Mexico reduces transit risk and shortens replenishment cycles. Regulations such as the U.S. Uyghur Forced Labor Prevention Act tighten compliance scrutiny, steering buyers toward transparent supply networks.

Europe balances heritage craftsmanship with cutting-edge sustainability mandates expected to reshape the home textiles market over the next five years. Digital product passports and minimum durability thresholds shift competition toward quality and recyclability. Energy price volatility pressures EU mills, yet investment in renewable-powered factories and waterless dyeing builds long-term advantage. Brexit-induced customs friction nudges continental retailers to stockpile or diversify sourcing into Northern Africa and Turkey.

Home Textile Market
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Competitive Landscape

Competitive Landscape

Market concentration is moderate: IKEA Systems B.V., Welspun Group, Springs Global, Trident Group, and Ralph Lauren Home together command a substantial yet non-dominant slice of global revenue. Vertical integration remains a key lever—Welspun’s spinning-to-retail model shields it from raw material shocks, whereas IKEA’s flat-pack distribution optimizes freight costs. Sustainability pledges drive capital expenditure, exemplified by Shaw Industries’ USD90 million flooring expansion that doubles resilient capacity while embedding recyclability through the re[TURN]® program [3]Source: Shaw Industries Group Inc., “Shaw Invests USD 90 Million in Ringgold Facility,” shawinc.com..

Technology partnerships differentiate leaders. Springs Global pilots RFID laundry tracking for hospitality clients, cutting loss rates and raising reorder frequency. Ralph Lauren Home exploits brand equity to cross-sell lifestyle bundles that pair bedding with coordinated décor. Digital natives such as Brooklinen penetrate premium niches via aggressive social marketing and data-led product drops, compelling incumbents to accelerate DTC rollouts.

Regional specialists exploit agility, Turkey’s Zorlu Textiles scales small-batch jacquard runs for European boutiques, while Vietnam’s Gia Dinh Group leverages duty-free trade corridors to the U.S. Consolidation momentum intensifies: private-equity buyers eye bolt-on deals to integrate design studios, fulfillment tech, and circular recycling assets.

Home Textile Industry Leaders

  1. IKEA Systems B.V.

  2. Welspun Group

  3. Springs Global

  4. Trident Group

  5. Ralph Lauren Home

  6. *Disclaimer: Major Players sorted in no particular order
Home Textile Market Concentration
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Recent Industry Developments

  • June 2025: Las Vegas Market showcased Surya, Mitchell Gold + Bob Williams, and Global Views in a multi-brand destination featuring more than 300 upholstery options and Mediterranean-inspired textile lines.
  • April 2025: ZenniHome opened a Snowflake, Arizona, facility creating 200 jobs, with IBC-certified modular homes that incorporate domestically sourced linens and upholstery.
  • February 2025: Welspun Living Ltd is set to bolster its manufacturing presence in the United States, unveiling plans for a utility bedding plant in Ohio and a pillow plant in Nevada.

Table of Contents for Home Textile Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Consumer Spending On Renovation & Decor
    • 4.2.2 Boom In Residential Real-Estate In Emerging Economies
    • 4.2.3 Growth Of E-Commerce & DTC Channels
    • 4.2.4 Adoption Of Antimicrobial & Smart Fabrics
    • 4.2.5 Near-Shoring For Faster Trend-Turnaround
  • 4.3 Market Restraints
    • 4.3.1 Volatile Cotton & Polyester Prices
    • 4.3.2 Housing-Market & Mortgage-Rate Fluctuations
    • 4.3.3 Stringent Effluent Regulations
    • 4.3.4 "Slow-Home" Movement Extending Replacement Cycles
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size & Growth Forecasts (Value, 2024-2030)

  • 5.1 By Product
    • 5.1.1 Bed Linen
    • 5.1.2 Bathroom Linen
    • 5.1.3 Kitchen Linen
    • 5.1.4 Upholstery & Curtains
    • 5.1.5 Floor Coverings
  • 5.2 By Distribution Channel
    • 5.2.1 Super/Hypermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online
    • 5.2.4 Other Channels
  • 5.3 By Material
    • 5.3.1 Cotton
    • 5.3.2 Polyester
    • 5.3.3 Blended Fabrics
    • 5.3.4 Specialty & Smart Textiles
  • 5.4 By End User
    • 5.4.1 Residential
    • 5.4.2 Commercial
    • 5.4.2.1 Hospitality
    • 5.4.2.2 Healthcare
    • 5.4.2.3 Institutional
  • 5.5 By Price Tier
    • 5.5.1 Mass
    • 5.5.2 Premium
    • 5.5.3 Luxury
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 Canada
    • 5.6.1.2 United States
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Peru
    • 5.6.2.3 Chile
    • 5.6.2.4 Argentina
    • 5.6.2.5 Rest of South America
    • 5.6.3 Asia-Pacific
    • 5.6.3.1 India
    • 5.6.3.2 China
    • 5.6.3.3 Japan
    • 5.6.3.4 Australia
    • 5.6.3.5 South Korea
    • 5.6.3.6 South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
    • 5.6.3.7 Rest of Asia-Pacific
    • 5.6.4 Europe
    • 5.6.4.1 United Kingdom
    • 5.6.4.2 Germany
    • 5.6.4.3 France
    • 5.6.4.4 Spain
    • 5.6.4.5 Italy
    • 5.6.4.6 BENELUX (Belgium, Netherlands, and Luxembourg)
    • 5.6.4.7 NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
    • 5.6.4.8 Rest of Europe
    • 5.6.5 Middle East & Africa
    • 5.6.5.1 United Arab Emirates
    • 5.6.5.2 Saudi Arabia
    • 5.6.5.3 South Africa
    • 5.6.5.4 Nigeria
    • 5.6.5.5 Rest of Middle East & Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products & Services, Recent Developments)
    • 6.4.1 Welspun Group
    • 6.4.2 Springs Global
    • 6.4.3 Ralph Lauren Home
    • 6.4.4 Trident Group
    • 6.4.5 IKEA Systems B.V.
    • 6.4.6 New Sega Home Textiles
    • 6.4.7 Shenzhen Fuanna
    • 6.4.8 H&M Home
    • 6.4.9 Sheridan
    • 6.4.10 WestPoint Home
    • 6.4.11 Himatsingka Seide Ltd.
    • 6.4.12 American Textile Co.
    • 6.4.13 Pacific Coast Feather
    • 6.4.14 Mohawk Industries
    • 6.4.15 Loftex China
    • 6.4.16 Sunvim Group
    • 6.4.17 Sheridan
    • 6.4.18 Boll & Branch
    • 6.4.19 Casper Sleep Inc.
    • 6.4.20 Brooklinen
    • 6.4.21 Coyuchi Inc.
    • 6.4.22 Crane & Canopy
    • 6.4.23 Williams-Sonoma Inc.*

7. Market Opportunities & Future Outlook

  • 7.1 White-Space & Unmet-Need Assessment
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Global Home Textile Market Report Scope

Home textiles refer to fabrics and garments specifically intended for enhancing the décor of a residential environment. The report provides a comprehensive analysis of the home textile market, encompassing an evaluation of economic factors and sectoral contributions, an overview of the market landscape, an estimation of market size for critical segments, an identification of emerging trends within market segments, an exploration of market dynamics, and examination of logistics expenditures by end-user industries.

The market is segmented by product, by distribution channel, and by geography. The market is further segmented by product into bed linen and bedspread, bathroom linen, kitchen linen, upholstery, curtains, and floor coverings. The market is further segmented by distribution channel into supermarkets/hypermarkets, specialty stores, online, and other distribution channels. And by geography, North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. The report offers market sizing and forecasts for home textiles in value (USD) for all the above segments.

By Product Bed Linen
Bathroom Linen
Kitchen Linen
Upholstery & Curtains
Floor Coverings
By Distribution Channel Super/Hypermarkets
Specialty Stores
Online
Other Channels
By Material Cotton
Polyester
Blended Fabrics
Specialty & Smart Textiles
By End User Residential
Commercial Hospitality
Healthcare
Institutional
By Price Tier Mass
Premium
Luxury
By Geography North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Asia-Pacific India
China
Japan
Australia
South Korea
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
Rest of Asia-Pacific
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, and Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
Rest of Europe
Middle East & Africa United Arab Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East & Africa
By Product
Bed Linen
Bathroom Linen
Kitchen Linen
Upholstery & Curtains
Floor Coverings
By Distribution Channel
Super/Hypermarkets
Specialty Stores
Online
Other Channels
By Material
Cotton
Polyester
Blended Fabrics
Specialty & Smart Textiles
By End User
Residential
Commercial Hospitality
Healthcare
Institutional
By Price Tier
Mass
Premium
Luxury
By Geography
North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Asia-Pacific India
China
Japan
Australia
South Korea
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
Rest of Asia-Pacific
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, and Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
Rest of Europe
Middle East & Africa United Arab Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East & Africa
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Key Questions Answered in the Report

How big is the Home Textile Market?

The Home Textile Market size is expected to reach USD 141.56 billion in 2025 and grow at a CAGR of 5.54% to reach USD 185.37 billion by 2030.

What is the current size of the home textiles market in 2025?

The home textiles market stands at USD136.25 billion in 2025, with expectations to reach USD188.61 billion by 2030.

Which region leads the home textiles market?

Asia-Pacific leads, accounting for 45.51% of global revenue in 2024 and projected to post the fastest growth at 9.20% CAGR through 2030.

Which product segment grows the fastest?

Bathroom linen is the fastest-growing segment, advancing at 8.23% CAGR due to heightened hygiene and spa-at-home trends.

How quickly are online channels growing for home textiles?

E-commerce and direct-to-consumer channels are projected to expand at 9.91% CAGR through 2030, reshaping traditional retail dynamics.

What material holds the largest share of the home textiles market?

Cotton remains dominant with 57.74% share, although specialty and recycled fibers are gaining momentum under new sustainability mandates.

What is the major restraint facing the industry?

Volatile cotton and polyester prices pose the largest short-term risk, potentially shaving 1.4 percentage points off forecast CAGR if unmitigated.

Page last updated on: July 2, 2025

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