Generative Design Market Size and Share

Generative Design Market Summary
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Generative Design Market Analysis by Mordor Intelligence

The Generative Design Market size is estimated at USD 4.30 billion in 2025, and is expected to reach USD 8.58 billion by 2030, at a CAGR of 14.82% during the forecast period (2025-2030). The expansion is shaped by AI-first design workflows that allow engineers to optimize weight, cost, and performance in a single computational pass, replacing the traditional design-then-iterate routine. Cloud accessibility lowers entry barriers for small manufacturers, while increasingly stringent sustainability mandates encourage material-efficient products that cut lifecycle emissions. Recent consolidation, most notably Siemens’ USD 10.6 billion acquisition of Altair, signals that buyers now regard generative design as a core competitive capability rather than a specialized engineering add-on [1]“Siemens to Acquire Altair Engineering,” Siemens Press Release, siemens.com. Competitive intensity rises as established CAD vendors embed AI algorithms and AI-native firms offer cloud-first platforms, resulting in a moderate but tightening market structure. 

Key Report Takeaways

  • By component, software led with 58.34% of the generative design market share in 2024; the services segment is projected to advance at a 15.12% CAGR to 2030. 
  • By deployment, on-premise solutions accounted for 62.45% of the generative design market size in 2024, while cloud deployment is forecast to expand at 15.23% CAGR through 2030. 
  • By technology, topology optimization dominated with a 36.45% share in 2024; AI-driven multi-objective optimization is poised to grow at a 16.34% CAGR to 2030. 
  • By end-user industry, automotive commanded 28.67% share of the generative design market in 2024; medical devices represent the fastest-growing application with a 15.87% CAGR outlook. 
  • By geography, North America retained a 38.50% share in 2024, whereas the Asia Pacific is projected to climb at a 16.92% CAGR through 2030. 

Segment Analysis

By Component: Services accelerate as implementation expertise becomes critical

The services line of the generative design market recorded the fastest growth trajectory, rising toward a 15.12% CAGR, while software retained a 2024 revenue lead of 58.34%. Consulting teams help manufacturers stitch AI solvers into PLM systems, configure data pipelines, and customize optimization objectives that reflect industry codes. As more firms move beyond proofs of concept, integration complexity and change-management needs rise, propelling service revenues. Top providers bundle workshops, pilot projects, and proprietary training curricula, capturing annuity-like fees that outpace one-off license sales. 

Software still anchors the value chain because core algorithms remain proprietary and command premium annual subscriptions in the USD 10,000-USD 50,000 range. Vendors continuously add modules, structural, thermal, fatigue, and carbon calculi, to justify price escalations and defend margins. Ecosystem lock-in from file formats and data analytics dashboards keeps churn low, but customers increasingly negotiate bundled deals that mix software and advisory projects. Successful suppliers differentiate by offering rapid-start templates for verticals such as aerospace seat components or orthopedic implants, shortening time to ROI and protecting their software positions even as service partners bloom.

Generative Design Market: Market Share by Component
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By Deployment: Cloud adoption accelerates despite on-premise dominance

On-premise installations captured 62.45% of the generative design market share in 2024, reflecting strict IP-protection norms in aerospace and defense. Those sectors prioritize perimeter-controlled data centers and direct GPU clusters to guard proprietary geometries. However, cloud subscribership is expanding at a 15.23% CAGR as SMEs and less-classified projects prize elastic compute over air-gapped control. Early adopters run sensitivity analyses in the cloud while keeping master models in local vaults, a hybrid pattern that balances risk and speed. 

Cloud providers sharpen their pitch with purpose-built HPC instances that offer near-linear scaling across thousands of cores, cutting optimization runtimes from eight hours to 40 minutes on complex assemblies. Encryption at rest and zero-trust access frameworks now meet many compliance audits, eroding objections from cautious industries. Subscription licensing further sweetens the deal because costs align with actual compute cycles rather than static capacity. As these economies converge with maturing security standards, the generative design market size linked to cloud consumption is set to widen, though absolute on-premise volumes will persist in highly regulated domains.

By Technology: AI-driven multi-objective optimization disrupts traditional methods

Topology optimization retained the largest slice at 36.45% in 2024 because its single-goal weight reduction delivers immediate fuel and material savings, especially in transportation. Yet AI-driven multi-objective optimization is scaling at a 16.34% CAGR, reflecting a pivot toward holistic solutions that juggle cost, manufacturability, thermal performance, and sustainability in one solver run. Generative algorithms now ingest dozens of constraints, from machine tool reachability to carbon-equivalent limits, producing geometries that legacy topology code cannot approximate. 

Foundation models such as Spectral Labs’ SGS-1 learn common engineering motifs across millions of geometries, enabling rapid concept generation that human designers refine rather than originate. Fluid and thermal solvers find traction in heat-exchanger and battery-pack applications where conductive pathways matter as much as structure. Lattice and surface-generation tools serve additive manufacturing, filling parts with lightweight cellular interiors tuned to local stress fields. Together, these innovations widen the funnel of use cases, moving generative workflows from niche bracket design to full product assemblies, thereby enlarging the generative design market.

Generative Design Market: Market Share by Technology
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By End-User Industry: Medical devices lead growth despite automotive dominance

Automotive kept a 28.67% revenue lead in 2024 owing to lightweighting imperatives tied to electric-vehicle range, making it the prime anchor customer for vendors and service integrators. Automakers apply generative routines across seats, body-in-white nodes, and battery enclosures, embedding AI in standardized design cycles. However, medical devices are expanding at a 15.87% CAGR because patient-specific implants and surgical tools derive exceptional value from AI-created lattices and complex organic geometries. 

Regulatory clarity from the FDA’s evolving AI guidance diminishes earlier uncertainty, encouraging investment in custom spinal cages and cranial plates that match patient CT scans. High gross margins in orthopedic and cardiovascular equipment, finance, premium software subscriptions, and specialist consulting. Aerospace, industrial machinery, and consumer products follow with steady adoption arcs; each tailors optimization targets to sector norms, fatigue life for aircraft fittings, uptime for factory tooling, and aesthetics for consumer electronics. The diversity of applications underscores that future competitive edge will lie in deep vertical expertise layered atop generic AI platforms.

Geography Analysis

North America controlled 38.50% of 2024 global revenue as early automotive and aerospace pilots matured into enterprise roll-outs, and software headquarters proximity accelerated co-development cycles with customers. R&D tax incentives and robust venture funding supported new entrants that feed innovation into the wider ecosystem. Growth is steady but slower than in emerging regions because many Fortune 500 manufacturers have already finished first-wave deployments and now focus on scaling rather than new licenses.

Asia Pacific is recording the fastest expansion, charting a 16.92% CAGR through 2030 on the back of China’s manufacturing-digitization mandates, Japan’s Society 5.0 roadmap, and South Korea’s semiconductor competitiveness agenda. Local cloud providers team with software firms to localize interfaces and ensure data residency, which accelerates adoption among domestic SMEs that previously balked at foreign-hosted options. Governments set up shared innovation centers, offering subsidized HPC credits that further stimulate generative design uptake.

Europe shows solid mid-single-digit growth tied to stringent sustainability regulations that reward material savings and lifecycle-carbon cuts. Germany’s automotive giants push suppliers to adopt AI-led lightweighting, while Scandinavian builders use generative tools for timber and modular construction. Although macroeconomic uncertainty tempers capital spending in some segments, regulatory pressure keeps projects moving. South America, the Middle East, and Africa trail but build momentum as infrastructure spending and local manufacturing clusters grow; vendors plant regional partnerships to capture early mindshare in these nascent arenas.

Generative Design Market CAGR (%), Growth Rate by Region
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Competitive Landscape

Incumbent CAD/CAE suites, Autodesk, Dassault Systèmes, and Siemens, leverage broad install bases and tight PLM integration to defend share, together accounting for 43% of global revenue in 2024. Their strategy layers AI solvers onto familiar interfaces, minimizing retraining time for users. Siemens’ USD 10.6 billion Altair acquisition illustrates the scale at which leaders are willing to deploy capital to secure best-in-class optimization engines and simulation depth. Synopsys’ USD 35 billion purchase of Ansys underscores a wider consolidation trend, blending semiconductor and mechanical design value chains to form cross-domain solution suites.

AI-native challengers like nTopology and Hyperganic differentiate with cloud-first architectures and open APIs, letting customers script design logic and automate bulk part generation. Spectral Labs pursues a model-as-a-service approach, renting access to pretrained geometry generators that can be fine-tuned for proprietary datasets. Dassault integrates Mistral AI’s language models so engineers can issue natural-language prompts, while Siemens teams with NVIDIA to optimize solver performance on GPU clusters. Patent filings around multi-objective search heuristics and manufacturing-constraint embeddings rise sharply, signaling a move to protect algorithmic moats.

White-space innovation blooms in circular-economy and real-time digital-twin loops, where start-ups craft modules that feed sensor data back into live design optimizations. As customers seek turnkey stacks spanning concept, simulation, and factory execution, market power accrues to vendors that orchestrate heterogeneous tools without locking users into closed formats. Overall, competitive rivalry intensifies, yet fragmentation persists outside the top tier, keeping the generative design market moderately concentrated.

Generative Design Industry Leaders

  1. Autodesk Inc.

  2. Dassault Systèmes SE

  3. Synopsys, Inc.

  4. PTC Inc. (Frustum Inc.)

  5. Bentley Systems, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Generative Design Market
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Recent Industry Developments

  • July 2025: Synopsys finalized its USD 35 billion purchase of Ansys, linking chip-design automation with generative mechanical solvers.
  • March 2025: Siemens completed its USD 10.6 billion acquisition of Altair Engineering, merging PLM depth with advanced optimization workflows.
  • October 2024: Bentley Systems released OpenSite+ with generative AI for civil-infrastructure layout and compliance optimization.
  • July 2024: Dassault Systèmes entered a strategic partnership with Mistral AI to embed large-language-model interfaces in 3DEXPERIENCE.
  • May 2024: Autodesk launched Project Bernini, allowing text-prompt and sketch-driven 3D shape generation.

Table of Contents for Generative Design Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Lightweighting needs in automotive and aerospace
    • 4.2.2 Cloud‐based HPC access for SMEs
    • 4.2.3 Integration with additive manufacturing workflows
    • 4.2.4 Sustainability-driven carbon-footprint optimization
    • 4.2.5 Real-time digital-twin embedded generative loops
    • 4.2.6 Generative design adoption in circular-economy business models
  • 4.3 Market Restraints
    • 4.3.1 High software cost and steep learning curve
    • 4.3.2 Data-interoperability gaps across CAD/CAE suites
    • 4.3.3 IP ownership ambiguity for AI-generated designs
    • 4.3.4 Regulatory-approval delays for safety-critical parts
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Porter’s Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Impact of Macroeconomic Factors on the Market

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Deployment
    • 5.2.1 On-premise
    • 5.2.2 Cloud
  • 5.3 By Technology
    • 5.3.1 Topology Optimization
    • 5.3.2 Fluid and Thermal Optimization
    • 5.3.3 Lattice and Surface Generation
    • 5.3.4 AI-driven Multi-objective Optimization
  • 5.4 By End-user Industry
    • 5.4.1 Automotive
    • 5.4.2 Aerospace and Defense
    • 5.4.3 Architecture and Construction
    • 5.4.4 Industrial Equipment
    • 5.4.5 Consumer Products
    • 5.4.6 Medical Devices
    • 5.4.7 Energy and Utilities
    • 5.4.8 Other End-user Industries
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Spain
    • 5.5.3.5 Italy
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia Pacific
    • 5.5.5 Middle East
    • 5.5.5.1 UAE
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Rest of the Middle East
    • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Autodesk Inc.
    • 6.4.2 Dassault Systèmes SE
    • 6.4.3 Synopsys, Inc.
    • 6.4.4 PTC Inc. (Frustum Inc.)
    • 6.4.5 Siemens Industry Software Inc.
    • 6.4.6 Bentley Systems, Inc.
    • 6.4.7 nTopology Inc.
    • 6.4.8 Hexagon AB
    • 6.4.9 Desktop Metal Inc.
    • 6.4.10 Diabatix NV
    • 6.4.11 Caracol S.r.l.
    • 6.4.12 Arup Group Limited
    • 6.4.13 ESI Group
    • 6.4.14 Hyperganic Group
    • 6.4.15 Colibrium Additive (GE Additive)

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Global Generative Design Market Report Scope

Engineering software known as generative design automatically develops high-performance design iterations based on performance or space requirements, manufacturing processes, materials, and costs. It uses artificial intelligence (AI) algorithms to create highly customized complicated structures and internal lattices that are impossible to construct using traditional manufacturing techniques.

The Generative Design Market is segmented by Deployment (On-premise, Cloud), End User Vertical (Automotive, Aerospace and Defense, Architecture and Construction, Manufacturing Machinery), and Geography.

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Component
Software
Services
By Deployment
On-premise
Cloud
By Technology
Topology Optimization
Fluid and Thermal Optimization
Lattice and Surface Generation
AI-driven Multi-objective Optimization
By End-user Industry
Automotive
Aerospace and Defense
Architecture and Construction
Industrial Equipment
Consumer Products
Medical Devices
Energy and Utilities
Other End-user Industries
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Spain
Italy
Russia
Rest of Europe
Asia Pacific China
Japan
India
South Korea
Rest of Asia Pacific
Middle East UAE
Saudi Arabia
Rest of the Middle East
Africa South Africa
Rest of Africa
By Component Software
Services
By Deployment On-premise
Cloud
By Technology Topology Optimization
Fluid and Thermal Optimization
Lattice and Surface Generation
AI-driven Multi-objective Optimization
By End-user Industry Automotive
Aerospace and Defense
Architecture and Construction
Industrial Equipment
Consumer Products
Medical Devices
Energy and Utilities
Other End-user Industries
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Spain
Italy
Russia
Rest of Europe
Asia Pacific China
Japan
India
South Korea
Rest of Asia Pacific
Middle East UAE
Saudi Arabia
Rest of the Middle East
Africa South Africa
Rest of Africa
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Key Questions Answered in the Report

How large is the generative design market in 2025?

It is valued at USD 4.30 billion in 2025 and is projected to grow at a 14.82% CAGR through 2030.

Which component grows faster—software or services?

Services expand more quickly at a 15.12% CAGR because firms need integration expertise, while software retains the larger revenue base.

Why is Asia Pacific the fastest-growing region?

Government digitization plans, subsidized cloud HPC, and the region’s manufacturing density combine to drive a 16.92% CAGR.

What technology segment is rising the quickest?

AI-driven multi-objective optimization leads with a 16.34% CAGR as companies seek holistic constraint balancing.

How do sustainability mandates influence adoption?

Carbon-reduction regulations force designers to treat material efficiency as a primary constraint, making generative design a preferred solution.

Who are the leading vendors?

Autodesk, Dassault Systèmes, and Siemens together hold about 43% of global revenue, with AI-native firms like nTopology growing rapidly.

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