Gen Z Mental Health Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 33.44 Billion |
| Market Size (2030) | USD 49.70 Billion |
| CAGR (2025 - 2030) | 8.25% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
Gen Z Mental Health Market Analysis
The Gen Z Mental Health Market size is estimated at USD 33.44 billion in 2025, and is expected to reach USD 49.70 billion by 2030, at a CAGR of 8.25% during the forecast period (2025-2030).
The major factors driving the Gen Z mental health market are the rising prevalence of mental disorders in Gen Z individuals, increasing technological advancements in digital health, the growing accessibility of online therapies, and the high cost-effectiveness of online therapy.
The increasing prevalence of mental health diseases in Gen Z is expected to increase the demand for digital solutions that are used for counseling for the effective management of mental disorders, which will ultimately drive the market studied over the forecast period. For instance, a report published by the US Department of Health and Human Services (HHS) in November 2023 found that as per a federal survey in 2022, among nearly 15,000 Gen Z individuals between ages 12 and 17, one in five had a major depressive episode in the previous year. Among adolescents aged from 12 to 17 in 2022, around 13.4% (or 3.4 million people) had serious thoughts of suicide. Hence, the increasing prevalence of mental health issues in the Gen Z population is expected to drive the market studied over the forecast period.
Furthermore, the increasing advancements in digital solutions boost the adoption of online therapy more easily because of the accessibility and affordability of new technologies, which is expected to further drive the Gen Z mental health market over the forecast period. For instance, in March 2024, Headspace, a digital mental health company, reported the launch of Headspace XR, an app that utilizes virtual reality and mixed reality to help users strengthen their mind-body connection through movement and breathwork. With the apps, the company wants to focus mainly on Gen Z patients. Hence, such technological advancements are expected to increase the accessibility of digital mental health solutions for Gen Z, which will ultimately drive the market studied over the forecast period.
Furthermore, increasing investments in Gen Z mental health-related startups are also expected to drive the market studied over the forecast period. For instance, in December 2023, Joon Care, a teletherapy startup, raised USD 6 million in funding to extend its runaway as it grows its mental health software platform. Joon delivers therapy sessions online and provides digital mental health tools and resources to teens and young adults. It supports therapists with evidence-based care strategies and patient assessments to track progress. Such investments in online therapy-providing companies are expected to increase accessibility and affordability through the launch of new platforms, which will ultimately drive the market studied over the forecast period.
Thus, the rising prevalence of mental health diseases in Gen Z, growing advancements in digital solutions, and rising investments in Gen Z mental health startups are expected to drive the market studied over the forecast period. However, the stigma and misconceptions around mental health diseases are expected to restrain the market over the forecast period.
Gen Z Mental Health Market Trends
Depression Segment Expected to Hold a Significant Market Share Over the Forecast Period
Generation Z can be affected by depression due to various factors, such as high academic pressure, economic concerns, and a high level of isolation. The major factors driving the segment are the rising prevalence of depression cases in Gen Z and increasing strategic activities such as product launches and investments.
The rising prevalence of depression in the Gen Z population is expected to increase the demand for mental online digital solutions that help in the effective management of diseases, further driving the segment studied over the forecast period. For instance, according to an article published by Harvard University in October 2023, a study of 709 young adults aged 18 to 25 years old demonstrated that 29% of them reported experiencing depression in 2022, and 58% of young adults reported experiencing little or no purpose or meaning in their lives in the previous month. Hence, the significant prevalence of depression in the Gen Z population is expected to increase the demand for online therapy digital solutions to provide counseling for the effective management of depression, which is ultimately expected to drive the market studied over the forecast period.
Furthermore, increasing strategic activities such as acquisitions, investments, and new service launches by market players are expected to drive the market over the forecast period. For instance, in March 2023, Wave Life, a mental health platform designed for Gen Z, raised a USD 6 million seed investment. The company is expected to use this funding to expand its business further into the employer market and conduct research on its depression care model’s outcomes. Hence, such strategic activities increase the launch of new digital products in the treatment of depression, which is ultimately expected to drive the market studied over the forecast period.
Thus, the rising prevalence of depression in the Gen Z population and increasing strategic activities by key players are expected to drive the segment’s revenue over the forecast period.
North America Expected to Hold a Significant Market Share Over the Forecast Period
Factors such as the increasing prevalence of mental disorders in the Gen Z population, advanced healthcare infrastructure, and increasing strategic activities such as acquisitions and new solutions launches are expected to drive the Gen Z mental health market in North America over the forecast period.
The increasing prevalence of mental disorders, such as depression and anxiety, boosts the demand for digital solutions for the effective management of Gen Z mental health issues, which is ultimately expected to drive the market studied over the forecast period. For instance, according to an article published in the Interactive Journal of Medical Research in February 2024, a survey conducted in the United States in September 2022 with 1,055 Gen Z adult participants demonstrated that more than 42% of the studied population had a diagnosed mental health condition. Anxiety and depression are the two largest mental health issues among Gen Z, with 9 out of 10 individuals diagnosed with a mental health condition having anxiety and 8 out of 10 having depression. Similarly, in the Canadian Men’s Health Report published in May 2024, the Canadian Men's Health Foundation highlighted that young men aged 19-29, along with gay, bisexual, and racialized men, face a notably elevated risk of depression and anxiety. Hence, the high prevalence of mental disorders in the Gen Z population in North America is expected to increase the demand for Gen Z mental health digital solutions, which will ultimately drive the market studied over the forecast period.
Furthermore, the increasing strategic activities, such as acquisitions by key players to increase the accessibility of digital mental health solutions, are also expected to drive the market studied over the forecast period. For instance, in July 2024, Uwill, a mental health and wellness provider, reported the acquisition of Virtual Care Group, which delivers telehealth and wellness support to students at more than 100 colleges. Uwill already serves more than 2 million students at 300 institutions in 50 states and 40 countries. Such acquisitions are expected to increase access to digital mental health solutions, which will ultimately drive the market studied over the forecast period.
Hence, the increasing prevalence of mental health disorders in the Gen Z population and rising strategic activities such as acquisitions are expected to drive the market studied over the forecast period in North America.
Gen Z Mental Health Industry Overview
The Gen Z mental health market is fragmented due to the presence of many startups in the field. The major players in the market are adopting various strategic activities such as mergers, collaborations, and expansions to strengthen their geographical presence and expand their customer base worldwide. Some of the key players in the market are BetterHelp, Headspace Inc., Brightside Health Inc., Talkspace Inc., and Mindstrong Health.
Gen Z Mental Health Market Leaders
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BetterHelp
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Headspace Inc.
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Brightside Health Inc.
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Talkspace Inc.
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Mindstrong Health
- *Disclaimer: Major Players sorted in no particular order
Gen Z Mental Health Market News
- September 2023: Caraway, a New York-based Gen Z health services provider, reported the acquisition of Sesh, a digital group therapy platform that provides mental and physical health services as well as sexual and reproductive health offerings for Gen Z women.
- May 2023: DHI Insights, a digital healthcare company, launched BMOXI, a mental health app for teen girls. This app helps teen girls who are facing a mental health crisis.
Gen Z Mental Health Industry Segmentation
As per the scope of the report, generation Z is defined as individuals born between 1997 and 2012. The Gen Z mental health market is segmented by age, gender, disease, and geography. By age, the market is segmented into 12-16 years, 17-21 years, and 22-27 years. By gender, the market is segmented into male and female. By disease, the market is segmented into anxiety, depression, substance use disorders, eating disorders, and other disorders (attention deficit hyperactivity disorder, post-traumatic stress disorder, etc.). By geography, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. The market report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers market sizes and forecasts in value (USD) for the above segments.
| By Age | 12-16 Years | ||
| 17-21 Years | |||
| 22-27 Years | |||
| By Gender | Male | ||
| Female | |||
| By Disease | Anxiety | ||
| Depression | |||
| Substance Use Disorders | |||
| Eating Disorders | |||
| Other Diseases (Attention Deficit Hyperactivity Disorder, Post-traumatic Stress Disorder, etc.) | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| South Korea | |||
| Rest of Asia-Pacific | |||
| Middle East and Africa | GCC | ||
| South Africa | |||
| Rest of Middle East and Africa | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| 12-16 Years |
| 17-21 Years |
| 22-27 Years |
| Male |
| Female |
| Anxiety |
| Depression |
| Substance Use Disorders |
| Eating Disorders |
| Other Diseases (Attention Deficit Hyperactivity Disorder, Post-traumatic Stress Disorder, etc.) |
| North America | United States |
| Canada | |
| Mexico | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Rest of Europe | |
| Asia-Pacific | China |
| Japan | |
| India | |
| Australia | |
| South Korea | |
| Rest of Asia-Pacific | |
| Middle East and Africa | GCC |
| South Africa | |
| Rest of Middle East and Africa | |
| South America | Brazil |
| Argentina | |
| Rest of South America |
Gen Z Mental Health Market Research FAQs
How big is the Gen Z Mental Health Market?
The Gen Z Mental Health Market size is expected to reach USD 33.44 billion in 2025 and grow at a CAGR of 8.25% to reach USD 49.70 billion by 2030.
What is the current Gen Z Mental Health Market size?
In 2025, the Gen Z Mental Health Market size is expected to reach USD 33.44 billion.
Who are the key players in Gen Z Mental Health Market?
BetterHelp, Headspace Inc., Brightside Health Inc., Talkspace Inc. and Mindstrong Health are the major companies operating in the Gen Z Mental Health Market.
Which is the fastest growing region in Gen Z Mental Health Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Gen Z Mental Health Market?
In 2025, the North America accounts for the largest market share in Gen Z Mental Health Market.
What years does this Gen Z Mental Health Market cover, and what was the market size in 2024?
In 2024, the Gen Z Mental Health Market size was estimated at USD 30.68 billion. The report covers the Gen Z Mental Health Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Gen Z Mental Health Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Gen Z Mental Health Industry Report
Statistics for the 2025 Gen Z Mental Health market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Gen Z Mental Health analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
