GCC Frozen Bakery Products Market Growth, Trends and Forecasts (2019 - 2024)

GCC frozen bakery product market is segmented by frozen bread, frozen pizza crust, frozen cakes & pastries, other frozen bakeries products: by Distribution channels, Supermarkets & Hypermarkets, Convenience Stores, Specialist Retailers, Other and by Geography

Market Snapshot

Study Period:


Base Year:


Key Players:

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Market Overview

The GCC frozen bakery product market was valued at USD 164 million in 2018 and is expected to reach USD 246 million by 2024, registering a CAGR of 7.0% during the forecast period (2019-2024). Convenience is the leading driver for the market, due to the growing busy lifestyle in the region. Expanding retail market is giving a good opportunity to the international and domestic players in the market.

Scope of the Report

GCC Frozen Bakery Products Market is segmented by Frozen Bread, Frozen Cakes & Pastries, Frozen Morning Goods and other Frozen Bakery goods.

Frozen Bakery Products
Frozen Bread
Frozen Pizza Crust
Frozen Cakes & Pastries
Other Frozen Bakery Products
By Distribution
Supermarkets and Hypermarkets
Convenience Stores
Specalist Retailers
Online Retail
United Arab Emirates
Saudi Arabia

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Key Market Trends

Frozen Bread Dominates the Market

Frozen bread occupies a major share of 39.14% in the GCC frozen bakery market, followed by frozen pizza crusts. Expanding foodservice restaurants, especially fast food industry and cafes in GCC, offers a wonderful opportunity for frozen bakery product companies, as it saves time and requires a less skilled workforce. Growing E-commerce is another driving platform for the frozen bakery product market, thus providing valuable opportunities to foreign players. Key reasons for the increasing demand for frozen Bread products are rising preference toward convenient food and the popularity of speciality frozen Bread products. The intra-industry competitiveness is high and affects the market. However, consumer demand is affected by the quality and health concerns. In trend with the rising consciousness among people regarding health, availability of value-added products in the market is likely to garner the market growth.


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Increasing Penetration of Distribution Channels

Countries, such as Kuwait, UAE, and Qatar represent the wealthiest and busiest nations of the world. Therefore, consumers prefer to consume ready-to-eat products. The domestic market for frozen bakery goods in GCC is not well established, and the region is currently importing the goods. Thus, the domestic market is unexplored and presents an opportunity for multinational companies to enter the domestic market, with the concept of private labels, to exploit the market. Modern retail formats of hypermarkets and supermarkets are gaining popularity among busy consumers in the GCC, thus providing a platform for multinational brands to market their frozen bakery products.


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Competitive Landscape

Over 75% of the food products originate from import in GCC, mainly from the United States and Europe. Many leading European frozen bakery companies, such as Switz Group, are capturing the market share in the region. GCC consumers have an increasing preference for international frozen bakery products. The frozen bakery sector comprises of a wide range of products and diversified companies, operating and competing at both regional and global levels. The companies are diversifying their product portfolios, in an effort to cater to the evolving tastes and preferences, as well as to gain competitive advantage. Most companies are making significant investments in R&D, in order to provide consumers with innovative and healthy products. The market is still immature and there is much room for new entrants in the market.

Major Players

  1. Dawn Foods
  2. Sunbulah Group
  3. Aryzta
  4. ABC Baking
  5. Switz Group

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Degree of Competition


    1. 5.1 Frozen Bakery Products

      1. 5.1.1 Frozen Bread

      2. 5.1.2 Frozen Pizza Crust

      3. 5.1.3 Frozen Cakes & Pastries

      4. 5.1.4 Other Frozen Bakery Products

    2. 5.2 By Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 United Arab Emirates

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 Kuwait

      4. 5.3.4 Qatar

      5. 5.3.5 Oman

      6. 5.3.6 Bahrain


    1. 6.1 Most Active Companies

    2. 6.2 Market share analysis

    3. 6.3 Key strategies adapted

    4. 6.4 Company Profiles

      1. 6.4.1 Dawn Foods

      2. 6.4.2 Sunbulah Group

      3. 6.4.3 Aryzta

      4. 6.4.4 ABC Bkaing

      5. 6.4.5 Switz Group

      6. 6.4.6 General Mills Inc

      7. 6.4.7 Grupo Bimbo

      8. 6.4.8 Monte Pizza Crust

      9. 6.4.9 Atyab Bakery

    5. *List Not Exhaustive

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