Gulf Cooperation Council Frozen Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Gulf Cooperation Council Frozen Bakery Products Market is Segmented by Product Type (Frozen Bread, Frozen Cakes & Pastries, Frozen Morning Goods, and Other Frozen Baked Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.15 %

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Market Overview

The GCC frozen bakery products market is projected to record a CAGR of 5.15% during the forecast period 2022-2027.

The COVID-19 pandemic negatively impacted the frozen bakery market in the GCC countries as they rely heavily on imports to meet the domestic consumption of bakery products. The COVID-19 pandemic rapidly accelerated the transition to digital commerce. As consumers were asked to practice social distancing, e-commerce orders for bakery products became an important tool. Thus, an increasing number of retailers began expanding their footprints in online deliveries to help consumers order their daily essentials and indulge in food and beverages, such as frozen bakery products. The COVID-19 pandemic also resulted in an inflated demand for frozen bakery products, which created new opportunities for private players to enter these markets.

Key reasons for the growing demand for frozen bakery products in the GCC market include a growing preference for convenience foods and the popularity of specialty frozen bakery products. The increased ex-pat population in the region, followed by the increasing number of women getting employed, are major reasons for the surging demand.

The increasingly busy lifestyles of consumers in the region have also contributed to the expanding retail sector, primarily e-commerce. Additionally, the expansion of all retail sectors, including supermarkets, hypermarkets, and specialty stores, offers an excellent opportunity for international and domestic players to extend their business in the GCC region.

Scope of the Report

Frozen bakery products are long-lasting food products with a frozen shelf life ranging from 6 to 18 months. The GCC frozen bakery products market is segmented by product type, distribution channel, and country. Based on product type, the market has been segmented into frozen bread, frozen cakes and pastries, frozen morning goods, and other frozen bakery product types. Based on distribution channels, the market has been segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, online retail stores, and other distribution channels. Based on geography, the market has been segmented into the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Frozen Bread
Frozen Cakes & Pastries
Frozen Morning Goods
Other Frozen Bakery Product Types
By Distribution Channel
Specialist Retailers
Convenience Stores
Online Retail Stores
Other Distribution Channels
United Arab Emirates
Saudi Arabia

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Key Market Trends

Rise in Demand for In-store Bakery Experience

The evolution of in-store bakeries, primarily due to the increasing number of supermarkets/hypermarkets, malls, clubs, and cafeterias, is a major factor capturing the interest of visitors and shoppers. An in-store bakery offers ease and convenience for shoppers and serves products that come under freshly baked and frozen food categories. The adoption of frozen bakeries at in-store bakeries, wherein traditional bakery machinery cannot be operated, owing to various factors, such as high operational cost and space limitation, is boosting the demand for frozen bakery products, primarily frozen dough and bread. Also, the wide availability of frozen bakery products across retail outlets, followed by the influence of Westernization, owing to the ex-pat population in the region increasing every year, is resulting in higher demand for frozen bakery products from different demographics.

gcc frozen bakert market 1

Frozen Cakes and Pastries Segment Holds the Largest Market Share

Frozen cakes and pastries account for the largest share of the market. The smaller size of cakes and pastries has enabled manufacturers to entice consumers with everyday indulgences supplemented by on-the-go packaging and ready-to-eat concepts, making these products more popular. These are also consumed on special occasions, like during Ramadan. The new-age consumer preferences are driving the frozen cake and pastry markets in GCC countries.​ The increased demand for exotic flavors in cakes and pastries also propelled the market growth during the study period. The bakery industry, including pastries, is undergoing “healthy innovation.” Health and wellness concerns among consumers emphasize the importance of innovative products that are both healthy and indulgent. Thus, the launch of frozen cakes and pastries at competitive prices, with clean-label or free-from claims through robust distribution channels, is expected to gain the attention of health-conscious consumers in the region.

gcc frozen bakert market 1

Competitive Landscape

The GCC frozen bakery products market is highly competitive, with the presence of both international as well as regional players. Some prominent players in the country include Atyab Food Industries, Dofreeze LLC, Switz Group, Sunbulah Group, and Agthia Group. International players like Kellogg’s, General Mills, and B&G Foods have been continuously working on expanding their geographical reach and creating brand awareness, which in turn, gives them a competitive advantage. Also, companies are efficiently increasing their production platform and extensive distribution network support for profitable growth and increased market penetration.

Recent Developments

· In March 2021, Almarai agreed to buy frozen bakery item manufacturer and producer Bakemart, which has operations in the United Arab Emirates and Bahrain.

· In September 2020, Eurocake, the baked snack division of Dofreeze LLC, relaunched its Twin Cakes products with new packaging. The twin cakes are available in banana, vanilla, and chocolate flavors and are packed in 12-box and 48-piece arrangement packaging.

· In June 2020, Bake Naturly launched new muffins in two flavors that include Banana with Oats and Chocolate with Oats and White Choco Chips. The muffin is individually wrapped in four muffin packs.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Frozen Bread

      2. 5.1.2 Frozen Cakes & Pastries

      3. 5.1.3 Frozen Morning Goods

      4. 5.1.4 Other Frozen Bakery Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Arab Emirates

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 Kuwait

      4. 5.3.4 Qatar

      5. 5.3.5 Oman

      6. 5.3.6 Bahrain


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Americana Group Inc.

      2. 6.4.2 Sunbulah Group

      3. 6.4.3 Kellogg Company

      4. 6.4.4 Agthia Group

      5. 6.4.5 General Mills Inc.

      6. 6.4.6 B&G Foods Inc.

      7. 6.4.7 Al Karamah Dough Production Ltd

      8. 6.4.8 Almarai Company

      9. 6.4.9 Oman Flour Mills

      10. 6.4.10 Switz Group

      11. 6.4.11 Dofreeze LLC

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Gulf Cooperation Council Frozen Bakery Products Market market is studied from 2016 - 2027.

The Gulf Cooperation Council Frozen Bakery Products Market is growing at a CAGR of 5.15% over the next 5 years.

Sunbulah Group , Dofreeze LLC, Switz Group, Agthia Group , Oman Flour Mills Company are the major companies operating in Gulf Cooperation Council Frozen Bakery Products Market.

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