G-Protein Coupled Receptors Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The G-Protein Coupled Receptors Market Report is Segmented by Component(Reagents & Kits and More), Assay Type (Calcium Level Detection Assays and More), Therapeutic Area (Cardiovascular System and More), End-User (Pharmaceutical & Biotech Companies and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global G-Protein Coupled Receptors (GPCR) Market Size and Share

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Global G-Protein Coupled Receptors (GPCR) Market Analysis by Mordor Intelligence

The G-protein coupled receptors market size stands at USD 4.52 billion in 2025 and is forecast to reach USD 6.41 billion by 2030, expanding at a 7.24% CAGR as artificial-intelligence tools replace legacy radioligand screens in early discovery workflows. Increasing adoption of structure-guided design based on AlphaFold2 models is broadening the addressable receptor universe, while oral small-molecule GLP-1 programs sustain venture funding momentum and catalyze new partnership structures. North American sponsors continue to dominate filings, yet Asia Pacific laboratories are scaling fastest as governments align review standards and subsidize translational infrastructure. Oncology keeps the largest therapeutic footprint, but cardiovascular projects post the sharpest acceleration on the back of allosteric discovery breakthroughs. Overall, the G-protein coupled receptors market is benefiting from modular platform innovation, moderated competitive intensity and a widening pool of first-in-class targets.

Key Report Takeaways

  • By component, reagents and kits led with 36.44% of G-protein coupled receptors market share in 2024, while assay platforms are tracking an 8.92% CAGR to 2030. 
  • By assay type, calcium detection held 28.71% revenue in 2024 and cAMP assays are projected to advance at 9.01% CAGR through 2030. 
  • By therapeutic area, oncology accounted for 32.36% of the G-protein coupled receptors market size in 2024; cardiovascular drugs are poised to rise at an 8.34% CAGR to 2030. 
  • By end-user, pharmaceutical and biotech companies captured 45.82% share in 2024; academic and research institutes record the quickest momentum at 8.67% CAGR. 
  • By geography, North America maintained 37.43% share during 2024, whereas Asia Pacific is expanding at an 8.85% CAGR through 2030.

Segment Analysis

By Component: Platforms Drive Innovation Despite Reagent Dominance

Reagents and kits provided the backbone of GPCR discovery workflows and represented 36.44% of G-protein coupled receptors market share in 2024, reflecting universal demand for buffers, ligands and detection chemistries. Automated liquid handlers, photonic readers and impedance modules constitute the platform category, which is climbing at an 8.92% CAGR thanks to miniaturization and cloud-linked analytics. The convergence of AI algorithms with optical sensors now supports end-to-end hit triaging inside a single workstation, accelerating time-to-lead and widening access for mid-tier firms. 

Service contracts are expanding as drug sponsors outsource high-content screens to CROs that maintain proprietary cell banks and assay libraries. Eurofins CEREP, for example, couples 20 years of receptor pharmacology know-how with high-density screening lines to shorten client program timelines. Hybrid offerings bundle reagents, plates and analytics licences under subscription models, allowing labs to align capital outlay with project milestones. Consequently, platforms and service ecosystems anchor the value shift within the G-protein coupled receptors market.

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Note: Segment shares of all individual segments available upon report purchase

By Assay Type: cAMP Assays Lead Growth Through Enhanced Sensitivity

Intracellular calcium mobilization kits led revenues at 28.71% in 2024, mirroring their historic role in class-A receptor programs. Yet cAMP detection formats are projected to register a 9.01% CAGR, underpinned by NanoLuc binary technologies that quantify cyclic-AMP in live cells with sub-nanomolar sensitivity. Radioligand and GTPγS methods endure for orthogonal confirmation, although regulatory pressure on radioisotope waste curbs broader uptake. 

β-arrestin biosensors continue to gain currency for pathways implicated in cardiometabolic safety profiling, and label-free impedance plates now record morphological changes without fluorescent tags. ThermoBRET protocols further streamline thermostability assessments by eliminating labelled ligands, trimming consumable costs during lead optimization. Collectively, these technologies extend the functional repertoire available to the G-protein coupled receptors market.

By Therapeutic Area: Cardiovascular Applications Accelerate Growth

Oncology retained the largest slice of the G-protein coupled receptors market size at 32.36% in 2024 as immune-targeted innovations such as GPRC5D bispecific antibodies advanced into pivotal trials. Cardiovascular projects, however, are slated for the quickest climb at an 8.34% CAGR, propelled by allosteric modulators that fine-tune β-adrenergic and angiotensin receptor responses while reducing tachyphylaxis risks. 

Central nervous system research benefits from first-in-class GPR52 agonists aimed at schizophrenia’s negative and cognitive symptoms, reflecting a shift toward poly-symptomatic control. Metabolic disease programs retain commercial heft due to GLP-1 and amylin franchise expansions, while respiratory and renal indications explore orphan GPCRs as fresh intervention points. These developments diversify revenue anchors and amplify therapeutic optionality across the G-protein coupled receptors market.

G-protein Coupled Receptors Market: Market Share by Therapeutic Area
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Note: Segment shares of all individual segments available upon report purchase

By End-User: Academic Sector Drives Innovation Growth

Pharmaceutical and biotech firms occupied 45.82% of 2024 revenues, reflecting sustained pipeline ownership across discovery and pre-clinical phases. Yet academic and research institutes are projected to expand at an 8.67% CAGR as governments channel grants into deorphanization consortia that map ligand-receptor pairs. Public-private hubs equip universities with cryo-EM suites and long-read sequencing cores, enabling foundational discoveries that feed directly into out-licensing streams. 

Contract research organizations have scaled specialist GPCR units, allowing sponsors to book turnkey panels covering 400+ receptors at fixed fees. Diagnostic laboratories, though nascent, are validating GPCR-derived biomarkers for disease monitoring and therapeutic response, an avenue expected to unlock ancillary revenues. Overall, multidisciplinary collaboration is deepening the innovation wellspring sustaining the G-protein coupled receptors market.

Geography Analysis

North America commanded 37.43% of 2024 sales as Boston, San Francisco and San Diego clusters combined venture capital, AI talent and FDA guidance that clarifies machine-learning evidence packages. Domestic incumbents release iterative instrumentation upgrades annually, enabling users to retrofit established laboratories without disruptive capital cycles. Long-standing NIH funding streams for structural biology further solidify the region’s dominance within the G-protein coupled receptors market.

Europe contributes a balanced mix of academic excellence and regulatory pragmatism. EMA endorsements of Winrevair for pulmonary arterial hypertension and Obgemsa for overactive bladder verified the approval pathway for novel GPCR therapies in 2024. Continental institutes such as the University of Basel are pushing envelope techniques like GPS-NMR to trace receptor motions at atomic resolution, insights that feed directly into ligand engineering cycles. Combined, these factors nurture a robust albeit steady growth profile across the European slice of the G-protein coupled receptors market.

Asia-Pacific, projected at an 8.85% CAGR through 2030, benefits from concerted governmental drives to bolster biotech self-reliance and harmonize approval timelines. Japan’s discovery of intracellular-side activators such as PCO371 exemplifies the region’s ingenuity, promising orally available agents with reduced systemic side-effects. China and South Korea are expanding manufacturing capacity for peptide therapeutics, while venture funds co-invest with multinationals to accelerate regional trial sites. Emerging economies in Latin America, the Middle East and Africa remain smaller but are ramping clinical infrastructure via technology-transfer agreements, positioning themselves as future contributors to the G-protein coupled receptors market.

Market Analysis of Global G-Protein Coupled Receptors (GPCR) Market: Forecasted Growth Rate by Region
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Competitive Landscape

The G-protein coupled receptors market is moderately consolidated, with Thermo Fisher Scientific, Danaher (Molecular Devices) and Promega integrating reagents, detection modules and analytics into cohesive portfolios. Waters Corporation reports that 80% of 2025 novel-drug filings used its Empower software, illustrating how informatics integration cements switching costs. These incumbents supplement organic pipelines with bolt-on buys that add niche biosensor or microfluidic assets.

Specialist biotech entrants such as Structure Therapeutics wield focused GPCR platforms and substantial war-chests, pressuring traditional suppliers to accelerate innovation cycles. AI-native start-ups deploy proprietary ligand-prediction engines, carving out high-margin service layers that sit upstream of wet-lab assays. Patent clustering around algorithmic design continues apace, although USPTO guidelines mandating meaningful human input mitigate blanket claim risks. Consequently, collaboration models—exemplified by Novo Nordisk’s USD 2.2 billion alliance with Septerna—have emerged as favoured vehicles for de-risking early concepts while retaining commercial upside.

White-space opportunity persists in orphan receptor mapping, accounting for roughly 75% of unexploited GPCRs. Companies able to marry cryo-EM, deep learning and high-content pharmacology stand to capture outsized royalties as first-in-class therapeutics surface. In parallel, reagent vendors are experimenting with subscription pricing and cloud-hosted analytics to broaden access among mid-sized academic teams, further democratizing the G-protein coupled receptors market.

Global G-Protein Coupled Receptors (GPCR) Industry Leaders

  1. Abcam plc.

  2. Danaher Corporation

  3. Promega Corporation

  4. Revvity Inc

  5. Thermo Fisher Scientific Inc.

  6. *Disclaimer: Major Players sorted in no particular order
G-protein Coupled Receptors
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Recent Industry Developments

  • May 2025: Novo Nordisk partnered with Septerna in a transaction potentially worth USD 2.2 billion to develop oral GPCR-targeted obesity drugs.
  • February 2025: Structure Therapeutics finished enrolling ACCESS trials for aleniglipron, backed by USD 883.5 million cash reserves.
  • November 2024: Nxera Pharma and Antiverse initiated an antibody design alliance targeting difficult GPCR epitopes.
  • June 2024: FDA authorized dual PPAR agonist Elafibranor (Iqirvo) for primary biliary cholangitis.

Table of Contents for Global G-Protein Coupled Receptors (GPCR) Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surging adoption of HTS platforms for GPCR assays
    • 4.2.2 Growing drug-discovery spend targeting GPCRs
    • 4.2.3 Rising burden of chronic & metabolic diseases
    • 4.2.4 Expansion of biologics & allosteric modulators
    • 4.2.5 AI-enabled structure-guided GPCR modeling
    • 4.2.6 VC boom in oral small-molecule GLP-1 agonists
  • 4.3 Market Restraints
    • 4.3.1 Purification & stability challenges of GPCRs
    • 4.3.2 Signal-bias complexity hampers assay design
    • 4.3.3 High cost of advanced assay platforms
    • 4.3.4 IP clustering limits freedom-to-operate
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Rivalry

5. Market Size & Growth Forecasts (Value)

  • 5.1 By Component
    • 5.1.1 Reagents & Kits
    • 5.1.2 Cell Lines
    • 5.1.3 Assay Platforms
    • 5.1.4 Detection Instruments
    • 5.1.5 Services
  • 5.2 By Assay Type
    • 5.2.1 Calcium Level Detection Assays
    • 5.2.2 Radioligand Binding & GTP?S Assays
    • 5.2.3 cAMP & cGMP Assays
    • 5.2.4 β-Arrestin Functional Assays
    • 5.2.5 Reporter Gene Assays
    • 5.2.6 Label-free Impedance Assays
    • 5.2.7 Other Assay Types
  • 5.3 By Therapeutic Area
    • 5.3.1 Cardiovascular System
    • 5.3.2 Central Nervous System
    • 5.3.3 Oncology
    • 5.3.4 Metabolic Disorders
    • 5.3.5 Respiratory Diseases
    • 5.3.6 Other Therapeutic Areas
  • 5.4 By End-User
    • 5.4.1 Pharmaceutical & Biotech Companies
    • 5.4.2 Contract Research Organizations (CROs)
    • 5.4.3 Academic & Research Institutes
    • 5.4.4 Diagnostic Laboratories
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 Middle East and Africa
    • 5.5.4.1 GCC
    • 5.5.4.2 South Africa
    • 5.5.4.3 Rest of Middle East and Africa
    • 5.5.5 South America
    • 5.5.5.1 Brazil
    • 5.5.5.2 Argentina
    • 5.5.5.3 Rest of South America

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Competitive Benchmarking
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Abcam plc
    • 6.4.2 Addex Therapeutics Ltd.
    • 6.4.3 Becton, Dickinson and Company
    • 6.4.4 BioInvenu Inc.
    • 6.4.5 Bio-Rad Laboratories Inc.
    • 6.4.6 BMG Labtech GmbH
    • 6.4.7 Charles River Laboratories
    • 6.4.8 Cisbio
    • 6.4.9 Corning Incorporated
    • 6.4.10 Danaher Corporation
    • 6.4.11 Enzo Biochem Inc.
    • 6.4.12 Eurofins Scientific SE (DiscoverX)
    • 6.4.13 Evotec SE
    • 6.4.14 HD Biosciences Co., Ltd.
    • 6.4.15 ION Biosciences
    • 6.4.16 Luminex Corporation
    • 6.4.17 Merck KGaA
    • 6.4.18 Promega Corporation
    • 6.4.19 Reaction Biology Corp.
    • 6.4.20 Revvity Inc
    • 6.4.21 Structure Therapeutics Inc.
    • 6.4.22 Thermo Fisher Scientific Inc.

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-need Assessment
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Global G-Protein Coupled Receptors (GPCR) Market Report Scope

As per the scope of the report, G-protein coupled receptor (GPCR) is a protein located in the cell membrane that binds extracellular substances and transmits signals from these substances to an intracellular molecule called a G protein (guanine nucleotide-binding protein). GPCRs are found in the cell membranes of a wide range of organisms, including mammals, plants, microorganisms, and invertebrates.

The g-protein coupled receptors (GPCR) market is segmented by assay type (calcium level detection assays, radioligand binding and GTPγS functional assays, cAMP assays and cGMP assays, β-arrestin functional assays, reporter gene assays, and other assay types), application (cardiovascular system, central nervous system (CNS), oncology and others), and geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report also covers the estimated market sizes and trends for 17 countries across major regions globally.

The report offers the value (in USD million) for the above segments.

By Component Reagents & Kits
Cell Lines
Assay Platforms
Detection Instruments
Services
By Assay Type Calcium Level Detection Assays
Radioligand Binding & GTP?S Assays
cAMP & cGMP Assays
β-Arrestin Functional Assays
Reporter Gene Assays
Label-free Impedance Assays
Other Assay Types
By Therapeutic Area Cardiovascular System
Central Nervous System
Oncology
Metabolic Disorders
Respiratory Diseases
Other Therapeutic Areas
By End-User Pharmaceutical & Biotech Companies
Contract Research Organizations (CROs)
Academic & Research Institutes
Diagnostic Laboratories
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
By Component
Reagents & Kits
Cell Lines
Assay Platforms
Detection Instruments
Services
By Assay Type
Calcium Level Detection Assays
Radioligand Binding & GTP?S Assays
cAMP & cGMP Assays
β-Arrestin Functional Assays
Reporter Gene Assays
Label-free Impedance Assays
Other Assay Types
By Therapeutic Area
Cardiovascular System
Central Nervous System
Oncology
Metabolic Disorders
Respiratory Diseases
Other Therapeutic Areas
By End-User
Pharmaceutical & Biotech Companies
Contract Research Organizations (CROs)
Academic & Research Institutes
Diagnostic Laboratories
By Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Key Questions Answered in the Report

What key technology is reshaping early-stage GPCR drug discovery?

Structure-guided design powered by AlphaFold2 models is replacing radioligand screens by enabling rapid in-silico docking across hundreds of receptor templates.

Which product category is expanding fastest within GPCR research labs?

Automated assay platforms are outpacing traditional reagents because integrated optics and cloud analytics reduce hands-on time and boost hit validation speed.

Why are cardiovascular indications attracting new GPCR investment?

Discoveries in allosteric modulation of β-adrenergic and angiotensin pathways promise better safety profiles than earlier small-molecule antagonists.

How are academic institutions influencing the competitive landscape?

University-industry consortia are deorphanizing receptors through shared cryo-EM suites, creating licensing opportunities that challenge incumbent suppliers.

What intellectual-property trend could slow smaller GPCR start-ups?

Clustering of broad patents around AI-enabled screening workflows raises freedom-to-operate barriers for companies without deep legal resources.

Which assay innovation is gaining traction for label-free GPCR measurement?

Electrical impedance tomography coupled with extracellular voltage activation provides non-invasive readouts that correlate strongly with patch-clamp data.

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