Morocco Fruits and Vegetables Market Size

Moroccan Fruits and Vegetables Market Analysis

The Morocco Fruits and Vegetables Market size is estimated at USD 4.37 billion in 2024, and is expected to reach USD 5.37 billion by 2029, growing at a CAGR of 4.21% during the forecast period (2024-2029).

• The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness of healthier alternatives, a growing economy, rising organic produce in the country, increased focus on fresh produce exports, and increasing fresh produce production from modern agriculture practices, including greenhouses and vertical farming, are some of the factors expected to drive the market growth over the forecast period.
• In Morocco, the consumption of healthier food is on the rise. More people in the country are shifting toward micronutrient-rich foods over animal-based diets. This change in dietary habits is attributed to the increasing health awareness in the country. Further, the rising incomes and growing economy are expected to significantly boost the demand for fresh fruits and vegetables in the near future. However, some factors, such as unfavorable and unpredictable weather conditions in the country and crop losses due to pests and diseases, are likely to restrain the market growth during the forecast period.
• Furthermore, Morocco's fruits and vegetable market is driven by government initiatives in the agri-food sector. Over the years, the food sector in Morocco has been experiencing steady growth. This can be attributed to the various initiatives undertaken by the government to promote the growth of the agri-food sector.
• For instance, in 2021, the government in the country planned to promote investment climate reforms in Morocco's agri-food sector. The initiative is focused on promoting sustainable investments in the agri-food sector. Many such initiatives are resulting in an increase in agricultural production in the country, which is driving the growth of the market.