Morocco Fruits And Vegetables Market Analysis by Mordor Intelligence
The Moroccan fruits and vegetables market size stood at USD 5.60 billion in 2026 and is projected to reach USD 7.80 billion by 2031, advancing at a 6.85% CAGR over the forecast period. This expansion reflects Morocco’s shift from bulk commodity shipments to specialty crops that obtain premiums in European retail channels. In 2025, vegetables represented the majority of the national output. Meanwhile, fruit acreage is anticipated to expand more rapidly as growers prioritize planting blueberries, avocados, and seedless citrus, which are popular among European consumers. Export flows constitute the majority of vegetable shipments. Additionally, new contract farming models are being applied to berries, enabling processors to secure supply and mitigate pricing risks. Parallel investments in desalination, cold storage, and drip systems are reducing production costs, minimizing post-harvest waste, and maintaining a competitive advantage despite water scarcity. Competitive intensity remains moderate because the top five suppliers hold a significant share of revenue, leaving room for mid-tier firms to scale through vertical integration and certification upgrades.
Key Report Takeaways
- By type, vegetables held 57.4% of the Morocco fruits and vegetables market share in 2025, while fruits are on track to advance at a 7.8% CAGR through 2031.
Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.
Morocco Fruits And Vegetables Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising exports of high-value crops | +1.8% | Nationwide, strongest in Souss-Massa and Gharb | Medium term (2-4 years) |
| Growth in agri-logistics infrastructure | +1.4% | Agadir, Casablanca, and Tangier corridors | Medium term (2-4 years) |
| Expansion of drip-irrigation acreage | +1.2% | Souss-Massa, Gharb, Haouz, and Tadla | Long term (≥ 4 years) |
| European Union–Morocco duty-free quota renewals | +1.0% | Tomato and citrus export zones | Short term (≤ 2 years) |
| Climate-smart certification demand | +0.8% | Nationwide, premium uptake in Souss-Massa and Gharb | Medium term (2-4 years) |
| Surge in contract farming by processors | +0.7% | Souss-Massa, Gharb, and Doukkala | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Rising Exports of High-Value Crops
Morocco shipped 83,000 metric tons of blueberries in 2024, 43% higher on average each year since 2009, pushing the country from seventh to fourth among global suppliers and giving it 8% of world trade[1]Source: International Trade Centre, “Trade Map – Morocco Fruit and Vegetable Exports,” trademap.org. Blueberry cultivars timed for early spring fill a European supply gap, while proximity to European Union markets enables 48-hour air freight. Avocado exports rose to 90,000 metric tons in 2024/25, up from 60,000 metric tons the prior season, with farm-gate prices stable at MAD 19–20/kg (USD 1.90–2.00/kg) in January 2025, according to the President of the Moroccan Avocado Association. Tangerine and clementine shipments hit 500,000 metric tons in 2024/25, a 27% jump driven by new northern plantings that meet Russian and Middle Eastern demand for seedless fruit[2]Source: European Commission, “EU Agricultural Trade with Morocco,” EUROSTAT, ec.europa.eu. Because these crops return three to five times the revenue per hectare of cereals, land reallocation and foreign investment from Chile and the Netherlands continue to accelerate. Contract farming arrangements guarantee offtake, further de-risking orchard expansion for growers.
Growth in Agri-Logistics Infrastructure
The EUR 425 million (USD 450 million) Chtouka desalination plant began service in 2024 and now sells irrigation water at MAD 5.40/m³ (USD 0.54/m³), roughly half the pre-project cost and thus protects margins amid energy inflation. Agadir cold storage capacity expanded 12% in 2025 after 18,000 pallet positions came online, pushing berry and stone-fruit losses below 10%. Agadir port handled 1.2 million metric tons of fresh produce in 2024, 9% more than in 2023, while Tangier Med’s new refrigerated terminal trimmed transit to Rotterdam and Marseille by 18 hours. National desalination projects scheduled through 2030 will deliver 1.7 billion m³ each year, unlocking 200,000 hectares for irrigation, mainly along the coast. These upgrades reduce spoilage, alleviate water stress, and anchor investor confidence in the Morocco fruits and vegetables market.
Expansion of Drip-Irrigation Acreage
Drip-irrigated land climbed to 700,000 hectares in 2024 from 585,000 hectares in 2020, driven by subsidies covering 80% of installation outlays. Tomato yields inside drip-equipped greenhouses averaged 450 metric tons/ha in 2025 versus 180 metric tons/ha in open fields, justifying the MAD 80,000/ha (USD 8,000/ha) capital cost. Souss-Massa targets 1 million hectares of drip by 2030 to counter its 100 million m³ annual aquifer overdraft. Avocado orchards in Gharb using subsurface drip lines cut fertilizer by 30% and secured uniform fruit size that commands a 15% premium at EU retail. However, smallholder adoption lags because bank credit is scarce, widening the productivity gap with corporate farms.
European Union–Morocco Duty-Free Quota Renewals
The European Union-Morocco Association Agreement keeps 285,000 metric tons of tomatoes duty-free each year, provided shipment prices exceed European Union reference levels. Morocco supplied 573,730 metric tons of tomatoes in 2024/25, paying standard tariffs on the over-quota balance yet still earning EUR 1.05 billion (USD 1.12 billion). Duty-free citrus quotas of 380,000 metric tons for oranges and 60,000 metric tons for clementines hold through 2028, giving investors multi-year certainty. The entry-price safeguard, however, rewards exporters who deliver during European off-season months, so firms with controlled-environment greenhouses reap the largest gains. Ongoing renewal talks focus on carbon labeling and social compliance, signaling a move toward broader sustainability metrics.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Declining arable land per capita | -0.9% | Casablanca–Rabat corridor and coastal zones | Long term (≥ 4 years) |
| Water-table depletion in Souss-Massa | -1.2% | Chtouka and Massa basins | Short term (≤ 2 years) |
| High post-harvest loss in cold chain | -0.8% | Rural areas distant from Agadir and Casablanca | Medium term (2-4 years) |
| Volatile farm-gate pricing cycles | -0.6% | Nationwide, acute in tomato and potato crops | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Declining Arable Land per Capita
Urban sprawl removed 12,000 hectares of farmland in the Casablanca–Rabat corridor from 2020 to 2024, converting orchards into housing and industrial estates. Per-capita arable area slipped to 0.18 hectares in 2024, down 14% from 2015, as population growth outpaced land access. Soil degradation affects 30% of cropland, shaving yields 10–15% and pushing fertilizer use higher. Average farm size fell to 5.1 hectares in 2024, limiting mechanization and forcing fragmented producers to compete against vertically integrated exporters whose unit costs are 20–25% lower. Without land consolidation and soil restoration, production gains will be harder to achieve and could drag on the Morocco fruits and vegetables market.
Water-Table Depletion in Souss-Massa
Groundwater extraction exceeded recharge by 67% in 2024, leaving a 58–60 million m³ annual deficit[3]Source: World Bank, “Morocco Water Resources and Agricultural Development,” worldbank.org. Wells in Chtouka dropped 2 to 3 meters each year, lifting pumping costs from MAD 0.80/m³ (USD 0.08/m³) in 2020 to MAD 1.50/m³ (USD 0.15/m³) in 2024. Salinity intrusion rendered 4,000 hectares unproductive for citrus, triggering a pivot to almonds and olives by 2024. Desalinated water at MAD 5.40/m³ (USD 0.54/m³) still exceeds historical groundwater costs, squeezing margins for tomato growers whose net returns average 12%. Emergency rationing in 2024 cut allocations by 30%, leading to temporary output dips and amplifying supply volatility in Europe markets.
Segment Analysis
By Product Type: Fruits Extend the Growth Curve
Vegetables delivered 57.4% of the market share in 2025, but fruits segment is expanding at a 7.8% CAGR as growers prioritize blueberries, avocados, and seedless citrus that satisfy European off-season demand. Blueberry acreage rose from 2,000 hectares in 2015 to 11,000 hectares in 2024, while avocado groves doubled to 10,000 hectares. In 2024/2025, citrus remains the largest fruit group at 2.06 million metric tons. Water scarcity flattened watermelon and melon production at 450,000 metric tons in 2024, and grape cultivation fell 8% as land shifted toward higher-margin stone fruit.
Export data reveal further divergence. In 2024/25, vegetables accounted for 573,730 metric tons of tomato exports to Europe, though subject to quota restrictions. In contrast, blueberry exports, totaling 83,000 metric tons, benefited from tariff-free access and generated USD 620 million in 2024. In 2024/2025, avocado exports of 90,000 metric tons target Russian and Middle Eastern buyers who pay premiums for winter supply. Citrus shipments grew, yet intensifying Spanish and Turkish competition pressures margins, compelling Moroccan exporters to rely on organic labels for differentiation. This mix shift underscores how specialty fruits are reinforcing premium positioning in the Morocco fruits and vegetables market.
Note: Segment shares of all individual segments available upon report purchase
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Geography Analysis
Souss-Massa generated a significant portion of national output in 2025, anchored by Chtouka greenhouses that exported 85% of their tomatoes and gained USD 1 billion in foreign currency. Desalinated water from the Chtouka plant now irrigates 15,000 hectares at MAD 5.40/m³ (USD 0.54/m³), buffering margins against aquifer depletion. In 2024, Citrus orchards produced 600,000 metric tons, but salinity forced 4,000 hectares out of production, prompting growers to adopt almonds and olives. In 2024, Blueberry acreage reached 6,500 hectares and supplied 48,000 metric tons that sold at USD 7.50/kg retail, validating the USD 35,000/ha establishment cost[5]Source: Food and Agriculture Organization, “FAOSTAT – Morocco Production Statistics,” fao.org.
Gharb is the fastest-growing through 2031. Avocado plantings rose to 7,000 hectares, delivering 60,000 metric tons in 2024/25, while abundant rainfall slices irrigation costs to USD 0.55/kg, well below Souss-Massa. Late-season Navel and Nadorcott citrus acreage expanded 12% in 2024, hitting European Union shelves when Spanish supply wanes. In 2024, Potato volumes totaled 450,000 metric tons but saw prices swing from MAD 2.00/kg (USD 0.20/kg) to MAD 0.90/kg (USD 0.09/kg) in three months due to oversupply[4]Source: Morocco Ministry of Agriculture, “Generation Green Plan,” agriculture.gov.ma. Foreign capital rose 22% in 2024 as Dutch and Chilean investors leased 3,200 hectares for berries and greenhouses.
Loukkos, Haouz, and Berkane add niche strengths. In 2024, Loukkos shipped 28,000 metric tons of strawberries across a November to May window that reduces disease pressure. Haouz produced 180,000 metric tons of watermelons but lost 15% of its irrigated land to drought in 2024. Berkane’s clementines reached 150,000 metric tons and targeted Russian buyers despite payment risk in 2024. Dakhla emerged as a frontier zone, planting 800 hectares of blueberries in 2024 that capitalize on desert microclimates and Atlantic fog, with trial exports commanding EUR 9/kg (USD 9.50/kg) retail premiums. These shifts show capital moving northward to water-abundant areas, spreading risk across the Morocco fruits and vegetables market.
Competitive Landscape
The Moroccan fruits and vegetables industry supports moderate consolidation, as the top five suppliers hold a significant share of the revenue, leaving headroom for mid-tier entrants. Azura Group holds a significant market share, utilizing semi-closed greenhouses designed to optimize environmental conditions, resulting in higher yields and improved crop quality. These greenhouses enable better control over temperature, humidity, and ventilation, contributing to enhanced productivity. The collaboration between the Delassus Group, the Food and Agriculture Organization (FAO), and the European Bank for Reconstruction and Development (EBRD) in 2025 is projected to strengthen Morocco's position in global produce markets, driven by its expansion into Asian destinations.
Growth strategies concentrate on three levers. First, geographic diversification away from drought-prone Souss-Massa reduces water risk and stabilizes yields. Second, certifications like GlobalG.A.P. and Linking Environment And Farming (LEAF) capture retail premiums of up to 18%. Third, downstream control of the cold chain trims waste and secures shelf presence. The Moroccan agricultural cooperative COPAG supports approximately 24,000 farmers and collaborates with Delight Co. to ensure a reliable supply, sustainable practices, and high-quality fruit that meets global citrus ingredient standards.
Opportunities exist in underdeveloped processed product lines, such as pre-packaged salads and cut fruit, which cater to the growing urban demand in the Morocco fruits and vegetables market. Secondary export destinations, including Russia and the Middle East, offer attractive premiums but require specialized trade-finance expertise, which remains limited among current market participants. Moroccan agtech startups are testing precision irrigation and drone scouting technologies that can reduce water and pesticide usage by up to 20%. However, the adoption of these innovations is hindered by fragmented landholdings. As competition intensifies in segments like berries, avocados, and organic citrus, success will depend increasingly on factors such as speed to market, sustainability practices, and proprietary genetics rather than solely on pricing strategies.
Recent Industry Developments
- September 2025: Amethis, through its pan-African fund, Amethis Fund III, has announced the acquisition of a minority stake in BH Holding, a prominent Moroccan company specializing in the packaging and export of high-value fruits. This investment is to support the growth and development of Morocco's fruits and vegetables sector by enhancing packaging capabilities and expanding export opportunities.
- September 2025: Morocco has allocated USD 100 million to modernize weekly rural markets. This program, developed in coordination with the Ministries of Agriculture and Industry and Trade, aims to enhance infrastructure, promote local products such as fruits, and support market development.
- September 2025: The Casablanca city council is to approve the acquisition of a 309-hectare plot for a project valued at 2 billion dirhams (USD 200 million). This project aims to reorganize wholesale distribution and tackle ongoing issues at Casablanca’s fruit and vegetable wholesale market.
Morocco Fruits And Vegetables Market Report Scope
The Moroccan fruits and vegetables market is defined in this study as the value of fresh, whole produce that is harvested, graded, and traded through domestic wholesale, retail, and export channels within the calendar year. Produce used for on-farm animal feed or further processing (such as freezing, drying, juicing, canning, or powdering) is included only up to the stage of fresh produce sale. The Moroccan Fruits and Vegetables Market Report is Segmented by Product Type (Fruits and Vegetables). The Report Includes Production (Volume), Consumption (Value and Volume), Import (Value and Volume), Export (Value and Volume), Wholesale Price Trend Analysis and Forecast, Seasonality Analysis, and End Use Applications and Industries. The Report Offers Market Size and Forecasts in Terms of Value (USD) and Volume (metric Tons).
By Type
| Fruits | Lemon | Production Analysis | Production Volume | |
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Trade Analysis (Value and Volume) | Import Market Analysis | Import Value and Volume | ||
| Key Supplying Markets | ||||
| Export Market Analysis | Export Value and Volume | |||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Orange | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Watermelon | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Tangerine, Mandarin, and Clementine | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Grape | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Peach and Nectarine | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Strawberry | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Blueberry | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Avocado | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Vegetables | Tomato | Production Analysis | Production Volume | |
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Potato | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Beans | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Pepper | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Onion | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Cucumber | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Pumpkin | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| Zucchini | Production Analysis | Production Volume | ||
| Area Harvested and Yield | ||||
| Consumption Analysis (Value and Volume) | ||||
| Import Value and Volume | ||||
| Key Supplying Markets | ||||
| Export Value and Volume | ||||
| Key Supplying Markets | ||||
| Wholesale Price Trend Analysis and Forecast | ||||
| Seasonality Analysis | ||||
| By Type | Fruits | Lemon | Production Analysis | Production Volume | |
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Trade Analysis (Value and Volume) | Import Market Analysis | Import Value and Volume | |||
| Key Supplying Markets | |||||
| Export Market Analysis | Export Value and Volume | ||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Orange | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Watermelon | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Tangerine, Mandarin, and Clementine | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Grape | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Peach and Nectarine | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Strawberry | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Blueberry | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Avocado | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Vegetables | Tomato | Production Analysis | Production Volume | ||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Potato | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Beans | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Pepper | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Onion | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Cucumber | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Pumpkin | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
| Zucchini | Production Analysis | Production Volume | |||
| Area Harvested and Yield | |||||
| Consumption Analysis (Value and Volume) | |||||
| Import Value and Volume | |||||
| Key Supplying Markets | |||||
| Export Value and Volume | |||||
| Key Supplying Markets | |||||
| Wholesale Price Trend Analysis and Forecast | |||||
| Seasonality Analysis | |||||
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Key Questions Answered in the Report
What is the Current Market Value of Fruits and Vegetables in Morocco?
The Morocco fruits and vegetables market size is USD 5.6 billion in 2026.
What crops offer the highest margins for Moroccan growers?
Blueberries and avocados lead margins, generating about USD 28,000 and USD 15,000 per hectare, respectively.
How significant are exports to overall market growth?
Exports already account for nearly 69% of vegetable shipments and are expanding at 7.5% annually, making them the main growth engine.
What are the biggest operational risks?
Water scarcity, post-harvest losses and volatile farm-gate prices pose the greatest risks, together trimming forecast CAGR by an estimated 3.5% points.
Which companies dominate the competitive landscape?
Azura Group, Delassus Group and Domaines Agricoles lead, together holding a significant share of revenue in 2026.
