Moroccan Fruits and Vegetables Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 4.37 Billion |
| Market Size (2029) | USD 5.37 Billion |
| CAGR (2024 - 2029) | 4.21 % |
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Moroccan Fruits and Vegetables Market Analysis
The Morocco Fruits and Vegetables Market size is estimated at USD 4.37 billion in 2024, and is expected to reach USD 5.37 billion by 2029, growing at a CAGR of 4.21% during the forecast period (2024-2029).
- The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness of healthier alternatives, a growing economy, rising organic produce in the country, increased focus on fresh produce exports, and increasing fresh produce production from modern agriculture practices, including greenhouses and vertical farming, are some of the factors expected to drive the market growth over the forecast period.
- In Morocco, the consumption of healthier food is on the rise. More people in the country are shifting toward micronutrient-rich foods over animal-based diets. This change in dietary habits is attributed to the increasing health awareness in the country. Further, the rising incomes and growing economy are expected to significantly boost the demand for fresh fruits and vegetables in the near future. However, some factors, such as unfavorable and unpredictable weather conditions in the country and crop losses due to pests and diseases, are likely to restrain the market growth during the forecast period.
- Furthermore, Morocco's fruits and vegetable market is driven by government initiatives in the agri-food sector. Over the years, the food sector in Morocco has been experiencing steady growth. This can be attributed to the various initiatives undertaken by the government to promote the growth of the agri-food sector.
- For instance, in 2021, the government in the country planned to promote investment climate reforms in Morocco's agri-food sector. The initiative is focused on promoting sustainable investments in the agri-food sector. Many such initiatives are resulting in an increase in agricultural production in the country, which is driving the growth of the market.
Moroccan Fruits and Vegetables Market Trends
This section covers the major market trends shaping the Morocco Fruits & Vegetables Market according to our research experts:
Increased Focus on Fresh Produce Exports
Over the years, the country has worked hard to retain its position as the global exporter of high-quality fresh fruits and vegetables. Fresh fruit exports have dramatically increased to 95% of all exported fresh goods. The country currently exports over 50 fruits and vegetables, including citrus fruits, tomatoes, green beans, zucchini, pumpkins, berries, etc. Citrus fruits and tomatoes lead in fresh produce exports, occupying the market's major share.
According to the FAOSTAT, Morocco's tomato production increased from 13,470,85 metric tons in 2019 to 13,988,31.1 in 2020. This growth can be attributed largely to favorable production conditions and an increase in the hectares planted for tomatoes. Further, the European Union and Russia have remained the country's leading destinations of fresh produce exports. The country is planning to diversify its exports to supply countries in the Middle East and Africa. Therefore, with the increasing demand for fresh produce in the export market, the area under the fresh produce is expanding, which in turn is fuelling the growth of the market studied during the forecast period.
Orange Dominates the Fruits segment
The production of oranges takes place all over the country and is strongly related to weather conditions and market windows. The orange is the most planted fruit in Morocco, with approximately 60,525 hectares of area harvested and producing 10,393,82 metric tons in 2021, compared to other fruits, namely watermelons, grapes, avocados, blueberries, strawberries, and watermelon. Orange is a major fruit-producing commodity for Morocco, and the country's government has aimed various initiatives to improve fruit production. For instance, in 2020, the country's government Provided a $1,143/ha subsidy for creating new citrus, including orange plantations, using a drip irrigation technique.
Moreover, the increase in production was brought about by adopting new technologies, effective use of agrochemicals, and favorable policies. In 2021, Morocco exported USD 67,644 Thousand to countries worldwide, as per ITC Trade Map. Further, domestic consumption of fresh oranges is growing as consumers demand freshly squeezed orange juice in their homes, bakeries, and restaurants. They also look for pasteurized juice produced at factories operating in the country. The domestic market for fresh oranges has become a major consumer of Morocco's total orange production. Thus, the local and regional demand is thus expected to drive the production of oranges in Morocco during the forecast period.
Moroccan Fruits and Vegetables Market News
- October 2022: The Moroccan National Institute of Agronomy and Israel's Volcani Center of Agricultural Research have agreed to enhance cooperation, exchange experiences and know-how in farming and agricultural research. The two partners have set up a joint venture to spearhead this project likely to produce annually 10,000 tons of avocado destined mostly to the European market.
- March 2022: The World Bank Board of Executive directors approved a USD180 million IPF (Investment Project Financing) loan to support resilient and sustainable agriculture in Morocco.
Moroccan Fruits and Vegetables Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
5. MARKET SEGMENTATION
5.1 Type (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis)
5.1.1 Vegetables
5.1.2 Fruits
6. INTERNATIONAL TRADE AND PRICE SCENARIOS
6.1 Crop Type
6.1.1 Tomato
6.1.2 Potato
6.1.3 Beans
6.1.4 Pepper
6.1.5 Onion
6.1.6 Cucumber
6.1.7 Pumpkin
6.1.8 Zucchini
6.1.9 Corn
6.1.10 Lemon
6.1.11 Orange
6.1.12 Watermelon
6.1.13 Tangerine, Mandarin, and Clementine
6.1.14 Grape
6.1.15 Peach and Nectarine
6.1.16 Strawberry
6.1.17 Blueberry
6.1.18 Avocado
7. REGIONAL ANALYSIS
7.1 PESTLE Analysis
7.2 Value Chain Analysis
7.3 Government Policies and Regulations
8. COMPETITIVE ANALYSIS
8.1 Distribution Network and Retail Analysis
8.2 List/Profiles of Key Players
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
Moroccan Fruits and Vegetables Industry Segmentation
A fruit is a mature ovary of a seed plant, usually developed from a flower. A vegetable is the edible portion of a plant, which is usually grouped according to the portion of the plant that is eaten such as leaves (lettuce), stem (celery), roots (carrot), tubers (potato), bulbs (onion) and flowers (broccoli). The Moroccan fruits and vegetable market is segmented by product type, including fresh fruits and vegetables. The Morocco Fruits and Vegetable Market is Segmented by Product Type (Fresh Fruits and Vegetables). The Market Analyzes the Production (Volume), Consumption (Value and Volume), Import (Value and Volume), Export (Value and Volume), and Price Trend Analysis. The report offers market size and forecasts regarding value (USD million) and volume (ton) for all the above segments.
| Type (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis) | |
| Vegetables | |
| Fruits |
Moroccan Fruits and Vegetables Market Research FAQs
How big is the Morocco Fruits and Vegetables Market?
The Morocco Fruits and Vegetables Market size is expected to reach USD 4.37 billion in 2024 and grow at a CAGR of 4.21% to reach USD 5.37 billion by 2029.
What is the current Morocco Fruits and Vegetables Market size?
In 2024, the Morocco Fruits and Vegetables Market size is expected to reach USD 4.37 billion.
What years does this Morocco Fruits and Vegetables Market cover, and what was the market size in 2023?
In 2023, the Morocco Fruits and Vegetables Market size was estimated at USD 4.19 billion. The report covers the Morocco Fruits and Vegetables Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Morocco Fruits and Vegetables Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Moroccan Fruits and Vegetables Industry Report
Statistics for the 2024 Moroccan Fruits and Vegetables market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Moroccan Fruits and Vegetables analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
