Fruit Powder Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Fruit Powder Manufacturers and Market is segmented by Fruit Type (Grape, Apple, Mango, Banana, Berries, and Other Fruit Types); by Application (Bakery, Confectionery, Snacks/RTE Products, Dairy, Beverages, Soups and Sauces, and Other Applications), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Market Size and Values Are Provided in Terms of (USD Million) During the Forecasted Years for the Above Segments.

Fruit Powder Market Size

Fruit Powder Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 4.15 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Fruit Powder Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Fruit Powder Market Analysis

The Fruit Powder Market is poised to register a CAGR of 4.15% during the forecast period.

A rising number of health-conscious consumers, who are inclined toward a healthier lifestyle, have been shifting preferences from artificial ingredients to completely natural products. This created growth avenues for the market studied. The availability of customized fruit powders is a significant trend that is expected to gain traction in the market studied in the coming years. Increasing demand for super fruit powders is anticipated to be a vital factor driving the growth of the market studied over the forecast period. Due to shifting consumer trends and culinary tastes, fruit powders are increasingly being used as sugar alternatives in the baking and confectionery industry. In baking recipes, fruit powders are seen as a healthier alternative to refined white sugar. This is one of the primary causes driving up the demand for fruit powder throughout the world.

Owing to the health advantages these products provide, fruit powders are frequently utilized in the food and beverage sector to create a variety of functional beverages. Energy drinks, teas that are ready to drink, sports and performance drinks, improved fruit drinks, and other drinks are examples of functional beverages. Most functional beverages tout their ability to boost immunity, digestion, heart health, energy, and satiety. Due to their capacity to add flavor and texture to these functional beverages, fruit powders are regarded as one of the most crucial ingredients. A significant growth driver for the fruit powder market might be factors like high consumer disposable income and rising consumer awareness of health advantages.

Moreover, the increasing usage of fruit powders in confectioneries and bakeries, coupled with rising demand for natural colorants, strengthened the growth of the market studied. Hence, this factor is projected to significantly expand the revenue contribution of the market studied, over the forecast period.

Fruit Powder Market Trends

Growing Consumption of Organic Fruit Powder

According to USDA Foreign Agricultural Service; Global Organic Trade Guide, the consumption value of packaged organic foods in India totaled about USD 15 million in 2021. When compared to 2020, when the consumption value was USD 14 million, this represents an increase. In 2022, the consumption value is probably going to rise to USD 17 million.

The way consumers perceive organic food products can be seen in their purchasing patterns, which are changing continuously with time. The effects of organic products on consumer health are the most influential factors for the expansion of the organic products market. This, in turn, is increasing the demand for organically processed fruit powder in different end-user industries. For instance, organic food sales in the United States increased by a record 12.8% in 2020 to a new high of USD 56.4 billion, according to the Organic Trade Association. Almost 6% of the food sold in the United States last year was certified organic, reflecting strong, pandemic-driven demand across nearly every organic food aisle. The rise of organic and clean-label fruit powder ingredients can be seen all across the industry. Thus, Fruit d'Or Nutraceuticals introduced organic cranberry juice powders to both the beverage and dietary supplement markets.

For instance, Nutra Organic is claimed to be certified by Australian Certified Organic (ACO), and they are made from organic raw ingredients, the company claims that they opt for Refractance Window Technology, a minimal processing technology that ensures each fruit and vegetable all products retain their raw qualities, flavor, color, and nutrition. The company manufactures organic fruit and vegetable powders

Fruit Powder Market: Fruit powder market: Consumption Value of Organic Packaged Food, in USD million, India, 2016-2021

Europe Holds the Major Share

Major drivers of the fruit powder ingredient market in Europe include an aging population, increasing demand for nutritional and functional foods, particularly bakery products, and increased health concerns among consumers. Germany and France dominate the regional market. The food processing ingredients industry is highly focused on sustainability. This indicates that most companies have an in-built sustainability strategy that creates continuity in the entire flow, from cultivation to food processing. For instance, retail outlets are increasingly demanding a sustainability commitment or proper labeling from ingredient manufacturers. Germany provides a favorable geographical location for fruit ingredient manufacturers, as it is centrally located in Europe with extremely well-developed transportation channels and well-situated food processors to export fruit powders to other European countries. Symrise (Diana Group) and Naturex are some of the companies selling fruit powders in the region.

For instance, according to the CBI Ministry of Foreign Affair, in November 2022, health is a concern for food supplement consumers. They seek out products that promote a healthy way of life and typically favor natural and organic products. The perception of organic products as being of higher quality, safer, and devoid of synthetic chemicals are important reasons influencing rising consumer demand for them in Europe. Additionally, buyers are looking for certified organic baobab as a guarantee of reliability and high quality. Quality and contamination are two of the main issues for European purchasers. In poor nations, baobab powder is usually made by shattering the fruit and scooping out the pulp. The powder is separated from the pulp by pounding it with a pestle in a mortar. The baobab powder is then packaged and sieved. Because processing is frequently decentralized, the methods of processing and storing do not adhere to European regulations. In countries such as the United Kingdom and Germany, consumers have a high awareness of the baobab fruit and its beneficial properties. This fruit powder contains a significant portion of vitamins, particularly vitamin C; minerals like calcium, potassium, and phosphorus; Almost 50% of the diet is made up of soluble and insoluble fiber. (About 78%) Carbohydrates and (2-3%) protein

Fruit Powder Market: Market CAGR,(%), By Region, Global, 2022

Fruit Powder Industry Overview

The fruit powder market is highly competitive, with various small and medium local players holding significant shares. Some of the best-performing companies in the marketplace are Kanegrade Ltd and Dohler Group. Other major players in the market include Paradiesfrucht GmbH and NutraDry. Additionally, these companies are acquiring other small ingredient companies to improve their presence in the rest of the world. For instance, Dohler acquired the dry ingredient specialist, Molda, which is based in Germany. Molda's product portfolio ranges from freeze-dried fruits, fruit granulates, fruit pieces, and fruit powders. Additionally, players are focusing on increasing their production capabilities by expansion to meet their domestic demand. Increased private label players, consolidation in distribution channels, and increased market penetration by wholesale and retail buyers have increased the market competition.

Fruit Powder Market Leaders

  1. Nutradry

  2. Kanegrade Ltd

  3. Dohler Group

  4. Paradise Fruits Solutions GmbH & Co. KG

  5. European Freeze Dry Ltd

*Disclaimer: Major Players sorted in no particular order

Fruit Powder Market Concentration

Fruit Powder Market News

  • In March 2023, To distribute, market, and offer logistics for pectins, fruit fibers, and fruit powders for the food sector in Switzerland and Austria, DKSH's Business Unit Performance Materials and Döhler's Business Unit Texturants have entered into an exclusive partnership. Döhler creates pectin, citrus and apple fibers, texturizing fruit powders, and other natural components, among other products. Several meals, including yogurt, jam, baked products, meat products, and smoothies, need these ingredients.
  • In October 2022, Nexira launched Mother Nature's POW(D)ER which includes 30 Natural Sensory Ingredients in Strategic Range. POW(D)ER from Mother Nature, a cutting-edge line of easily formulated, naturally boosted substances, will be made available by Nexira. They naturally obtain their plant-based powders from fruits, flowers, leaves, seeds, and roots.
  • In January 2022, Kanegrade introduced Pomegranate Powder, which is a pink/yellow powder with a flavor and aroma typical of the fruit, which is produced by low-temperature spray-drying. It is a free-flowing fine powdered product with hygroscopic characteristics.

Fruit Powder Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Fruit Type

      1. 5.1.1 Grape

      2. 5.1.2 Apple

      3. 5.1.3 Mango

      4. 5.1.4 Banana

      5. 5.1.5 Berries

      6. 5.1.6 Other Fruit Types

    2. 5.2 Application

      1. 5.2.1 Bakery

      2. 5.2.2 Confectionery

      3. 5.2.3 Snacks/RTE Products

      4. 5.2.4 Dairy

      5. 5.2.5 Beverages

      6. 5.2.6 Soups and Sauces

      7. 5.2.7 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Kanegrade Ltd

      2. 6.3.2 Saipro Biotech Pvt. Ltd

      3. 6.3.3 Paradiesfrucht GmbH

      4. 6.3.4 Milne MicroDried

      5. 6.3.5 The Green Labs LLC

      6. 6.3.6 Van Drunen Holdings (FutureCeuticals)

      7. 6.3.7 European Freeze Dry Ltd

      8. 6.3.8 DÖHler Group Se

      9. 6.3.9 Nutradry

      10. 6.3.10 YAAX International, Inc.

      11. 6.3.11 Nexira

    4. *List Not Exhaustive

**Subject to Availability

Fruit Powder Industry Segmentation

Fruit powder is the dried and powdered form of the entire fruit/ fruit juice/pulp. It is used for adding flavor and color to various food products without watering down the consistency. The fruit powder market is segmented based on fruit type, application, and geography. By fruit type, the fruit powders are segmented into grape, apple, mango, banana, berries, and other fruit types. Based on the application, the market is segmented into bakery, confectionery, snacks/RTE products, dairy, beverages, soups and sauces, and other applications. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Fruit Type
Other Fruit Types
Snacks/RTE Products
Soups and Sauces
Other Applications
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Fruit Powder Market Research FAQs

The Fruit Powder Market is projected to register a CAGR of 4.15% during the forecast period (2023-2028).

Nutradry, Kanegrade Ltd, Dohler Group, Paradise Fruits Solutions GmbH & Co. KG and European Freeze Dry Ltd are the major companies operating in the Fruit Powder Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Europe accounts for the largest market share in the Fruit Powder Market.

Fruit Powder Industry Report

Statistics for the 2023 Fruit Powder market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruit Powder analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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