Frozen Yogurt Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Frozen Yogurt Market is Segmented by Type (Dairy-based and Non-Dairy-Based Frozen Yogurt); Distribution Channels (Supermarket/Hypermarkets, Convenience Stores, Online Retailers, and Others); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Frozen Yogurt Market Size

Frozen Yogurt Market Summary
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Study Period: 2017-2027
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 3.4 %

Major Players

Frozen Yogurt Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Frozen Yogurt Market Analysis

The global frozen yogurt market is expected to register a CAGR of 3.4% over the upcoming five years.

  • The frozen yogurt market is experiencing rapid growth due to global demand for tart-flavored desserts and the rising consumption of frozen yogurt. Growing demand for healthy foods is also present among young consumers, contributing to the industry's growth. According to the US Department of Agriculture, the United States' per capita consumption of frozen yogurt increased to 0.9 pounds in 2021, an increase from 0.6 pounds in 2020.
  • Furthermore, consumers are increasingly interested in immune boosters and fortified products that have health benefits, so major players have improvised their yogurt products by adding organic ingredients, making them cholesterol-free, and creating vegan variants. For instance, in July 2021, Oatly launched a plant-based vegan frozen yogurt available across the United States.
  • Over the medium term, increased consumer preference for non-dairy, low-calorie, high-protein, and healthier desserts is the primary factor driving the market. Additionally, the rising popularity of low-fat frozen yogurt and the introduction of beneficial product variants with various flavors is likely to provide numerous options for consumers looking for a healthy alternative to frozen desserts. 
  • Furthermore, hectic lifestyles and health and wellness concerns drive consumers towards opting for convenient frozen dessert-based snacks and frozen yogurt as meal replacements. Moreover, major players are trying to stabilize their position in the market by focusing on e-commerce and online marketing to reach out to consumers beyond geographical barriers, which is driving the growth of the frozen yogurt market.

Frozen Yogurt Industry Segmentation

Frozen yogurt is a frozen dessert made with yogurt and sometimes with other dairy and non-dairy products. 

The global frozen yogurt market is segmented by type, i.e., into dairy-based and non-dairy-based frozen yogurt. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retailers, and Others. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Dairy based Frozen Yogurt
Non-dairy based Frozen Yogurt
Distribution Channel
Convenience Stores
Online Retailers
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa

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Frozen Yogurt Market Trends

This section covers the major market trends shaping the Frozen Yogurt Market according to our research experts:

Growing Preference for New Flavors and Low-Calorie Variants

  • Consumers look for frozen yogurt in convenient packings, such as bars and cups, with consumer-preferred flavors. Flavors and combinations that are unique are becoming increasingly popular. Frozen yogurt tastes such as savory, caramel, chocolate, and fruity are in high demand. The rising demand for natural label claims is still driving the market.
  •  Tart flavors have gained appeal in recent years, competing with typical sweet flavors. To boost sales, frozen yogurt brands are developing new flavors and bar-style products. For instance, in July 2022, Pinkberry, a frozen yogurt shop based in Arizona, launched a new frozen yogurt and smoothie called Lava Swirl. A combination of strawberries, pineapple, and tropical coconut flavors produces the Lava Swirl.
  • Additionally, as consumer habits change around the world, consumers are becoming more prone to adopting and consuming dairy foods that are healthy, tasty, organic, and low in calories to meet their nutritional needs. Hence, due to the rising consumer preference for low-calorie products, yogurt with non-fat and low-fat flavors are gaining popularity. 
  • Ice cream consumers are becoming more attracted to flavored frozen yogurt since it contains probiotics that help with digestion, appearance, and weight loss. As a result, the players are expanding their manufacturing facilities to keep up with the growing demand for frozen yogurt.
Frozen Yogurt Market : Quantity of frozen yogurt produced (in million gallons), United States, 2018-2021

North America Continues to Dominate the Global Frozen Yogurt Market

  • The frozen yogurt industry in North America is predicted to grow in the coming years, owing to the popularity of healthier food options and its image as an available dessert. While frozen yogurt's popularity has grown in the United States and Canada, Mexico is predicted to be an attractive market for both set yogurt and frozen yogurt during the projection period, with a significant growth rate. 
  • The market for frozen yogurt is expected to grow at a higher rate than set yogurt, primarily because of the emergence of frozen yogurt as a dessert category and its pro-biotic nature, which is good for health.
  • Furthermore, the United States holds a significant share of North America. There is a substantial shift in consumer preferences from dairy-based frozen yogurt to non-dairy-based frozen yogurt products, especially among high-income consumers. 
  • Manufacturers with high consumer insights, capabilities, and best-in-class product development competencies are attracting more consumers through innovative product portfolios. For instance, in June 2022, The chewy candy company HI-CHEW partnered with Menchie's Frozen Yogurt in North America to launch a limited edition HI-CHEWTM Rainbow Sherbet Flavor frozen yogurt. 
  • The presence of frozen yogurt in numerous flavors offered by both local and significant players, with promising health benefits and exceptional flavor experience, is also driving the sales of frozen yogurt in the region.
Frozen Yogurt Market : Market Size (%), Global, 2021

Frozen Yogurt Industry Overview

The global frozen yogurt market is competitive, with major multi-national players like General Mills Inc., Danone, Unilever, and Nestle dominating the market and multiple regional players responsible for splitting the market share of these key players. Major players have focused on long-term strategies involving product and flavor innovation as the market demand is shifting toward new flavors, apart from mergers & acquisitions. The competition among the players is high as there are many providers of frozen yogurt.

Frozen Yogurt Market Leaders

  1. General Mills Inc.

  2. Yogurtland Franchising, Inc.

  3. Danone S.A.

  4. Dairy Farmers of America Inc.

  5. Unilever PLC

*Disclaimer: Major Players sorted in no particular order

CL frozen yogurt market.jpg

Frozen Yogurt Market News

  • June 2022: As part of Sovos Brands, Colorado-based whole milk yogurt brand Noosa launched the first-ever line of Noosa Frozen Yoghurt Gelato for the first time. There are four flavors of gelato available in grocery freezers: chocolate fudge, strawberries & cream, sea salt caramel, and honey vanilla bean.
  • June 2022: Yogurtland, a frozen yogurt company, introduced two new limited-time flavors for summer: strawberry mango sorbet and passion fruit mango tart. Yogurtland is selling its Strawberry Mangonada cup exclusively online at, the Yogurtland app, and DoorDash. Online-exclusive cups and summer flavors are available at participating locations.
  • April 2022: As part of its strategy to strengthen the brand's position in the market, Yasso, the brand of frozen Greek yogurt, introduced the first frozen Greek yogurt Mochi. It is made from creamy frozen Greek yogurt, which is encased in sweet, fluffy rice dough. The Mochi is available in four flavors: chocolate, mango, vanilla, and strawberry.

Frozen Yogurt Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Dairy based Frozen Yogurt

      2. 5.1.2 Non-dairy based Frozen Yogurt

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retailers

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. Spain

        5. France

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 General Mills Inc.

      2. 6.3.2 Danone S.A.

      3. 6.3.3 Nestlé S.A.

      4. 6.3.4 Unilever PLC

      5. 6.3.5 Yasso Frozen Greek Yogurt

      6. 6.3.6 Dairy Farmers of America Inc.

      7. 6.3.7 Groupe Lactalis SA

      8. 6.3.8 HP Hood LLC.

      9. 6.3.9 Sovos Brands Intermediate, Inc.

      10. 6.3.10 Bulla Dairy Foods

      11. 6.3.11 Turkey Hill Dairy

      12. 6.3.12 Wells Enterprises

    4. *List Not Exhaustive

**Subject to Availability
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Frozen Yogurt Market Research FAQs

The Frozen Yogurt Market is studied from 2017 - 2027.

The Frozen Yogurt Market is growing at a CAGR of 3.4% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2017-2027.

North America holds highest share in 2021.

General Mills Inc., Yogurtland Franchising, Inc., Danone S.A., Dairy Farmers of America Inc., Unilever PLC are the major companies operating in Frozen Yogurt Market.

Frozen Yogurt Industry Report

Statistics for the 2023 Frozen Yogurt market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Frozen Yogurt analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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