Frozen Bakery Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Frozen Bakery Products Companies & Manufacturers. The market is segmented by Product Type (Bread, Pizza Crust, Cakes and Pastries, Morning Goods, and Other Product Types), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Departmental Stores, Online Retailing, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Frozen Bakery Products Market Size

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Frozen Bakery Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 8.21 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Frozen Bakery Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Frozen Bakery Products Market Analysis

The global frozen bakery products market is projected to witness a CAGR of 8.21% during the forecast period (2022-2027).

COVID-19 has significantly affected the market. There was a change in consumers' buying behavior. Consumers were becoming health-conscious, and they were maintaining a healthy diet. Consumers were also using the e-commerce websites for purchasing bakery products as the bakery shops, retail stores, and other shops were closed due to lockdowns across the world. Lantmannen Unibank International, which is one of the largest players in this segment, has witnessed a fall in sales during the pandemic. According to the company, the downfall of sales was majorly due to the closures of numerous bakeries around the globe.

The increasing number of work professionals, coupled with the growing popularity of convenience foods, is likely to drive the market for frozen bakery products. The frozen bakery sector exhibits well-established in-store bakeries, coffee chains, cafes, and quick-service restaurants. These outlets are quickly seizing the opportunity associated with frozen baked products - greater convenience, availability, and a wide range of variability in products.

Consumers who are looking for convenient, indulgent, and on-the-go snacks are presented with the choice between fresh and frozen baked products. Consumers exert considerable pressure to drive the prices of baked goods.

Frozen Bakery Products Market Trends

This section covers the major market trends shaping the Frozen Bakery Products Market according to our research experts:

Rising Demand for Readyto-Bake Bakery Products

With the changing lifestyle of the consumers, the consumers are also trending toward maintaining a healthier life. Moreover, the consumers are even trending toward busy routines because of the increasing working shifts. Hence, they are looking for certain healthy, convenient, and light food, such as slices of bread, etc. Bake-off bakery production has become one of the key targets for almost all industrial bakers in Europe. Scratch baking is labor-intensive and requires a long term. The industry is shifting from traditional baking to Bake-off technologies (BOT). Three key BOT are unfermented frozen dough (UFD) and partially baked frozen bread (PBF). Frozen semi-baked goods and ready-to-bake goods are also important product segments for the food industry. Pre-poofed frozen dough is also a convenient alternative to fresh-baked bread. Bakery products like bread, rolls, and bagels are majorly served as ready-to-thaw products, while croissants and pastries are available in the ready-to-bake form.

Frozen Bakery Products Market : Per Capita Consumption of Bread, in GBP, United Kingdom, 2017 - 2021

Europe Holds a Major Market Share

The European bakery industry leads the global bakery market, and so does the frozen bakery industry. In the mature US and European frozen bakery markets, the fastest-growing brands are those specializing in healthier baked goods, using the high-quality nutritional ingredients, and meeting the demand for free-from and food-on-the-go. The morning goods segment is the most dominating segment in the industry. People prefer convenient and grab-and-go products for breakfast, and this favors the increasing demand for frozen bakery products. The availability of gluten-free frozen baked goods has helped in the growth of the market. Rising disposable incomes, urbanization, and the demand for Western-style diets are supporting the growth in sales of baked goods, and pastries in Asia-Pacific, especially in China and India, and are witnessing a growing demand for frozen bakery products. The growth in the frozen bakery products market also paves the way to enormous growth in the processed food production sector and vice-versa. It has also led to the introduction of a diverse range of innovative frozen bakery products.

Frozen Bakery Products Market - Market Size (%), by Geography, Global 2021

Frozen Bakery Products Industry Overview

The market studied is highly fragmented, with the substantial presence of numerous global and regional players. The major players are focusing on extensively providing consumers with innovative and exotic flavors while providing convenience in packaging and consumption. The key players in the frozen bakery product market are - Dawn Food Products Inc., Bridgford Foods Corporation, T. Marzetti Company, and General Mills Inc. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.

Frozen Bakery Products Market Leaders

  1. Dawn Food Products, Inc.

  2. General Mills, Inc.

  3. Bridgford Foods Corporation

  4. Lantmannen

  5. T. Marzetti Company

*Disclaimer: Major Players sorted in no particular order

Frozen Bakery Products Market Concentration
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Frozen Bakery Products Market News

In February 2022, Baker & Baker, the European bakery products manufacturer, launched its first range of vegan products. The new vegan range includes cookies, doughnuts, and muffins. The products are thawed and served or baked from frozen, with a shelf life of between two and five days.

In February 2022, frozen baked goos company Griddle introduced new frozen vegan toaster waffles. The waffles are available in three variations- original, blueberry, and chocolate chip. The products contain 40% less sugar than the average waffle. They are made using 100% natural ingredients and contain no artificial colors, flavors, or preservatives.

In June 2021, Dawn Foods expanded its gluten-free offerings with a range of frozen gluten-free sweet bakery products, featuring injected muffins and chocolate brownies, all made using Dawn's gluten-free mixes and fillings. The new gluten-free frozen range includes a Double Chocolate Filled Muffin made with indulgent Belgian white and dark chocolate chunks.

Frozen Bakery Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bread

      2. 5.1.2 Cakes and Pastries

      3. 5.1.3 Morning Goods

      4. 5.1.4 Pizza Crust

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online Retailing

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Dawn Food Products Inc.

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Bridgford Foods Corporation

      4. 6.4.4 Lantmannen

      5. 6.4.5 T. Marzetti Company

      6. 6.4.6 Pepperidge Farm Incorporated

      7. 6.4.7 Kellogg NA Co.

      8. 6.4.8 Rhodes Bake-N-Serv

      9. 6.4.9 TreeHouse Foods

      10. 6.4.10 Associated British Foods PLC

    5. *List Not Exhaustive


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Frozen Bakery Products Industry Segmentation

Frozen bakery products are long-lasting food products with a frozen shelf life of 6-18 months by preventing the movement of the water contained in the product, turning water into ice crystals, and thereby preventing microbiological degradation of food. The global frozen bakery is segmented into product type, distribution channel, and geography. Based on product type, the market is segmented into bread, cakes and pastries, morning goods, pizza crust, and other product types. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, specialty stores, online retailing, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and forecasts for frozen bakery products in value (USD million) for all the above segments.

By Product Type
Cakes and Pastries
Morning Goods
Pizza Crust
Other Product Types
By Distribution Channel
Speciality Stores
Online Retailing
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Frozen Bakery Products Market Research FAQs

The Frozen Bakery Products Market is projected to register a CAGR of 8.21% during the forecast period (2024-2029)

Dawn Food Products, Inc., General Mills, Inc., Bridgford Foods Corporation, Lantmannen and T. Marzetti Company are the major companies operating in the Frozen Bakery Products Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Frozen Bakery Products Market.

The report covers the Frozen Bakery Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Frozen Bakery Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Frozen Bakery Products Industry Report

Statistics for the 2024 Frozen Bakery Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Frozen Bakery Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Frozen Bakery Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)