Market Trends of Frozen Bakery Products Industry
This section covers the major market trends shaping the Frozen Bakery Products Market according to our research experts:
Rising Demand for Readyto-Bake Bakery Products
With the changing lifestyle of the consumers, the consumers are also trending toward maintaining a healthier life. Moreover, the consumers are even trending toward busy routines because of the increasing working shifts. Hence, they are looking for certain healthy, convenient, and light food, such as slices of bread, etc. Bake-off bakery production has become one of the key targets for almost all industrial bakers in Europe. Scratch baking is labor-intensive and requires a long term. The industry is shifting from traditional baking to Bake-off technologies (BOT). Three key BOT are unfermented frozen dough (UFD) and partially baked frozen bread (PBF). Frozen semi-baked goods and ready-to-bake goods are also important product segments for the food industry. Pre-poofed frozen dough is also a convenient alternative to fresh-baked bread. Bakery products like bread, rolls, and bagels are majorly served as ready-to-thaw products, while croissants and pastries are available in the ready-to-bake form.
Europe Holds a Major Market Share
The European bakery industry leads the global bakery market, and so does the frozen bakery industry. In the mature US and European frozen bakery markets, the fastest-growing brands are those specializing in healthier baked goods, using the high-quality nutritional ingredients, and meeting the demand for free-from and food-on-the-go. The morning goods segment is the most dominating segment in the industry. People prefer convenient and grab-and-go products for breakfast, and this favors the increasing demand for frozen bakery products. The availability of gluten-free frozen baked goods has helped in the growth of the market. Rising disposable incomes, urbanization, and the demand for Western-style diets are supporting the growth in sales of baked goods, and pastries in Asia-Pacific, especially in China and India, and are witnessing a growing demand for frozen bakery products. The growth in the frozen bakery products market also paves the way to enormous growth in the processed food production sector and vice-versa. It has also led to the introduction of a diverse range of innovative frozen bakery products.
