Smart TV Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The smart TV market is expanding due to increased internet accessibility, technological advancements, reduced product costs, and digital revolution in broadcasting. Producers are focusing on user interface innovations, content integration, and application development, with digital TVs offering advanced computing and connectivity. Streaming television platforms like Apple TV, Amazon Fire TV, and Google Chromecast are transforming the viewing experience on connected TVs. Despite security concerns, producers are partnering with OTT content and device providers to enhance features. The internet TV market is segmented by resolution type, size, panel type, and geography.

Smart TV Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Smart TV Market Size

Smart TV Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 281.73 Billion
Market Size (2030) USD 313.96 Billion
CAGR (2025 - 2030) 2.19 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Smart TV Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Smart TV Market with other markets in Technology, Media and Telecom Industry

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Media and Entertainment

Security & Surveillance

Smart TV Market Analysis

The Smart TV Market size is estimated at USD 281.73 billion in 2025, and is expected to reach USD 313.96 billion by 2030, at a CAGR of 2.19% during the forecast period (2025-2030).

The growing internet penetration, rapid technological advancements, declining product prices, and the digital transformation of the broadcasting industry are among the major factors driving the growth of the smart TV market.

  • With the preliminaries of the fourth industry generation, connected TV manufacturers are competing for the latest innovations in the user interface, content aggregation, and application development, such as smart TVs that come with an operating system that can run apps and widgets and stream videos and music. Set with unified internet capabilities, smart TVs offer numerous advanced computing abilities and connectivity. Smart TVs' current capabilities allow consumers to search, chat, browse, share, update, and download content. Manufacturers of smart TVs are expected to focus on experience design over the next five years.
  • The availability of content that is ready for consumers to consume on their smart TVs has been critical in the demand surge. Countries like India and China have a considerable consumer base at low- and middle-income levels. Price optimization has offered a range of opportunities for TV manufacturers in small to mid-high price ranges. Streaming media such as Apple TV, Amazon Fire TV, and Google Chromecast are changing the consumers' viewing experience. Several manufacturers are teaming up with OTT (over-the-top) content and device providers to offer various features with no requirement of a set-top box. For instance, TCL Corporation collaborated with Roku Inc. and introduced a 4K HDR Roku TV. Smart TVs have made it possible for users to run applications developed earlier for smartphones.
  • The 4K UHD segment is expected to grow significantly over the forecast period. The drop in the prices of these TVs is drawing customers and triggering demand across emerging economies. The increase can be associated with innovative features, such as high resolution and high picture quality, with Dolby Digital sound that provides a theater experience on larger screen sizes. The adoption of innovative technologies, such as quantum dot LEDs (QLEDs), across the ultra-high-definition (UHD) in 4K TVs, is expected to fuel the segment's demand during the forecast period. Televisions belonging to this range have high penetration rates when compared to others. 4K TVs also pack in screen technology, such as high dynamic range (HDR) and wide color gamut (WCG).
  • In recent years, the Central Intelligence Agency developed some of the significant security vulnerabilities targeting smart TVs, which were stolen. Some of the popular smart TV manufacturers, such as LG and Samsung, collect tons of information about what users are watching, help advertisers better target ads against their viewers, and suggest what to watch next. The FBI recommends placing black tape over an unused smart TV camera, keeping smart TV up-to-date with updated patches and fixes, and reading the privacy policy to understand better what the smart TV is capable of.
  • The COVID-19 pandemic has drastically impacted the lifestyles and routines of all consumers. Shelter-in-place orders and work-at-home mandates have driven in-home video consumption to unprecedented levels, with the video streaming platforms, such as Netflix and Amazon Prime Video, registering a spike in viewership worldwide. A strong focus on online content delivery and the gradual ease of COVID restrictions are anticipated to help widen the customer base, thereby contributing to the market's growth.
  • However, in terms of supply, the market is negatively affected due to the closing of borders, which is affecting the supply chain. For instance, TCL's panel manufacturing subsidiary, CSOT, has its facility in Wuhan, which was the epicenter of the COVID-19 outbreak. Thus, TCL struggled to run the panel manufacturing facility. However, according to Avi Cloud's Global TV Brand Shipment Monthly Data Report-2021 (AVC), TCL, a Chinese electronics business, saw a spike in sales, with 11.1 million devices shipped in the first half of 2021. Samsung led the market with an expected shipment of 20.8 million units, up by 11.9% Y-o-Y.
  • Moreover, travel restrictions are being eased out in different parts of the world, and businesses are returning to normal. The changing market dynamics and shifting consumer behavior toward digital content are expected to boost the market's growth.

Smart TV Industry Overview

The smart TV market consists of several players, but none of them currently dominate the market in terms of market share. This industry is being viewed as a lucrative investment opportunity due to the enormous consumer interest witnessed recently. The companies are investing in future technologies to gain substantial expertise, which may enable them to achieve a sustainable competitive advantage. Some of the major players in the market include LG Electronics Inc., Samsung Electronics Co. Ltd, and Sony Corporation.

  • April 2021 - Samsung launched its ultra-premium Neo QLED TV range, which has a nearly bezel-less Infinity One Design and true-to-life picture quality for a cinematic viewing experience. The line-up will be available in 5 sizes: 85-inch (2m 16cm), 75-inch (1m 89cm), 65-inch (1m 63cm), 55-inch (1m 38cm), and 50-inch (1m 25cm). Neo QLED TVs come with Samsung's proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. Using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.
  • May 2021 - OnePlus launched a 40-inch (100 cm) smart television under its Y-series on Flipkart. The new OnePlus Y Series 100 cm (40 inches) Full HD LED Smart Android TV (40FA1A00) has similar specifications as the 43-inch variant. The OnePlus TV 40Y1 will be equipped with 20 W stereo speakers with Dolby Audio, a 64-bit processor paired with 1GB RAM, and 8 GB internal storage. The device runs Android TV 9.0 with Oxygen Play support and features Gamma Engine, which adds dynamic contrast and improves picture quality.

Smart TV Market Leaders

  1. LG Electronics Inc.

  2. Samsung Electronics Co. Ltd

  3. TCL Electronics Holdings Limited

  4. Hisense Group

  5. Xiaomi Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Smart TV Market Concentration
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Smart TV Market News

  • January 2021 - Hisense launched a new product line of laser TV, TriChroma Laser TV, using its cutting-edge display technology. The laser TV will control and package separate lasers to get purer colors for display. TriChroma will have 20% brightness enhancement at the pixel level with a 430-nit picture brightness. The new TV product line will be offered in various screen sizes, including 75-inch to 100-inch giant screens. The company also aims to provide its customers with customized solutions, home fitness screens, and various professional options for different industries.
  • August 2021 - Xiaomi launched Mi TV 5X series as a part of the Mi TV lineup in India. The MiTV 5X comes in multiple sizes, including 43-inch, 50-inch, and 55-inch with 4K resolution displays. It will also have various features, including HDR 10, Dolby Vision, adaptive brightness, Patchwall interface, and Google Assistant integration. The company is aiming to strengthen its presence in the region through such strategies.

Smart TV Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Stakeholder Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market
  • 4.5 Technology Snapshot

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Disposable Income Across Emerging Economies
    • 5.1.2 Rising Trend of Video-on-Demand Service
  • 5.2 Market Challenges
    • 5.2.1 Lack of High-speed Internet Penetration in Emerging Economies

6. MARKET SEGMENTATION

  • 6.1 By Resolution Type
    • 6.1.1 HD/FHD
    • 6.1.2 4K
    • 6.1.3 8K
  • 6.2 By Size (in inches)
    • 6.2.1 Greater than 32
    • 6.2.2 39-43
    • 6.2.3 48-50
    • 6.2.4 55-60
    • 6.2.5 Less than 65
  • 6.3 By Panel Type
    • 6.3.1 LCD
    • 6.3.2 OLED
    • 6.3.3 QLED
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.3.1 India
    • 6.4.3.2 Southeast Asia
    • 6.4.4 Latin America
    • 6.4.5 Middle-East and Africa

7. VENDOR MARKET SHARE ANALYSIS

  • 7.1 Vendor Market Share Television Market

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Samsung Electronics Co. Ltd
    • 8.1.2 LG Electronics
    • 8.1.3 TCL
    • 8.1.4 Hisense
    • 8.1.5 Xiaomi
  • *List Not Exhaustive

9. INVESTMENT ANALYSIS

10. FUTURE OF THE MARKET

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Smart TV Industry Segmentation

Smart TVs are responsible for transforming the television industry by offering a broad spectrum of innovative features through internet-connected services, which were not available with traditional CRT televisions. Smart TVs have Wi-Fi capability or an ethernet port that allows users to stay connected to the internet.

The smart TV market is segmented by resolution type (4K UHD TV, full HD TV, and HDTV), size (32 to 65 inches), panel type (LCD, LED, OLED, and QLED), and geography.

By Resolution Type HD/FHD
4K
8K
By Size (in inches) Greater than 32
39-43
48-50
55-60
Less than 65
By Panel Type LCD
OLED
QLED
By Geography North America
Europe
Asia-Pacific India
Southeast Asia
Latin America
Middle-East and Africa
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Smart TV Market Research FAQs

How big is the Smart TV Market?

The Smart TV Market size is expected to reach USD 281.73 billion in 2025 and grow at a CAGR of 2.19% to reach USD 313.96 billion by 2030.

What is the current Smart TV Market size?

In 2025, the Smart TV Market size is expected to reach USD 281.73 billion.

Who are the key players in Smart TV Market?

LG Electronics Inc., Samsung Electronics Co. Ltd, TCL Electronics Holdings Limited, Hisense Group and Xiaomi Corporation are the major companies operating in the Smart TV Market.

Which is the fastest growing region in Smart TV Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Smart TV Market?

In 2025, the Asia Pacific accounts for the largest market share in Smart TV Market.

What years does this Smart TV Market cover, and what was the market size in 2024?

In 2024, the Smart TV Market size was estimated at USD 275.56 billion. The report covers the Smart TV Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Smart TV Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Smart TV Industry Report

Statistics for the 2025 Smart TV market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Smart TV analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.