Market Share of Frozen Bakery Products Industry
The market studied is highly fragmented, with the substantial presence of numerous global and regional players. The major players are focusing on extensively providing consumers with innovative and exotic flavors while providing convenience in packaging and consumption. The key players in the frozen bakery product market are - Dawn Food Products Inc., Bridgford Foods Corporation, T. Marzetti Company, and General Mills Inc. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.
Frozen Bakery Products Market Leaders
Dawn Food Products, Inc.
General Mills, Inc.
Bridgford Foods Corporation
Lantmannen
T. Marzetti Company
*Disclaimer: Major Players sorted in no particular order
