Ecommerce Market in Singapore Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Singapore E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

Ecommerce Market in Singapore Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Singapore E-Commerce Market Size

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Singapore E-Commerce Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 5.57 Billion
Market Size (2030) USD 9.39 Billion
CAGR (2025 - 2030) 11.00 %
Market Concentration Low

Major Players

Singapore E-Commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Singapore E-Commerce Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Singapore E-Commerce Market Analysis

The Singapore E-Commerce Market size is estimated at USD 5.57 billion in 2025, and is expected to reach USD 9.39 billion by 2030, at a CAGR of 11% during the forecast period (2025-2030).

  • The rise of technology has ushered in a new age in the realm of business, and Singapore has readily welcomed this transformation. The expansion of e-commerce in Singapore has been extraordinary, as an increasing number of enterprises are shifting toward online channels to connect with their clientele. E-commerce platforms in the area are playing a vital role in enabling businesses to flourish in the digital sphere by facilitating the management of online marketplaces.
  • The surge in the region's e-commerce market can be attributed to the growing popularity of mobile payment methods. With options like digital wallets, code-scanning payments, and mobile payments, users can conveniently and securely make purchases on their mobile devices. The rising use of mobile wallets in Singapore is a clear indication of the widespread acceptance of mobile payments. Additionally, the increasing internet connectivity in the region is playing a significant role in driving the adoption of mobile payment technologies. As mobile payments continue to gain traction, the e-commerce market in the region is poised for growth.
  • Buy now pay later (BNPL) is a payment method that is gaining traction in the Singaporean e-commerce industry. By incorporating BNPL into their payment options, e-commerce websites can cater to a wider range of consumers, particularly the younger demographic. This allows consumers to receive their purchases upfront and make payments in installments based on their circumstances, enhancing the overall convenience and satisfaction of the shopping experience. The adoption of BNPL is increasing among both online platforms and brick-and-mortar stores, indicating a positive trend toward the expansion of the e-commerce market in the region.
  • According to the International Trade of Administration (ITA), Singapore's e-commerce industry is experiencing rapid growth thanks to its widespread, high-speed, and reliable ICT infrastructure, as well as its tech-savvy population and the government's commitment to embracing the digital economy and achieving its goal of becoming a Smart Nation. The Government of Singapore is actively encouraging companies to utilize IT to enhance and grow their businesses. The growing government efforts to drive the e-commerce industry in the region are anticipated to be a major factor in the market's expansion.
  • Moreover, according to the ITA, the gross merchandise volume of the Singaporean e-commerce market reached USD 8.2 billion in 2022, with forecasts suggesting an increase to USD 11 billion by 2025. Over the recent years, computer and telecommunications equipment have held a substantial portion of online sales, while furniture and household equipment have also secured a significant share. Other major product categories in the market studied include fashion, food, cosmetics and personal care, and toys. The substantial investments made by the e-commerce platforms in the region are also playing a significant role in the market's growth.
  • The e-commerce market in Singapore places a greater emphasis on the quality and pricing of goods than its surrounding nations. Temasek Holdings reported that the gross merchandise volume (GMV) of the Singaporean e-commerce market reached USD 8 billion in 2023, with projections to hit USD 10 billion by 2025. Singapore has solidified its position as Southeast Asia's most advanced e-commerce market.
  • The rise of social e-commerce is gaining more importance. By integrating social media, social e-commerce platforms have effectively merged the social aspect with the shopping aspect to cater to the evolving social and shopping demands of customers. With ongoing technological advancements and shifts in consumer behavior, e-commerce is projected to expand rapidly through social media promotions and play a progressively vital role in Singapore's e-commerce industry. Moreover, e-commerce websites will persist in evolving and innovating to meet the changing needs of consumers and keep up with the rapid advancements in technology.
  • Following the COVID-19 pandemic, the Singaporean e-commerce market experienced a profound transformation. Changes in consumer behavior were accelerated, digital engagement surged, and competition intensified. The future landscape of e-commerce in Singapore is anticipated to be shaped by omni-channel approaches, social commerce, and advancements in logistics and delivery services. Government involvement is expected to be pivotal in determining the trajectory of Singapore's e-commerce industry.

Singapore E-Commerce Industry Overview

In Singapore, competition in the e-commerce market has increased as the adoption of online sales channels by customers has grown. The market is moderate. An increase aids this growth in internet penetration. Furthermore, brands such as Lazada and Shopee are expanding their reach by providing customer-centric services that enhance customers' online shopping experience.

  • July 2023 - Amazon Global Selling introduced its inaugural cross-border e-commerce brand launchpad in Singapore, aimed at assisting SMEs in tapping into growth prospects in cross-border e-commerce. The newly established "Singapore Cross-border Brand Launchpad" initiative, created in collaboration with Enterprise Singapore and the Singapore Business Federation, is set to aid more than 100 local Singapore MSMEs in launching and expanding their brands, as well as gaining access to export opportunities in the United States within the next 24 months.

Singapore E-Commerce Market Leaders

  1. Lazada

  2. Shopee

  3. EZbuy

  4. Amazon.com Inc

  5. Sephora 

  6. *Disclaimer: Major Players sorted in no particular order
Singapore E-Commerce Market Concentration
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Singapore E-Commerce Market News

  • August 2023 - Sea, an e-commerce giant, revealed its plans to increase investments in its online shopping platform, Shopee, across all markets. This decision was taken as TikTok's shopping venture from China expanded into new territories.
  • June 2023 - As part of its effort to support over 120,000 small businesses in the area, the social media platform TikTok planned to launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, TikTok is expected to roll out a thorough, systematic digital training program that may help them establish a presence online in a secure, open, and approachable manner.

Singapore Ecommerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key Market Trends and Share of E-commerce of Total Retail Sector
  • 4.4 Impact of COVID-19 on the E-commerce Sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Internet Penetration Across the Country
    • 5.1.2 Increased Adoption of Smartphones
  • 5.2 Market Challenges
    • 5.2.1 Data Security
  • 5.3 Analysis of Key Demographic Trends and Patterns Related to the E-commerce Industry in Singapore (Coverage to include Population, Internet Penetration, E-commerce Penetration, Age & Income, etc.)
  • 5.4 Analysis of the Key Modes of Transaction in the E-commerce Industry in Singapore (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
  • 5.5 Analysis of Cross-border E-commerce Industry in Singapore (Current Market Value of Cross-border and Key Trends)
  • 5.6 Current Positioning of Singapore in the E-commerce Industry in Asia

6. Market Segmentation

  • 6.1 By B2C E-commerce
    • 6.1.1 Market Size (GMV) for the Period of 2022-2029
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty and Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion and Apparel
    • 6.1.2.4 Food and Beverage
    • 6.1.2.5 Furniture and Home
    • 6.1.2.6 Other Applications (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-commerce
    • 6.2.1 Market Size (GMV) for the Period of 2022-2029

7. Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Lazada
    • 7.1.2 Shopee
    • 7.1.3 EZbuy
    • 7.1.4 Amazon.com Inc.
    • 7.1.5 Sephora
    • 7.1.6 E Bay
    • 7.1.7 Alibaba Group Holding Ltd
    • 7.1.8 Flipkart
    • 7.1.9 Carousell
    • 7.1.10 RedMart
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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Singapore E-Commerce Industry Segmentation

Electronic commerce (e-commerce) is a business model that allows consumers and businesses to buy and sell goods and services over the internet. 

The Singaporean e-commerce market is segmented by B2C e-commerce and B2B e-commerce. By B2C e-commerce, the market is segmented into beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home. For each segment, the market sizes and forecasts are provided in terms of value (USD).

By B2C E-commerce Market Size (GMV) for the Period of 2022-2029
Market Segmentation - by Application Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverage
Furniture and Home
Other Applications (Toys, DIY, Media, etc.)
By B2B E-commerce Market Size (GMV) for the Period of 2022-2029
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Singapore Ecommerce Market Research FAQs

How big is the Singapore E-Commerce Market?

The Singapore E-Commerce Market size is expected to reach USD 5.57 billion in 2025 and grow at a CAGR of 11% to reach USD 9.39 billion by 2030.

What is the current Singapore E-Commerce Market size?

In 2025, the Singapore E-Commerce Market size is expected to reach USD 5.57 billion.

Who are the key players in Singapore E-Commerce Market?

Lazada, Shopee, EZbuy, Amazon.com Inc and Sephora are the major companies operating in the Singapore E-Commerce Market.

What years does this Singapore E-Commerce Market cover, and what was the market size in 2024?

In 2024, the Singapore E-Commerce Market size was estimated at USD 4.96 billion. The report covers the Singapore E-Commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Singapore E-Commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Singapore E-Commerce Industry Report

The Singapore E-Commerce Market Report provides a comprehensive analysis of the industry trends, industry growth, and industry statistics. The market size is segmented by B2C E-Commerce and B2B E-Commerce, covering various sectors such as beauty and personal care, consumer electronics, fashion and apparel, food and beverage, and furniture and home. The market research includes a forecast outlook and historical overview, offering insights into the market value and market growth.

The industry analysis highlights the growth rate and market segmentation, providing detailed market data and market forecast. The report pdf is available for those interested in a deeper dive into the market leaders and industry outlook. The industry reports and industry research offer a thorough market review and market overview, ensuring a clear understanding of the market structure and market predictions.

Research companies have contributed to this report, ensuring accurate industry information and industry sales data. The market report includes analysis of the industry size, industry trends, and industry statistics, offering a complete market outlook. The market value and market segmentation are crucial aspects covered in this report, providing a holistic view of the Singapore E-Commerce market.

For those looking for specific details, the report example and report pdf are available for download. This comprehensive analysis is essential for understanding the market leaders and the overall market review, ensuring informed decisions in the Singapore E-Commerce sector.