Pet humanization is a result of changing demographic patterns, rising nuclear family, and a shift in consumer preferences. There has been a shift in the way pets are being viewed, which influenced the purchasing decisions of pet products. ​According to the European Pet Food Industry (FEDIAF), population owning at least one cat or one dog, in 2018 was 29% and 21% respectively in France and is further expected to grow during the forecast period. In 2018, the cat and dog population was 13.5 million and 6.9 million respectively while the population in 2016 was 13.4 million and 7.3 million. As consumers become progressively more concerned about the health of the pet, particularly about diet. Furthermore, they highly prefer natural and organic products.​

There has been a rising concern regarding pet food, health, and safety due to the trend of pet humanization. The growing human-animal bond defines consumers’ willingness to spend on their pets. According to the Federation of Food Manufacturers for Dogs, Cats, Birds, and other pets(FACCO), in 2019, the pet food sales accounted for 1.20 million tons out of 1.9 million tons manufactured. Among the total pet food sold, dry pet food accounted for 0.84 million tons, and wet food accounted for 0.30 million tons of wet pet food products. Additionally, in 2019, 48% of the food produced is exported which accounted for 0.91 million tons. As consumers are gradually starting to view their pets as children; consequently, they are becoming more aware of diseases that result from poor nutrition, and are willing to spend more on food.