France Pet Food Market Size and Share

France Pet Food Market (2025 - 2030)
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France Pet Food Market Analysis by Mordor Intelligence

The France pet food market size stands at USD 7.13 billion in 2025 and is forecast to reach USD 8.94 billion by 2030, advancing at a 4.65% CAGR. Continuous premiumization, the shift toward human-grade ingredient sourcing, and the spread of functional diets collectively sustain value growth even though total tonnage rises at a slower pace. Structural advantages such as dense veterinary networks, strong local agriculture, and stable disposable income levels enable manufacturers to pass through selective price hikes while maintaining brand loyalty. E-commerce subscription models reinforce predictable demand and data-driven personalization, while regulatory openings for insect and other novel proteins unlock incremental formulation opportunities. At the same time, prolonged cost-of-living pressures temper mid-tier spending, prompting retailers to push private-label lines that compete directly with legacy brands. 

Key Report Takeaways

  • By product, food commanded 66.8% of the French pet food market size in 2024, while pet treats are projected to expand at a 7.1% CAGR through 2030.
  • By pet, cats accounted for 45.4% of the French pet food market size in 2024, while dog food is advancing at a 5.5% CAGR to 2030.
  • By distribution channel, supermarkets and hypermarkets accounted for 72.8% of the French pet food market size in 2024, and online outlets are forecasted to grow at a 6.6% CAGR through 2030. 
  • The top five players, including Mars, Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), Affinity Petcare S.A., and ADM, held a 29.3% share of the French pet food market in 2024.

Segment Analysis

By Product: Treats Drive Category Innovation

Food products maintain a 66.8% France pet food market size in 2024. This substantial market share is primarily driven by the segment's role in providing essential daily nutrition to pets through both dry and wet food options. This divergence reflects consumer willingness to experiment with indulgent and functional treat categories while maintaining conservative approaches to primary nutrition. Functional treats represent a particularly dynamic subsegment, with ADM's European launch of seven turnkey formulas targeting specific health benefits like calming, dental care, and mobility support.  

Pet treats capture the fastest growth momentum at 7.1% CAGR through 2030. This remarkable growth is driven by several factors, including the increasing use of treats for training purposes, particularly among young pets, and the growing trend of pet owners using treats to strengthen their bonds with their pets. The segment's expansion is further supported by innovations in treat formulations, including dental treats, functional treats with added health benefits, and premium treats made from natural ingredients. The rising demand for freeze-dried and natural treats, particularly in the premium and super-premium categories, is also contributing to this segment's rapid growth. Additionally, the increasing focus on pet mental stimulation and enrichment activities has led to higher consumption of treats as rewards and engagement tools.

 

France Pet Food Market: Market Share by Pet Food Product
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By Pets: Feline Premiumization Leads Value Creation

Cats command 45.4% of France pet food market size in 2024, despite representing a smaller population than dogs, reflecting higher per-unit spending driven by specialized nutritional requirements and owner premiumization behaviors. The segment's dominance is further strengthened by the higher consumption of commercial pet food products among cat owners, including specialized diets, treats, and premium food options. The increasing trend of pet humanization has led cat owners to be more conscious about their pets' nutrition, driving demand for high-quality cat food products. Additionally, cats' specific dietary requirements, combined with the growing awareness of the importance of proper nutrition, have contributed to the segment's substantial market share.

Dogs exhibit stronger volume growth at 5.5% CAGR through 2030, supported by larger portion sizes and treat consumption patterns that drive category expansion. This dynamic creates distinct strategic opportunities where cat-focused brands can pursue value-based growth while dog-oriented products benefit from volume scalability. France's position as Europe's leading cat ownership nation provides structural support for feline-focused innovation and premium positioning strategies.

By Distribution Channel: Digital Disruption Accelerates

Supermarkets and hypermarkets continue to dominate the French pet food market, commanding approximately 72.8% of the market size in 2024. These retail establishments serve as the primary distribution channel due to their extensive network and comprehensive product offerings. The segment's prominence is attributed to several key factors, including the wide availability of various pet food brands, flavors, and formulations under one roof. These stores offer a convenient shopping experience where consumers can purchase pet food alongside their regular groceries. Additionally, supermarkets and hypermarkets maintain strong relationships with manufacturers, enabling them to offer competitive pricing and frequent promotional campaigns. 

Online channels demonstrate the strongest growth trajectory at 6.6% CAGR through 2030. This channel shift reflects consumer preferences for convenience, subscription models, and access to specialized products unavailable in physical retail locations. Online channel growth is driven by the increasing digitalization of retail and changing consumer preferences, particularly among urban pet owners with busy lifestyles. E-commerce platforms offer unprecedented convenience through home delivery services and a vast selection of pet food products. The segment's growth is further supported by the adoption of omnichannel strategies by major specialty pet store chains, who have developed their own e-commerce websites to cater to the digital consumer base. Online platforms also provide competitive advantages through personalized recommendations, subscription services, and attractive loyalty programs, making them increasingly popular among tech-savvy pet owners. 

France Pet Food Market: Market Share by Distribution Channel
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Geography Analysis

France represents a mature pet food market characterized by high pet ownership rates and sophisticated consumer preferences that drive premiumization trends across categories. The domestic market benefits from strong agricultural infrastructure that supports local ingredient sourcing and manufacturing capabilities, with major players like Mars investing EUR 130 million (USD 141.7 million) in French production facilities during 2024. Regional variations exist between urban centers, which tend to favor premium and functional products, and rural areas, where price-sensitive purchasing behaviors prevail. Paris and Lyon metropolitan areas lead the adoption of innovative nutrition concepts and direct-to-consumer brands.

The French market's integration within European Union regulatory frameworks creates opportunities for cross-border trade and ingredient sourcing while ensuring consistent quality standards through FEDIAF (European Pet Food Industry Federation) compliance requirements. Export potential exists for French manufacturers who leverage their domestic expertise in premium formulations and sustainable production practices. Symrise's establishment of a dry pet food pilot production facility in Elven demonstrates continued investment in French manufacturing capabilities and R&D infrastructure [3]Source: Manufacturing Research and Development, “Symrise reveals dry pet food production facility in France,” nutraceuticalbusinessreview.com. The facility's focus on palatability research and process optimization supports the industry's innovation trajectory.

France's trade balance in processed food products shows structural challenges with a deficit of EUR 0.7 billion (USD 0.76 billion) in 2022 for other food products category that includes pet food, indicating import competition pressures. Domestic manufacturers benefit from proximity to consumers and ability to respond quickly to local preference changes. The market's reflects steady growth supported by demographic trends and premiumization behaviors that offset economic headwinds and competitive pressures from international suppliers.

Competitive Landscape

The French pet food industry exhibits a fragmented structure, with a 29.3% market share in 2024, comprising a mix of global conglomerates and specialized pet food manufacturers. Major industry players, including Nestlé Purina, Mars Incorporated, Colgate-Palmolive, Affinity Petcare S.A., and ADM, maintain a significant market presence through their established brands and extensive distribution networks. These multinational companies leverage their research capabilities, manufacturing expertise, and marketing resources to maintain market leadership. Local players and specialists compete through niche product offerings and regional market knowledge, particularly in premium and specialized diet segments.

The market has witnessed notable merger and acquisition activity as companies seek to strengthen their market position and expand their product portfolios. Large companies are acquiring smaller, specialized manufacturers to gain access to new market segments and innovative product formulations. This consolidation trend is particularly evident in the premium and super-premium segments, where companies are looking to capitalize on the growing demand for high-quality pet nutrition products. The market structure continues to evolve as companies adapt to changing consumer preferences and seek competitive advantages through strategic acquisitions and partnerships.

Success in the French pet food market increasingly depends on companies' ability to innovate and adapt to changing consumer preferences. Market leaders must focus on developing premium products with specialized nutritional benefits while maintaining strong relationships with veterinarians and pet care professionals. Companies need to invest in research and development to create products that address specific health concerns and dietary requirements of different pet segments. Additionally, establishing efficient supply chain management and maintaining strong relationships with retailers, including pet stores in France, as well as distributors, is crucial for market success.

France Pet Food Industry Leaders

  1. Mars, Incorporated

  2. Nestle (Purina)

  3. Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)

  4. Affinity Petcare S.A

  5. ADM

  6. *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments

  • June 2024: ADM launched seven turnkey functional pet product formulas across Europe including France, including soft chews and supplement powders, targeting calming, dental, digestion, longevity, mobility, skin, and wellness benefits, responding to research showing 85% of pet parents prioritize proper nutrition
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand in France. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • March 2023: In France, Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to support pets' immune systems, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.

Table of Contents for France Pet Food Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study
  • 1.3 Research Methodology

2. REPORT OFFERS

3. EXECUTIVE SUMMARY AND KEY FINDINGS

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Consumer Trends

5. SUPPLY AND PRODUCTION DYNAMICS

  • 5.1 Trade Analysis
  • 5.2 Ingredient Trends
  • 5.3 Value Chain and Distribution Channel Analysis
  • 5.4 Regulatory Framework
  • 5.5 Market Drivers
    • 5.5.1 Premiumization of cat food drives value growth beyond volume expansion
    • 5.5.2 Human-grade ingredient demand reshapes supply chain and pricing strategies
    • 5.5.3 Growth of e-commerce groceries disrupts traditional retail distribution models
    • 5.5.4 Veterinary endorsement legitimizes premium pricing for functional diets
    • 5.5.5 Upcycling of French agro-by-products supports the circular economy and cost efficiency
    • 5.5.6 Expansion of insect-protein approvals opens alternative ingredient pathways
  • 5.6 Market Restraints
    • 5.6.1 Inflation-driven price sensitivity forces trading down across middle-market segments
    • 5.6.2 Supermarket private-label expansion pressures branded manufacturers' margins and shelf space
    • 5.6.3 Tightening Europe's additive regulations increases reformulation costs and time-to-market
    • 5.6.4 Supply risk of novel proteins creates sourcing uncertainty for premium formulations

6. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 6.1 Pet Food Product
    • 6.1.1 Food
    • 6.1.1.1 By Sub Product
    • 6.1.1.1.1 Dry Pet Food
    • 6.1.1.1.1.1 By Sub Dry Pet Food
    • 6.1.1.1.1.1.1 Kibbles
    • 6.1.1.1.1.1.2 Other Dry Pet Food
    • 6.1.1.1.2 Wet Pet Food
    • 6.1.2 Pet Nutraceuticals/Supplements
    • 6.1.2.1 By Sub Product
    • 6.1.2.1.1 Milk Bioactives
    • 6.1.2.1.2 Omega-3 Fatty Acids
    • 6.1.2.1.3 Probiotics
    • 6.1.2.1.4 Proteins and Peptides
    • 6.1.2.1.5 Vitamins and Minerals
    • 6.1.2.1.6 Other Nutraceuticals
    • 6.1.3 Pet Treats
    • 6.1.3.1 By Sub Product
    • 6.1.3.1.1 Crunchy Treats
    • 6.1.3.1.2 Dental Treats
    • 6.1.3.1.3 Freeze-dried and Jerky Treats
    • 6.1.3.1.4 Soft and Chewy Treats
    • 6.1.3.1.5 Other Treats
    • 6.1.4 Pet Veterinary Diets
    • 6.1.4.1 By Sub Product
    • 6.1.4.1.1 Diabetes
    • 6.1.4.1.2 Digestive Sensitivity
    • 6.1.4.1.3 Oral Care Diets
    • 6.1.4.1.4 Renal
    • 6.1.4.1.5 Urinary tract disease
    • 6.1.4.1.6 Obesity Diets
    • 6.1.4.1.7 Derma Diets
    • 6.1.4.1.8 Other Veterinary Diets
  • 6.2 Pets
    • 6.2.1 Cats
    • 6.2.2 Dogs
    • 6.2.3 Other Pets
  • 6.3 Distribution Channel
    • 6.3.1 Convenience Stores
    • 6.3.2 Online Channel
    • 6.3.3 Specialty Stores
    • 6.3.4 Supermarkets/Hypermarkets
    • 6.3.5 Other Channels

7. COMPETITIVE LANDSCAPE

  • 7.1 Key Strategic Moves
  • 7.2 Market Share Analysis
  • 7.3 Brand Positioning Matrix
  • 7.4 Market Claim Analysis
  • 7.5 Company Landscape
  • 7.6 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 7.6.1 Mars, Incorporated
    • 7.6.2 Nestle (Purina)
    • 7.6.3 Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
    • 7.6.4 General Mills Inc.
    • 7.6.5 Affinity Petcare S.A
    • 7.6.6 ADM
    • 7.6.7 Diamond Pet Foods (Schell & Kampeter, Inc.)
    • 7.6.8 Clearlake Capital Group, L.P. (Wellness Pet Company, Inc.)
    • 7.6.9 Alltech
    • 7.6.10 Virbac
    • 7.6.11 Yora Pet Foods
    • 7.6.12 Zooplus SE
    • 7.6.13 GA Pet Food Partners
    • 7.6.14 Farmina Pet Foods
    • 7.6.15 Laroy Group (Flamingo)

8. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

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France Pet Food Market Report Scope

Food, Pet Nutraceuticals/Supplements, Pet Treats, and Pet Veterinary Diets are covered as segments by Pet Food Product. Cats and dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, and Supermarkets/Hypermarkets are covered as segments by the Distribution Channel.

Pet Food Product
Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft and Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Obesity Diets
Derma Diets
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Pet Food Product Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft and Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Obesity Diets
Derma Diets
Other Veterinary Diets
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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