France Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

France Home Appliances Market is segmented by product type (Washing appliances – Washing machines, Wash dryers, Dishwashers, others, Refrigerator appliances – Refrigerators, Freezer systems, others, Kitchen Appliances – Electric stoves, Microwaves, Hobs, others, Room Comfort – Air conditioners, Heaters, Ceiling fans, Dehumidifiers, others), by channels of distribution (Supermarkets and Hypermarkets, Department stores, Specialty stores, organized kitchens, online channels, others)

Market Snapshot

France Home Appliances Market Snapshot
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3 %

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Market Overview

The French home appliances market is showing significant growth owing to the exciting developments that are shaping the market. The leading household appliances in the country that have already used e-commerce have put in place a franchising plan that strengthens the market. Consumers are looking to deploy multi-utility appliances to buy more value by paying less. Chinese manufacturers have already made progress in this market by introducing multifunctional devices that offer increased efficiency and lower energy consumption. The penetration of household appliances in France is quite heterogenous based on the product type. They are generally higher in the larger equipment rather than the smaller devices. Manufacturers continue to make substantial efforts to adapt to the changing consumer preferences by improving their productivity (restructuring, relocations, increased use of outsourcing) and increase the weight of their brands (development of European and global brands).

Scope of the Report

A complete background analysis of the France Home Appliances Industry, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

By Product
Washing Appliances
Washing machines
Wash Dryers
Refrigerator Appliances
Freezer systems
Kitchen Appliances
Electric Stoves
Room Comfort
Air conditioners
Ceiling fans
By Channels of Distribution
Supermarkets and Hypermarkets
Department stores
Speciality stores
Organized kitchens
Online channel

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Key Market Trends

Cooking appliances that aid in healthier eating are faring better than their counterparts

2018 had witnessed a volume growth in the sales of rice cookers, electric grills and kettles as the consumers were keen on better cooking and healthier lifestyles. The sales data has shown that a growing consumer inclination to eat healthier home-cooked meals, driving sales of health-orientated cooking appliances to new heights. One of the kitchen centrepieces, multi-cookers, are gaining a significant share of sales in this segment. They enable the preparation of elaborate meals, making them within the reach of all. The maturity of small cooking appliances is resulting in a stagnant performance in the volume terms. Furthermore, the competitive environment is changing with the emergence of food processors also considered as “kitchen machines”, which have replaced or taken some cooking duties away from the standard cooking equipment.

Trend 1

Market edging towards higher growth with the rising ecommerce penetration

France is the third largest ecommerce market in the EU and 6th in the world. It can be characterized by higher internet penetration, a large and diverse consumer base, growing mobile services, a modern delivery structure and plenty of opportunities for online sellers. Retail ecommerce sales in France will continue rising by double digits in 2019 and in the coming year. In 2020, online sales will account for an estimated 10.3% of total retail sales; in 2023, that share will be 12.5%. Recent data on the retail ecommerce penetration in France suggest that Groceries, household appliances and other items that many consumers who have earlier hesitated to buy online are posting the most rapid growth though from a smaller base. Amazon seems to be unassailable as the market leader in 2019. That’s not to say that major national players such as Cdiscount and Fnac/Darty aren’t mounting robust competition. Amazon’s continuing gains will likely outpace those of other retailers.

Trend 2 - France Home Appliances Market

Competitive Landscape

The French Home Appliances market is fragmented with very few players taking the larger amount of market share. Groupe SEB maintains its leadership. The French manufacturer led the small cooking appliances in 2018 way ahead of the Philips France and BSH France. The business environment in the country is highly competitive among the different distribution networks, reinforced by the increasing market share of the online retailers.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Dynamics

      1. 4.2.1 Market Drivers

      2. 4.2.2 Market Restraints

      3. 4.2.3 Market Opportunities

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining power of suppliers

      3. 4.3.3 Bargaining power of buyers

      4. 4.3.4 Threat of substitute products or services

      5. 4.3.5 Intensity of the competitive rivalry

    4. 4.4 Government regulations and the industrial policies

    5. 4.5 Insights on the technological innovation in the household appliances market

    6. 4.6 Key developments in the consumption trends of home appliances in the country

    7. 4.7 Major advertising strategies employed by the companies to launch a newer product in the market


    1. 5.1 By Product

      1. 5.1.1 Washing Appliances

        1. Washing machines

        2. Wash Dryers

        3. Dishwashers

        4. Others

      2. 5.1.2 Refrigerator Appliances

        1. Refrigerators

        2. Freezer systems

        3. Others

      3. 5.1.3 Kitchen Appliances

        1. Electric Stoves

        2. Microwaves

        3. Hobs

        4. Others

      4. 5.1.4 Room Comfort

        1. Air conditioners

        2. Heaters

        3. Ceiling fans

        4. Dehumidifiers

        5. Others

    2. 5.2 By Channels of Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Department stores

      3. 5.2.3 Speciality stores

      4. 5.2.4 Organized kitchens

      5. 5.2.5 Online channel

      6. 5.2.6 Others


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Brandt

      2. 6.2.2 Whirlpool

      3. 6.2.3 Electrolux

      4. 6.2.4 Merloni

      5. 6.2.5 Bosch Siemens

      6. 6.2.6 Candy

      7. 6.2.7 Seb

      8. 6.2.8 Moulinex

      9. 6.2.9 Philips

    3. *List Not Exhaustive

    1. 7.1 Recent Mergers and Acquisitions

    2. 7.2 Present Investment Scenario and Opportunities


  9. 9. APPENDIX

    1. 9.1 Key statistics on the per capita income and its growth

    2. 9.2 Growth trend in the demographic dividend in France

**Subject to Availability

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Frequently Asked Questions

The France Home Appliances Market market is studied from 2016 - 2026.

The France Home Appliances Market is growing at a CAGR of 3% over the next 5 years.

Brandt, Whirlpool, Electrolux are the major companies operating in France Home Appliances Market.

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