|Study Period:||2018 - 2026|
|Fastest Growing Market:||Asia Pacific|
|Largest Market:||North America|
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The automotive infotainment systems market was valued at USD 25 billion in 2020, and it is expected to reach USD 41 billion by 2026, registering a CAGR of around 8% during the forecast period (2021 - 2026).
The impact of the COVID-19 pandemic on the automotive infotainment systems market was inevitable as the market is primarily driven by increasing vehicle sales and production. As there were continuous lockdowns and shutting down of manufacturing units, production and sales of vehicles experienced slow growth in various regions of the world.
However, the market is expected to register an optimistic growth during the forecast period as automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault decided to adopt Google Inc.’s Android operating system (OS) for their next-generation infotainment systems from 2021.
Additionally, in Japan, Toyota Motor Corporation added software applications, like Line, to its T-Connect infotainment system, starting from the new Crown model in 2018. Additionally, the rising focus on driver comfort and safety, particularly in commercial vehicles with high travel time, has led to the rapid installation of automotive infotainment systems in these vehicles.
Furthermore, the implementation of navigation and vehicle control units in commercial vehicles helps in reducing the response time during emergencies, thereby eliminating the risk of accidents. Besides this, several automobile manufacturers are also offering low-cost infotainment systems, thereby increasing product affordability. Additionally, the rising adoption of smartphones, along with high internet connectivity, has a significant impact on the market growth on a global level.
North America and Europe are expected to witness significant growth due to their deployment of luxury cars and semi-autonomous vehicle sales (L1-L3). Among Asia-Pacific countries, China occupied a significant share of the Asia-Pacific automotive industry, owing to its highest vehicle sales over the past decade.
Scope of the Report
Automotive infotainment is an in-vehicle device that provides entertainment and information to the driver and passengers. The system includes integration of audio/video (A/V) interfaces, touchscreens, keypads, etc., for offering navigational services, hand-free phone connections, vehicle voice control, parking assistance, climate control, two-way communication tools, access to the internet, and other security services. These features help in increasing the operational efficiency of the vehicles and improving safety and driver experience.
The automotive infotainment systems market is segmented by installation type (in-dash infotainment and rear seat infotainment), vehicle type (passenger cars and commercial vehicles), and geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers the market sizes and forecasts in value (USD billion) for all the above segments.
|By Installation Type|
|By Vehicle Type|
Key Market Trends
Growing Advancement in Infotainment Systems
There is a rise in smartphone functions to be built into in-vehicle infotainment systems. In North America and Europe, over 90% of adults have access to the internet through their mobile phones, which is also one of the highest among other regions. As the use of mobile phones has risen, the usage of smartphones for the same purposes in cars has also increased.
Car manufacturers are themselves opting for modular hardware design. This helps them reduce the purchase price of infotainment systems. They are working on technologies to let smartphone functions be built into in-vehicle infotainment systems at a low cost. Manufacturers are working on combining processing power and the competitiveness of their systems. The digital services generate large quantities of data sets for car manufacturers to improve the performance of connected vehicles. For instance-
In January 2020, Land Rover announced that its Defender family would showcase its 21st-century dual-eSIM connectivity at CES 2020 in Las Vegas, the world’s largest consumer electronics show. New Defender is the first vehicle with two embedded LTE modems for enhanced connectivity, while Jaguar Land Rover’s new Pivi Pro touchscreen infotainment has an industry-leading design and shares electronic hardware with the latest smartphone.
There is also a growing demand for rear-seat infotainment systems, which has grown over the years. Giving control over these systems with the help of smartphones will further improve the penetration of infotainment systems built in cars.
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China Driving the Asia-Pacific Market
Among Asia-Pacific countries, China occupied a significant share of the Asia-Pacific automotive industry due to its highest vehicle sales over the past decade. The country is anticipated to continue to see positive vehicle sales during the forecast period, owing to the growing focus on new energy vehicles (NEV), among automakers.
The shift from simple audio systems to touchscreen infotainment systems that support multiple features, such as navigation, Apple CarPlay, Android Auto, Telematics, etc., is driving the demand for infotainment systems in the country.
According to the China Automobile Dealers Association, the luxury car dealers in the country sold 277,000 vehicles in April 2020, an 11.1% increase over April 2019. The luxury car sales accounted for 18.7% of the market in April 2020, representing a 3.6% rise over April 2019 and a 0.4% increase over the market share in March 2020.
In 2019, CHJ Automotive, an electric vehicle manufacturer in China, launched ONE, a smart electric luxury SUV. The vehicle is equipped with a four-screen infotainment system, including a smart voice system. The ONE features a dual-chip system and a dual-system structure, is equipped with a Qualcomm Xiao Long 820A-class chip, and has an Android automotive compatible system.
BAIC Yinxiang Automobile Co. Ltd has collaborated with ADAYO (a subsidiary of Foryou Corporation). ADAYO specializes in the design and development of vehicle infotainment systems, Beidou, GPS, and GLONASS (single-or dual-mode) navigation systems, and driver assistance systems. This partnership will build new platforms for BAIC Yinxiang’s second product restructure to realize a platform production mode and to improve intelligent vehicle manufacturing.
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The automotive infotainment systems market is dominated by major players such as Robert Bosch, Alpine Electronics, Panasonic Corporation, HARMAN International, and Mitsubishi Electric Corporation. These companies have strong distribution networks at a global level and offer an extensive product range. These companies adopt strategies such as new product developments, collaborations, and contracts and agreements to sustain their market positions. For instance-
In January 2019, Alpine Electronics and Alps Electric integrated their management. Alpine has system design and software development capabilities, whereas Alps Electric has core device technologies with enhanced electronic components business such as EHI, mobile devices, sensing devices, and communication device technologies. The collaboration will bring new technologies such as the HMI cockpit.
In January 2019, Mitsubishi Electric Corporation launched a smart, natural HMI for cars by applying its Maisart proprietary compact AI technologies for smart mobility. After recognizing the direction that the driver is facing, the technology uses smart notifications to alert the driver about out-of-sight-line objects. Also, the HMI's natural navigation system always responds to verbal inquiries in natural, two-way conversations regarding driving routes, etc., without the need for pressing a button or trigger words.
Some of the other major players in the automotive infotainment systems market include Denso Corporation, Visteon Corporation, Kenwood Corporation, Magnetic Marelli SpA, Pioneer Corporation, etc.
In January 2020, LG Electronics Inc. and US-based automotive voice recognition solutions provider Cerence Inc. signed a partnership to develop an in-car infotainment system to develop the web OS Auto-based IVI system, which will be equipped with voice recognition features.
In April 2020, BAIC Yinxiang Automobile Co. Ltd collaborated with ADAYO (a subsidiary of Foryou Corporation). This partnership will build new platforms for BAIC Yinxiang’s second product restructure to realize a platform production model and to improve intelligent vehicle manufacturing.
Table of Contents
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Current Market Scenario
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Market Drivers
4.4 Market Restraints
4.5 Technology Trends
5. MARKET SEGMENTATION
5.1 By Installation Type
5.1.1 In-dash Infotainment
5.1.2 Rear-seat Infotainment
5.2 By Vehicle Type
5.2.1 Passenger Car
5.2.2 Commercial Vehicle
5.3.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
22.214.171.124 South Korea
126.96.36.199 Rest of Asia-Pacific
5.3.4 Rest of the World
188.8.131.52 South Africa
184.108.40.206 Other Countries
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Denso Corporation
6.2.2 Robert Bosch GmbH
6.2.3 Continental AG
6.2.4 Harman International Industries Inc.
6.2.5 Magnetic Marelli SpA
6.2.6 Kenwood Corporation
6.2.7 Alpine Electronics Inc.
6.2.8 Mitsubishi Electric Corporation
6.2.9 Visteon Corporation
6.2.10 Pioneer Corporation
6.2.11 Aptiv PLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Automotive Infotainment Systems Market market is studied from 2018 - 2026.
What is the growth rate of Automotive Infotainment Systems Market?
The Automotive Infotainment Systems Market is growing at a CAGR of 8% over the next 5 years.
What is Automotive Infotainment Systems Market size in 2018?
The Automotive Infotainment Systems Market is valued at 27 Billion USD in 2018.
What is Automotive Infotainment Systems Market size in 2026?
The Automotive Infotainment Systems Market is valued at 41 Billion USD in 2026.
Which region has highest growth rate in Automotive Infotainment Systems Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Automotive Infotainment Systems Market?
North America holds highest share in 2020.
Who are the key players in Automotive Infotainment Systems Market?
Denso Corporation, Harman International, Robert Bosch GmbH, Kenwood Corporation, Visteon Corporation are the major companies operating in Automotive Infotainment Systems Market.