Automotive Infotainment Systems Market - Growth, Trends, and Forecast (2020 - 2025)

The Automotive Infotainment Systems Market is segmented by Installation Type (In-dash Infotainment and Rear Seat Infotainment), by Vehicle Type (Passenger Cars and Commercial Vehicles), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America

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Market Overview

The automotive infotainment systems market is expected to register a CAGR of 12.29%, during the forecast period, 2019-2024.

  • The major factors driving the growth of the market are the increasing demand in mobility services (such as ride sharing or taxi services), increasing demand for luxury cars, especially in emerging markets, like India, and increasing focus toward comfort, convenience, and safety. However, the rise in the number of accidents due to drivers’ distraction, may hinder the growth of the market.
  • Automakers are strongly competing to deploy advanced infotainment system for their upcoming vehicle models, during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault, decided to adopt Google Inc.’s Android operating system (OS) for their next-generation infotainment systems from 2021. Additionally, in Japan, Toyota Motor Corporation added software applications, like Line to its T-Connect infotainment system, starting from the new Crown model in 2018.
  • North America and Europe had covered a major share of more than 40% in rear seat infotainment system in 2018, owing to its deployment in luxury cars, as well as semi-autonomous vehicles sales (L1-L3). However, Asia-Pacific is likely to see an increase in the demand for the rear seat infotainment system, majorly from mobility service vehicles, during the forecast period.

Scope of the Report

The automotive infotainment system or in-vehicle infotainment system refers to the vehicle systems that combine entertainment and information delivery for both drivers and passengers. These systems typically use audio and video interface, touchscreens, and keypads.

The global automotive infotainment system market has been segmented by installation type and vehicle type.

By Installation Type
In-dash Infotainment
Rear Seat Infotainment
By Vehicle Type
Passenger Car
Commercial Vehicle
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of the World
South Africa
Other Countries

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Key Market Trends

Increasing Demand for Rear Seat Infotainment Systems

The demand for rear-seat infotainment systems has increased over the past three years. Earlier rear-seat infotainment systems were used only in luxury cars, and hence, in order to sustain in the highly competitive taxi industry, the taxi firms started incorporating innovative products and services; to offer the best service to their customers. Currently, an infotainment system is one of the trending services deployed by taxi firms.

  • In February 2018, Samsung Electronics signed a strategic cooperation agreement with Southeast Asia’s largest car-hailing firm, Grab, where the former company will supply its car infotainment system to Grab’s taxis.

In addition to this, the growing trend of autonomous vehicles has made automakers to not only focus on driver assistance systems, but also on the infotainment systems, including rear seat infotainment system. Audi A8 is the world’s first level-3 autonomous driving vehicle to go into production, which features a new rear seat infotainment system developed by NVIDIA.

Additionally, in North America and Europe, 2018 and 2019 vehicle models from GM, Ford, and Mazda will be equipped with VOXX Automotive’s evolution series (EVO) rear seat infotainment system. The system will be using the advanced multimedia framework from Cinemo technologies, which creates a systematic process for indexing, aggregating, searching, streaming, and playing multimedia content.

Even the emerging markets, like India, have been witnessing automotive players entering into the rear-seat infotainment system. For instance, in 2018, Blaupunkt, car infotainment supplier entered into the rear seat infotainment system with the launch of its BP RSE AD 10.1. This rear seat monitor is ultra-thin and runs Android on 4.4.4 OS with a quad-core processor, and features a capacitive touch screen and built-in Wi-Fi.

Thus, based on the aforementioned developments, the demand for rear-seat infotainment systems is expected to increase during the forecast period.

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China Driving the Asia-Pacific Market

Among Asia-Pacific countries, China occupied more than 50% of the Asia-Pacific automotive industry, owing to its highest vehicle sales over the past decade. The country is anticipated to continue to see positive vehicle sales during the forecast period, owing to the growing focus on new energy vehicles (NEV), among automakers.

The shift from simple audio systems to touchscreen infotainment systems that support multiple features, such as navigation, Apple CarPlay, Android Auto, Telematics, etc. are driving the demand for infotainment systems in the country.

Earlier, the infotainment system in a vehicle was offered only on the top-spec trim. However, presently, OEMs are offering infotainment systems even in the mid- and entry-level trims. Additionally, the road infrastructure in China is developing, and thus, navigation has become a must-have feature in almost all the vehicles.

CHJ Automotive, an electric vehicle manufacturer in China, launched ONE, a smart electric luxury SUV. The vehicle is equipped with a four-screen infotainment system, including a smart voice system. The ONE features a dual-chip system and a dual-system structure, and is equipped with a Qualcomm Xiao Long 820A-class chip, and has an Android Automotive compatible system.

BAIC Yinxiang Automobile Co. Ltd has collaborated with ADAYO (a subsidiary of Foryou Corporation). ADAYO specializes in the design and development of vehicle infotainment systems, Beidou, GPS, and GLONASS (single-or dual-mode) navigation systems, and also, driver assistance systems. This partnership will build new platforms for BAIC Yinxiang’s second product restructure to realize a platform production mode, and to improve intelligent vehicle manufacturing.

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Competitive Landscape

Some of the major players in the automotive infotainment system market include Harman International Industries Inc., Visteon Corporation, Denso Corporation, Robert Bosch, and Aptiv PLC, among others.

Aptiv PLC is expected to give a tough competition to the aforementioned players, as it has opened a new R&D center in China, in September 2018. The company also opened an all-new 5G V2E (vehicle to everything) lab in the new building in partnership with China Telecom Corporation Limited. The new center focuses on active safety solutions, internet and network security, infotainment systems, and the development of user-experience software and hardware.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Current Market Scenario

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Technology Trends


    1. 5.1 By Installation Type

      1. 5.1.1 In-dash Infotainment

      2. 5.1.2 Rear Seat Infotainment

    2. 5.2 By Vehicle Type

      1. 5.2.1 Passenger Car

      2. 5.2.2 Commercial Vehicle

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. Brazil

        2. South Africa

        3. Other Countries


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Denso Corporation

      2. 6.2.2 Robert Bosch GmbH

      3. 6.2.3 Continental AG

      4. 6.2.4 Harman International Industries Inc.

      5. 6.2.5 Magnetic Marelli SpA

      6. 6.2.6 Kenwood Corporation

      7. 6.2.7 Alpine Electronics Inc.

      8. 6.2.8 Mitsubishi Electric Corporation

      9. 6.2.9 Visteon Corporation

      10. 6.2.10 Pioneer Corporation

      11. 6.2.11 Aptiv PLC

  7. *List Not Exhaustive

** Subject to Availability


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