Protein Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Protein Bar Market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retail Stores, Online Stores, and Other Distribution Channels), and Geography.

Market Snapshot

protein bar market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 4.23 %

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Market Overview

The global protein bar market is projected to register a CAGR of 4.23 %, during the forecast period (2019 – 2024).

  • The increasing demand for convenience foods is driving the protein bar market. The major consumers not only include sports athletes, but also those who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy.
  • Moreover, marketing campaigns for protein bars as a substitute for meal replacement, by the fitness clubs, have skyrocketed the sales of these products. With increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.

Scope of the Report

The protein bar market is segmented by distribution channel as supermarkets/hypermarkets, convenience stores, specialist retail stores,online stores, and other distribution channels; and geography.

By Distribution Channel
Convenience Stores
Specialist Retailers
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Evolving Fitness Trends Leading to High Demand for Protein-rich Diet

Protein is an important element that supports fitness progress. Therefore, consumers are opting for weight management and energy products, such as protein bars, to remain fit and healthy. Owing to their high nutrition levels, protein bars are gaining prominence among the health-conscious consumers. Additionally, these nutritious products can provide the ideal protein balance required for a healthy lifestyle. Moreover, supplementing meals with bars are expected to increase protein intake, without adding unnecessary calories or carbohydrates. These fitness trends are expected to augment the demand for protein bars, as they play a major role in providing essential nutrients and proteins, increasing energy levels, and enhancing muscle mass.


Protein Bar1

Fastest Growing Market for Protein Bar

The protein bar market in North America is almost in a saturating phase, whereas those in Europe and Asia-Pacific are picking up pace in both production and consumption. Europe had 26% of share in the protein bar market in 2016. Healthy snacks and food supplements are on the rise, with a high-protein bar brand demonstrating huge success in the United Kingdom and China. Natural and non-GMO protein bars are expected to become the best-selling wholesome protein bar in the European and Asia-Pacific markets. The influence of the Asia is increasing in the protein bar market, with increasing potential and product innovation in China, India, and other countries.

Protein Bar2

Competitive Landscape

The most active companies in the protein bar market include key players, such as The Kellogg Company, General Mills Inc., Mars Inc., Hormel Foods Corporation, The Whitewave Foods Company, Small Planet Foods Inc., Premier Nutrition Corporation, Quest Nutrition LLC, Musclepharm, The Balance Bar Company, and Quest Nutrition LLC, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialist Retailers

      4. 5.1.4 Online Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. India

        2. China

        3. Australia

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle East & Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Key Startegies Adopted

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Nutrition Manufacturing Inc.

      2. 6.4.2 Atkins Nutritionals Inc.

      3. 6.4.3 Caveman Foods LLC

      4. 6.4.4 Clif Bar & Company

      5. 6.4.5 General Mills Inc.

      6. 6.4.6 Hormel Foods Corporation

      7. 6.4.7 Mars Inc.

      8. 6.4.8 The Nature's Bounty Co.

      9. 6.4.9 Quest Nutrition LLC

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Protein Bar Market market is studied from 2016 - 2026.

The Protein Bar Market is growing at a CAGR of 4.23% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

The Kellogg Company, General Mills Inc., Clif Bar & Company, Atkins Nutritionals Inc., Caveman Foods LLC are the major companies operating in Protein Bar Market.

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