Protein Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Protein Bar Market is segmented by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

Protein Bar Market Size

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Protein Bar Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 8.91 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 15.71 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel Supermarket/Hypermarket
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 9.92 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Region North America

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Protein Bar Market Analysis

The Protein Bar Market size is estimated at 8.91 billion USD in 2024, and is expected to reach 15.71 billion USD by 2030, growing at a CAGR of 9.92% during the forecast period (2024-2030).

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8.91 Billion

Market Size in 2024 (USD)

15.71 Billion

Market Size in 2030 (USD)

5.76 %

CAGR (2018-2023)

9.92 %

CAGR (2024-2030)

Largest Segment by Distribution Channel

44.43 %

value share, Supermarket/Hypermarket , 2023

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The availability of broad range of products with several brand options in sugar confectionery and ease of free checkout and delivery options are aiding the segmental growth.

Largest Segment by Region

72.48 %

value share, North America , 2023

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There has been significant growth in sports and athletics in North America, resulting in a demand for smaller portions of food with high nutritional value in the study period.

Fastest-growing Segment by Distribution Channel

12.18 %

Projected CAGR, Online Retail Store , 2024-2030

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The rising preference to buy essential groceries online during the pandemic drove the channel. The growth may be assisted by better consumer reach through digital marketing.

Fastest-growing Segment by Region

13.58 %

Projected CAGR, South America , 2024-2030

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The rising health consciousness amid the increasing prevalence of lifestyle diseases has enabled South American consumers to opt for healthy and sustainable snacking options.

Leading Market Player

11.30 %

market share, Kellogg Company , 2022

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Product diversity in the sector, making innovative bars with varied protein content for a wide range of consumers, aided Kellogg's to occupy the market share in the market.

Growing e-commerce and preference toward multipacks instead of singles boosting protein bar sales

  • Supermarket/hypermarket was observed to be the largest segment by distribution channel in the global protein bar market. The proliferation of the network of multinational brands promotes the growth of the protein bar market. For instance, the Lidl supermarket chain had around 11,200 outlets, Aldi Sud had 7,200 outlets, and Penny Market had 3,600 outlets as of 2022. These retail outlets typically stock a wide variety of protein bar brands, flavors, and types, allowing consumers to choose from a diverse selection to suit their taste and dietary preferences. This helps consumers to stock up on protein bars at a relatively affordable cost. Consumers are increasingly interested in bars with benefits such as energy, weight loss, or sleep support, and they prefer retail stores to buy them.
  • The online retail channel is anticipated to be the fastest-growing distribution channel with a CAGR of 0.03% by value over the forecast period, accelerated by the growing global internet penetration, increasing smartphone usage, and expansive network of grocery delivery chains. Online stores allow consumers to select from a large collection of product offerings marketed under private labels as well as mainstream brands. Internet access across key regions is also anticipated to foster online sales of protein bars during the forecast period.
  • Convenience stores occupied the second-highest share by value in 2022. The sales of protein bars through convenience stores increased by 7.19% by value in 2022 compared to 2021. Convenience stores are typically located in easily accessible areas, including urban centers, gas stations, and busy intersections. The proximity allows consumers to make quick, on-the-spot purchases of protein bars without having to travel to larger stores.
Global Protein Bar Market

North America recorded the highest share in 2023, with 50% of gym-goers looking to meet their protein requirements

  • North America dominates the global protein bar sales, recording an increase of 8.22% by value in 2022 compared to the previous year. The increasing focus on health and fitness, including interest in weight management, muscle building, and overall well-being, has driven the demand for convenient protein-rich snacks like protein bars. Around 49.9% of Americans go to the gym at least twice a week as of 2022. Protein bars are perceived as a convenient way to increase daily protein intake, making them popular among individuals looking to meet their protein requirements. Protein bars are easy to carry and consume on the go, making them a convenient choice for busy lifestyles.
  • South America is the fastest-growing region in the protein bar market and is likely to attain a value growth of 11.65% during the forecast period. Health-oriented products, such as high-fiber, low-calorie, high-protein, and containing natural ingredients, are gaining popularity across the region. As of 2022, Brazil had 539,710 physical education professionals and 65,665 registered companies, including gyms, studios, and sports clubs. The consumer inclination toward fitness is driving the sales of protein bars.
  • Asia-Pacific is the second-largest region in the consumption of protein bars globally. The fitness and sports nutrition market is expanding in the region. Athletes and fitness enthusiasts often use protein bars as a convenient source of protein before or after workouts to support muscle recovery and growth. The number of gyms in China increased from 128,900 in 2021 to 142,900 in 2022, indicating the growth of the active population, which is boosting the protein bar market.

Global Protein Bar Market Trends

There is a rising demand for protein-enriched bars by consumers indulging in different sports and fitness activities

  • Across the globe, protein bars are highly preferred by Gen Z consumers as a replacement for oil-based snacks. The North American market is the largest market for protein bars in the world. In 2023, Americans were consuming snack bars as a grab-and-go convenience food.
  • In the protein bar segment, brand loyalty acquires the first position under product attributes. In the global protein bar market, it was observed that 43% of consumers choose protein bars from their preferred brands. Crunch Plus, Nature Valley, One, ProBar, and MxBar are some brands that hold higher shares in the market.
  • In 2023, protein bars witnessed a hike in their sales. The sales growth was linked to the healthy eating habits of consumers. Economic crises such as the COVID-19 pandemic promoted the sales of snack bars by highlighting their benefits and replacing oily stuffed snacks with healthy snack bars. In 2023, the price fluctuation of protein bars was valued at USD 2.34.
  • Around the globe, the consumption of protein bars is generally viewed from a health perspective. The availability of protein bars in different flavors makes it a healthy snack among the different age groups. Around the globe, there are a few additional factors to consider in the context of protein bar consumption from a health perspective. About 70% of the global population prefers protein bars in their daily routine. One factor to consider is ingredient significance. Ingredients such as whole grain oats, vegetable oil, and dry fruits (almonds, raisins, cranberries, corn starch) are mainly affecting the product’s standards. As these ingredients provide vitamins, energy, protein, minerals, calories, etc., these are considered some of the key ingredients by the population.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • The rising demand for high protein sources is likely to promote the ongoing demand for protein bars

Protein Bar Industry Overview

The Protein Bar Market is fragmented, with the top five companies occupying 25.02%. The major players in this market are Glanbia Plc, Kellogg Company, Mars Incorporated, PepsiCo Inc. and Simply Good Foods Co. (sorted alphabetically).

Protein Bar Market Leaders

  1. Glanbia Plc

  2. Kellogg Company

  3. Mars Incorporated

  4. PepsiCo Inc.

  5. Simply Good Foods Co.

Protein Bar Market Concentration

Other important companies include Associated British Foods PLC, Caveman Foods LLC, Fitshit Health Solutions Pvt. Ltd, General Mills Inc., GNC Holdings LLC, Lotus Bakeries, Naturell India Pvt. Ltd, Stayfit Enterprize Private Limited, The Hershey Company.

*Disclaimer: Major Players sorted in alphabetical order.

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Protein Bar Market News

  • May 2023: General Mills Inc. announced that it would be expanding its Nature Valley brand with the introduction of Nature Valley Savory Nut Crunch Bars.
  • April 2023: Under the brand ONE Brands, The Hershey Company launched the Peanut Butter & Jelly Flavored Protein Bar. The ONE Limited Edition Peanut Butter & Jelly flavored bars are packed with 20 grams of protein, 1 gram of sugar, and the taste of peanut butter and strawberry jelly flavors.
  • January 2023: The Hershey Company launched caffeinated protein bars. The range is available in two flavors: vanilla latte and caramel macchiato.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Protein Bar Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Regulatory Framework

    2. 2.2. Consumer Buying Behavior

    3. 2.3. Ingredient Analysis

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Distribution Channel

      1. 3.1.1. Convenience Store

      2. 3.1.2. Online Retail Store

      3. 3.1.3. Supermarket/Hypermarket

      4. 3.1.4. Others

    2. 3.2. Region

      1. 3.2.1. Africa

        1. 3.2.1.1. By Country

          1. 3.2.1.1.1. Egypt

          2. 3.2.1.1.2. Nigeria

          3. 3.2.1.1.3. South Africa

          4. 3.2.1.1.4. Rest of Africa

      2. 3.2.2. Asia-Pacific

        1. 3.2.2.1. By Country

          1. 3.2.2.1.1. Australia

          2. 3.2.2.1.2. China

          3. 3.2.2.1.3. India

          4. 3.2.2.1.4. Indonesia

          5. 3.2.2.1.5. Japan

          6. 3.2.2.1.6. Malaysia

          7. 3.2.2.1.7. New Zealand

          8. 3.2.2.1.8. South Korea

          9. 3.2.2.1.9. Rest of Asia-Pacific

      3. 3.2.3. Europe

        1. 3.2.3.1. By Country

          1. 3.2.3.1.1. Belgium

          2. 3.2.3.1.2. France

          3. 3.2.3.1.3. Germany

          4. 3.2.3.1.4. Italy

          5. 3.2.3.1.5. Netherlands

          6. 3.2.3.1.6. Russia

          7. 3.2.3.1.7. Spain

          8. 3.2.3.1.8. Switzerland

          9. 3.2.3.1.9. Turkey

          10. 3.2.3.1.10. United Kingdom

          11. 3.2.3.1.11. Rest of Europe

      4. 3.2.4. Middle East

        1. 3.2.4.1. By Country

          1. 3.2.4.1.1. Bahrain

          2. 3.2.4.1.2. Kuwait

          3. 3.2.4.1.3. Oman

          4. 3.2.4.1.4. Qatar

          5. 3.2.4.1.5. Saudi Arabia

          6. 3.2.4.1.6. United Arab Emirates

          7. 3.2.4.1.7. Rest of Middle East

      5. 3.2.5. North America

        1. 3.2.5.1. By Country

          1. 3.2.5.1.1. Canada

          2. 3.2.5.1.2. Mexico

          3. 3.2.5.1.3. United States

          4. 3.2.5.1.4. Rest of North America

      6. 3.2.6. South America

        1. 3.2.6.1. By Country

          1. 3.2.6.1.1. Argentina

          2. 3.2.6.1.2. Brazil

          3. 3.2.6.1.3. Rest of South America

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Associated British Foods PLC

      2. 4.4.2. Caveman Foods LLC

      3. 4.4.3. Fitshit Health Solutions Pvt. Ltd

      4. 4.4.4. General Mills Inc.

      5. 4.4.5. Glanbia Plc

      6. 4.4.6. GNC Holdings LLC

      7. 4.4.7. Kellogg Company

      8. 4.4.8. Lotus Bakeries

      9. 4.4.9. Mars Incorporated

      10. 4.4.10. Naturell India Pvt. Ltd

      11. 4.4.11. PepsiCo Inc.

      12. 4.4.12. Simply Good Foods Co.

      13. 4.4.13. Stayfit Enterprize Private Limited

      14. 4.4.14. The Hershey Company

  7. 5. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF PROTEIN BAR MARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA CONVENIENCE STORE, USD, GLOBAL, 2018 - 2030
  1. Figure 9:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 10:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, GLOBAL, 2018 - 2030
  1. Figure 11:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 12:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 13:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA OTHERS, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA OTHERS, USD, GLOBAL, 2018 - 2030
  1. Figure 15:  
  2. VOLUME OF PROTEIN BAR MARKET BY REGION, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 16:  
  2. VALUE OF PROTEIN BAR MARKET BY REGION, USD, GLOBAL, 2018 - 2030
  1. Figure 17:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 18:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 19:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, AFRICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
  1. Figure 21:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 22:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 23:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, EGYPT, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF PROTEIN BAR MARKET, USD, EGYPT, 2018 - 2030
  1. Figure 25:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NIGERIA, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF PROTEIN BAR MARKET, USD, NIGERIA, 2018 - 2030
  1. Figure 27:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
  1. Figure 28:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SOUTH AFRICA, 2018 - 2030
  1. Figure 29:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF AFRICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF AFRICA, 2018 - 2030
  1. Figure 31:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 32:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 33:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 34:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 35:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, AUSTRALIA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF PROTEIN BAR MARKET, USD, AUSTRALIA, 2018 - 2030
  1. Figure 37:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 38:  
  2. VALUE OF PROTEIN BAR MARKET, USD, CHINA, 2018 - 2030
  1. Figure 39:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, INDIA, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF PROTEIN BAR MARKET, USD, INDIA, 2018 - 2030
  1. Figure 41:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, INDONESIA, 2018 - 2030
  1. Figure 42:  
  2. VALUE OF PROTEIN BAR MARKET, USD, INDONESIA, 2018 - 2030
  1. Figure 43:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, JAPAN, 2018 - 2030
  1. Figure 44:  
  2. VALUE OF PROTEIN BAR MARKET, USD, JAPAN, 2018 - 2030
  1. Figure 45:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, MALAYSIA, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF PROTEIN BAR MARKET, USD, MALAYSIA, 2018 - 2030
  1. Figure 47:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NEW ZEALAND, 2018 - 2030
  1. Figure 48:  
  2. VALUE OF PROTEIN BAR MARKET, USD, NEW ZEALAND, 2018 - 2030
  1. Figure 49:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SOUTH KOREA, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SOUTH KOREA, 2018 - 2030
  1. Figure 51:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 53:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 54:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 55:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 56:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 57:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, BELGIUM, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF PROTEIN BAR MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 59:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, FRANCE, 2018 - 2030
  1. Figure 60:  
  2. VALUE OF PROTEIN BAR MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 61:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, GERMANY, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF PROTEIN BAR MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 63:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, ITALY, 2018 - 2030
  1. Figure 64:  
  2. VALUE OF PROTEIN BAR MARKET, USD, ITALY, 2018 - 2030
  1. Figure 65:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NETHERLANDS, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF PROTEIN BAR MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 67:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, RUSSIA, 2018 - 2030
  1. Figure 68:  
  2. VALUE OF PROTEIN BAR MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 69:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SPAIN, 2018 - 2030
  1. Figure 70:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 71:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SWITZERLAND, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SWITZERLAND, 2018 - 2030
  1. Figure 73:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, TURKEY, 2018 - 2030
  1. Figure 74:  
  2. VALUE OF PROTEIN BAR MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 75:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED KINGDOM, 2018 - 2030
  1. Figure 76:  
  2. VALUE OF PROTEIN BAR MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 77:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF EUROPE, 2018 - 2030
  1. Figure 78:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 79:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 80:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 81:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 82:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 83:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, BAHRAIN, 2018 - 2030
  1. Figure 84:  
  2. VALUE OF PROTEIN BAR MARKET, USD, BAHRAIN, 2018 - 2030
  1. Figure 85:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, KUWAIT, 2018 - 2030
  1. Figure 86:  
  2. VALUE OF PROTEIN BAR MARKET, USD, KUWAIT, 2018 - 2030
  1. Figure 87:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, OMAN, 2018 - 2030
  1. Figure 88:  
  2. VALUE OF PROTEIN BAR MARKET, USD, OMAN, 2018 - 2030
  1. Figure 89:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, QATAR, 2018 - 2030
  1. Figure 90:  
  2. VALUE OF PROTEIN BAR MARKET, USD, QATAR, 2018 - 2030
  1. Figure 91:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
  1. Figure 92:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SAUDI ARABIA, 2018 - 2030
  1. Figure 93:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 94:  
  2. VALUE OF PROTEIN BAR MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 95:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 96:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 97:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 98:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 99:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 100:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 101:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, CANADA, 2018 - 2030
  1. Figure 102:  
  2. VALUE OF PROTEIN BAR MARKET, USD, CANADA, 2018 - 2030
  1. Figure 103:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, MEXICO, 2018 - 2030
  1. Figure 104:  
  2. VALUE OF PROTEIN BAR MARKET, USD, MEXICO, 2018 - 2030
  1. Figure 105:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
  1. Figure 106:  
  2. VALUE OF PROTEIN BAR MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 107:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 108:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 109:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, SOUTH AMERICA, 2018 - 2030
  1. Figure 110:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, SOUTH AMERICA, 2018 - 2030
  1. Figure 111:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 112:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 113:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, ARGENTINA, 2018 - 2030
  1. Figure 114:  
  2. VALUE OF PROTEIN BAR MARKET, USD, ARGENTINA, 2018 - 2030
  1. Figure 115:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, BRAZIL, 2018 - 2030
  1. Figure 116:  
  2. VALUE OF PROTEIN BAR MARKET, USD, BRAZIL, 2018 - 2030
  1. Figure 117:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF SOUTH AMERICA, 2018 - 2030
  1. Figure 118:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF SOUTH AMERICA, 2018 - 2030
  1. Figure 119:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2018 - 2023
  1. Figure 120:  
  2. MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2018 - 2023
  1. Figure 121:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022

Protein Bar Industry Segmentation

Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

  • Supermarket/hypermarket was observed to be the largest segment by distribution channel in the global protein bar market. The proliferation of the network of multinational brands promotes the growth of the protein bar market. For instance, the Lidl supermarket chain had around 11,200 outlets, Aldi Sud had 7,200 outlets, and Penny Market had 3,600 outlets as of 2022. These retail outlets typically stock a wide variety of protein bar brands, flavors, and types, allowing consumers to choose from a diverse selection to suit their taste and dietary preferences. This helps consumers to stock up on protein bars at a relatively affordable cost. Consumers are increasingly interested in bars with benefits such as energy, weight loss, or sleep support, and they prefer retail stores to buy them.
  • The online retail channel is anticipated to be the fastest-growing distribution channel with a CAGR of 0.03% by value over the forecast period, accelerated by the growing global internet penetration, increasing smartphone usage, and expansive network of grocery delivery chains. Online stores allow consumers to select from a large collection of product offerings marketed under private labels as well as mainstream brands. Internet access across key regions is also anticipated to foster online sales of protein bars during the forecast period.
  • Convenience stores occupied the second-highest share by value in 2022. The sales of protein bars through convenience stores increased by 7.19% by value in 2022 compared to 2021. Convenience stores are typically located in easily accessible areas, including urban centers, gas stations, and busy intersections. The proximity allows consumers to make quick, on-the-spot purchases of protein bars without having to travel to larger stores.
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Region
Africa
By Country
Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific
By Country
Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
Europe
By Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
Middle East
By Country
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America
By Country
Canada
Mexico
United States
Rest of North America
South America
By Country
Argentina
Brazil
Rest of South America
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Protein Bar Market Research FAQs

The Global Protein Bar Market size is expected to reach USD 8.91 billion in 2024 and grow at a CAGR of 9.92% to reach USD 15.71 billion by 2030.

In 2024, the Global Protein Bar Market size is expected to reach USD 8.91 billion.

Glanbia Plc, Kellogg Company, Mars Incorporated, PepsiCo Inc. and Simply Good Foods Co. are the major companies operating in the Global Protein Bar Market.

In the Global Protein Bar Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

In 2024, North America accounts for the largest share by region in the Global Protein Bar Market.

In 2023, the Global Protein Bar Market size was estimated at 8.91 billion. The report covers the Global Protein Bar Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Protein Bar Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Nutritional Bar Industry Report

Statistics for the 2023 Protein Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Protein Bar analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Protein Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030