Protein Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Protein Bar Market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retail Stores, Online Stores, and Other Distribution Channels) and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Protein Bar Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 5.34 %
Protein Bar Market Key players

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Market Overview

The global protein bar market is projected to register a CAGR of 5.34 % during the forecast period (2022 – 2027).

Due to the COVID-19 pandemic, increased sales of products like snacks, bars, and other convenience foods were observed during the lockdown, which sustained the demand for protein bars in the market studied. As the consumers’ interest in products that support the overall maintenance of health and wellness increased, the ambiguous situation across the world urged them to increase their nutritional intake and consume safer and healthier foods. Also, due to the work-from-home or stay-at-home trend, people started working out at their homes, and hence, the demand for protein bars further boosted.

The increasing demand for convenience foods is driving the protein bar market. The major consumers not only include sports athletes, but also those who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy.

Moreover, marketing campaigns for protein bars as a substitute for meal replacement, by the fitness clubs, have skyrocketed the sales of these products. With an increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.

Scope of the Report

Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. The global protein bar market is segmented by distribution channel and geography. The market is segmented by distribution channels into supermarkets/hypermarkets, convenience stores, specialist retail stores, online stores, and other distribution channels. The report also provides an analysis of the emerging and established economies across the global market, including regions like North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Distribution Channel
Convenience Stores
Specialist Retail Stores
Online Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa

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Key Market Trends

Evolving Fitness Trends Leading to High Demand for Protein Bars

Protein is an important element that supports fitness progress. Therefore, consumers are opting for weight management and energy products, such as protein bars, to remain fit and healthy. Owing to their high nutrition levels, protein bars are gaining prominence among health-conscious consumers. Additionally, these nutritious products can provide the ideal protein balance required for a healthy lifestyle. Moreover, supplementing meals with bars is expected to increase protein intake, without adding unnecessary calories or carbohydrates. These fitness trends are expected to augment the demand for protein bars, as they play a major role in providing essential nutrients and proteins, increasing energy levels, and enhancing muscle mass.

Protein Bar Market Trends

Asia Pacific is the Fastest Growing Region

Healthy snacks and food supplements are on the rise, with a high-protein bar brand demonstrating huge success in the region. Natural and non-GMO protein bars are expected to become the best-selling wholesome protein bar in the Asia-Pacific markets. The influence of Asia is increasing in the protein bar market, with increasing potential and product innovation in China, India, and other countries. Moreover, protein bars made up ko different flavors are widely being consumed by people during festival events. This factor has resulted in high revenue generation from products in the region. Also, increasing consumption of meal replacers for weight loss is a key trend bolstering the protein bars market outlook in the region.

Protein Bar Market Analysis

Competitive Landscape

The global protein bar market is a highly competitive market due to the presence of various giant players and local players such as The Kellogg Company, General Mills Inc., Caveman Foods LLC, Quest Nutrition LLC, and Clif Bar & Company. These industry participants are employing strategies like business expansions, and mergers and acquisitions to expand their regional presence across the global market. The market-leading brands are increasingly focusing on product line expansions to emerge as category winners.

Recent Developments

  • In June 2021, RXBAR launched a plant-based protein bar. The all-new RXBAR protein bar is made with 10 grams of plant-based protein in place of RXBAR's signature egg whites and is available on and on shelves at several retailers including Target and Kroger.
  • In 2020, Nestle launched a pea protein bar which is a new range of its YES snack bars. This snack bar contains 10g of protein and it is a combination of nuts and peas. These snacks are available in different flavors such as Almond, Peanut, and Double Dark Chocolate and Cashew, Blueberry, and Dark Chocolate.
  • In 2020, Post Holdings Inc expanded its reach of Premier Protein’s brand snack bar in convenience stores of the United Kingdom, in order, to increase its customer base.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialist Retail Stores

      4. 5.1.4 Online Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 By Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc.

      2. 6.4.2 Clif Bar & Company

      3. 6.4.3 Caveman Foods LLC

      4. 6.4.4 Atkins Nutritionals Inc.

      5. 6.4.5 Quest Nutrition LLC

      6. 6.4.6 The Kelloggs Company

      7. 6.4.7 Hormel Foods Corporation

      8. 6.4.8 The Nature's Bounty Co.

      9. 6.4.9 Nestle S.A.

      10. 6.4.10 The Nature's Bounty Co.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Protein Bar Market market is studied from 2016 - 2027.

The Protein Bar Market is growing at a CAGR of 5.34% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

General Mills Inc., Clif Bar & Company, Caveman Foods LLC, Quest Nutrition LLC, The Kellogg Company are the major companies operating in Protein Bar Market.

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