Study Period | 2017 - 2029 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2029 |
Market Size (2025) | USD 2.3 Billion |
Market Size (2029) | USD 3.14 Billion |
CAGR (2025 - 2029) | 8.16 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
France E-bike Market Analysis
The France E-bike Market size is estimated at 2.3 billion USD in 2025, and is expected to reach 3.14 billion USD by 2029, growing at a CAGR of 8.16% during the forecast period (2025-2029).
The French e-bike market is undergoing significant transformation driven by substantial infrastructure investments and policy support. The government's commitment to sustainable transportation and urban mobility is evident through its ambitious infrastructure development plans, including a EUR 300 million investment announced for constructing 680 kilometers of new bicycle lanes in Paris, linking suburbs to the center. This extensive infrastructure development coincides with rising urban congestion, as demonstrated by France's traffic congestion intensity index reaching 130.5 in 2022, pushing more commuters toward alternative transportation solutions. These initiatives are reshaping urban mobility patterns and creating a more conducive environment for electric bike adoption.
The retail landscape for electric bikes in France is experiencing a notable shift in distribution dynamics. Independent merchants and specialized electric bicycle stores maintain a dominant position, accounting for 51% of all e-bike sales, while major retail chains, including Decathlon, Go Sport, and Intersport, represent 34% of the market. This dual distribution structure ensures both specialized expertise and widespread accessibility, contributing to market expansion. The retail sector's evolution is further characterized by the emergence of innovative business models, including subscription services and direct-to-consumer sales channels.
Technological advancement in the electric bike sector is driving product innovation and market differentiation. Manufacturers are focusing on developing lighter, more efficient models with enhanced battery technology and smart connectivity features. The industry is witnessing a significant shift toward lithium-ion batteries, which offer superior performance and a longer lifespan compared to traditional alternatives. This technological evolution is accompanied by the integration of digital features, including mobile app connectivity, GPS tracking, and advanced security systems, making electric bikes more attractive to tech-savvy consumers.
The market is experiencing a surge in business model innovation and strategic partnerships. In 2022, e-bike start-up GetHenry secured a significant investment of USD 17.4 million to expand its operations across European countries, including France, demonstrating strong investor confidence in the sector. Companies are increasingly adopting fleet-based models, partnering with delivery services and urban mobility providers to create new revenue streams. These partnerships extend to enterprise customers like Gorillas, Flink, and JustEatTakeaway.com, indicating the growing integration of electric bikes into the broader urban mobility and logistics ecosystem. France's ambitious goal to capture over 50% of the EU's e-bike sales by 2030 further underscores the market's growth potential and strategic importance.
France E-bike Market Trends
France's E-Bike adoption rates indicate a robust growth, reflecting an expanding market and increasing popularity.
- Bicycle sales in France have grown significantly over the past few years. The increasing number of health-conscious consumers, high traffic congestion on the roads during peak hours, and increasing government practices to promote e-bicycles and protect the environment are improving the adoption of e-bicycles in the country. Reduced fuel costs and eco-friendliness of these bikes also accelerated their adoption rate by 2.60% in 2019 over 2018.
- The COVID-19 pandemic in the country positively impacted e-bike sales. People preferred using their personal vehicles for daily commutes and avoided public transportation due to the fear of contracting the virus during the pandemic, which further accelerated the sales of e-bikes in France. As a result, the adoption of e-bikes in the country grew by 19.60% in 2020 over 2019.
- The relaxation of COVID-19 restrictions due to a drop in the number of cases also led to the resumption of businesses and offices, which also contributed to the growth of the e-bike market in the country in Q1 2022. Companies are launching e-bikes with high-tech features, long battery ranges, higher speed limits, and fast charging features, thus encouraging consumer interest in the market. During the forecast period, the country is expected to see a growth of 80% in the adoption of e-bikes.
France demonstrates a steady increase in the percentage of commuters traveling 5-15 km daily, indicating evolving commuting habits.
- The country has witnessed a significant increase in bicycle demand in recent years, with rising interest in bicycles as a mode of commute among consumers. Though the demand for e-bikes is rising, the daily commute to offices and marketplaces within the range of 5-15 km is still low compared to other modes of transportation. Most people prefer personal automobiles for daily commutes. In 2020, only 3% of the workers across France opted for bicycles for daily commutes.
- In 2020, the COVID-19 pandemic in France led to the closure of public transportation and gyms, along with offices and business operations. Therefore, people developed the habit of daily cycling during lockdowns, which continued in 2021. People are choosing to use e-bicycles to commute to their offices, businesses, and nearby locations, which raised the number of commuters in the range of 5-15 km by 0.3% in 2021 over 2020. The availability of e-bikes with modern battery packs that offer a greater range of up to 40-45 km is also increasing the demand from consumers who commute within the range of 5-15 km every day.
- In 2022, many users commuted daily by bicycle to their workplaces. A growing number of people are choosing to travel by e-bikes, mainly due to their health benefits, no emissions, and time savings. The developments in the bicycle infrastructure are also boosting the demand for e-bikes in the country. In September 2021, French Prime Minister Elisabeth Borne granted EUR 250 million to improve bike infrastructure and provide cycling classes for 800,000 schoolchildren. Such factors are anticipated to improve the use of e-bikes among consumers who travel a distance of 5-15 km daily during the forecast period.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- France's bicycle market shows a fluctuating trend with a recent decline, suggesting a need for market revitalization strategies.
- France's GDP per capita demonstrates steady growth, indicating a resilient economy and sustained living standards.
- France's inflation rates display a peak in 2022, with a trend towards stabilization, reflecting effective economic interventions.
- France's bicycle rental market, after a notable rise in 2020, continues to grow steadily, reflecting strong market health and ongoing consumer interest.
- France's e-bike battery prices are on a downward trend, highlighting market growth and increased production scale.
- France's hyper-local delivery sector is growing steadily, pointing to a progressive shift in consumer preferences towards local online services.
- France's continuous increase in dedicated bicycle lanes showcases the country's initiatives to integrate cycling into the daily fabric of urban life.
- France's number of trekkers is on the rise, pointing towards a growing interest in exploring the country's rich natural heritage through trekking.
- France's E-bike charging time is on a downward trend, indicating the country's commitment to promoting electric mobility and enhancing charging technology.
- France's Traffic Congestion Index shows minor fluctuations, pointing to variable traffic conditions and efforts in managing congestion.
Segment Analysis: Propulsion Type
Pedal Assisted Segment in France E-bike Market
The pedal-assisted segment dominates the French e-bike market, commanding approximately 79% market share in 2024. This significant market position is attributed to several key factors, including the segment's alignment with French cycling preferences and regulations. Pedal-assisted e-bikes, also known as pedelecs, offer users the flexibility to choose between three and five assist modes, providing a customizable riding experience while maintaining the traditional cycling feel. These e-bikes are particularly popular among urban commuters and leisure riders who appreciate the balance between physical activity and motorized assistance. The segment's success is further bolstered by longer battery life and reduced maintenance requirements compared to other propulsion types, making them an attractive option for daily use.

Throttle Assisted Segment in France E-bike Market
The throttle-assisted segment is emerging as the fastest-growing category in the French e-bike market, projected to grow at approximately 9% during the forecast period 2024-2029. This growth is driven by increasing demand from riders seeking enhanced mobility solutions for challenging terrains and longer distances. The segment's expansion is particularly notable in urban delivery services and among riders with specific mobility needs. Despite regulatory requirements such as insurance and licensing, throttle-assisted e-bikes are gaining popularity for their ability to provide effortless riding experiences, especially in hilly areas and during long-distance travel. The segment's growth is further supported by technological advancements in electric bicycle motor efficiency and battery performance.
Remaining Segments in Propulsion Type
The speed pedelec segment represents an important niche in the French e-bike market, catering to users seeking higher-speed capabilities while maintaining regulatory compliance. These e-bikes, which can reach speeds of up to 45 km/h, serve a specific market segment of commuters requiring faster transportation options for longer distances. While subject to stricter regulations, including registration and insurance requirements, speed pedelecs continue to maintain their position in the market by offering a balanced solution between traditional e-bikes and higher-speed mobility options. The segment's development is influenced by urban mobility trends and the growing acceptance of e-bikes as legitimate transportation alternatives.
Segment Analysis: Application Type
City/Urban Segment in France E-bike Market
The City/Urban segment dominates the France e-bike market, commanding approximately 80% of the total market share in 2024. This significant market position is driven by the increasing adoption of electric city bikes for daily commuting in urban areas, particularly for work, business, and marketplace travel. The segment's growth is further supported by various government initiatives, including the development of dedicated bicycle infrastructure and subsidy programs. For instance, the transport authority for the Ile-de-France region continues to provide residents with substantial discounts on e-bike purchases, making them more accessible to urban commuters. The segment's dominance is also reinforced by the rising environmental consciousness among city dwellers and their growing preference for sustainable transportation solutions that help reduce traffic congestion and carbon emissions in urban areas.
Cargo/Utility Segment in France E-bike Market
The Cargo/Utility segment is emerging as the fastest-growing segment in the France e-bike market, projected to experience robust growth from 2024 to 2029. This remarkable growth is primarily driven by the expanding e-commerce sector and the increasing adoption of electric cargo bikes for last-mile delivery services. The segment's growth is further accelerated by various companies transitioning to electric cargo bikes for urban logistics, offering advantages such as lower operational costs, reduced maintenance requirements, and easier navigation through congested city streets. The segment is also benefiting from supportive government policies promoting sustainable urban logistics solutions and the growing trend of hyperlocal deliveries. Additionally, the versatility of electric cargo bikes in handling small-scale commercial transportation needs while maintaining environmental sustainability is attracting more businesses to adopt these solutions.
Remaining Segments in Application Type
The Trekking segment represents a significant niche in the France e-bike market, catering to adventure enthusiasts and recreational cyclists. This segment is characterized by its focus on performance-oriented features and durability requirements for off-road and challenging terrain usage. The segment benefits from France's diverse landscape and growing interest in outdoor activities, particularly among younger generations seeking adventure experiences. The trekking e-bikes segment is also influenced by technological advancements in battery efficiency and motor performance, making these bikes more capable of handling demanding terrain while providing necessary assistance for longer journeys.
Segment Analysis: Battery Type
Lithium-ion Battery Segment in France E-bike Market
The Lithium-ion battery segment dominates the French e-bike market, commanding approximately 100% market share in 2024, driven by its superior technological advantages and declining costs. The segment's prominence can be attributed to lithium-ion batteries' higher energy density, longer lifespan, and better power-to-weight ratio compared to conventional battery technologies. The declining cost of Li-ion batteries, which has dropped by over 70% in recent years, has made electric bicycle batteries more affordable and attractive to consumers. Major retail chains and independent merchants are increasingly adopting lithium-ion batteries in their e-bike offerings due to their reliability and performance benefits. The segment's growth is further supported by increased R&D investments, growing demand for all-terrain e-bikes, and the rising trend of using e-bikes for both commuting and recreational activities in remote areas. Bike-sharing companies particularly favor lithium-ion batteries due to their longer life span and lower maintenance requirements, contributing significantly to market expansion.
Remaining Segments in Battery Type
The lead-acid battery segment has seen a significant decline in the French e-bike market, primarily due to several limitations compared to lithium-ion alternatives. Despite being less expensive and recyclable, lead-acid batteries face challenges such as longer charging times, shorter range capabilities, and heavier weight approximately three times that of lithium-ion batteries. These batteries also suffer from self-discharge issues and require more frequent maintenance, making them less attractive for modern e-bike applications. Environmental concerns regarding proper recycling and disposal of lead-acid batteries have further accelerated their phase-out from the market. The transition away from lead-acid batteries reflects the broader industry shift toward more efficient and environmentally sustainable electric bicycle battery technologies in the e-bike sector.
France E-bike Industry Overview
Top Companies in France E-bike Market
The French e-bike market is characterized by intense competition and continuous innovation among key players. Companies are actively pursuing product development initiatives, focusing on features like improved battery technology, smart connectivity, and enhanced riding experiences. Operational agility has become crucial, with manufacturers streamlining their supply chains and establishing local production facilities to better serve the French market. Strategic partnerships, particularly with technology providers and battery manufacturers, have emerged as a common trend to strengthen market positions. Companies are also expanding their distribution networks through both traditional bicycle shops and specialized e-bike stores, while simultaneously developing online sales channels to reach a broader customer base. The market has seen significant investment in research and development, with companies introducing new models across various segments, including urban commuting, mountain biking, and cargo applications.
Mix of Global and Local Players
The French e-bike market presents a dynamic mix of established global manufacturers and strong local players. Domestic companies like Manufacture Française du Cycle (MFC) and Cycles Lapierre have maintained significant market presence through their deep understanding of local preferences and established distribution networks. Global players such as Giant Manufacturing and Trek Bicycle Corporation compete by leveraging their international expertise and economies of scale. The market structure is moderately fragmented, with multiple players holding significant market shares, though there is a clear tier of leading manufacturers who dominate the premium segments.
The market has witnessed several strategic acquisitions and partnerships, indicating a gradual trend toward consolidation. International companies are acquiring local brands to strengthen their French market presence, while domestic players are forming strategic alliances to enhance their technological capabilities and expand their product portfolios. The competitive landscape is further shaped by the presence of specialized French electric bike manufacturers focusing on specific market segments, such as urban mobility or cargo solutions, alongside large sporting goods retailers like Decathlon who leverage their extensive retail networks and brand recognition.
Innovation and Localization Drive Future Success
Success in the French e-bike market increasingly depends on companies' ability to combine technological innovation with local market adaptation. Manufacturers must focus on developing products that specifically cater to French urban infrastructure and consumer preferences while maintaining competitive pricing strategies. Building strong after-sales service networks and offering comprehensive warranty programs have become crucial differentiators in the market. Companies need to invest in sustainable manufacturing practices and circular economy initiatives to align with growing environmental consciousness among French consumers and potential regulatory requirements.
For new entrants and smaller players, success lies in identifying and serving specific market niches while building strong brand identities. The market shows potential for specialization in areas such as luxury electric bikes, cargo solutions, or specific user segments like urban commuters or sports enthusiasts. Regulatory support for electric bike adoption and urban mobility transformation presents opportunities for companies to align their strategies with government initiatives. The ability to adapt to changing consumer preferences, particularly in terms of connectivity features and sustainable materials, while maintaining product quality and reliability, will be crucial for long-term success in the market.
France E-bike Market Leaders
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CYCLES LAPIERRE (Lapierre)
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DECATHLON
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Giant Manufacturing Co. Ltd.
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Manufacture Française du Cycle (MFC)
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Maxon Motor AG
- *Disclaimer: Major Players sorted in no particular order
France E-bike Market News
- January 2023: Moustache Bikes launched the Petit Weekend E-bike to offer all-terrain versatility.
- December 2022: The company launched the B-Twin Elops LD500E e-bike for urban rides with a 115 km range.
- November 2022: Cannondale and Stella McCartney introduced the new Stella Shared 3x Cannondale customs bike collection.
France E-bike Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Bicycle Sales
- 4.2 GDP Per Capita
- 4.3 Inflation Rate
- 4.4 Adoption Rate Of E-bikes
- 4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance
- 4.6 Bicycle Rental
- 4.7 E-bike Battery Price
- 4.8 Price Chart Of Different Battery Chemistry
- 4.9 Hyper-local Delivery
- 4.10 Dedicated Bicycle Lanes
- 4.11 Number Of Trekkers
- 4.12 Battery Charging Capacity
- 4.13 Traffic Congestion Index
- 4.14 Regulatory Framework
- 4.15 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Propulsion Type
- 5.1.1 Pedal Assisted
- 5.1.2 Speed Pedelec
- 5.1.3 Throttle Assisted
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5.2 Application Type
- 5.2.1 Cargo/Utility
- 5.2.2 City/Urban
- 5.2.3 Trekking
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5.3 Battery Type
- 5.3.1 Lead Acid Battery
- 5.3.2 Lithium-ion Battery
- 5.3.3 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 CYCLE ME (Moustache Bikes)
- 6.4.2 CYCLES LAPIERRE (Lapierre)
- 6.4.3 Cycles Peugeot
- 6.4.4 Cycling Sports Group, Inc.
- 6.4.5 DECATHLON
- 6.4.6 DOUZE Factory SAS
- 6.4.7 FRONTISPORT (Gitane)
- 6.4.8 Giant Manufacturing Co. Ltd.
- 6.4.9 KTM Bike Industries
- 6.4.10 Manufacture Française du Cycle (MFC)
- 6.4.11 Maxon Motor AG
- 6.4.12 Trek Bicycle Corporation
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
France E-bike Industry Segmentation
Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.Propulsion Type | Pedal Assisted |
Speed Pedelec | |
Throttle Assisted | |
Application Type | Cargo/Utility |
City/Urban | |
Trekking | |
Battery Type | Lead Acid Battery |
Lithium-ion Battery | |
Others |
France E-bike Market Research FAQs
How big is the France E-bike Market?
The France E-bike Market size is expected to reach USD 2.30 billion in 2025 and grow at a CAGR of 8.16% to reach USD 3.14 billion by 2029.
What is the current France E-bike Market size?
In 2025, the France E-bike Market size is expected to reach USD 2.30 billion.
Who are the key players in France E-bike Market?
CYCLES LAPIERRE (Lapierre), DECATHLON, Giant Manufacturing Co. Ltd., Manufacture Française du Cycle (MFC) and Maxon Motor AG are the major companies operating in the France E-bike Market.
Which segment has the biggest share in the France E-bike Market?
In the France E-bike Market, the Pedal Assisted segment accounts for the largest share by propulsion type.
Which is the fastest growing segment in the France E-bike Market?
In 2025, the Speed Pedelec segment accounts for the fastest growing by propulsion type in the France E-bike Market.
What years does this France E-bike Market cover, and what was the market size in 2025?
In 2025, the France E-bike Market size was estimated at 2.30 billion. The report covers the France E-bike Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the France E-bike Market size for years: 2025, 2026, 2027, 2028 and 2029.
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France E-bike Market Research
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