France Beauty and Personal Care Products - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

France Beauty and Personal Care Products Market is Segmented by Personal Care Products (Hair Care Products, Skin Care Products, Bath and Shower, and Oral Care Products), Cosmetics /Makeup Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, and Hair Styling and Coloring Products), Category (Mass Products and Premium Products), and Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above-mentioned segments.

Market Snapshot

France Beauty and Personal Care Products Market Overview
Study Period: 2016 -2027
Base Year: 2021
CAGR: 2.87 %
France Beauty and Personal Care Products Market Major Players

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Market Overview

The France beauty and personal care products market is projected to witness a CAGR of 2.87% during the forecast period, 2022 – 2027.

The COVID-19 pandemic has put pressure on the demand and supply chain of beauty and personal care products in France. Disruptions in the supply chain pose a significant challenge as the demand decreases due to lower customer purchasing power and willingness to buy. According to the French Beauty Federation (FEBEA), the French cosmetic industry as a whole saw a 10% drop in revenue during the first half of 2020. The consumers' focus shifted from beauty products to hygiene, with hygiene sales increasing by 50%, while the beauty product sales decreased by 25%. Cosmetic exports in France decreased by 14%, while investments decreased by 12%, all of which are lower than the national averages of 18% and 16%, respectively.

The growing demand for anti-aging products and innovative and eco-friendly packaging designs are contributing to the market growth in the country. The online retail channels are also influencing sales of beauty and personal care products in the country. A significant increase in the demand for men’s grooming products supported by the preference for multifunctional products is also driving the market growth in the country.

Stimulated by major beauty and personal care groups, ethnic beauty supplies increased in hypermarkets and supermarkets, notably in hair care. Brand messaging is a key trend, which is targeting conditioner users in different countries. For instance, in France, women use conditioners mainly to moisturize and add shine to hair, whereas nourishment is key in Poland and Germany.​

Scope of the Report

Beauty and personal care is an art field that addresses the looks and health of someone's hair, nails, and skin. The French beauty and personal care products market is segmented by personal care products such as hair care products (shampoo, conditioners, hair oil​, and other hair care products), skincare products (facial care products​, body care products​, and lip care products), bath and shower (shower gels​, soaps​, bath salts​, bathing accessories​, and other bath and shower products), oral care products (toothbrushes and replacements​, toothpaste, mouthwashes and rinses​, other oral care products, men's grooming products, deodorants and antiperspirants, men's grooming products, and deodorants and antiperspirants). The cosmetics/makeup products segment is segmented into facial cosmetics, eye cosmetic products, lip and nail makeup products, and hairstyling and coloring products. By category, the market is segmented into mass and premium products. Based on the distribution channel, the market studied is segmented into specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Personal Care Products
Hair Care Products
Hair Oil
Other Hair Care Products
Skincare Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Bath Salts
Bathing Accessories
Other Bath and Shower Products
Oral Care Products
Toothbrushes and Replacements
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics /Makeup Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
By Category
Mass Products
Premium Products
By Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels

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Key Market Trends

Rising Demand for Natural/Organic Beauty and Personal Care Products 

The increased public concern regarding the adverse effects of synthetic chemicals, such as paraben and aluminum compounds used in skincare, hair care, and deodorants, led to increased demand for natural and organic products. Due to its natural formulation, a high number of French consumers choose one brand over another. In recent years, there has been a rise in the market for clean, natural, and organic deodorant products in France.

Purchases made are dependent on performance, which provides long-lasting protection and clinical properties. The market's appetite for natural ingredients has been very clear. Thus, several businesses have launched products containing nature-inspired ingredients, such as plant-inspired and luxury botanical ingredients combined with multi-functional properties. Additionally, modern-age technology, resulting in the introduction of innovative solutions in France, especially in the skincare segment, is encouraging a high number of consumers to opt for beauty care products with functional benefits.

France Beauty and Personal Care Products Market Share

Oral Care is Projected to Grow at the Significant Growth Rate

The growing awareness about dental hygiene resulted in improved oral care regimes among people, propelling the market demand. Moreover, the easy availability and rising incidence of tooth decay, weak gums, and other issues have augmented the demand for the products. With high disposable income, a rise in oral complications realization, and product innovations, like electric toothbrushes, enticed the consumers to increase the product's sales. These electric brushes need replacement/refill heads once the battery expires. Such products are gaining popularity in France, boosting the market demand.

The benefits associated with toothpaste and its daily application among the French population resulted in a mature toothpaste market in the country. However, frequent consumption of more indulgent food with sweeteners and other sticky ingredients resulted in increased incidences of tooth decay, which has motivated over 35 million people in France to use toothpaste more than two times a day.

France Beauty and Personal Care Products Market Growth

Competitive Landscape

The French beauty and personal care market is highly competitive, with the presence of both global and domestic players offering a diverse portfolio of products with organic ingredients, advanced formulations, and vegan recipes. The major players in the market include L'Oréal, Procter & Gamble Co, Estee Lauder, Unilever, Shiseido, and L’Occitane. The companies are competing on different factors, including product offerings, quality, packaging, and marketing activities, to gain a competitive advantage in the market. The potential of e-commerce channels for distribution is being explored and exploited by market players to provide the convenience of shopping and reach out to more consumers across geographical boundaries.

Major Players

  1. L'Oréal SA

  2. Procter & Gamble Co.

  3. Beiersdorf AG

  4. The Estée Lauder Companies Inc

  5. Unilever PLC

 L'Oréal, Procter & Gamble Co, Estee Lauder, Unilever, Shiseido, and L’Occitane.

Recent Developments

In February 2021, Revlon Inc. entered a partnership with MDR Brand Management to create a global expansion strategy that enables the company to expand into the Europe, Middle East & Africa (EMEA), Asia, and Americas markets, as well as drive a deeper consumer engagement. France, Germany, the United Kingdom, and the United Arab Emirates are the key markets targeted by the company in the EMEA region using this collaboration.

In March 2020, L’Oréal finalized the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group, a French brand. These two brands became a part of L’Oreal’s luxury house, L’Oreal Luxe.

In March 2019, Zalando, Europe's leading online platform for fashion and lifestyle, extended its partnership with The Estée Lauder Companies by introducing eight premium brands from their portfolio to the German beauty assortment. Furthermore, Zalando intended to expand into five new markets of Sweden, Denmark, France, Belgium, and Italy, while adding some more brands of The Estee Lauder Companies Inc. to its global portfolio.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Personal Care Products

      1. 5.1.1 Hair Care Products

        1. Shampoo

        2. Conditioners

        3. Hair Oil

        4. Other Hair Care Products

      2. 5.1.2 Skincare Products

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Bath and Shower

        1. Shower Gels

        2. Soaps

        3. Bath Salts

        4. Bathing Accessories

        5. Other Bath and Shower Products

      4. 5.1.4 Oral Care Products

        1. Toothbrushes and Replacements

        2. Toothpaste

        3. Mouthwashes and Rinses

        4. Other Oral Care Products

        5. Men's Grooming Products

        6. Deodorants and Antiperspirants

    2. 5.2 Cosmetics /Makeup Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair Styling and Coloring Products

    3. 5.3 By Category

      1. 5.3.1 Mass Products

      2. 5.3.2 Premium Products

    4. 5.4 By Distribution Channel

      1. 5.4.1 Specialist Retail Stores

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Convenience Stores

      4. 5.4.4 Pharmacies/Drug Stores

      5. 5.4.5 Online Retail Channels

      6. 5.4.6 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal Group

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 Beiersdorf AG

      4. 6.4.4 Unilever PLC

      5. 6.4.5 The Estee Lauder Companies Inc.

      6. 6.4.6 Shiseido

      7. 6.4.7 Revlon Inc.

      8. 6.4.8 L'Occitane International SA

      9. 6.4.9 LVMH

      10. 6.4.10 Yves Rocher

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The France Beauty and Personal Care Products market is studied from 2016 - 2027.

The France Beauty and Personal Care Products is growing at a CAGR of 2.87% over the next 5 years.

L'Oréal SA, Procter & Gamble Co., Beiersdorf AG , The Estée Lauder Companies Inc, Unilever PLC are the major companies operating in France Beauty and Personal Care Products.

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