France Beauty Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers French Beauty Market Brands and is Segmented by Personal Care Products (Hair Care Products, Skin Care Products, Bath and Shower, and Oral Care Products), Cosmetics /Makeup Products (Facial Cosmetics, Eye Cosmetic Products, Lip, and Nail Make-up Products, and Hair Styling and Coloring Products), Category (Mass Products and Premium Products), and Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

France Cosmetics Market Size

France Beauty and Personal Care Products Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Market Size (2023) USD 11.29 Billion
Market Size (2028) USD 12.10 Billion
CAGR (2023 - 2028) 1.39 %
Market Concentration Low

Major Players

France Beauty and Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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France Cosmetics Market Analysis

The France Beauty and Personal Care Market size is expected to grow from USD 11.29 billion in 2023 to USD 12.10 billion by 2028, at a CAGR of 1.39% during the forecast period (2023-2028).

The beauty and personal care products market is growing in France owing to the demand for organic and natural products. Consumers are willing to pay more for organic and natural products because of their benefits. The growing demand for anti-ageing products and innovative and eco-friendly packaging designs contribute to the country's market growth. The online retail channels are also influencing sales of beauty and personal care products in the country. According to the E-Commerce Federation and Distance Selling Data from 2022, 43% of beauty and hygiene products were purchased online in France in 2021. A significant increase in the demand for men's grooming products, supported by the preference for multifunctional products, is also driving market growth in the country.

Furthermore, demand for luxury beauty products is also increasing in the region owing to an increase in disposable income, advertising, and promotions of the products. Consumers prefer high-quality products even if they have to pay more. This is because of brand trust and skin sensitivity. The market players are expanding their product portfolios in different countries. For instance, in March 2022, The L'Occitane Group, a leading international retailer and manufacturer of sustainable beauty and well-being products, formed an acquisition with the Australian cosmeceutical, clean skincare brand, Grown Alchemist.

France Cosmetics Market Trends

This section covers the major market trends shaping the France Beauty & Personal Care Product Market according to our research experts:

Rising Demand for Natural/Organic Beauty and Personal Care Products 

According to the Federation of Beauty Companies (FEBEA) data from 2021, skincare product contributes to 27% of total cosmetics revenue in France. The increased public concern regarding the adverse effects of synthetic chemicals, such as paraben and aluminum compounds used in skincare, hair care, and deodorants, led to increased demand for natural and organic products. Due to its natural formulation, many French consumers choose one brand over another; In recent years, there has been a rise in the market for clean, honest, and organic deodorant products in France. Purchases made depend on performance, which provides long-lasting protection and clinical properties. The market's appetite for natural ingredients has been apparent. Thus, several businesses have launched products containing nature-inspired ingredients, such as plant-inspired and luxury botanical ingredients combined with multi-functional properties. For instance, in October 2022, a French skincare brand, Typology, launched two natural deodorants to its body care collection. The deodorants are available in two scents i.e., Bergamot Green Mandarin and Rose Vanilla. Additionally, modern-age technology, resulting in innovative solutions in France, especially in the skincare segment, encourages many consumers to opt for beauty care products with functional benefits.

France Beauty and Personal Care Products Market - Consumption Value of Cosmetics and Personal care, in Million Euros, Europe, 2021

Oral Care is Projected to Grow at the Significant Growth Rate

The growing awareness about dental hygiene resulted in improved oral care regimes among people, propelling the market demand. Moreover, the easy availability and rising incidence of tooth decay, weak gums, and other issues have augmented the demand for the products. With high disposable income, a rise in oral complications realization, and product innovations, like electric toothbrushes, enticed the consumers to increase the product's sales. These electric brushes need replacement/refill heads once the battery expires. Such products are gaining popularity in France, boosting market demand. The benefits associated with toothpaste and its daily application among the French population resulted in a mature toothpaste market in the country. However, frequent consumption of more indulgent food with sweeteners and other sticky ingredients resulted in increased incidences of tooth decay due to which consumers are using toothpaste and other oral care products regularly. According to Sunstar Global Health Thinking Report of 2021, 50% of people brush their teeth twice a day in France. New product innovations and consumer demand for natural oral care products are driving the market. For instance, in June 2022, Bioseptyl, a French brand of oral hygiene products launched a toothpaste stick with solid toothpaste. The toothpaste is made of 100% natural ingredients. The products are natural, eco-designed, eco-friendly, and travel-friendly.

France Beauty and Personal Care Products Market - People with Oral Health Problems (%), France, 2021

France Cosmetics Industry Overview

The French beauty and personal care market is highly competitive, with both global and domestic players offering a diverse portfolio of products with organic ingredients, advanced formulations, and vegan recipes. The major players in the market include L'Oréal Group, Procter & Gamble Company, Estée Lauder Companies, Unilever PLC, and Shiseido Co. Ltd. The companies are competing on different factors, including product offerings, quality, packaging, and marketing activities, to gain a competitive advantage in the market. The potential of e-commerce channels for distribution is being explored and exploited by market players to provide the convenience of shopping and reach out to more consumers across geographical boundaries.

France Cosmetics Market Leaders

  1. Beiersdorf AG

  2. The Estée Lauder Companies Inc

  3. Unilever PLC

  4. L'Oréal Group

  5. Procter & Gamble Company

*Disclaimer: Major Players sorted in no particular order

France Beauty and Personal Care Products Market Concentration

France Cosmetics Market News

  • In September 2022, Balmain, a French Luxury House Brand, partnered with Estee Lauder Companies and launched Balmain Beauty. This collaboration aims to produce, develop, and innovate the line of beauty products. The collaboration is expected to launch in 2024.
  • In April 2022, Global Beauty Company Shiseido debuted in France with the prestige beauty brand "Ule." The brand focuses on responsible sourcing, product safety, and environmental impact reduction.
  • In March 2022, Klorane, a French hair care brand, launched a volumizing version of its dry shampoo. The product claims to absorb excess oil on the scalp and adds immediate lift and volume to the hair.

France Cosmetics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Personal Care Products

      1. 5.1.1 Hair Care Products

        1. Shampoo

        2. Conditioners

        3. Hair Oil

        4. Other Hair Care Products

      2. 5.1.2 Skincare Products

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Bath and Shower

        1. Shower Gels

        2. Soaps

        3. Bath Salts

        4. Bathing Accessories

        5. Other Bath and Shower Products

      4. 5.1.4 Oral Care Products

        1. Toothbrushes and Replacements

        2. Toothpaste

        3. Mouthwashes and Rinses

        4. Other Oral Care Products

        5. Men's Grooming Products

        6. Deodorants and Antiperspirants

    2. 5.2 Cosmetics /Makeup Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair Styling and Coloring Products

    3. 5.3 Category

      1. 5.3.1 Mass Products

      2. 5.3.2 Premium Products

    4. 5.4 Distribution Channel

      1. 5.4.1 Specialist Retail Stores

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Convenience Stores

      4. 5.4.4 Pharmacies/Drug Stores

      5. 5.4.5 Online Retail Channels

      6. 5.4.6 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal Group

      2. 6.3.2 Procter & Gamble Company

      3. 6.3.3 Beiersdorf AG

      4. 6.3.4 Unilever PLC

      5. 6.3.5 The Estée Lauder Companies Inc.

      6. 6.3.6 Shiseido Co. Ltd.

      7. 6.3.7 Revlon Inc.

      8. 6.3.8 L'Occitane Groupe S.A.

      9. 6.3.9 LVMH Moët Hennessy Louis Vuitton

      10. 6.3.10 Yves Rocher

    4. *List Not Exhaustive

**Subject to Availability

France Cosmetics Industry Segmentation

Beauty and personal care products are applied to the users on the human face and body in terms of beautifying, cleaning, makeup, and decorative cosmetics to enhance their appearance. The France beauty and personal care products market is segmented by personal care products such as hair care products into shampoo, conditioners, hair oil​, and other hair care products, by skincare products into facial care products​, body care products​, and lip care products, by bath and shower products into shower gels​, soaps​, bath salts​, bathing accessories​, and other bath and shower products, and by oral care products into toothbrushes and replacements​, toothpaste, mouthwashes and rinses​, additional oral care products, men's grooming products, deodorants and antiperspirants, men's grooming products, and deodorants and antiperspirants. The cosmetics/makeup products segment is segmented into facial cosmetics, cosmetic eye products, lip and nail makeup products, and hairstyling and coloring products. By category, the market is segmented into mass and premium products. Based on the distribution channel, the market studied is segmented into specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Personal Care Products
Hair Care Products
Hair Oil
Other Hair Care Products
Skincare Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Bath Salts
Bathing Accessories
Other Bath and Shower Products
Oral Care Products
Toothbrushes and Replacements
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics /Makeup Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair Styling and Coloring Products
Mass Products
Premium Products
Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels

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France Cosmetics Market Research FAQs

The France Beauty and Personal Care Products Market size is expected to reach USD 11.29 billion in 2023 and grow at a CAGR of 1.39% to reach USD 12.10 billion by 2028.

In 2023, the France Beauty and Personal Care Products Market size is expected to reach USD 11.29 billion.

Beiersdorf AG, The Estée Lauder Companies Inc, Unilever PLC, L'Oréal Group and Procter & Gamble Company are the major companies operating in the France Beauty and Personal Care Products Market.

France Beauty and Care Products Industry Report

Statistics for the 2023 France Beauty and Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. France Beauty and Care Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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