France Beauty and Personal Care Products - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

France Beauty and Personal Care Products Market is segmented by Personal Care Products, Cosmetic Products, Cosmetics/Makeup Products, Distribution Channel, Category and Geography.

Market Snapshot

Study Period:

2016 - 2026

Base Year:



7.1 %

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Market Overview

France Beauty and Personal Care Products market is projected to grow at a CAGR of 7.1% during the forecast period.

The industry is dominated by leading beauty care brands. L’Oréal leads both the mass and premium market categories owing to its diversified brand portfolio. Oral care segment is growing significantly due to rising awareness about the benefits of using oral hygiene products like mouthwashes, dental rinses, and dental floss. Over the centuries, France became the hub of beauty products and also became one of the French economy’s revenue generator. Most of the cosmetic companies involved are SMEs and have large distribution markets all over the world. France is the world’s largest exporter of cosmetic products; the country accounts for almost half of the European exports in this industry. French certified organic products and labeling are projected to increase by 25% as more manufacturers implement organic standards. 

Scope of the Report

France beauty and personal care products market is segmented by Personal Care Products (Hair Care Products, Facial Care Products, Shower Gels, Oral Care, Men's Grooming Products, and Deodorants and Antiperspirants);  by Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, Hair styling and coloring products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Others); By Category (Mass Products and Premium Products) & by Geography

Personal Care Products
Hair Care Products
Hair Oil
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Bath Salts
Bathing Accessories
Oral Care
Toothbrushes and Replacements
Mouthwashes and Rinses
Men's Grooming Products
Deodrants and Antiperspirants
Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair styling and colouring products
By Category
Mass Products
Premium Products
Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels

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Key Market Trends

Hair Care Segment is Likely to Record Significant Market Share

In France, robust competition has resulted in various lucrative offers on the hair care products with numerous consumers stocking up on these products while on offer. Customers are becoming vigilant about the composition of products, and the proportion of natural products is increasing in hair care business portfolio. The increasing number of people are turning to alternative organic, natural or targeted products.

Brand messaging is a key trend which is targeting conditioner users in different countries. For instance, in France, women use conditioners mainly to moisturize and add shine to hair, whereas nourishment is key in Poland and Germany. Stimulated by major beauty and personal care groups, ethnic beauty supplies has increased in hypermarkets and supermarkets in 2015, notably in hair care.  Moreover, in 2015 brands like Henkel launched the brand Schwarzkopf Smooth'N Shine, which is adapted to Afro-Caribbean hair.

Trend 1

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Oral Care is Projected to Grow at the Significant Growth Rate

In France, pharmacies have been gaining importance over the years, owing to the availability of products of some specific brands, such as Fluocaril brand, Parodontax, and Arthrodont, which are not sold by mass retailers. Oral care products manufacturers, such as Procter & Gamble and Kolibree, introduced electric toothbrushes, which are provided at affordable prices and are easy to use. Two significant factors that are expected to stimulate the growth of electric toothbrushes are the augmenting usage of smartphones and tablets, and the rising demand for high-quality products. In 2016, Hextril was the most consumed oral care brand among French consumers, as it was used by around 5.7 million consumers, followed by 5.4 million consumers of Listerine and 5.3 million of Eludril oral care products, excluding toothpaste. Moreover, as per the data released by UFSBD (Union Française pour la Santé Bucco-Dentaire), French consumers, aged between 15 and 75 years, visited the dental service providers for various dental problems pertaining, majorly, to scaling, and discomfort and pain, which arise due to poorly cleaned teeth and occurrence of plaque. Companies operating in France are offering further segmentation of toothpaste products, like children’s toothpaste, which does not contain fluoride. Some of the brands selling children’s toothpaste in the country are Signal Toothpaste (0-6 years with Strawberry Flavor), Colgate Smiles Kids Anti-cavity Toothpaste, and Tom's of Maine Fluoride-free Children's Toothpaste.

Oral care

Competitive Landscape

France beauty and personal care market witness high competition, with a considerable number of regional and global players like L’Oreal and Henkel. The major strategies adopted by the companies operating in the market are – product innovations, expansions, and mergers and acquisitions. An advanced distribution network gives an upper edge to the manufacturers, to expand their range of products across the globe. Moreover, it is crucial for players to continuously innovate, operate and grow in the market, due to the rapidly changing consumer demands and preferences. Key players are focusing on online distribution channels for online marketing and branding of their products, to attract more customers and to provide them with easy purchasing offers. Moreover, companies are using digital and social media advertisements to make consumers aware about their new product launches in the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Personal Care Products

      1. 5.1.1 Hair Care Products

        1. Shampoo

        2. Conditioners

        3. Hair Oil

        4. Others

      2. 5.1.2 Skin Care Products

        1. Facial Care Products

        2. Body Care Products

        3. Lip Care Products

      3. 5.1.3 Bath and Shower

        1. Shower Gels

        2. Soaps

        3. Bath Salts

        4. Bathing Accessories

        5. Others

      4. 5.1.4 Oral Care

        1. Toothbrushes and Replacements

        2. Toothpaste

        3. Mouthwashes and Rinses

        4. Others

      5. 5.1.5 Men's Grooming Products

      6. 5.1.6 Deodrants and Antiperspirants

    2. 5.2 Cosmetics/Make-up Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair styling and colouring products

    3. 5.3 By Category

      1. 5.3.1 Mass Products

      2. 5.3.2 Premium Products

    4. 5.4 Distribution Channel

      1. 5.4.1 Specialist Retail Stores

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Convenience Stores

      4. 5.4.4 Pharmacies/Drug Stores

      5. 5.4.5 Online Retail Channels

      6. 5.4.6 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal Group

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 Beiersdorf AG

      4. 6.4.4 Unilever

      5. 6.4.5 The Estee Lauder Companies Inc.

      6. 6.4.6 Shiseido

      7. 6.4.7 Revlon Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The France Beauty and Personal Care Products market is studied from 2016 - 2026.

The France Beauty and Personal Care Products is growing at a CAGR of 7.1% over the next 5 years.

  • Unilever
  • L’Oréal
  • The Estée Lauder Companies Inc.
  • Shiseido

Are the major companies operating in France Beauty and Personal Care Products.

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