Global Forage Seed Market - Growth, Trends, and Forecast (2019 - 2024)

The Forage Seed Market is segmented by Crop Type (Cereals, Legumes, and Grasses), Product Type (Stored Forage, Silage, Hay, and Fresh Forage), Animal Type (Ruminant, Swine, Poultry, and Other Animal Types), and Geography (North America, Europe, Asia-Pacific, South America, and Africa).

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America

Key Players:

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Market Overview

The forage seed market was valued at USD 4.94 billion in 2018, and it is projected to register a CAGR of 9.2%, during the forecast period (2019-2024).

  • The major share in the forage seed market is occupied by North America, followed by Europe, Asia-Pacific, South America, and Africa.
  • The major factors driving the forage seed market are the increasing demand for dairy products, the increasing demand for animal products, consumer preference for organic food and feed products, shrinkage of open land for animal grazing, and increasing specialized feed requirement due to the introduction of high yielding cattle.
  • Some of the restraints identified in the studied market are adverse climatic conditions, time-based incentive returns requiring significant investments, and the unwillingness of farmers to pay for high-quality forage seeds.

Scope of the Report

Forages are plants or parts of plants eaten by herbivorous animals. The report covers the seed market of forage crops, and analysis of different types of forages, and their prospects in different geographical regions. The factors affecting the studied market, either positively or negatively, and competitiveness among global leaders are also included in the report. The report contains a detailed analysis of various parameters of the forage seed market. The market studied has been segmented, based on crop type, product type, animal type, and geography.

Crop Type
Product Type
Stored Forage
Fresh Forage
Animal Type
Other Animal Types
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
South Africa
Rest of Africa

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Key Market Trends

Increasing Demand for Animal Products

The consumption of animal products, such as milk and meat, is increasing across the world, which can be attributed to the increasing awareness of the health benefits of milk and higher demand for protein. The high demand for quality products is increasing the demand for quality feed, which, in turn, is driving the market forage seed. To obtain high-quality products from their cattle, farmers are choosing good quality forage for them. The driving force of the booming dairy industry is the consistent adoption of technology, which aids in managing larger herds of cows for scalable profit. With time, more feed concentrates are also expected to be used to support higher yields.
Owing to a nationwide food safety scandal focused on dairy products in China, in 2008, the government raised dairy production and feed quality as a national priority. Nutritious forage seeds, such as ryegrass, brassicas, and chicory, and clover, are used to improve the yield, in addition to providing cattle with the right amount of nutrition. According to FAO, the annual growth of meat production and milk production in developing countries are projected at 2.1% and 2.3%, respectively, from 2015 to 2030. This factor is expected to bolster the developing countries' share in the global meat production to 66% (247 million metric ton) and milk production to 55% (484 million metric ton), by 2030. Increasing awareness about the health benefits and growing demand for meat and dairy products are promoting the forage seed market, as farmers are preferring good quality forage crops for their cattle to produce high-quality milk.

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North America Dominates the Forage Seed Market

Currently, North America is the largest forage seed market. Alfalfa is the largest traded seed among all the categories, and in the United States alone, it accounted for a share of 27% of the market value in 2018. Currently, the United States occupies the largest market share (48%). Favorable weather conditions and an ever-increasing domestic and international demand are driving the growth in the North American forage seed market. Weather in the North American region is a major reason behind the decline of demand in the forage seed market. To counter this effect, in December 2017, Grassland Oregon, a seed company based in Salem, Oregon, launched FIXatioN Balansa and Frosty Berseem clovers, making them available to producers in Canada. Both varieties are capable of withstanding temperatures as cold as -26°C and -5°C, respectively. 

Market key trends 2

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Competitive Landscape

In the forage seed market, companies are not only competing based on product quality and promotion, but also focused on strategic moves to hold larger market shares. Major acquisitions are taking place between companies to expand the forage seed business. One such acquisition has been witnessed between AgReliant Genetics and Golden Acres Genetics. The players in the market are investing heavily in this market, in order to develop new products. Dairyland Seeds, which is a part of DowDuPont, introduced 7 new products under its forage seed category for the 2018 planting season. The highlights for these new products are the new genetics and expanded trait packages giving them an edge above their competitors.


Major Players

  1. BrettYoung
  2. AgReliant Genetics
  3. Advanta Seeds
  4. DowDupont
  5. PGG Wrightson

* Complete list of players covered available in the table of contents below

Global Forage Se

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Crop Type

      1. 5.1.1 Cereals

      2. 5.1.2 Legumes

      3. 5.1.3 Grasses

    2. 5.2 Product Type

      1. 5.2.1 Stored Forage

        1. Silage

        2. Hay

      2. 5.2.2 Fresh Forage

    3. 5.3 Animal Type

      1. 5.3.1 Ruminant

      2. 5.3.2 Swine

      3. 5.3.3 Poultry

      4. 5.3.4 Other Animal Types

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Africa

        1. South Africa

        2. Rest of Africa


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Allied Seed LLC

      2. 6.3.2 BrettYoung

      3. 6.3.3 AgReliant Genetics

      4. 6.3.4 DLF Seed & Science

      5. 6.3.5 Foster’s Seed and Feed

      6. 6.3.6 Northstar Seeds Ltd

      7. 6.3.7 Hancock Farm & Seeds Co.

      8. 6.3.8 Advanta Seeds

      9. 6.3.9 DowDupont

      10. 6.3.10 Barenbrug Seeds

      11. 6.3.11 Blue River Hybrid Organic Seeds

      12. 6.3.12 AMPAC Seed Company

      13. 6.3.13 Canterbury Seeds

      14. 6.3.14 PGG Wrightson

      15. 6.3.15 Granite Seed Company

      16. 6.3.16 Rivard’s Turf and Forage

      17. 6.3.17 Johnston Seed Company

      18. 6.3.18 Silver Falls Seed Company


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