Europe Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Tea Market is segmented by Form (Leaf Tea and CTC Tea), by Type (Black Tea, Green Tea, Herbal Tea, and Others), by Distribution Channel (Hypermarket/Supermarket, Specialist Retailers, Convenience Stores, Online Retailers, and Others) and Geography

Market Snapshot

Market Snapshot
Study Period:

2016 - 2026

Base Year:



3.1 %

Fastest Growing Segment:

Green Tea

Largest Segment:


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Market Overview

Europe Tea market is projected to register a CAGR of 3.1% during the forecast period (2020 - 2025).

  • Health benefits associated with consuming tea and increase in awareness related to carbonated drinks among people are some of the major factors increasing the demand for tea in the region.
  • The flavonoids, antioxidants, and phytochemicals present in tea are known to help in improving various functions of the human body. The rising knowledge about the benefits of drinking tea for patients suffering from combat arthritis, cardiovascular diseases, and high blood pressure is likely to pave the way for the market’s growth in the coming years.


Scope of the Report

Europe Tea Market is segmented into form, type, distribution channel, and geography. The market by form is segmented into leaf tea and CTC tea, by type it is segmented into black tea, green tea, herbal tea, and others. The market by distribution channel is segmented into hypermarket/supermarket, specialist retailers, convenience stores, online retailers, and others, and geography. By geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. 

By Form
Leaf tea
CTC tea
By Type
Black Tea
Green Tea
Herbal Tea
Distribution Channel
Convenience Store
Specialty Stores
Online Retailers
United Kingdom
Rest of Europe

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Key Market Trends

United Kingdom Formed the Largest Tea Market in Europe

The demand for green tea and herbal tea in the country is growing at a faster rate, due to aggressive marketing and campaigns showcasing health benefits of the tea. Consumption of tea improves the blood flow in the body, by broadening the key arteries and reducing the risk of clots, thereby reducing the risk of heart attacks. It has a high capacity to absorb oxygen radicals in the human body, which further help to destroy the free radicals that are harmful.  Such health benefits associated with the consumption of tea is one of the major factor driving the demand for tea in the country. Moreover, the popularity of tea is continuously increasing in food services sectors also. 


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Herbal Tea Segment Is Expected To Record Significant Growth Rate

The changing lifestyles of people are gradually amplifying the importance of herbal tea, and a large part of the population now prefers herbal tea over caffeinated forms of tea. High nutritive content and fat-burning properties in green tea play a significant role in driving the growth of the tea market. Vendors are also introducing natural and infused flavors of tea, that are targeted toward health-conscious consumers. For instance: Lipton Herbal Tea is mostly used for the treatment of liver problems by supporting it in the release of toxins from the body. 

herbal tea new

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Competitive Landscape

Majority of the share is held by the leading players, including Unilever and Associated British Foods. The major companies in the market follow expansion as the major strategy for improving regional and global footprints. The companies are aiming at increasing its production capacities, in order to cater to the ever-increasing demand tea in the global market.  Key players have intensely embarked on industry consolidation by leveraging their distribution network, entering into partnerships with local distributors, especially in the emerging economies.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porters Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Leaf tea

      2. 5.1.2 CTC tea

    2. 5.2 By Type

      1. 5.2.1 Black Tea

      2. 5.2.2 Green Tea

      3. 5.2.3 Herbal Tea

      4. 5.2.4 Others

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarket/Hypermarket

      2. 5.3.2 Convenience Store

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online Retailers

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever

      2. 6.4.2 Associated British Foods PLC

      3. 6.4.3 Dilmah Ceylon Tea Company PLC

      4. 6.4.4 Bettys & Taylors of Harrogate Limited

      5. 6.4.5 Nestle

      6. 6.4.6 Typhoo Tea Limited

      7. 6.4.7 Kusmi Tea

      8. 6.4.8 Clipper Teas

      9. 6.4.9 Cafedirect PLC

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Tea Market market is studied from 2016 - 2026.

The Europe Tea Market is growing at a CAGR of 3.1% over the next 5 years.

The Europe Tea Market is valued at Green Tea in 2026.

  • Unilever
  • Associated Britsh Foods PLC
  • Dilmah Ceylon Tea Company PLC
  • Nestle
  • Kusmi tea

Are the major companies operating in Europe Tea Market.

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