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Europe Tea Market is segmented by Form (Leaf Tea and CTC Tea), by Type (Black Tea, Green Tea, Herbal Tea, and Others), by Distribution Channel (Hypermarket/Supermarket, Specialist Retailers, Convenience Stores, Online Retailers, and Others) and Geography
Fastest Growing Segment:
Europe Tea market is projected to register a CAGR of 3.1% during the forecast period (2020 - 2025).
Europe Tea Market is segmented into form, type, distribution channel, and geography. The market by form is segmented into leaf tea and CTC tea, by type it is segmented into black tea, green tea, herbal tea, and others. The market by distribution channel is segmented into hypermarket/supermarket, specialist retailers, convenience stores, online retailers, and others, and geography. By geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
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The demand for green tea and herbal tea in the country is growing at a faster rate, due to aggressive marketing and campaigns showcasing health benefits of the tea. Consumption of tea improves the blood flow in the body, by broadening the key arteries and reducing the risk of clots, thereby reducing the risk of heart attacks. It has a high capacity to absorb oxygen radicals in the human body, which further help to destroy the free radicals that are harmful. Such health benefits associated with the consumption of tea is one of the major factor driving the demand for tea in the country. Moreover, the popularity of tea is continuously increasing in food services sectors also.
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The changing lifestyles of people are gradually amplifying the importance of herbal tea, and a large part of the population now prefers herbal tea over caffeinated forms of tea. High nutritive content and fat-burning properties in green tea play a significant role in driving the growth of the tea market. Vendors are also introducing natural and infused flavors of tea, that are targeted toward health-conscious consumers. For instance: Lipton Herbal Tea is mostly used for the treatment of liver problems by supporting it in the release of toxins from the body.
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Majority of the share is held by the leading players, including Unilever and Associated British Foods. The major companies in the market follow expansion as the major strategy for improving regional and global footprints. The companies are aiming at increasing its production capacities, in order to cater to the ever-increasing demand tea in the global market. Key players have intensely embarked on industry consolidation by leveraging their distribution network, entering into partnerships with local distributors, especially in the emerging economies.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porters Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Form
5.1.1 Leaf tea
5.1.2 CTC tea
5.2 By Type
5.2.1 Black Tea
5.2.2 Green Tea
5.2.3 Herbal Tea
5.3 Distribution Channel
5.3.2 Convenience Store
5.3.3 Specialty Stores
5.3.4 Online Retailers
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.2 Associated British Foods PLC
6.4.3 Dilmah Ceylon Tea Company PLC
6.4.4 Bettys & Taylors of Harrogate Limited
6.4.6 Typhoo Tea Limited
6.4.7 Kusmi Tea
6.4.8 Clipper Teas
6.4.9 Cafedirect PLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS