The demand for green tea and herbal tea in the country is growing at a faster rate, due to aggressive marketing and campaigns showcasing health benefits of the tea. Consumption of tea improves the blood flow in the body, by broadening the key arteries and reducing the risk of clots, thereby reducing the risk of heart attacks. It has a high capacity to absorb oxygen radicals in the human body, which further help to destroy the free radicals that are harmful.  Such health benefits associated with the consumption of tea is one of the major factor driving the demand for tea in the country. Moreover, the popularity of tea is continuously increasing in food services sectors also. 

The changing lifestyles of people are gradually amplifying the importance of herbal tea, and a large part of the population now prefers herbal tea over caffeinated forms of tea. High nutritive content and fat-burning properties in green tea play a significant role in driving the growth of the tea market. Vendors are also introducing natural and infused flavors of tea, that are targeted toward health-conscious consumers. For instance: Lipton Herbal Tea is mostly used for the treatment of liver problems by supporting it in the release of toxins from the body.